Custom Box Design in Minnesota

Custom box design is something we not only love, but take seriously at Sunrise Packaging.

Our approach is founded in common sense and experience. When anyone encounters an interesting package, their curiosity is automatically piqued. The packaging doesn't have to be unnecessarily tricky, the closure particularly unique. It's a closed box; sometimes, that's all we need to get our imagination flowing.  Our job is to get the user excited for your product.

We accomplish this by using some of our tried and true methods to create great customized packaging. When it comes to a box, it's not always *just* a box.

Delivering More Than a Package: Custom Box Design

Custom Size

It's practically passed into cliche to talk about how to maneuver square pegs into round holes. Yet, when it comes to packaging, there's a kind of "single size fits all" mentality that drives organizations to buy boxes in bulk. While we recognize there's no harm in that approach, there's also not much to gain, either. Part of the pleasure of custom box design is derived from the fit. Perfect, every time. In the example to the side, we created this box for Rheem as a thank-you to their customers.   While the image might distort the size, it's a large box at 24 inches by 22 inches and 8 inches deep.

Just like any bespoke product, a box that's made specifically for your product will always do the job it's designed to do: make your product shine.

Custom Inserts

In the final picture above, you can just see the inside of the box with the custom foam inserts inside. We talk a lot about presentation packaging at Sunrise, and this project is a perfect example. Presentation packaging can focus on the external features, but it's also about how a product (or products) lay inside the custom box design as well. As we mentioned above, everyone wants to be dazzled by an unopened box. Make sure that the reality lives up to expectations with a little padding inside your package.

Custom Finishing

Presentation is all about appearances, and ensuring that your box presents well to customers is key. Yes, the focal point is what's inside the package. But that doesn't mean you get to ignore the outside.

We love this example above because it's simple yet stunning. The brand pops out at the viewer, and while you can't touch it through the screen, it's wrapped in soft Nuba paper. Great packaging engages multiple senses; this one does not disappoint on multiple fronts.

What's Your Custom Box Style?

Just like people, boxes and organizations have personalities. What do you want yours to say?

Sunrise can help develop it. Contact our team today!

Opening Day = Box Closures

As a proud Minnesota company, we love all things related to our hometown teams. And on this Opening Day for the Minnesota Twins, we turned our attention to another kind of opening that captures our attention: box closures. 

If you want to contest the importance of and customer attention to box closures, look no further than your own experience. We don’t doubt that at one point or another, you spent more time than you like to admit lazily flipping open a magnetic box lid. Or slowly slide the top piece off of a setup box to savor the moment of getting a new smartphone or tablet. The delicious moment of flipping up a cigar box top. 

Design custom packaging that allows users to savor that anticipation. Here are some of our favorite box closures in honor of Opening Day!

Box Closures That Captivate

Slip Slant Boxes with box closures

Magnetic Closures

Far and away one of our most popular features. Magnetic boxes are versatile and instant keepsakes for users. Closures can be embedded in many different types of box styles. Plus magnets are one of the most secure types of closure so products are safe and secure. 

custom luxury boxesSetup Boxes

You might not think a lot about setup boxes having a particular flavor to their opening and closing, but consider again.  Setup boxes are a frequently used for luxury goods and technology products for a few reasons. Their rigid chipboard construction, paired with a thermoformed or custom insert, keeps the product secure. These highly-customizable two pieces allow for a high quality finish via the wrap. Most of all, the sleek design is evocative and suggestive of luxury. 

Design Your Own

When someone comes to Sunrise with a project, we do everything we can to bring it into reality – even when it means creating something new and personalized to your business objectives. We’ve taken on new interpretations when it comes to slip cases, gatefold, and more. Contact us today to start bringing your vision to life. 

Play Ball!

Openings are full of anticipation, from the excitement of a new baseball season to revealing an exciting product.  No matter which team is *your* team, Sunrise is ready to bring you and your products to the next level of success. 

Unconventional Set Up Boxes

Using the term "set up boxes" might make sense to you or it might not. If you're not attuned to the packaging industry, it probably doesn't mean much. But that's where we like to take the chance to educate you.

