Promo Marketing for Collector’s Editions

Promotional marketing, or promo marketing, is specifically geared toward increasing awareness of some kind of promotion. It's generally part of wider marketing efforts but with a more narrow focus. For example,  Adam Sandler's 'Uncut Gems' film was released in 2019. Showings for the film included events in some areas. And those events, or promotions, included a series of marketing geared toward the event itself, separate from the wider movie marketing. 

Promo marketing is a strategic approach to indirectly grow interest in a product or brand. The specialized nature of it makes it worthy of its own special variation of a brand, which requires something we love: unique packaging.

Promo Marketing with Collector's Editions

Promo marketing campaigns commonly surround special releases or editions. These types of campaigns target a specific subset of customers with the goal of elevating their like of a brand to love. In the project to the side, you can see an example of promo marketing packaging we created for a tattoo ink maker. 

These magnetic boxes are considered collector's editions within a subculture of tattoo artists or tattoo aficionados. We upped the ante in the design, using the magnetic box and matte lamination to create a style that echoes the classic ethos of the brand as well as the old-school tattoo stylings. We're digging the retro look of the design, especially with the modern functionality of the overall packaging. It hits the mark that the company wanted for this special release. 

Promotional Marketing is Collector Packaging

Sunrise can help flesh out a promotional marketing strategy with unique collectors' edition packaging. Even if our company doesn't make your regular product packaging, our handmade approach ensures that your design will be unique. Special editions of products deserve to be, well, special. Give your customers something to more to love with innovative and valued packaging.

Contact our team today to get started!

Nonprofit Marketing 2020 Plans

Nonprofits have unique needs that are different than for-profit organizations and corporations. Nonprofits want to grow their donations, increase volunteer interest, and more. It's about raising awareness and inspiring people to donate their money and their time. Which is why nonprofit marketing needs a leg up from time to time. 

Hubspot sums it up well:

...Marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community.

At Sunrise, we can help you create material that support these varied marketing needs and audiences. 

Supporting Nonprofit Marketing

At Sunrise, we have a variety of materials and products that can be easily adapted to the needs of nonprofits. Using a templated item reduces cost and increases efficiency and expediency. We can get it out to you for less. While that might sound a mite dismissive, know that the real branding and customization in many of our products comes in the finishing. 

Check out the example to the side. Custom pads created for Habitat for Humanity in their signature blue, with a quote from former President Carter on the inside facing the keys to the home. It's a total package that is not only a keepsake for the recipient, but a marketing piece in it's own right as well. 

Adapting to the Market

It's been a crazy year, and things don't really show any signs of slowing down. The services provided by nonprofits will be more in demand while donations will be down with the economy. However, the need to maintain branded materials won't disappear. And it might just prove to be more important than ever to maintain visibility and stay top of mind for those who do have the means to donate.

Make the most of what you can, and contact Sunrise to help in your packaging needs!

Creating Custom FlashPads

For the uninitiated, the FlashPad is unique to Sunrise Packaging. It grew out of a need to add a layer of marketing between the then-ubiquitous USB drive. But it quickly grew into a force unto itself. Custom FlashPads are now used in industries ranging from finance to education to self publishing and beyond. From what we've seen, its diverse applications has no boundaries.

So what is it that makes the FlashPad so universal? Well, there are a few factors. It's small - per the name, the FlashPad Wallet can actually fit in a pocket -- without sacrificing quality. Customers are able to utilize nearly all the same finishing options on the FlashPad. And, possibly most persuasively, it's a bit less expensive than a full out box.  And for a lot of industries, that's all they really need to make their market impact.

Uses for Custom FlashPads

Custom FlashPads are often used as branded gifts. Mortgage financiers and realtors love them for leaving their customers gift cards to spots in their new neighborhoods. Car dealerships have utilized the "FobPad" to hold the extra keys to new vehicles. All of these scenarios include the same important feature: prominent brand placement on the custom FlashPads themselves, keeping their business top of mind to the consumer and to whomever they might recommend. 

