Packaging Design Elements

(or, how create great, memorable boxes). Design elements are the ornamentation that makes a box or custom package truly shine. Imagine an evergreen tree. It's majestic. Beautiful, in a stately, classic way. But add those literal ornaments, and it becomes an iconic symbol. 

When you think of designing packaging, use that same approach. Begin with a classic box style, and add on from there. At Sunrise Packaging, we have no shortage of classic box styles, from gate fold to cigar and beyond. 

And just like that Christmas tree, it's important to take a balanced approach to choosing design elements. Too much and the box is overwhelming, the intent muddled, and the consumer confused. Too little, and a company runs the worst risk of all: boring the user. When do you know that you have the right mix?

Balancing the Bling of Design Elements

While there are many design elements organizations can consider in designing their packaging, there are a few that always stand out.

  • Spot UV Print
    Spot UV print adds an incredible high gloss. Check out the example to the side. By adding the logo for black-on-black design, this coating truly stands out. You can see how it immediately catches your eye, while the white contrast of other elements make the package digestible without being overwhelming.
  • Foil Stamping
    Spot UV isn't the only way to add shine to your packaging project. Foil stamping adds custom foil seals to boxes with heat. Add embossing to create a truly striking 3D image. 
  • Offset Printing
    Quality takes time, and offset printing makes good use of that time. Packaging wraps need to be printed one at a time to create a truly dazzling and vibrancy in color.

These three options are popular options for boxes. But just like any industry, packaging follows trends. We can't wait to see what comes up next. 

What Inspires Your Packaging?

Design elements are an important part of your packaging design, but they aren't everything. To help guide your design process, step back and ask yourself: what's the inspiration? If you can find a theme that speaks to your product and your organization, it's a starting point. 

Sunrise Packaging can pick it up and carry your project over the finish line. Give us your ideas and your inspirations, and we can guide your design decisions. Talk to our team today!

Medical Device Box Considerations

Packaging design isn't as straightforward as it seems. And that can be a huge issue when dealing with products in a highly regulated industry, which is why designing a medical device box can require all-hands-on-deck at times. 

That's not to say that it's always an emergency. There are simply a lot of things that can go wrong or put a hold on the packaging design and box manufacturing process. However, there are a few things that can be done to avoid time-consuming and expensive mistakes. 

Avoiding Medical Device Box Mishaps

These tips come from our experiences and those of others in the industry. The importance of every product arriving to market safely and securely is our number one goal. But if we can help the process go a little more smoothly... Well, check out these tips:

Get the Final Device to Us ASAP
And the sooner, the better. Last minute design changes that affect how the product will fit in the packaging mean a lot minute of important changes for us. We need to know the weight, dimensions, texture, anything and everything about the device to create the best possible packaging solution. 

Design "Inside Out"
By"inside out" we mean start with the immediate protection layer. A medical device box is more than just an outer shell. Usually, they require a foam insert or thermoformed tray. On top of that there might be a sleeve, and then the final outer box. The best way to know whether or not you need all of these pieces is to start with the the most precious part - the device - and work outwards. 

Run Packaging Decisions Past All Stakeholders
When you consider the hierarchy of your company, and make the assumption that *those* people are your only stakeholders, it's another possible space for mistakes. Make sure that you've chatted with more than just your CMO, CFO, and other c-suite folks, like the people in shipping who will need to send out the package. Sterilization experts who can attest to the integrity of the packaging. And who is going to actually receive this medical device box? Can they access the device quickly if it's a life-saving instrument? Does the recipient need to have agile, nimble fingers to coax it open? 

Considering All Aspects

With our decades of experience in the field of packaging in Minnesota, we've seen a thing or two. Contact us for your next medical packaging need!

Upscale Boxes for Software

In the age of the cloud and the software-as-a-service, it's hard to believe that physical software sales are still a thing. But it is, and for good reason, and it involves upscale boxes as well. 

If we go back to the beginning of the internet, it was viewed as a vague but exciting prospect. Hard to pin down, specifically, but the unlimited possibilities were appealing to the entire world. And while that perception has changed over the years, the potential has grown into both positive and negative things.  For every Kickstarter helping to save a life, there's a scammer waiting to pump bank accounts dry. 

Software Upscale Boxes

So what does this have to do with why software is still sold in upscale boxes?

Well, a lot of people don't trust software they can't touch. 

