Quality Packaging is Customer Experience

Customer experience is a somewhat new concept. It basically takes the literal needs of the customer into consideration in all matters of a product's design or marketing. Radical idea, huh?

But it's not as simple as the old saying "the customer is always right." Rather, it looks at multiple factors and arrives at best practices that serve a larger market segment and not just a single customer. It's a field that requires research, design, and any engineering efforts to work closely in alignment together. It's an investment. But it's one that we've seen pay off in huge ways for packaging efforts. 

Packaging Customer Experience

So what does customer experience look like in the packaging industry?

Well, let's say that your product is intended to be used by the baby boomer generation. From a high level, what do we know about this group of folks?

  • They're aging. They may be losing vision, hand strength, and all those other not-so-fun things that come with aging.
  • As they retire in larger numbers, they don't have the income coming in that they did once, so impulse purchases probably aren't as common. 
  • What other things come to mind for this age group?

These are all things that packaging can address. Using magnetic closure can ensure that the box stays closed but easily openable vs a latch or a pressure-activated mechanism. There are also ways to reduce cost in packaging, reducing the overall product cost as well.

Packaging for the People

These are just a few ways in which packaging initiatives can address the needs of your customer base. Building a customer experience foundation takes time and investment, but it's attainable. And it will pay off in dividends in customer retention and customer advocacy. Two things that can't really be downplayed in today's market.

At Sunrise, we've created packaging for a variety of industries and easily cross pollinate ideas. We take inspiration from healthcare, sports, and more to create an adaptable style that is unique to the needs of your customer, and more specifically, your product. Talk to our team today to learn more about customer experience in packaging design.

Limited Quantity: Magnetic Closure Box

It's definitely not every day that we have a high end box ready to go out. Call it a holiday miracle or something else, but Sunrise Packaging is super excited to share that we have a limited quantity of our magnetic closure box available ASAP!

The particular box in stock is completely black, wrapped interior and exterior smaller shaped box. It's perfect for employee recognition or holiday gifting of small items. Amongst other things.

Why the Magnetic Closure Box

The magnetic closure box is an extremely popular style. It's incredibly malleable for a variety of purposes, like those mentioned above. We've also utilized this unique box style for marketing of real estate agents, mortgage brokers, and more. Not to mention that it's an ideal sample size if you are looking to grab a few boxes to try out for sample kits or other packaging needs. 

In addition to looking sharp, this box is durable as well. The firmness and strength of the box ensures that contents will be safe from harm, although this specific set of boxes available does not include any inserts. Reach out to the Sunrise team at the time of ordering if you are interested in adding customization of any kind to your order. Some level of added value might be possible, but for the most part, these boxes are being sold without added decoration.

In Stock Inventory

As we said before, it's rare to have boxes like this available in stock for customers to order. The quality, design and features set this style apart from others. The potential to use these boxes for a variety of purposes is limited solely by your imagination! We love seeing how our boxes are utilized, and at this time of year, it's sure to be a winner for any holiday gifting you might have to do. 

Custom Boxes and Why DIY Doesn’t Always Work

Do It Yourself, or DIY, is hardly a new concept. There's something very American about the idea that anyone can do anything, but in reality, that's not always the case. Especially when it comes to custom boxes. 

Customized packaging is a bit of a niche specialty. There are a lot of things to consider that go into each project, and Sunrise Packaging carefully looks at all pieces of a request to make sure nothing is overlooked. For example, medical supply packaging must meet a lot of standards that are determined by a governing board. Cosmetics, food and other product industries have their own regulations regarding packaging as well. While other types of custom boxes, like those that hold game boards or USB sticks, don't have as stringent regulations, there are also things that a packaging novice might not consider. 

What DIY Can't Teach You

Over the years, our experience has given us a kind of sixth sense when it comes to custom packaging requests. We can look at a project and know what's needed even before the customer has specified it. Things that might not come to mind immediately--

  • inserts for product presentation and protection
  • thermoformed containers for security
  • magnetic latch to keep the box securely closed
  • finishing options to showcase the brand

--and more are things that are all just part of the way we think. 

In the project to the side, created for Codeware, we made a few recommendations to keep their product safe in transit and ensure that it presented well to the customer upon arrival. The scuff-free matte lamination also helps keep the box looking new.

Drop the DIY

We know it might be tempting to dive into a create your own box scenario and DIY your packaging project. But working with field experts, like the Sunrise Packaging team, is guaranteed to save you time and money. They'll steer you toward the right direction, ask the right questions, and work alongside you to realize all of your packaging dreams. 

And even if you aren't dreaming of packaging, we'll still help you out! Contact our team today.

Custom Magnet Boxes for a New Era

It doesn't matter the age. It doesn't matter the intelligence. Sometimes it doesn't even matter what the product is. The fact is, custom magnet boxes are loved by everyone. 

If we had to put a reason as to why, it probably boils down to the same reason we've talked about before: magnets are just cool. And super versatile. Nearly any box style we produce can be modified to include magnetic closure. Sometimes in the form of a flap, or otherwise, depending on the packaging style. 

And when we say that nearly every product's packaging is enhanced by magnets, we're not kidding. Check out this piece we created for Haute Smokes. Haute Smokes is a California start-up focused on one of the hottest up-and-coming legalized markets: cannabis. 

Custom Magnet Boxes as Cannabis Kits

When California legalized marijuana in early 2018, the floodgates opened. Not only does this stand to turn into a multi-billion dollar industry (in no time at all), it's one that provides opportunities across the business spectrum. One way in which this is helping to boost business is in products like these. 