This kind of dynamic placement extends to other industries as well. Elearning materials on USB drives, like the example to the side, are an increasingly important application in the covid era. These packages can be crafted to be mailed, delivered right to the homes of consumers.

How Can You Grow Your Business?

There hasn't been an industry yet that we haven't thought up a potential use for the FlashPad yet. It's a challenge that always delivers new, interesting results. The FlashPad insert can be cut in a multitude of ways to hold an array of items. Coins, cards, drives, the list goes on and on. 

If you are looking for a cost-effective, mail-able or simply compact packaging solution, we think this might the thing you need. Chat with our sales team to learn more about what we might be able to create for you!

Box Construction Informed by Style

When people talk about construction, they're usually not talking about box construction. They might talk about cranes. Skyscrapers. Majestic, sweeping bridges, or unmistakeable jackhammers. In light of these admittedly bigger projects (at least physically), we'd like to present something smaller, and more immediate. Box construction isn't something that we take lightly. And it deserves more consideration. 

Hear us out. 

Constructing memorable packaging takes more work than simply folding cardboard. There's the material to consider, and the finishing touches. What will the product be, and how can we mirror or forecast it with the box styling? How can we bring it all together?

Box Construction Styles

As a study in style, let's look at the setup box

You've almost definitely held a setup box in your hand. It's ubiquitous in the technology world, especially for smartphones. You probably remember opening up the box for the last smartphone you purchased. The box was probably small, tailored to the brand (white for Apple, black for Samsung, and so on). As you pulled the top off, it probably resisted a little before begrudgingly sliding off slowly. Your new phone--an expensive but exciting purchase--lay cradled inside. 

Did we get it right?

Setup boxes are evocative and classic. They're constructed in a way that makes them firm and rigid, yet--as you experienced--yielding and personal to the user. 

Packaging & Personality

All packaging must (or at least should) be branded. And with a brand, comes personality. 

As we stated above, the chic blankness of an Apple product is practically iconic at this point. So are the set up boxes they use to house their phones and tablets, with no spared expense to create the perfect stage for their products. When someone opens your product packaging, what personality are they witnessing?

Let your product's box construction do the talking for you. That is, after you talk with our team about this project. 

Brand Investment & Packaging

Making a brand investment is a great way to bring value to your organization. And we'd argue that one of the most effective implementations is in packaging. 

Packaging covers a wide area, we know. It might be a product your organization sells that needs a rebrand. It could be your new employee materials need a new binder. At Sunrise Packaging, we can help craft a wide variety of packaging solutions. We'll integrate your branding into our design to help you create a cohesive look for internal as well as external packages.

Brand Investment Improves Packaging

Brands and packaging styles alike are subject to trends. Think of the change in how businesses present themselves over the past decade. Minimalism, flat colors, badge logos, sanserif fonts... The list goes on. If your brand is a bit old fashioned, or simply not as dynamic as it could be, a brand investment could be a wise investment for your company.

Your brand revamp needs to be reflected in your company's packaging. Internal and external. It's an important way to market the organization to customers and for your employees to feel invested in the new brand elements. Sunrise can help facilitate this refresh in more ways than one.

Bring Out the Brand

A brand investment equals a packaging refresh. Ar Sunrise, we can help you redesign or maybe completely redo boxes. Look at implementing high end finishing touches, or a new color palette and typefaces. Whatever is encompassed in your revised brand, let us figure out how it affects your packaging needs.

Medical Device Box Considerations

Packaging design isn't as straightforward as it seems. And that can be a huge issue when dealing with products in a highly regulated industry, which is why designing a medical device box can require all-hands-on-deck at times. 

That's not to say that it's always an emergency. There are simply a lot of things that can go wrong or put a hold on the packaging design and box manufacturing process. However, there are a few things that can be done to avoid time-consuming and expensive mistakes. 