A setup box consists of two pieces. In layman's terms, a top and bottom. The bottom is usually made of strong chipboard with a custom wrap on it. Otherwise known as turned edge, this stylish finish can take on different elements depending on your needs. The top fits snugly over the bottom. Also made of chipboard, it slides on and off easily; you've no doubt encountered this style as it's often used for game boxes, smartphones, and more.  

As you look through our two piece set-up box gallery, you will see the unlimited potential of this customized box style. Sunrise just completed an interesting variation for Findlay Technologies. 

Set Up Boxes By Design

Confused? Look closer. 

By design, this might appear to be another cardboard package delivered by any mail service. Once you read the address label, it becomes clear that this isn't just another mailing box. While pictures don't quite do it justice, the feel of the box gives it away as something special as well. 

You can't quite tell, but these are set-up boxes. The boxes are wrapped with a digitally printed / matte lamination material. From the corners, you can just the turned edge finishing on them. 

We love the unconventionality of this box. It takes multiple sets of expectations and flips them, creating a sense of surprise and fun the for the recipient. Here's what we mean.

Expectation #1: It's just a plain cardboard box 

But from that first touch, the customer realizes that it isn't. Part of engaging users is finding ways to engage their senses, and with this design and style, they're all in.  And once they open the box, they're treated to even more potential customization. Thermoformed trays, custom inserts, the sky's the limit. 

Expectation #2: It's just another set up box

Using a design that usurps expectations helps engage users, but it also illustrates different features of a particular packaging style. While these setup boxes share characteristics with others, the content and design are what set it apart.  Set up boxes lend themselves well to a variety of finishing options. And their hardcover durability makes them trustworthy packaging for nearly any product. 

Design Maketh the Set-Up Box

So the lesson that we learn from this? Taking the time to figure out the overall effect you want your packaging to have helps determine the right box style and the right design.  Taking something seemingly conventional, like setup boxes, and turning them into something truly unconventional, is a challenge we love taking up. Contact Sunrise today to talk through your needs and ideas for your set up boxes!

Custom Thermoforming Packaging Options

When it comes to thermoforming packaging, there’s more than meets the eye. 

It’s the ultimate in custom packaging, as the pliable plastic is molded specifically for products. This perfect fit is part of what is driving the market for this specific type of packaging. In fact, PRNewswire estimates that the thermoformed plastics market will hit over $16 billion dollars by 2015. Demand will increase from industries as diverse as healthcare to automotive to construction, driven by this style’s unique properties. So what’s so special about this style of packaging?

Thermoforming Packaging Options

There are a few styles when it comes to thermoformed packaging.  Each one has different applications and advantages, and work differently for different products. Here’s a quick rundown: 

Custom Thermoformed Trays

Highly versatile as well as usable, thermoformed trays are precision-formed to provide the highest level of protection for products. They can even be created with a locking mechanism to ensure that nothing shifts or breaks in transit. These custom trays can be inserted and heat-sealed into boxes or binders to hold not only your products, but companion content as well. USB drives, discs, manuals, you name it. It’s important that your customers experience your products in an ideal setting, right? Custom thermoformed trays create that ideal setting, anywhere and everywhere. 

Thermoformed Blister Packaging

Originally used for packaging aspirin, blister packaging is a lightweight, easy-to-open option for custom thermoformed packaging. Blister packaging is comprised of clear plastic housing your product and adhered to a backing like cardboard or foil. While the idea of easy-to-open packaging might not be at the top of your list of considerations, it’s proving to be a main motivator for some shoppers. Driven by the aging baby boomer market, usability is an increasingly large concern, especially for healthcare and medical devices. 

Custom Thermoformed Clamshells

Clamshells are an increasingly popular option for items that customers want to see before buying. For obvious reasons, it’s not always in the best interests of retailers and producers to have customers opening their products, fidgeting with them, and then walking away. By encasing products in clear plastic, customers can see the exact product they’re looking to purchase. And by making the packaging securely tamper-proof, they know that it’s in perfect condition. We recommend adding a printed insert as well for your branding and more marketing real estate!

Learn More About Thermoformed Packaging Options

Minnesota’s Sunrise Packaging has years of experience in this market. Contact a representative today to find out what style can work for your product!

 

Brokerage Welcome Kits

Becoming a successful broker has a relatively simple foundation: clients. Not only attracting new clients, but retaining old ones at the same time. Providing customized customer service can be a lot to balance in addition to staying on top of new rules, regulations, trends and other business facets.  Brokers need all the help they can. By investing in well-thought out brokerage welcome kits, you can start to pare down on some of the work. 

