5 Ways to Get Noticed with Custom Flash Drive Packaging

 

Everybody knows how cool flash drives are, right? USB drives have taken data storage to the next level. But what if I told you there’s still another level? A way to make your flash drive more than a flash in the pan. A way to make your jump drive jump higher. A way for your thumb drive to get a thumbs up.

 

It’s Called Custom Flash Drive Packaging.

Standard Foam insert inside of custom flash drive packaging flashpad

 

More specifically, it’s called the FlashPad™ and it’s crazy versatile. It’s a way to take your flash drive from typical trade show SWAG to memorable marketing tool. A way to make your fledgeling business shine, or give your old dog some new tricks. Custom flash drive packaging is the hybrid of an informational pamphlet and an email blast campaign–except, unlike most of those, this one will get opened, interacted with, and (most importantly) remembered. Coolest of all, the FlashPad™ has a die-cut foam insert tailored to your specifications–so a flash drive is just the start of what you can include.

 

Here’s a quick look at 5 ways you can ride the crest of this trend. Go ahead and read’em. These ideas are on the house.

 

The Modern Mixtape

You remember making a mixtape or CD for someone back in the day? And you juuuuuuust could not fit that one last song on there? Frustrating. Now imagine that on a global scale. Say you’re a garage band. You’ve played a few gigs around the neighborhood but you’ve dreamed bigger. You want a record deal. The Big Time. What are you going to do? Send out a CD, scribbled on with a Sharpie? Congratulations, you’ve given a record producer a new coaster. A perfect garbage can frisbee. But a personalized USB drive, dressed to the nines in custom flash drive packaging, shows you’re serious about making it big. A sharp, professional look. A mockup of your debut album, complete with a legible track list. Images of your band rocking out under the bright lights of your favorite venue. And, best of all, a preloaded thumb drive with all your songs.

 

Consider: going with a guitar-shaped flash drive. Maybe include a pen too for signing your contract.

 

The Better Business Card

If you’ve ever been on the business end of a tradeshow, you know how tough it can be to make an impression. You’re lucky if you get a couple minutes one-on-one to wow your potential client. More often than not, though, your pamphlet ends up lining a SWAG bag or someone just grabs your pen and vanishes. If only you could make that pen tell that person about your great business the next time they use it. With custom flash drive packaging, you can do one better: you can show instead of tell. The FlashPad™ becomes your pamphlet, complete with all the visuals and bullet points you love. And inside? Your talking pen: a personalized flash drive loaded up with instructional materials, your last office newsletter, videos of your product, and a shortcut to your website. Swish.

 

Consider: making your better business card look like an actual business card. A customized Credit Card Drive has that traditional look and slim design with all the functionality of a flash drive.

 

The Portable Portfolio

This isn’t the 80s where you can stumble into an interview with a goofy tie and cardboard box of rolled posters. Well, maybe you can pull off the goofy tie, but if your professional portfolio looks like you just got kicked out of your house, you’re in trouble. Now imagine being a graphic designer or an architect and strolling into that interview with a digital portfolio all presented in sleek, attractive custom flash drive packaging. Right off the bat, a customizable FlashPad™ printed with your designs is putting something visual and interactive into their hands. Or maybe you’re a wedding photographer hoping to show off your prints without the glare and bulkiness of a proof book.

 

Consider: putting your digital folder in a folder-shaped flash drive. Now that’s just cute.

 

custom shaped flash drive for custom flash drive packaging

 

The Autographable Ebook

I’ve mentioned this one before, but frankly, it’s a good idea. If you’re an indie author, you probably don’t have a lot of hard copies of your book lying around. And if you’re an author that dabbles exclusively in e-books, then you probably don’t have any lying around. But let’s say you hit it big with a monster e-seller. Somebody’s going to want you to autograph your book. Now if you’re a real smooth talker you might be able to take a permanent marker to their Kindle. Or if you’re a real fine handwriter, you might be able to inscribe the flash drive loaded up with your ebook files. But, if you’re smart, you’ll have a mockup of what your hardcover book would look like (in custom flash drive packaging form, of course). Sign that baby up and drop the mic!

 

Consider: Know who else thinks it’s a good idea? Only Hugh Howey, the guy that changed the face of ebook publishing FOREVER. See how custom flash drive packaging worked for him here.

