Consumer usage of social media continues to grow in the United States and around the world. Social media is so much more than just a way to communicate with friends and family. Today, marketers are becoming more engaged in what social media can do for marketing. The result, marketers are taking involvement to the next level. Next year, 4 in 5 U.S. businesses with at least 100 employees will take part in marketing via social media. This has increased by 5% from 2009 and is projected to grow in 2011 and 2012.
Social media outlets such as Facebook and Twitter will be used heavily in 2011 by marketers as they make their presence on these sites more prevalent. Social media is ranked third along with converting traffic, where marketers plan to focus their online marketing budget for 2011. Since social media and online marketing is becoming one of the main outlets for marketers to use, spending for social media will continue to rise.
This positive correlation of social media and usage provides businesses with the opportunity to grow and reach a wider audience. Social media has many benefits to offer businesses. Social media allows for marketers to find out more information about consumers, with the goal of building a relationship with those people. Since consumer usage of social media is on the rise, there are more people out there to make aware of what your business has to offer and how it is different from others. The possibilities are endless using social media and the outlook is positive for the future.