Brokerage welcome kits help clients feel special while giving them the information they need to take ownership and feel invested (to a larger extent). Welcome kits can also function like a pre-determined follow up plan…the most important part of maintaining those positive first impressions that won their business in the first place. Empower Brokerage has some great tips for putting together a custom welcome kit that’s sure to help retain clients. 

Building Brokerage Welcome Kits: A Checklist

Create a checklist

It might seem a little meta that the first item on our checklist is for you to make a checklist. Making a checklist of the items you need to go over with a client is a great way to get your ducks in a row. It ensures that nothing is missed. Plus, it helps you see your collateral and business in a new way. You might realize that there are redundancies or more efficient ways to share information when it’s all laid out in front of you. 

Policy documents

Whether this means ID cards, literal documents, their application, etc, include copies in your welcome kit. Advise them to keep their copies in a safe place. Don’t forget to include information on what their policy includes…and any upgrades, updates, and possible changes they need to be aware of with a timeline.  Consider investing in some document holding, custom inserts to keep everything in place and in a presentable manner. More on that later!

Contact information

welcome brokerage kits

Hopefully, your customers already have your business card. Adding them to your brokerage welcome kits is a nice touch, as well as adding other people in the office. Front desk, if available, plus any other customer service numbers or websites that they might need to access.  It’s an increasingly personalized touch to include bios of the others in the agency. 

Access tips

On that last note, do you have an online portal or some other type of self-service set up? Include information and instructions on how to set up new accounts and where they can access FAQs.  You can also include information for how they can post online reviews, an increasingly important (and sometimes overlooked) strategy for bettering your search engine optimization (SEO) rankings. 

Agency swag

Everyone likes freebies, and they like them even more when they’re useful and/or aesthetically pleasing. Invest in some calendars, pens, Frisbees, whatever you can work into a plug for your agency.  The custom box for your brokerage welcome kit will also help you in this area. 

Custom Boxes for Your Welcome Kits

Work with Sunrise Packaging to scope out specifications for a truly one-of-a-kind welcome kit design. There are multiple options, from a cigar box, presentation-style of packaging to crafting custom inserts for all your materials to utilizing gorgeous finishing options.

Human Factors in Healthcare Packaging

Human factors is the study of how humans behave and interact with objects or services within an environment. It’s existed under many different names over time, but human factors seems to be the one that has stuck. While the field has expanded widely in the digital age–understanding how humans interact with parts of a system essentially defines a great web user experience–it has chiefly been the domain of medical devices.  For obvious reasons, it’s necessary to know how a device that regulates a heart rhythm or helps someone hear needs to work well with the human body. But just as the study has taken on new life in other formats, so can human factors inform another key medical area: healthcare packaging. 

Healthcare Packaging Defined by Human Factors

The ultimate goal of human factors applied to a product is to ensure that it’s safe and easy to use in the real world. It’s a good guideline for any product, but especially when we’re talking about medical device packaging or healthcare packaging in general. In fact, it was made a regulatory requirement by the FDA in 1990 for healthcare. healthcare packaging

Human factors sets out to study and answer three distinct questions at the outset: 

  • Who is the user?
  • What are they trying to do?
  • What is the environment of use?

HealthcarePackaging.com frames some of the scenarios for how these questions might be answered. This line of questioning is known as contextual inquiry. It reveals the key points needed to determine packaging requirements. For example, a hearing aid will need different medical packaging than a set of surgical instruments. Human factors studies, and contextual inquiries, are best conducted with actual users and customers…AKA outside of your boardroom and employee pool. It’s impossible for those close to a product to have an actual consumer mindset. And chances are that the intended use of a product will vary from how it’s actually used.

Integrating the Findings

The study detailed in the article linked above focused on finding ways to make sure the packaging reduces stress for users and simplifies things. In their study, they timed things like how long it took users to open the custom package. They also created graphics based on their findings, like the actual environment where the product is used, and how it fits in, as well as storyboards detailing how the task completion played out for various test subjects. 

Armed with this research, organizations can start to refine their healthcare packaging model. Find ways to reduce complexity and increase understanding for how users should actually be using the product.  

