Twitter Users Defined

Twitter was created in 2006 and since then it has grown into a social media empire. The 140 characters or less network is a place for users to tweet about anything imaginable whether its sharing a blog, providing a helpful link, or tweeting about a celebrity, Twitter allows all possibilities and levels of creativity. Since Twitter is a fairly new social media site, have you ever wondered who uses it and what they use it for? There are 6 categories of users on Twitter, see if you or someone you know fits in one of these groups.

1. The Rookie: This user joins Twitter right away, but then is wary and unsure how to use it. The lingo Twitter has adopted confuses the rookie, but they still try it out because friends or family they know are on Twitter. These users are the ones that tweet messages such as “I am going to take a nap” or “Just went shopping”. The rookie will realize that no one cares about their tweets and they usually abandon after 3 months.

2. The Social Bug: This user is present in all sorts of social media sites, not just Twitter. They think of themselves as a social media guru and want their followers to know that. Their tweets consist of informing others about articles, publications, postings, ect that are concerned with social media.

3. The Reaction Queen/King: This user is the typical “I can sing better than the candidates on American Idol” or “Did you see that new movie? What were they thinking? ” tweeter. They voice their opinions in an annoying fashion about celebrities in the media at a particular time.

4. The Info-Nator: This users is very knowledgeable about a certain field and they use Twitter to promote themselves. The intention of this user is to create a network of people who are interested in their same field. This user will post tweets containing helpful links or sharing what they know.

5. The Helping Hand: This user is the user to follow. They operate with great honor and integrity as they try to help others find answers. This user will use Twitter to look and observe others and use their own expertise and knowledge to help those needing questions answered. They provide helpful links relating to all sorts of things and are available within an instant.

6. The Professional: Twitter is a great tool for those in business and other professional sectors. This user will tweet about information related to their specific type of business. They may use Twitter to tweet about specials and promotions, provide coupon codes, or give links to their website and other pages. The professional either works in some type of social media marketing department of the company, interns, or is in charge of social media. This user is knowledgeable about social media with the intention of attracting people to become followers, hoping they become attracted to their product, brand, or service.

Marketing Via YouTube

YouTube was developed by Chad Hurley, Steve Chen, and Jawed Karim in 2005. Since then it has become the second largest search engine behind Google. YouTube offers an array of different things, from music videos and commercials, to even the keyboard cat, YouTube has something for everyone. But did you know that YouTube is a helpful marketing tool? It is not obvious why a video sharing site would benefit businesses through marketing, but in fact marketers can utilize YouTube to distribute content and messages to consumers, hoping to inform or attract them to a product or service.

YouTube is a great way to give a business a presence online. Social media outlets like Facebook and Twitter are a available to create a presence online, but why not expand that by using YouTube and allowing users to literally see information. One of the great benefits of YouTube is that its free, meaning it won’t hurt a business to try it out.

Here are 5 other benefits YouTube offers for marketing purposes:

1. YouTube never sleeps: A user is able to access YouTube at anytime, which means a marketing message will always be available for people to see.

2. Watching vs. reading: We have grown into a technologically advanced society as technology seems to change every time we blink. We have now become conditioned to use our eyes more. We tend to rather watch something than read something.

3. High traffic: Millions upon millions of people visit YouTube daily. These people become potential viewers fora marketing message you may have. Since traffic is so high for the site as a whole, potential traffic for a particular video increases.

4. Personality: Some companies have no personality or you can’t put a face to a name. YouTube allows to give a business a face and lets users know that it has a soul. It shows that there is a personality behind the company profile and allows users a chance to really get to know who you are and what you do.

5. Versatility: YouTube is a very versatile tool for marketing. There are many possibilities of uses and it allows for creativity to surface. YouTube can be used to demonstrate a product, create brand awareness, or promote something new. There is no limit to what a company can do using YouTube for marketing.

YouTube has grown into a popular site that is no longer just a video sharing outlet, but a search engine as well. It is also a place for marketers to be creative, allowing a company to come alive.

Sunrise Packaging has just debuted on YouTube. Check out our video!

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