Avoiding Medical Device Box Mishaps

These tips come from our experiences and those of others in the industry. The importance of every product arriving to market safely and securely is our number one goal. But if we can help the process go a little more smoothly... Well, check out these tips:

Get the Final Device to Us ASAP
And the sooner, the better. Last minute design changes that affect how the product will fit in the packaging mean a lot minute of important changes for us. We need to know the weight, dimensions, texture, anything and everything about the device to create the best possible packaging solution. 

Design "Inside Out"
By"inside out" we mean start with the immediate protection layer. A medical device box is more than just an outer shell. Usually, they require a foam insert or thermoformed tray. On top of that there might be a sleeve, and then the final outer box. The best way to know whether or not you need all of these pieces is to start with the the most precious part - the device - and work outwards. 

Run Packaging Decisions Past All Stakeholders
When you consider the hierarchy of your company, and make the assumption that *those* people are your only stakeholders, it's another possible space for mistakes. Make sure that you've chatted with more than just your CMO, CFO, and other c-suite folks, like the people in shipping who will need to send out the package. Sterilization experts who can attest to the integrity of the packaging. And who is going to actually receive this medical device box? Can they access the device quickly if it's a life-saving instrument? Does the recipient need to have agile, nimble fingers to coax it open? 

Considering All Aspects

With our decades of experience in the field of packaging in Minnesota, we've seen a thing or two. Contact us for your next medical packaging need!

Upscale Boxes for Software

In the age of the cloud and the software-as-a-service, it's hard to believe that physical software sales are still a thing. But it is, and for good reason, and it involves upscale boxes as well. 

If we go back to the beginning of the internet, it was viewed as a vague but exciting prospect. Hard to pin down, specifically, but the unlimited possibilities were appealing to the entire world. And while that perception has changed over the years, the potential has grown into both positive and negative things.  For every Kickstarter helping to save a life, there's a scammer waiting to pump bank accounts dry. 

Software Upscale Boxes

So what does this have to do with why software is still sold in upscale boxes?

Well, a lot of people don't trust software they can't touch. 

Their rationale is sound enough, and it's common enough for major retailers to continue to sell mostly empty boxes. They contain a download link and an activation code, since most computers don't have CD drives anymore. There's something comforting in the tangible for people. It builds trust. And adding in upscale packaging features makes it feel even more real and authentic. 

While the boxes in the example to the side weren't empty, we used some of our top high-end packaging tips to create this project. Thicker chipboard and glossy lamination give it a sheen and weightiness that inspires confidence. Our classic magnetic box style seals the deal.

High Hopes for High End Boxes

High end packaging for software boxes isn't something that's going away anytime soon. While mistrust of online downloads is part of the equation, we know there's a lure when it comes to well-made physical box. Let us work our magic with your next software box project. Reach out to our team for creating your upscale boxes!

Wealth Management Branding

Wealth management branding is something that takes time to build. A brand is something that goes beyond just a name and tagline; it's something that should encompass the ethos and mission of your organization. In the financial planning world, it can be hard to stand out. But, if you can define your purpose in an upfront manner and use it to inform some of the larger content and marketing decisions, it will help your organization stand out. Designing packaging that complements a brand becomes easier as well. 

Crafting a Wealth Management Branding Strategy

What do you do? Why? Who's your ideal client? 

These are just a few of the questions that can help inform your wealth management branding strategy (for more, check out this Financial Advocates piece). Your marketing and branding efforts should inform how you talk about these five elements:

  • Products
  • Services
  • Target client
  • Value proposition
  • Passion

As this alignment becomes more apparent, then it can branch out to help inform other initiatives. 

In the project above for Beacon Capital Management, look at the different elements present. From the lighthouse imagery to the tagline to the use of color and box style... What do all of these elements communicate?

