Meet Minneapolis Sports Packaging

Minneapolis, Minnesota hosted the 2018 Super Bowl at US Bank Stadium. And we're all hoping that it's just the start of major sporting events looking to Minnesota as a viable location. Not to mention the potential to provide local sports packaging for these mega-events!

We're set to host the Final Four in 2019, and with the National Association of Sports Commissions (NASC) Sport Event Symposium here last week, there's potential for a whole lot more. The event is a networking opportunity for garnering interest in where a sporting event will be held. Minnesota has had a good amount of luck with the event. It's where Meet Minneapolis CEO Melvin Tennant made contact with the right people to bring the ESPN X Games here for four consecutive summers. 

Sports Packaging & Events

With over 9000 meetings happening between parties through the event, it's a place where big things are decided. As Minnesota moves into the forefront of hosting major events, from NFL championships to baseball all-star games to golf's Ryder Cup and more, the economic impact will grow.  Expertise from all areas will be necessary to ensure continued successful events. 

In a past post we detailed the Super Bowl impact on the area, particularly on brand activation. However, when it comes to sports packaging, Sunrise Packaging is definitely an expert. 

soccer sports packaging

When it comes to sports, presentation is a big part of the conversation. It's the foundation for marketing and advertising, and all teams want their clubs to be presented as the best. At Sunrise, we've completed projects for a variety of professional sports teams, focusing on different elements. Custom season ticket packaging, campaigns targeted to university alumni, and more. We're able to bring ideas into reality.

Kentucky Sports Packaging

Sports packaging can utilize different elements. In a project for the Minnesota Vikings, we created a unique style of box with a gate fold opening, wrapped in purple (of course!) and stamped with silver foil. It's bold and classic, just like our team's strong focus on Viking lore and history. In contrast, our projects for universities tap into a different mindset. We want to echo the excitement of college games, the contagious enthusiasm from students and different traditions of each campus.

Meet Bold North Sports Packaging

Sunrise Packaging is honored and proud of our Minnesota heritage. If your organization is bringing an event to Minnesota, look to us for your custom packaging needs. Contact a representative today to get started

Sales Kits To Attract & Retain Business

Swiping and scrolling on our mobile phones are the major methods in which we consume content these days. Whether your on Reddit or Tinder, it takes something pretty interesting to make you stop and look at it further. This is exactly what your sales kits needs to do. 

Ask yourself: Would my sales kit give a customer pause in the middle of all the other things demanding their attention?

If the answer is no, read on. Well, read on even if the answer is yes, because there's always room to level up, right?

Sales kits, or marketing kits, showcase your organization's products in a manner that makes them irresistible...or at least worth a more in-depth glance.  It needs to tell the customer that you are an ideal fit for whatever initiative they're targeting. It should attract new customers, educate existing ones, form new partnerships, and share information with media prospects. It's a tall order, we know, but it's very doable. 

Brainstorming Ideas for Upgrading Sales Kits

SmallBizTrends has some ideas for how to re imagine your sales kits in lean, mean, lead-generating-and-retaining machines. When you're ready to start designing custom packaging, Minnesota-based Sunrise Packaging is here to help. We know that even the most beautiful, most user-friendly packaging can't fix a sales kit that doesn't tell the recipient what they need to know or do, so take some time to answer the following questions to frame your sales kit revamp:

 

Sales kits

Who is your target audience?

Creating audience profiles is a great way to drill down on the "who" of who your customers are. Veer away from lumping them together by industry; it's usually way too broad. Think of them in terms of people, and by their roles. A CFO will probably respond to different messaging than an engineer. How can you address both, or what levels of differentiation can you include?

What issue or problem is your product or service addressing?

Start by recording the top frustrations of customers in the industry. Then figure out how your product solves those frustrations. Not sure what frustrates customers? Ask them!

What kinds of messages or statements speak to your audience?

Keep content focused on your customer by speaking to them. Write using 'you' in positive phrases building on the prior task of answering problems. Try to keep the message simple and action-based, but still focused on the benefits of what you offer. 

Go Beyond the Sales Kits Basics

This should give you a good frame of reference to start revising the standard sales kit materials (flyers, brochures, samples, etc). But what will really take your marketing kits to the next level? Consider leveling up to some interesting box features, like magnetic closure or a hinged lid, that guarantee your sales kit will make an impact. Create a unique first impression with custom finishing options debossing or embossing.  Take the step that will make your clients stop swiping or scrolling, sit up and pay attention. 

Sales kits