Their rationale is sound enough, and it's common enough for major retailers to continue to sell mostly empty boxes. They contain a download link and an activation code, since most computers don't have CD drives anymore. There's something comforting in the tangible for people. It builds trust. And adding in upscale packaging features makes it feel even more real and authentic. 

While the boxes in the example to the side weren't empty, we used some of our top high-end packaging tips to create this project. Thicker chipboard and glossy lamination give it a sheen and weightiness that inspires confidence. Our classic magnetic box style seals the deal.

High Hopes for High End Boxes

High end packaging for software boxes isn't something that's going away anytime soon. While mistrust of online downloads is part of the equation, we know there's a lure when it comes to well-made physical box. Let us work our magic with your next software box project. Reach out to our team for creating your upscale boxes!

Wealth Management Branding

Wealth management branding is something that takes time to build. A brand is something that goes beyond just a name and tagline; it's something that should encompass the ethos and mission of your organization. In the financial planning world, it can be hard to stand out. But, if you can define your purpose in an upfront manner and use it to inform some of the larger content and marketing decisions, it will help your organization stand out. Designing packaging that complements a brand becomes easier as well. 

Crafting a Wealth Management Branding Strategy

What do you do? Why? Who's your ideal client? 

These are just a few of the questions that can help inform your wealth management branding strategy (for more, check out this Financial Advocates piece). Your marketing and branding efforts should inform how you talk about these five elements:

  • Products
  • Services
  • Target client
  • Value proposition
  • Passion

As this alignment becomes more apparent, then it can branch out to help inform other initiatives. 

In the project above for Beacon Capital Management, look at the different elements present. From the lighthouse imagery to the tagline to the use of color and box style... What do all of these elements communicate?

Asking the Right Questions

Building a brand is an ongoing process. Share your successes, community feedback, and more in your marketing channels, and use it to inform design and content decisions. This example showcases how imagery and words can evoke specific sentiments and feelings about an organization. Leave it to Sunrise Packaging to bring your brand into a tangible form. It's our job to know when to recommend soft touch lamination, embossing details, and more finishing options. 

When you're ready to firm up your brand with customized packaging, call Sunrise!

Real Estate Packaging & Influencer Marketing

Working in real estate, mortgages or construction? We've got a question for your marketing department: how do you capitalize on real estate packaging?

Ok, ok, that's a very specific question, we know. So let us explain. 

In each of these fields, it can be hard to set yourself apart. Clients might know what they want, but they don't always understand the unique differences between the agencies that help them get those things. For example, let's say you decide you want to buy a house. Chances are, to find a realtor, you either rely on a referral from a friend, Google one, or simply find a house you want to see and fill out a contact form. A similar process might follow for mortgage brokers and construction or contractors. How do you set yourself apart from the rest?

One way is to engage in influencer marketing. This makes you the referral every time.

Find Your Influencers Via Real Estate Packaging

Influencer marketing is a newish strategy that emerged as social media become omnipresent.  Through the endless scrolling, profiles have emerged as knowledgeable or admired for different things. From make-up skills to craftsmanship to, well, simply having an interesting-looking life, these people are influencers. The products or methods they promote to their users have the potential to drastically grow in sales due to the exposure. 

There are many different potential approaches to finding influencers. Or, another approach, is to treat all of your customers as potential influencers. Real estate packaging is about playing the long game, which goes beyond those who cultivate massive Instagram followings. Creating a unique brand, exemplified by your leave-behind or gift packaging, is a great impression to make. 

Sunrise can help develop the perfect branded packaging option for your needs. From high end luxury boxes--designed to hold keys, garage door openers and more--to a FlashPad with a congratulatory gift card or a three ring binder for documents, we can support any marketing initiative. 

Contact Sunrise today for more information!

Custom Box Design in Minnesota

Custom box design is something we not only love, but take seriously at Sunrise Packaging.

Our approach is founded in common sense and experience. When anyone encounters an interesting package, their curiosity is automatically piqued. The packaging doesn't have to be unnecessarily tricky, the closure particularly unique. It's a closed box; sometimes, that's all we need to get our imagination flowing.  Our job is to get the user excited for your product.

We accomplish this by using some of our tried and true methods to create great customized packaging. When it comes to a box, it's not always *just* a box.

Delivering More Than a Package: Custom Box Design

Custom Size

It's practically passed into cliche to talk about how to maneuver square pegs into round holes. Yet, when it comes to packaging, there's a kind of "single size fits all" mentality that drives organizations to buy boxes in bulk. While we recognize there's no harm in that approach, there's also not much to gain, either. Part of the pleasure of custom box design is derived from the fit. Perfect, every time. In the example to the side, we created this box for Rheem as a thank-you to their customers.   While the image might distort the size, it's a large box at 24 inches by 22 inches and 8 inches deep.

