Custom Magnet Boxes for a New Era

It doesn't matter the age. It doesn't matter the intelligence. Sometimes it doesn't even matter what the product is. The fact is, custom magnet boxes are loved by everyone. 

If we had to put a reason as to why, it probably boils down to the same reason we've talked about before: magnets are just cool. And super versatile. Nearly any box style we produce can be modified to include magnetic closure. Sometimes in the form of a flap, or otherwise, depending on the packaging style. 

And when we say that nearly every product's packaging is enhanced by magnets, we're not kidding. Check out this piece we created for Haute Smokes. Haute Smokes is a California start-up focused on one of the hottest up-and-coming legalized markets: cannabis. 

Custom Magnet Boxes as Cannabis Kits

When California legalized marijuana in early 2018, the floodgates opened. Not only does this stand to turn into a multi-billion dollar industry (in no time at all), it's one that provides opportunities across the business spectrum. One way in which this is helping to boost business is in products like these. 

Cannabis kits and smoking accessories will only grow in popularity and demand as more and more states move to legalize pot. Haute Smokes is on the cutting edge of the market. And they know that it's smart to start with expectations high, especially when positioning their product as sophisticated and glamorous. Custom magnet boxes are the ticket to providing users with an experience before they even view the product. 

Designed to evoke Old Hollywood elegance, Haute Smokes products are for customers who want to not only engage in an experience, but make an impression. And we're excited to be able to design packaging that reflects that.

Customers are immediately treated to the visual experience: art deco-style lettering, embossed with gold. The matte black packaging ensures an immediate impact. The touch of the packaging is soft, with clean lines and crisp wrapping. And upon opening, with the *snap* of the magnet, they're treated to a beautiful product. 

The magnetic closure is really just one part of the overall experience when it comes to packaging. The secret is to make it subtle--and then surprising. 

Custom Magnet Boxes In Any Element

Using custom magnetic boxes is a surefire way to engage users. In an age where customer experience is paramount to earning repeat business, it pays to consider every option. And in our experience, magnets can make that sale. 

Interested in learning more? Contact us today!

Luxury Packaging Details

When it comes to luxury packaging, what do you think matters most?

Customers tend to notice different things, and those things aren’t always obvious to the manufacturer. While you might want a customer to read everything they can on the package, chances are they won’t. You want the customer to recognize the brand and colors, but how many actually do?

Well, it depends. 

Luxury and high-end packaging rely on some common tropes to float ideas into the minds of consumers. Soft wraps. Bold fonts. Foil inlays. And more.  If you use secondary packaging, or a box encasing your main product, read on. 

Luxury Packaging Details Not to Miss

The fastest growing luxury packaging market is the beauty industry. From make-up to lotions to creams, new products are hitting the market daily. But what entices a consumer to pick up a new brand?

Clarity

Slip Slant Boxes with box closures luxury packaging

If you’re using secondary luxury packaging, 40% of those surveyed said that an easy-to-read name was an important factor in whether they gave the product a second thought. Additionally, 33% need the product to be easy to see on the shelf or display area. Makes sense, right? Customers can’t buy your product if they don’t see it – and they can’t recommend it if they can’t pronounce it. 

Durability

Additionally, customers want luxury packaging that’s durable. It might surprise you to know that there’s a market on eBay and other resellers for luxury brand packaging, from Lululemon bags to Cartier watch cases. Ensuring that your packaging is durable and hardy is a sure sign to convey high-end to customers. Thirty-six percent also note that the packaging needs to be easy to open. Depending on your market, this becomes increasingly important if you’re targeting baby boomers. Like it or not, aging hands aren’t as dexterous or strong as they were. Making luxury packaging easy to open helps them out. 

Content

While it’s true that most people won’t read every bit of content created for your packaging, they do like to see certain things: 

  • promised benefits
  • independently-conducted consumer study results
  • recognizable recommendation (hello, influencers)

Highlight any other important selling points. Is your product eco-friendly? Say so on the packaging. Give consumers every reason to pick up your product boxes. 

Targeted High End Primary and Secondary Packaging 

By using these factors to design your luxury packaging, you can start to learn to what customers respond, and make it better with every iteration. Another option is to do it right the first time. Contact Sunrise Packaging ASAP to leverage our expertise in the high end packaging market. 

The Wedding Netbox: Sticking Together Forever

Planning a wedding can be like falling down a rabbit hole. Just when you think you know what you want, you log in to Pinterest and see something that makes you want to change 300 invitations. Short of ignoring Pinterest, bridal sites, and wedding magazines, the best way to stop the wedding-planning-change-ups is to choose what you love the first time around. The other tip is outsource as much as possible. DIY wedding might sound attractive...until you get to the *do*, and from there, it's enlisting every family member and friend you have. Guest gifts are where most brides start to lose their sanity a little bit.  It's hard--darn near impossible, actually--to come up with something that's personalized, meaningful, and valued by every single guest. Well, maybe food, but that's a given. Cut out part of the work: here are some of the most popular wedding guest gifts according to Buzzfeed, and all can be safely housed in a keepsake wedding netbox.

Custom Stemless Wine Glasses

Traditional wine glasses, with those endless stems, are elegant and useful...if you drink wine. Or if you like being fancy with your water.  However, what's great about stemless is that it bridges the gap from overly-fancy to simple juice glass without a stretch.  A simple engraving will forever remind guests of your special day. Or, save the money and put it toward a wedding netbox from Sunrise. We recommend custom die cut foam inserts to keep the glasses in place and from turning into shards. 

Homemade Liqueurs or Homebrew

Liquor is a gift that keeps on giving. It's also a great compliment to the season of a wedding. Consider pairing the season with something seasonal: 

  • Spring: elderflower liqueur
  • Summer: limoncello or margarita mix
  • Fall: apple brandy or liqueur
  • Winter: Irish cream 

Or, if you or a friend does their own homebrew (or you might have a nearby location that will do all the hard work for you, like Minnesota's Vine Park), that's another great option. Bonus: custom labels. 

wedding netbox guest gift

Instagram Coasters

In our social media omnipresent society, Instagram gives everyone the ability to be an amateur photographer. Choose photos that are beautiful and meaningful--like of your childhood home, trips, etc--and not just you and your paramour's duck faces. Custom thermoformed trays, nesting your coasters with thumb holes inside a custom wedding netbox, create the perfect presentation for your wedding guests.

The Versatility of the Wedding Netbox

The whole point of a wedding guest gift is to create something indispensible versus something disposable. It's a way to thank your guests for participating in (what should be) an amazing experience. The archetypal stressed-out bride is one tradition to which you shouldn't adhere. Choose a wedding gift that's simple and expresses your relationship, and work with Sunrise to design the perfect wedding netbox to share it with the world.