Kung Fu and QR Codes

 

QR codes (quick response) are those black and white symbols that can be found on all types of packaging, print ads, and billboards. These codes provide a wealth of information such as text, websites, and other data that is embedded and decoded with a mobile device. All this mobile device needs is a camera and the down-loadable app and the information is unleashed. Usually QR codes are embedded with some type of promotional tool such as a contest, special offer, or an unique website. It is a great way for marketers to engage and attract consumers. These codes are designed to invite customers to participate, discover, share, save, and interact with brands.

Sun-Maid, the famous raisin brand, is utilizing QR codes to promote the animated movie by DreamWorks, Kung Fu Panda 2. Sun-maid has put these codes on their packaging to take customers to a special website where they have a chance to win a trip to Zoo Atlanta. Since entering the contest is as simple as having a mobile device, Sun-Maid hopes the number of entries will be high. They have also used Facebook to promote this contest as well. Sun-Maid brand designed their packaging with these QR codes in hope the special contest will entice consumers to buy their raisins. The packaging design also gets consumers engaged in the Sun-Maid brand as well as provides consumers a way to interact with the brand.

Mobilizing Your Marketing Efforts

Mobile usage has drastically increased in the past few years and its future is looking brighter. In this day and age it seems like everyone owns a mobile device, most not being able to function without one. Mobile devices have become so advanced that they not only are used for calls and texts, but they now have Internet capabilities, cameras, navigation, email, and many more applications, literally making your mobile device smart. Over 4 billion people own a mobile phone, which is predicted to increase by 50% in 2015. Landlines and desktop computers will be a thing of the past in the coming future as new technologies are being invented everyday to make mobile devices better and more advanced. We have grown and been molded into a mobile society making mobile devices the perfect technology for our busy lifestyles.

The vast amounts of people who own a mobile phone gives marketers a wide array of opportunities to develop a mobile marketing plan. Two of the most widely uses of mobile devices are to socialize and surf the web. Social media networks, most popular being Facebook and Twitter, have developed mobile apps to make socializing easier and in the palm of user’s hands.

Marketers have a wealth of potential to attract customers to their brand, products, services, and their company. A mobile marketing campaign has an opportunity to attract a widespread market of people, a market consisting of an upwards of 4 billion people. This gives marketers room to experiment and try a variety of marketing ideas to cater to that group of people, with one major thing in common, they all own a mobile device.

Here are 5 steps to help mold a marketing plan to fit a mobile lifestyle:

1. Prioritize: A mobile marketing plan is something that will take time to develop and implement. Marketers should have goals and a time line set up before starting. This is not something that can be thrown together in one day. A detailed plan should be prepared for a mobile marketing plan.

2. Utilize: There is an extensive amount of information that is available, it just needs to be looked for. Take advantage of the knowledge others provide. A mobile marketing plan will be easier to create when you have information to help you along.

3. Recognize: Be aware of what others have done in the past and the present. If that information is obtainable, it will become a very useful tool to see what other have tried and if it worked or failed.

4. Characterize: A mobile marketing plan should be exciting, creative, and full of energy. If it is boring, no one will pay attention to it. The idea to keep in mind is to give a mobile marketing plan a personality so that users can feel like a company has a soul. Keep in mind that a company that portrays themselves as fun and refreshing will have a better chance of being seen and heard. Also remember that this marketing plan is being catered to a mobile device and if the campaign doesn’t catch the eye of users it will be quickly dismissed.

5. Initialize: After goals have been made, information has been collected, and a plan has been formed, it is now time to put that plan into action. This is the most exciting step because this is when you find out if your hard work and planning will produce results. A plan to track progress should be put into place at this time.