Pére Juice Uses Play on Words in Packaging and Product

Pére is an exotic, all natural juice product.

In French, the word Pére means father, which is exactly who the client wanted to base his 100% all natural pear juice after. The name of the product uses a great play on words to depict just what the product itself is, while the custom packaging of the product replicates the shape of a pear. The drink comes in three different flavors, Pearberry, Original, and Pearango.

“The client named his company Pére based off his father who hand-made pear juice for the client when he had a severe fever as a boy. The natural juice of the pear is good in relieving fever because of its cooling effect, so the client wanted to endeavor his future business by making a juice product that is completely 100% all natural pear juice to share with the world. The logo symbolizes the process of the pear as its converted into juice, and the use of the pears peel in the production of this drink. The bottle was meant to follow the organic shape of the pear, emphasizing its true root to keeping the integrity of the all-natural product. “

Source: The Dieline

Designer: Craig Pinto