Cannabis kits and smoking accessories will only grow in popularity and demand as more and more states move to legalize pot. Haute Smokes is on the cutting edge of the market. And they know that it's smart to start with expectations high, especially when positioning their product as sophisticated and glamorous. Custom magnet boxes are the ticket to providing users with an experience before they even view the product. 

Designed to evoke Old Hollywood elegance, Haute Smokes products are for customers who want to not only engage in an experience, but make an impression. And we're excited to be able to design packaging that reflects that.

Customers are immediately treated to the visual experience: art deco-style lettering, embossed with gold. The matte black packaging ensures an immediate impact. The touch of the packaging is soft, with clean lines and crisp wrapping. And upon opening, with the *snap* of the magnet, they're treated to a beautiful product. 

The magnetic closure is really just one part of the overall experience when it comes to packaging. The secret is to make it subtle--and then surprising. 

Custom Magnet Boxes In Any Element

Using custom magnetic boxes is a surefire way to engage users. In an age where customer experience is paramount to earning repeat business, it pays to consider every option. And in our experience, magnets can make that sale. 

Interested in learning more? Contact us today!

Luxury Packaging Details

When it comes to luxury packaging, what do you think matters most?

Customers tend to notice different things, and those things aren’t always obvious to the manufacturer. While you might want a customer to read everything they can on the package, chances are they won’t. You want the customer to recognize the brand and colors, but how many actually do?

Well, it depends. 

Luxury and high-end packaging rely on some common tropes to float ideas into the minds of consumers. Soft wraps. Bold fonts. Foil inlays. And more.  If you use secondary packaging, or a box encasing your main product, read on. 

Luxury Packaging Details Not to Miss

The fastest growing luxury packaging market is the beauty industry. From make-up to lotions to creams, new products are hitting the market daily. But what entices a consumer to pick up a new brand?

Clarity

Slip Slant Boxes with box closures luxury packaging

If you’re using secondary luxury packaging, 40% of those surveyed said that an easy-to-read name was an important factor in whether they gave the product a second thought. Additionally, 33% need the product to be easy to see on the shelf or display area. Makes sense, right? Customers can’t buy your product if they don’t see it – and they can’t recommend it if they can’t pronounce it. 

Durability

Additionally, customers want luxury packaging that’s durable. It might surprise you to know that there’s a market on eBay and other resellers for luxury brand packaging, from Lululemon bags to Cartier watch cases. Ensuring that your packaging is durable and hardy is a sure sign to convey high-end to customers. Thirty-six percent also note that the packaging needs to be easy to open. Depending on your market, this becomes increasingly important if you’re targeting baby boomers. Like it or not, aging hands aren’t as dexterous or strong as they were. Making luxury packaging easy to open helps them out. 

Content

While it’s true that most people won’t read every bit of content created for your packaging, they do like to see certain things: 

  • promised benefits
  • independently-conducted consumer study results
  • recognizable recommendation (hello, influencers)

Highlight any other important selling points. Is your product eco-friendly? Say so on the packaging. Give consumers every reason to pick up your product boxes. 

Targeted High End Primary and Secondary Packaging 

By using these factors to design your luxury packaging, you can start to learn to what customers respond, and make it better with every iteration. Another option is to do it right the first time. Contact Sunrise Packaging ASAP to leverage our expertise in the high end packaging market. 

The Wedding Netbox: Sticking Together Forever

Planning a wedding can be like falling down a rabbit hole. Just when you think you know what you want, you log in to Pinterest and see something that makes you want to change 300 invitations. Short of ignoring Pinterest, bridal sites, and wedding magazines, the best way to stop the wedding-planning-change-ups is to choose what you love the first time around. The other tip is outsource as much as possible. DIY wedding might sound attractive...until you get to the *do*, and from there, it's enlisting every family member and friend you have. Guest gifts are where most brides start to lose their sanity a little bit.  It's hard--darn near impossible, actually--to come up with something that's personalized, meaningful, and valued by every single guest. Well, maybe food, but that's a given. Cut out part of the work: here are some of the most popular wedding guest gifts according to Buzzfeed, and all can be safely housed in a keepsake wedding netbox.

Custom Stemless Wine Glasses

Traditional wine glasses, with those endless stems, are elegant and useful...if you drink wine. Or if you like being fancy with your water.  However, what's great about stemless is that it bridges the gap from overly-fancy to simple juice glass without a stretch.  A simple engraving will forever remind guests of your special day. Or, save the money and put it toward a wedding netbox from Sunrise. We recommend custom die cut foam inserts to keep the glasses in place and from turning into shards. 

Homemade Liqueurs or Homebrew

Liquor is a gift that keeps on giving. It's also a great compliment to the season of a wedding. Consider pairing the season with something seasonal: 

  • Spring: elderflower liqueur
  • Summer: limoncello or margarita mix
  • Fall: apple brandy or liqueur
  • Winter: Irish cream 

Or, if you or a friend does their own homebrew (or you might have a nearby location that will do all the hard work for you, like Minnesota's Vine Park), that's another great option. Bonus: custom labels. 

wedding netbox guest gift

Instagram Coasters

In our social media omnipresent society, Instagram gives everyone the ability to be an amateur photographer. Choose photos that are beautiful and meaningful--like of your childhood home, trips, etc--and not just you and your paramour's duck faces. Custom thermoformed trays, nesting your coasters with thumb holes inside a custom wedding netbox, create the perfect presentation for your wedding guests.

The Versatility of the Wedding Netbox

The whole point of a wedding guest gift is to create something indispensible versus something disposable. It's a way to thank your guests for participating in (what should be) an amazing experience. The archetypal stressed-out bride is one tradition to which you shouldn't adhere. Choose a wedding gift that's simple and expresses your relationship, and work with Sunrise to design the perfect wedding netbox to share it with the world.