Asking the Right Questions

Building a brand is an ongoing process. Share your successes, community feedback, and more in your marketing channels, and use it to inform design and content decisions. This example showcases how imagery and words can evoke specific sentiments and feelings about an organization. Leave it to Sunrise Packaging to bring your brand into a tangible form. It's our job to know when to recommend soft touch lamination, embossing details, and more finishing options. 

When you're ready to firm up your brand with customized packaging, call Sunrise!

Giveaway Packaging Ideas

Running a giveaway within your organization is a great way to increase engagement. No matter what your goal is, generating excitement and energy for your brand should be good for the company overall. Just don't leave the giveaway packaging to the last moment.

We often talk about the importance of packaging on this site--unsurprisingly--but the truth is, packaging matters. Especially when you want to make a good impression. At Sunrise, we know a lot about promotional packaging. And whether the ultimate goal is to gain new leads, reward current clients, increase employee productivity... Well, the gift packaging is key to truly making the promo feel like a reward.

Giveaway Packaging vs. Throwaway Packaging

Sometimes, it's easiest to put yourself in the shoes of someone else. Let's say you win tickets to an exclusive event. Or an incentive trip. And when you go to collect your prize, how would you like to see it presented?

There's the throwaway packaging. An envelope, or plain brown box, something with zero sentiment or doesn't induce a single emotion.

And on the other hand, we have a well-crafted box. Like the example to the side, which was created for Hellas Construction.  This box was used for a ticket giveaway. We're a big fan of it as a great example of not just promotional packaging, but as a giveaway box as well.

Emblazoned with the logo and branded with the colors and aesthetic of the company, there is no question regarding who is the giver of this product. It's designed with the purpose of not only to convey a prize to the winning party, but for the giver to stick in the mind of the recipient as well. Magnetic boxes with soft touch lamination send a message. The kind of message that says, We don't skimp corners in any area of our business.

Which one would make you more excited: a plain brown box or this mag box?

The Choice is Clear

Creating engagement should be embedded in the crafting of your giveaway campaign. From the messaging to the platform to the giveaway itself, everything should be in place to maximize relevancy to your audience and generate excitement.  Your promotions should include the giveaway packaging. And that, in and of itself, should be treated as your most potent marketing tool throughout the strategy execution.

When you're ready to leverage your next promo, talk to us about how to make the most out of your giveaway packaging. Our team is ready and rearing to go!

Creative Sample Kits for Creative Coverings

As a consumer, making big decisions requires time and thought. Particularly when it comes to things like carpet, flooring, curtains, and other items that require consideration in orchestration with the rest of your home. Imagine painting a wall. When choosing a color, you want to know how it looks in different lighting? Coordinates with the furniture? The best way to do this is via sample kits.

Just like the products they hold, sample kits come in a variety of shapes and sizes. The variety reflects the unique qualities of the organization. As extensions of your brand, and of the product itself, designing a sample kit shouldn't be an afterthought.

Sample Kits for Example

Sunrise Packaging recently completed a project with Creative Coverings. Creative Coverings rents and sells luxury linens for weddings and other events. This sample kit will be house fabrics for potential customers. These fabrics, in brilliant colors, textures and patterns, are the true focus of the kit. When it comes to designing for such rich products, we know that simplicity equals elegance.

The sample kits are covered in green linen paper, a forecast of the feel of the linens. It features crisp white handles with a white foil stamp. And while many organizations take advantage of our ability to create custom inserts, this project required a spacious interior for the linen variety.

Creative Coverings prides themselves as being creative, efficient, and current. We're loving that this partnership created a sample kit that exemplifies those qualities.

Create a Showcase for Your Products

Sample kits can feature more products than it makes sense to list in a single post. That's why we'll leave it to you to come to us with your product. And we'll take it from there.

Sunrise Packaging has decades of experience when it comes to packaging. We can work through the process with you to create something truly emblematic of your core values. When you're ready to learn more, contact us!