 

The Standout Software

Scenario: You’ve just invented the most life-changing software of all time. Maybe it’s the ultimate pop-up blocker or the greatest pay-to-play app of all time. Now how are you going to get people to use it? Are you going to hit up Comic-Con with a little square of paper with your URL printed on it? Heck no! Load up a flash drive with a digital demo and secure it in some sleek Silicon Valley-style custom flash drive packaging and get some results! Don’t forget links, concept art, and screenshots!

 

Consider: making your FlashPad look like an old floppy disk. Because nostalgia.

 

custom flash drive packaging to look like floppy disc, flash pad, usb drive, diecut foam insert

 

All great points, I know. The standing ovation isn’t necessary, really. But all jokes aside, custom flash drives and packaging really do make a splash. They’re like a Bat Symbol for your intellectual properties. And in all cases, they give your potential producer/client/boss/whatever a smart, memorable asset. One with your name on it. And far more reusable (and professional) than any novelty whistle.

Upgraded Packaging Drives New “Game of Thrones” Box Set

New game of thrones upgraded packaging, photo hbo home entertainment

Photo: HBO Home Entertainment

Winter is coming. Again.

 

The popular HBO series Game of Thrones is getting a home video do-over thanks to a hefty packaging upgrade.

 

USA Today reports that medieval masterpiece is getting the steelbook treatment, popular with some of the more hardcore home entertainment collectors. The packaging upgrade will also include magnetic sigils for the fictional houses, as well as new box art design by Elastic, the design studio that created the show opening.

 

Maybe you don’t own a megahit DVD franchise, but a lesson can still be learned from this for any business owner. Upgraded packaging means repackaging, or even rebranding. It can give an old product a new lease on life. In fact, in an article from the New York Times, Paco Underhill, Author of Why We Buy: The Science of Shopping, points to upgraded packaging as a way to catch consumers that may have previously passed on a product.

 

So is your product due for some upgraded packaging?

 

If so, you may not need a clunky steelbook to do the job. Custom media kits can impress the same visual impact, complete with all the bells and whistles. Velcro and magnet latches can be applied to your customized packaging, adding that extra wow factor. Who doesn’t love magnets, right? Your upgraded packaging can now include handles for easy carrying–try that Game of Thrones! Digital offset printing will give your box or package that sharper appearance.

 

In any case, upgraded packaging might just be that breath of fresh air your product needs.

 

What Your Custom Printed Box is Saying

  • Who are you?
  • What do you stand for?
  • What are you offering?
  • What do you bring to the table?

These are all questions that are answered at first glance. Is it fair? Irrelevant. In the modern world, so much is conveyed instantly and visually. You hear people all the time referred to as “the full package.”

So isn’t it even more true for an actual package?Rigid box, Rigid Mag box, luxury box, presentation kit, launch kit, sales kit, marketing kit, custom die-cut foam, full color printed mag box

Whether you’re angling for a record deal, trying to stand out at a tradeshow, or show your team encouragement, you have to ask: what is my custom packaging saying about me? Do splashes of color on your custom presentation kit really show your team’s clinical, professional demeanor? Or would a stark white soft touch packaging that makes your logo pop be the better choice? Does that matte black lamination bode well for your house painting career? Or would a multicolored custom printed press kit show your true colors?

 

If personalized packaging is your canvas, are you painting the right picture for your business?

Whatever the message is, the custom printed box is going to deliver proudly. Customized means standing out. Getting recognized. Differentiating your brand from the rest of the pack. And whether you emboss it, foil stamp it, or give it the custom silk screen treatment, high-quality custom packaging is going to be what gets your foot in the door.

New Redesigned Website – Take for a Spin!

New Redesigned Website – Take for a Spin

We are pleased to announce the release of our new redesigned website: www.sunpack.com

Custom Packaging Products, luxury packaging, Marketing, Media Packaging, New Products, packaging, Packaging Design, Sunrise Family, turned edge

Our new redesigned website was designed with a fresh new look and user-friendly navigation, updated with the latest information about our products and services. We applied helpful graphics along with concise copy to provide readers a quick view of the website, including improved site-navigation and e-commerce website.

The new website reflects who we are as a company today, as well as our depth of packaging expertise. We have designed the site to provide more useful information and to provide additional tools at your fingertips. We encourage you to spend some time navigating the site and hope you find it both informative and helpful.

