Dipping and Driving

Recently I saw the new Heinz Ketchup packets and was quickly reminded of the challenge of eating ketchup in the car when I was younger. Apparently they were launched last March. These new packets are called “Dip and Squeeze.” What is interesting about this new packet is that it is the first redesign of the ketchup packet since it was invented nearly 40 years ago. Heinz has finally developed a way to take the inconvenience of eating ketchup in a car or on-the-go and simplify it.

The cool thing about these packets is that they are also available to buy in stores. They sell for about $1.99 for a pack of 10. This allows consumers to take ketchup on-the-go without the inconvenient mess. The multi-use packaging is also pretty clever. You can either pull the tab back and dunk into the ketchup or tear off the top and squirt the ketchup on your food. This packaging update for ketchup goes to show that packaging can make consumers lives easier.

Mr. Bubble Turns 50!

The famous bubble bath product that we all know and love is celebrating its 50 year anniversary of filling bathtubs with bubbles and fun. Mr. Bubble was invented by Harold Schafer and the Gold Seal Company in 1961 and has been a household name for many since then. Mr. Bubble has made many improvements on its packaging over the years and to celebrate this milestone, Mr. Bubble is going to go through a packaging transformation. Mr. Bubble has been updated to be a more animated figure so that it can be more appealing to children. However, the new character will still maintain the nostalgia for the ones who grew up with Mr. Bubble years ago.

Throughout this year, all Mr. Bubble products will feature a birthday label to celebrate its 50-year history. Mr. Bubble will be surrounded by bubbles, balloons, streamers, and a birthday banner. The new packaging design features brighter colors and deeper dimensions to bring Mr. Bubble to life.