Just like any bespoke product, a box that's made specifically for your product will always do the job it's designed to do: make your product shine.

Custom Inserts

In the final picture above, you can just see the inside of the box with the custom foam inserts inside. We talk a lot about presentation packaging at Sunrise, and this project is a perfect example. Presentation packaging can focus on the external features, but it's also about how a product (or products) lay inside the custom box design as well. As we mentioned above, everyone wants to be dazzled by an unopened box. Make sure that the reality lives up to expectations with a little padding inside your package.

Custom Finishing

Presentation is all about appearances, and ensuring that your box presents well to customers is key. Yes, the focal point is what's inside the package. But that doesn't mean you get to ignore the outside.

We love this example above because it's simple yet stunning. The brand pops out at the viewer, and while you can't touch it through the screen, it's wrapped in soft Nuba paper. Great packaging engages multiple senses; this one does not disappoint on multiple fronts.

What's Your Custom Box Style?

Just like people, boxes and organizations have personalities. What do you want yours to say?

Sunrise can help develop it. Contact our team today!

Opening Day = Box Closures

As a proud Minnesota company, we love all things related to our hometown teams. And on this Opening Day for the Minnesota Twins, we turned our attention to another kind of opening that captures our attention: box closures. 

If you want to contest the importance of and customer attention to box closures, look no further than your own experience. We don’t doubt that at one point or another, you spent more time than you like to admit lazily flipping open a magnetic box lid. Or slowly slide the top piece off of a setup box to savor the moment of getting a new smartphone or tablet. The delicious moment of flipping up a cigar box top. 

Design custom packaging that allows users to savor that anticipation. Here are some of our favorite box closures in honor of Opening Day!

Box Closures That Captivate

Slip Slant Boxes with box closures

Magnetic Closures

Far and away one of our most popular features. Magnetic boxes are versatile and instant keepsakes for users. Closures can be embedded in many different types of box styles. Plus magnets are one of the most secure types of closure so products are safe and secure. 

custom luxury boxesSetup Boxes

You might not think a lot about setup boxes having a particular flavor to their opening and closing, but consider again.  Setup boxes are a frequently used for luxury goods and technology products for a few reasons. Their rigid chipboard construction, paired with a thermoformed or custom insert, keeps the product secure. These highly-customizable two pieces allow for a high quality finish via the wrap. Most of all, the sleek design is evocative and suggestive of luxury. 

Design Your Own

When someone comes to Sunrise with a project, we do everything we can to bring it into reality – even when it means creating something new and personalized to your business objectives. We’ve taken on new interpretations when it comes to slip cases, gatefold, and more. Contact us today to start bringing your vision to life. 

Play Ball!

Openings are full of anticipation, from the excitement of a new baseball season to revealing an exciting product.  No matter which team is *your* team, Sunrise is ready to bring you and your products to the next level of success. 

Unconventional Set Up Boxes

Using the term "set up boxes" might make sense to you or it might not. If you're not attuned to the packaging industry, it probably doesn't mean much. But that's where we like to take the chance to educate you.

A setup box consists of two pieces. In layman's terms, a top and bottom. The bottom is usually made of strong chipboard with a custom wrap on it. Otherwise known as turned edge, this stylish finish can take on different elements depending on your needs. The top fits snugly over the bottom. Also made of chipboard, it slides on and off easily; you've no doubt encountered this style as it's often used for game boxes, smartphones, and more.  

As you look through our two piece set-up box gallery, you will see the unlimited potential of this customized box style. Sunrise just completed an interesting variation for Findlay Technologies. 

Set Up Boxes By Design

Confused? Look closer. 

By design, this might appear to be another cardboard package delivered by any mail service. Once you read the address label, it becomes clear that this isn't just another mailing box. While pictures don't quite do it justice, the feel of the box gives it away as something special as well. 

You can't quite tell, but these are set-up boxes. The boxes are wrapped with a digitally printed / matte lamination material. From the corners, you can just the turned edge finishing on them. 

We love the unconventionality of this box. It takes multiple sets of expectations and flips them, creating a sense of surprise and fun the for the recipient. Here's what we mean.

Expectation #1: It's just a plain cardboard box 

But from that first touch, the customer realizes that it isn't. Part of engaging users is finding ways to engage their senses, and with this design and style, they're all in.  And once they open the box, they're treated to even more potential customization. Thermoformed trays, custom inserts, the sky's the limit. 

