We found this packaging solution on thedieline.com and just had to share! We love the concept of taking a durable rigid box and designing it to look like a completely different thing. This custom cigar-style box takes advantage of the printing capabilities that accompany turned edge manufacturing. Designed by Think Packaging, this rigid box holds a variety of new Beck’s beers and looks like a boombox! The new range of Beck’s beers was released New Zealand and uses this design to show how a variety of musical genres has influenced the exclusive set.
The rigid box shown below is a variation of a classic cigar-style box with a small addition that makes a big difference. Notice how there are two panels extending from the main tray instead of the standard one. This is simply an elongation of the rigid flat that wraps around the box tray that sits flat open. This creates an extra cover to shield the contents of the box. Not only does this serve a functional purpose, but it allows the designer extra space for branding and design. Surface real estate for packaging can be used up in a flash, so more space to extend your design and mission statement is a valuable asset. This box was used as a part of a promotional marketing campaign. Exuding class and sophistication, this turned edge cigar style box with custom design and silver foil stamp adds value to your marketing repertoire.
Packaging solutions are not limited to boxes and binders! The turned edge products shown here are all custom, rigid flats that serve a vital purpose. From poker chip display to a restaurant check holder, custom turned edge offers hospitality organizations and marketing companies to present their products and services in a unique and memorable piece. Each of these items utilize different custom features- four color print, gloss or matte lamination, and don’t forget about custom debossing! They are great examples of thinking “outside of the box” when it comes to branding. Brand reinforcement is extremely important to foster business relationships and keep a happy and consistent customer base.
The custom sales kit shown in this video is an interactive packaging solution that keeps products well protected and readily available for demonstration and display. The rigid tri-fold holds guide wires for stents in each panel. The individual products are all organized with interior partitions as well as a magnetic strip across the top of each panel keeping the stents in place. By creating a custom demonstration kit with rigid construction, Abbott Medical used their own graphic design and branding artwork to cover the durable chipboard that makes up the hardcover of the packaging solution. With magnetic closures, internal organization, and unique artwork, this kit is a memorable piece that presents a product and adds value to Abbott’s marketing strategy. Watch the video below to see it in action!
The sophisticated box shown here is for a product from Adobe Ink and Slide pen. The product is meant to contribute to the workflow and needs of graphic designers. A kit like packaging solution, this premium hinged box uses just the right amount of color and white space to appeal to a designer market. The inside tray was custom made to hold the product exactly without risk of damage, but also to house the pen with proper display. While we just found this box on thedieline.com, we very much appreciate the clean and simple design element paired with a high quality rigid box. This shows credibility to the consumer- that the product will speak for itself when it comes to quality, and it is worth the premium box that it comes in.
This is one of the most recent custom boxes made right here at Sunrise Packaging. A fully functioning sales kit, this turned edge hinged box uses colorful artwork and gloss lamination to add an eye-catching element that is sure to draw attention. A rigid box with custom die-cut foam, this packaging solution is right up our alley. Similar to a cigar-style box, this item actually has two cover panels that fold over the main tray. We have made some of these with, and some with out a magnet joining the two flats together, and of course, the boxes with the magnet are much more functional. With this style of construction, our clients have much more real estate to extend their brand and be creative with artwork. Whether using matte, gloss, or soft touch lamination, custom turned edge gives the client or potential buyer the idea that you are adding value to their product, or your services will add value to their business. With rigid, turned edge boxes you are able to make a completely unique item that will turn heads and cultivate relationships with returning customers.
When it comes to marketing a product or service to new people and clientele, a promotional press kit is a great way to get your foot in the door. With a number of cohesive elements that extend your brand, a custom made media press kit is a sound investment in future business opportunities. As a custom packaging manufacturer of turned edge/ hard cover boxes, binders and inventive sales kits, we have seen a wide variety of ways that clients choose to market their brand. In the video shown below, we have featured our very own press kit complete with a variety of our niche capabilities. Ranging from turned edge construction, graphic design, foil stamping, and custom plastic thermoforming, this “impress” kit is meant to do just that! These press kits went very fast, and we hope to be producing more shortly!
Here at Sunrise Packaging, we try our best to provide clients with the resources, materials, and information in order make an informed decision regarding their needs and preferences for their packaging solutions projects. While we have in the past offered e-flute corrugated options as well as SBS paperboard and poly materials, our in-house specialty is definitely turned edge, also known as rigid construction. The use of durable chipboard and a custom wrap of our clients’ choosing offers an affordable and effective way to stand out among competitors whether the package is for marketing promotions or even a retail product. The three items shown above have all been produced by us with custom turned edge. Ranging from a large intricate sales kit for a tool set, to a simple Flashpad™ with particularly thick foam and then on to a simple setup box with a bare inside- turned edge packaging solutions are so customizable that all of these products were feasible under the same roof. As a turnkey manufacturing house, we pride ourselves in the ability to source correct materials, print any graphic design or artwork, and of course create a final product that is fulfilled and ready to ship. While turned edge is not a household term, we like to refer to it as hardcover because it is the same way a hardcover text book is made. To see more pictures of the wide variety of turned edge products we have made, we invite you to visit our google+ page or even our tumblr.
One of our most popular packaging solutions, the Flashpad™, is a great tool to market a brand at an event or even as a mailed out promotion. We have found that not all companies benefit from USB flash drives, and that is okay! Since we are a custom manufacturer, we are capable of making a “pad” packaging solution for a wide variety of media, products, and literature. Shown here are a few examples of how organizations have tailored a simple product and created a memorable and effective promotional item. Design your own artwork to be printed, screen printed, or even foil stamped onto a, out side wrap. Once laminated, we will turn it over rigid chipboard to create the turned edge flat that acts as the exterior of the package. Once we have your item(s) that will be included, we can get to work on the foam! We offer a wide variety of foams all differing in color, thickness, and overall quality. A die is then created to die cut the foam to create appropriate cavities to hold your products safely and securely. Once the foam is adhered to the rigid flat and all of the pieces are fulfilled, you are set to distribute. Add value to your product and marketing efforts by branding your promotional pieces in this simple and extremely effective way.
Cases and kits are a great way to provide participants, employees, and clients with a uniquely branded combination of promotional products and sufficient information about services. The kits shown here are all completely unique packaging solutions that offer customization with graphic design, internal organization, and case construction. What we like about all of these boxes is that they come with a handle that is included in the tuck-tab cover. This keeps the entire set shut in transportation so recipients are able to conveniently carry the case while exposed passers by to your logo and branding mission. Designing these cases takes a lot of planning and coordination with packaging manufacturers and suppliers. With the right manufacturing house, you can get artwork, assembly, and shipping all under one roof for a turnkey solution. Sell you products and services in style with one-of-kind sales and product demonstration kits.