Recently I saw the new Heinz Ketchup packets and was quickly reminded of the challenge of eating ketchup in the car when I was younger. Apparently they were launched last March. These new packets are called “Dip and Squeeze.” What is interesting about this new packet is that it is the first redesign of the ketchup packet since it was invented nearly 40 years ago. Heinz has finally developed a way to take the inconvenience of eating ketchup in a car or on-the-go and simplify it.
The cool thing about these packets is that they are also available to buy in stores. They sell for about $1.99 for a pack of 10. This allows consumers to take ketchup on-the-go without the inconvenient mess. The multi-use packaging is also pretty clever. You can either pull the tab back and dunk into the ketchup or tear off the top and squirt the ketchup on your food. This packaging update for ketchup goes to show that packaging can make consumers lives easier.