The bottom line? You might think you know how customers engage with healthcare packaging, but you have no idea.

Custom Binders & Organizing

When I think of organization, I have to admit: custom binders do not leap to the top of my list. I'm much more likely to search for an app for organizing notes, recordings, or whatever I need on my smartphone than I am to pick up a binder. But recently, in the most unlikeliest of places,  I was reminded that some people are more tactile. 

I was watching Brooklyn Nine Nine, and the character of Amy Santiago was enjoying a new binder. 

Custom binders make some people happy

Simple Pleasures of Custom Binders

For those who don't watch the show, Amy is a somewhat Type-A detective with a penchant for organization and procedure. She's tidy, polite, and loves her binders.  Amy and her binders are something of a running gag, but there's something to the simple pleasure she receives.

In the hyper world of the TV cop show, it's understandable how something so seemingly simple can be soothing and bring calmness.  It's a small piece of sanity, a corner of control. When everything else is volatile and subject to the whims of coworkers and criminals, Amy's custom binders are 100% in her control. 

Why Bind It When You Can Scan It?

The ability to pick up and page through a binder is soothing. Users can see everything at once with just a few flips instead of searching through a smartphone. It's a conventional organization system; easy to pick up and intuit, versus someone's private devices. I know that my method of filing (or lack thereof...I prefer to tag things, then just enter a search query when I want it) isn't the same as others. Using a standard system within a binder makes it easier for the entire office to find common resources quickly and efficiently. 

Scanning/taking pictures of documents on the go is handy, but when it comes to document sharing (especially in a not-so-technology-literate organization), it can get tricky. Especially when no one wants to admit that they don't fully understand how to access something. Take the guesswork out by storing communal resources in custom binders. 

 

Options for Custom Binders

Here at Sunrise Packaging (Minnesota), we've been experimenting with some great new, more durable options for custom binders. New techniques include creating covers from a single piece of chipboard, increasing their ability to withstand pressure and the effects of time. Euro-scoring, or rounded corners, help people grasp binders more easily. It's a great option for larger documentation sets or files. Not to mention that pockets or adhesive trays can be added as well to hold discs, notepads, or anything else that could be useful. Contact us today to talk about your needs, discuss cover printing options, and more. Amy would be proud!

Medical Packaging For Boomers

Nearly 27% of the population of the United States was born between 1946 and 1964. Termed the Baby Boomers, this generation has stampeded its way through the decades and are now arriving at retirement age. While aging typically indicates health decline, this generation is bucking that trend (or segments of them are). They're eating better, exercising more, taking preventative measures designed to help them not only live longer, but have a higher quality of life as well. Their expectations are higher than previous generations; baby boomers also tend to have more money and are generally wealthier. They want the best--and they can probably pay for it--in their products, and that includes medical packaging.

Medical packaging presentation packaging for baby boomers

How Baby Boomers Affect Medical Packaging

The enormous influence of the baby boomer generation reflects its size and spending power. Their needs regarding medical packaging are unique to the industry; they love new and innovative styles, but still need to have ease of opening. Think of a bottle of aspirin. It's a common joke, but sometimes the childproof lock defeats adult logic. Add in arthritic hands and possibly declining mental state, and pill-sized pain relief becomes an insurmountable task.  

For the product above, Sunpack created a box with light magnetic closure. This ensures that it won't open accidentally but is easy enough to slip open when needed.

The design of the medical packaging is important as well when it comes to the user's ability to remove it from the package. In the aspirin example from above, it's easy to shake out too many and lose some of the medication. It's not a huge factor with something relatively low-cost, like aspirin, but becomes exponentially more important with the medicine itself. Being able to package an actual device, such as the Axionics device in the picture, securely is step one. Step two is creating a tray which can not only securely hold the device, but allows for semi-easy removal. The thumb holes around each part of the device help ensure a firm grasp prior to lifting.

Vision is another consideration for medical packaging designed for baby boomers. Naturally, as we age, our vision tends to decrease. Medical packaging needs to be clear and concise in design as well as content.  Devices need to be easily identifiable, but that doesn't mean devoid of creativity. For Axionics, you can see the design is deceptively simple, elegant, and with simple fonts to aid comprehension. While white is the dominant color within the design, choosing a bright, single accent color reduces visual clutter.

