Forget Winter…WestPack is Coming!
It’s back and once again in sunny California. WestPack 2016 Anaheim represents one of the biggest packaging conventions in the States. The 3-day event (Feb. 9 – 11) promises expert presentations and unparalleled networking opportunities for vendors, promoters, and those in need of product packaging.
Beautiful setting aside, this is a unique convention in that it puts packaging aficionados and knowledgeable experts under one roof. In addition to a more traditional convention floor setting (which is massive), the expo also hosts keynote speakers and panels ranging in topic from marketing strategy to the up-and-coming materials and textiles. It also features “speed networking” sessions. Like speed dating, but for business purposes. Fun and practical!
Sunrise Packaging will be holding down Booth 5451, representing Minnesota in the luxury packaging industry. We will be premiering our new 2016 catalog, introducing our new Mag Box family, as well as showing off some of our wares. If you need an impromptu vacation, please come see us in sunny Anaheim California!
Reports are calling Pack Expo Las Vegas a ‘record breaker.’
Modern Materials Handling breaks down the numbers from Pack Expo Las Vegas, showing an increase in just about every statistic from 2013’s show. The expo brought nearly 29,000 custom packaging fans to Nevada the final weekend in September. Showrunner PMMI, the Association of Packaging and Processing Technologies, says that’s a 6% increase from 2013.
This might have been due in part to the joint effort with the International Society of Pharmaceutical Engineering, which allowed Pharma Con to take place within the same convention area. Either way, more sets of eyes were on current packaging trends than any year prior.
These trends ranged in topic across quite a spectrum. While advancements in robotic packaging devices stole the show, the biggest topics were (of course) medical packaging, environmentally friendly packaging, and food packaging.
More than the usual presentation packaging side, the medical packaging trends were aimed at sterility and proper dosage. Additionally, according to Packaging World, packaging design seemed to be answering the call by the public to be more environmental. The most interesting element may have been the push from rigid packaging to flexible packaging, or rather packaging designs that could be converted from one to the other. Some kind of of hybrid of corrugated and rigid packaging? In a way, we already have a product like that, but it will be curious to see what comes next.
But whatever comes next in popular packaging, the same high quality of standards and design will have to be present. No matter what trends or inventions come along in the world of presentation packaging, retail packaging, and luxury packaging, we know that packaging in general is still a necessity. Without custom boxes for security, thermoformed trays and foam inserts for storage, and the visual marketing provided by custom printing, products will have a very unfortunate presence on shelves and in meetings.
Whatever trends are coming down the pipe, you can guarantee we’ll stay on top of it.
Photo: HBO Home Entertainment
Winter is coming. Again.
The popular HBO series Game of Thrones is getting a home video do-over thanks to a hefty packaging upgrade.
USA Today reports that medieval masterpiece is getting the steelbook treatment, popular with some of the more hardcore home entertainment collectors. The packaging upgrade will also include magnetic sigils for the fictional houses, as well as new box art design by Elastic, the design studio that created the show opening.
Maybe you don’t own a megahit DVD franchise, but a lesson can still be learned from this for any business owner. Upgraded packaging means repackaging, or even rebranding. It can give an old product a new lease on life. In fact, in an article from the New York Times, Paco Underhill, Author of Why We Buy: The Science of Shopping, points to upgraded packaging as a way to catch consumers that may have previously passed on a product.
So is your product due for some upgraded packaging?
If so, you may not need a clunky steelbook to do the job. Custom media kits can impress the same visual impact, complete with all the bells and whistles. Velcro and magnet latches can be applied to your customized packaging, adding that extra wow factor. Who doesn’t love magnets, right? Your upgraded packaging can now include handles for easy carrying–try that Game of Thrones! Digital offset printing will give your box or package that sharper appearance.
In any case, upgraded packaging might just be that breath of fresh air your product needs.