Our new redesigned website offers a wealth of information about our areas of expertise and capabilities of what we can do for all our customers.

shop.sunpack.com

Custom Packaging Products, luxury packaging, Marketing, Media Packaging, New Products, packaging, Packaging Design, Sunrise Family, turned edge

 

 

 

 

Brand With Distinctive Custom Box Packaging

Brand With Distinctive Custom Box Packaging

custom presentation packaging, Custom cigar stle box, custom packaging, foil stamping, sbs trays

This custom box we did for the Carolina Panthers shows how branding with distinctive custom box packaging can add tremendous product, marketing and branding value. The custom cigar style box has a spacious custom SBS paperboard tray that holds tickets and other keepsake perks. The custom SBS paperboard tray keeps products divided for a well thought-out display. The top of the box has an overlapping hard cover with a magnetic closure that folds over to cover the custom tray and stays securely shut. We use a black ultima wrap that gives a distinctive impression with an captivating texture. We also used a silver foil stamp of the Carolina Panther logo which gives an upscale vibrant presence for their custom cigar style box. www.sunpack.com

Cold Cracking in Vinyl Packaging Products

Custom Vinyl Binders

A week or so ago we had to delay shipping out some packaging of vinyl products to our clients to be safe because of the possibility of cold cracking. Cold cracking is when vinyl becomes firm and brittle when exposed to cold. When this happens the material may actually crack or split if jolted a bit. This consequence is called ‘cold cracking’. The majority of the year, this is not a possibility. However, during late autumn and winter, as the temperature falls, the possibility of cold crack rises. The problem occurs when vinyl products or ring binders, made from general purpose vinyl, are left in cold temperatures for a lengthy amount of time. The vinyl products and binders chill, and if they are dropped or thumped when still frozen, they may break. When the vinyl products and binders are permitted to warm up before moving them, usually for a few hours in a warm setting, they are good to go. We do believe in being safe rather than sorry!

Custom Branded Luxury Packaging Solutions Have a Valuable Impact

Custom Branded Luxury Packaging Solutions Have a Valuable Impact

Custom Setup Box, custom turned edge box

Custom branded luxury packaging solutions have a very valuable impact for manufacturers on consumers. Innovative options may vary in size, shape, function, and design, and custom packaging solutions are designed to specific needs and branding. This custom turned edge box for Prince is a great example of getting out a persuasive marketing message. It utilizes full color digital print displaying a vibrant image of the singer/songwriter, and uses added graphics to heighten the packaging. The custom rigid box is complete with thermoformed plastic trays that hold the album, and supplement an additional touch of personality.

Less Can Be More With Custom Packaging

custom two piece setup box

custom two piece setup box

Sometimes less is more! This custom packaged two-piece setup box for Gentleman’s Professional Body Care is a great example of how effective less can be! Whether it’s the amount of images used or the wording of an advertisement, less is very often more when it comes to branding and advertising – and that goes for the packaging as well. In custom packaging today, sometimes there can be information overload. Consumers are overcome and desiring for peaceful zones, so there is a expanding want of simplistic packaging experiences. This Gentleman’s custom two-piece setup box packaging is natural, readable, convenient, easy to open, with no blur – and in my opinion does a incredible job of getting their message and branding through.

Imaginative and Unforgettable Custom 2 Piece Setup Box

Imaginative and Unforgettable Custom 2 Piece Setup Box

custom 2 piece setup box, full color print, custom packaging design, turned edge packaging

This imaginative and unforgettable custom 2 piece setup presentation box for Taittinger champagne really hits the mark for branding. The champagne is stored in a set of presentation boxes each containing four bottles. These boxes are so unique they can be reversed for presenting of all four bottles. This highlight enhances the Taittinger’s shelf presence and improves value to the product. These custom two-piece presentation boxes are also strong enough to protect the bottles. The top works to generate the handle can be used as a tray in a complementary display feature.

www.sunpack.com

 

Growth for Custom Rigid Turned Edge Box Packaging

Growth for Custom Rigid Turned Edge Box Packaging

custom rigid turned edge box packaging, die cut foam cavities, turned edge packaging, matte lamination

We have noticed the enormous growth for custom rigid turned edge box packaging in the last few years. The increase in custom rigid turned edge packaging demands for large size demonstration kits, retail items and smaller marketing pieces, rigid turned edge packaging solutions extend customizable and highly impressionable options. With custom rigid boxes and marketing kits, you are able to pinpoint the exact look and feel that will extend your brand and represent your product.

www.sunpack.com