Expectation #2: It's just another set up box

Using a design that usurps expectations helps engage users, but it also illustrates different features of a particular packaging style. While these setup boxes share characteristics with others, the content and design are what set it apart.  Set up boxes lend themselves well to a variety of finishing options. And their hardcover durability makes them trustworthy packaging for nearly any product. 

Design Maketh the Set-Up Box

So the lesson that we learn from this? Taking the time to figure out the overall effect you want your packaging to have helps determine the right box style and the right design.  Taking something seemingly conventional, like setup boxes, and turning them into something truly unconventional, is a challenge we love taking up. Contact Sunrise today to talk through your needs and ideas for your set up boxes!

Offset Printing For Your Custom Box Project

When it comes to packaging, most people might not pay much attention to the printing. Whether it's offset printing, or digital, or screen, it's probably not registered unless they're in the business. At least, they aren't noticing it consciously.

While the integrity of a custom box is the most important element when it comes to product safety, design is up next when it comes to drawing customer attention. Appealing to the five senses is a powerful way to create sentiment with customers. Particularly sight and touch.  This is why choosing your printing style wisely is important. And it's why we usually  suggest offset printing. 

What is Offset Printing?

Offset printing is a style of printing that's known for producing the highest possible printing quality. It allows for the greatest detail as well as color fidelity, and it works well with a variety of custom finishes. 

The example to the right is a custom magnet box created for DP Derm. We used offset printing which enhances the spot UV print used on the logo and the wave graphic. While you can't touch it through the screen, the soft touch lamination applied to the offset printed wrap is irresistable. These different features could be used with other styles of printing as well. But when it comes to creating something truly special for customers, it's best to indulge in truly luxurious options. And those options are best showcased by offset printing.

Other Printing Styles for Custom Boxes

We've mentioned some of the other types of printing Sunrise often uses for projects. They include: 

  • Digital Printing
    Faster and less expensive than offset printing, digital printing allows for quick turnaround and allows users to change the modify the output easily. 
  • Screen Printing
    Also called silkscreen or seriography, screen printing is usually used on binders and sometimes on boxes.

These different options all serve different needs, and Sunrise representatives can help you decide which one is best for your project. 

In addition to printing options, the possibilities for finishings is even greater. From foil stamping to debossing and print coatings, there's something to enhance every project. 

Contact Us!

Contact us today to get started on your next custom packaging project!

Jewelry Boxes & Luxury Packaging in 2018

Luxury packaging is all about presentation. Ok, the argument could be made that most of packaging is presentation, right? But it's especially true when it comes to big-investment items. Fine watches, expensive jewelry boxes, unique cologne and perfume. All of these items tend to come in packaging that specifically serves to showcase the item. 

Jewelry presentation boxes tend to be especially ornate. But companies don't have to rest on classic, old-fashioned approaches like velvet boxes and silk cushions. As consumers seek out more unique styles, packaging has become more unique as well. Bakers twine replaces ribbons, and magnets replace clasps. Like these custom jewelry boxes we just completed for Lenny & Eva

Custom Jewelry Boxes For the Modern Buyer

The societal take on jewelry gifting has practically passed into the realm of satire. A hinged box, usually satin or velvet, pops open to reveal something shiny and expensive sitting on a cushion of contrasting color.  The ads usually some sort of high drama, the kind of aspirational marketing that looks pretty, but is essentially unrelatable for the masses. 

Modern audiences don't want that kind of fantasy. They want to know where the products they choose to patronize come from, maybe even who made it. Packaging trends reflect this desire for honesty and authenticity.

The boxes we made for Lenny and Eva reflect those desires. A brand designed to evolve with fresh designs seasonally while staying true to their aesthetic, we helped create jewelry boxes for them that can weather that evolution without going stale. These custom jewelry presentation pieces are wrapped in a plain textured paper and stamped with gold foil. Simple and classic, yet with a modern and unique spin that is all their own. 

These custom retail boxes will keep products safe from harm while promoting the Lenny and Eva brand at the same time. It's the ultimate coup for retail packaging: the customer now has two pieces which they'll keep around their home, both the jewelry and the packaging. 

Start Designing Your Custom Project 

Working with an organization on custom jewelry boxes or any personalized packaging piece lets Sunrise Packaging stretch our creative muscles. Let's see how we can help you meet your market's desires! Contact us today.