Karten medical packaging custom tray

Keep It Simple

When it comes to baby boomers and medical packaging, HealthcarePackaging.com said it best:

This consumer segment is looking for brands that will help them take care of themselves and better their lives, without constantly reminding them that they aren’t actually as young as they think they are.

Packaging is great way to connect with an audience. It not only entices people to try it, but if it offers a pleasurable experience, it guarantees referrals and repeat business. Sunpack can help design products that meet this need for your products.

Out-Of-The-Box Custom Boxes

Custom boxes or packaging are the best way to catch the eye of a customers. If your product is new to the market, unique packaging is practically a necessity. We offer a variety of cool packaging concepts, but some places take it to another level. Sometimes eco-friendly, always creative, these packages are the serendipitous results of marketing and manufacturing.

Full disclosure: we can’t personally make any of these boxes (and trust us, you don’t want to suffer through our baking skills). Sunrise Packaging focuses on custom rigid boxes, designed to high standards with luxurious finishing touches. While the products below definitely bring a unique vibe to presentation packaging, Sunrise products always convey luxury.

Our favorite out-of-the-box custom boxes are…

  1. The Pizza Box Pizza
    Vinnie’s Pizzeria in New York is reinterpreting sustainability. Their pizza box pizza is, literally, a pizza within a box made of pizza. You can eat your box, then eat the pizza. Our only question: do you get to choose the flavor of the box? (UPDATE: the flavor is non-negotiably their personal Sicilian style).

    Custom boxes made of pizza

    Courtesy of Vinnie’s Pizzeria

  2. Come Home Gazpacho Andaluz
    The quandary of how to carry multiple bottles easily and without occupying both hands has been tackled in the liquor world, but not so much in other food and beverage arenas.  Gazpacho Andaluz answers that question with this box. It’s a one-handed operation with proper weight distribution. We’re loving the minimal, yet iconic, design. Sunrise doesn’t use these types of materials.  Our focus is on higher-quality and resistant types of packaging, but this is definitely a custom design.

    Custom boxes holding gazpacho

    Courtesy of Come Home

  3. Nude Jr. Strawberry Milk
    Milk comes from cows. Strawberries come out of the ground. Put them together, and the packaging is what you get. If drinking out of a strawberry-inspired udder is weird, don’t worry. The opening is at the top.  While Sunrise does do custom plastic packaging, this isn’t one of them.

    Custom boxes and packaging for strawberry milk

    Courtesy of Nude Jr Strawberry Milk

  4. Sapore di Nonna Pasta
    Pasta. One of the few foods that’s completely scalable in how it’s prepared, and enjoyed equally by poor college students and those in higher tax brackets. It’s delicious.  Not in our wheelhouse, but fun. This product includes pasta and the spices to enhance it, but here’s the catch: it’s actually an invitation to Sapore di Nonna’s launch party.

    Custom boxes and packaging for pasta and invitation

    Courtesy of Breno Cardoso

While all of these custom boxes are unique, there are several other aspects that went into their creation and design. Each one houses not only a product, but embodies the brand as well. The best custom boxes are the result of collaborations, both internally and with vendor selected to create it. As one of the premiere creators of custom boxes and packaging in Minnesota, Sunrise Packaging works closely with clients to develop quality products that reflect the organization.

Sunrise Packaging works closely with clients to create memorable experiences.  Rather than the above, though, we use other methods. Like foil stamp packaging, thermoforming, and turned edges, to name a few. What do you want to convey with your packaging?

Victoria Secret’s custom two-piece box

This Victoria Secret’s custom two-piece box illustrates how custom thermoforming so often combines flawlessly with turned edge to create a complete luxury custom packaging solution. I think Victoria’s Secret really triumphs getting their branding message out with this custom designed box!


One of the pieces is a slipcase that covers the main tray. This box is also know as a “drawer” box, and is perfect for kits with important pieces that you need to display. The inside of the box has a plastic thermoformed tray to hold lotions and fragrances securely. Consistent with the fashion trends and color design of the Victoria’s Secret brand, the cover wrap uses  pink and black with a custom pattern. This luxury custom box has two fully telescoped sections and to make it easy to open, a ribbon was included. This box does an incredible job of holding and presenting items in a elegant yet practical manner.