Opening Day = Box Closures

As a proud Minnesota company, we love all things related to our hometown teams. And on this Opening Day for the Minnesota Twins, we turned our attention to another kind of opening that captures our attention: box closures. 

If you want to contest the importance of and customer attention to box closures, look no further than your own experience. We don’t doubt that at one point or another, you spent more time than you like to admit lazily flipping open a magnetic box lid. Or slowly slide the top piece off of a setup box to savor the moment of getting a new smartphone or tablet. The delicious moment of flipping up a cigar box top. 

Design custom packaging that allows users to savor that anticipation. Here are some of our favorite box closures in honor of Opening Day!

Box Closures That Captivate

Slip Slant Boxes with box closures

Magnetic Closures

Far and away one of our most popular features. Magnetic boxes are versatile and instant keepsakes for users. Closures can be embedded in many different types of box styles. Plus magnets are one of the most secure types of closure so products are safe and secure. 

custom luxury boxesSetup Boxes

You might not think a lot about setup boxes having a particular flavor to their opening and closing, but consider again.  Setup boxes are a frequently used for luxury goods and technology products for a few reasons. Their rigid chipboard construction, paired with a thermoformed or custom insert, keeps the product secure. These highly-customizable two pieces allow for a high quality finish via the wrap. Most of all, the sleek design is evocative and suggestive of luxury. 

Design Your Own

When someone comes to Sunrise with a project, we do everything we can to bring it into reality – even when it means creating something new and personalized to your business objectives. We’ve taken on new interpretations when it comes to slip cases, gatefold, and more. Contact us today to start bringing your vision to life. 

Play Ball!

Openings are full of anticipation, from the excitement of a new baseball season to revealing an exciting product.  No matter which team is *your* team, Sunrise is ready to bring you and your products to the next level of success. 

Offset Printing For Your Custom Box Project

When it comes to packaging, most people might not pay much attention to the printing. Whether it's offset printing, or digital, or screen, it's probably not registered unless they're in the business. At least, they aren't noticing it consciously.

While the integrity of a custom box is the most important element when it comes to product safety, design is up next when it comes to drawing customer attention. Appealing to the five senses is a powerful way to create sentiment with customers. Particularly sight and touch.  This is why choosing your printing style wisely is important. And it's why we usually  suggest offset printing. 

What is Offset Printing?

Offset printing is a style of printing that's known for producing the highest possible printing quality. It allows for the greatest detail as well as color fidelity, and it works well with a variety of custom finishes. 

The example to the right is a custom magnet box created for DP Derm. We used offset printing which enhances the spot UV print used on the logo and the wave graphic. While you can't touch it through the screen, the soft touch lamination applied to the offset printed wrap is irresistable. These different features could be used with other styles of printing as well. But when it comes to creating something truly special for customers, it's best to indulge in truly luxurious options. And those options are best showcased by offset printing.

Other Printing Styles for Custom Boxes

We've mentioned some of the other types of printing Sunrise often uses for projects. They include: 

  • Digital Printing
    Faster and less expensive than offset printing, digital printing allows for quick turnaround and allows users to change the modify the output easily. 
  • Screen Printing
    Also called silkscreen or seriography, screen printing is usually used on binders and sometimes on boxes.

These different options all serve different needs, and Sunrise representatives can help you decide which one is best for your project. 

In addition to printing options, the possibilities for finishings is even greater. From foil stamping to debossing and print coatings, there's something to enhance every project. 

Contact Us!

Contact us today to get started on your next custom packaging project!

Cannabis Kits

Part of the fun of the packaging business is getting to know a variety of industries. From key fob packaging to software FlashPads, there's always something new and exciting being created. It even extends into the realm of political action, as is the case with cannabis kits. 

As of January 1, 2018, cannabis or marijuana is legal in California (with some regulations, of course). HauteSmokes is a startup specializing in smoking accessories for the sophisticated smoker.  We designed packaging that complements their take on the glamour and the *je ne sais quoi* of the industry. 

Cannabis Kits That Exude Glamour & Sophistication

As with any product that requires packaging promotion, we started with the basics. How can we help them promote their business and give their customers a treat to open?

As stated above, HauteSmokes cannabis kits are all about creating a kind of old-Hollywood feel while staying relevant in the modern age that is marijuana legalization. As more and more states move toward legalization, their market is sure to grow. For California alone, experts estimate that legalization will have nearly a $5 billion impact. And Forbes estimates that the industry will create more jobs than manufacturing by 2020!

So when it comes to creating custom packaging that not only meets their current needs, but the potential growth as well, we knew it had to be something innovative, sophisticated, yet somewhat reminiscent of old time glamour. 

Sunrise Packaging started with a magnetic box, or the MagBox, for that element of modernism. Magnet closures are satisfying and delightful for users. They're also perfect for protection for these delicate pieces - no accidental opening for these packages in transit! 

For decoration, the magnetic boxes were wrapped with black ultima. This custom box wrap has a slight gloss, and is smooth to the touch. The gold foil stamping on the box seals the deal. Gold on black is a standard of Art Deco style, the roaring 20's, and old-time Hollywood. Custom box design can be full of references, and we love bringing these elements together for creative projects. 

Get Ready for Growth

Whether you agree with it or not, the legalization of cannabis doesn't appear to be slowing anytime soon. And based on the projected market for it, there's plenty of opportunity as well. Get a head start on your cannabis kits with Sunrise Packaging. Contact us today!

Magnet Boxes: FitBit Blaze Packaging Review

Wearables have been heralded as the next frontier for technology. While the success of Google Glass might be up for discussion, the same doesn’t apply to fitness trackers. Particularly when it comes to FitBit.  There are a ton of trackers out there, but FitBit seems to retain a magic hold on the public. I was an early adopter to the wearable trend, and loved my FitBit from the get-go. I recently upgraded to the Blaze (my third upgrade within five years or so). It’s always great to see a company invest in great packaging, and FitBit includes some great options in their magnet boxes. 

Qualities of Magnet Boxessleeve boxes

Magnet boxes are durable and appealing to the eye and the touch, as well as a popular option for retail custom boxes. They can protect goods without extra protection. The FitBit Blaze also features a paperboard sleeve around it in white. The magnet box, in a contrasting blue, has no marks beyond the FitBit logo on the magnet flap. The custom sleeve design is where the main marketing focus comes into play.

The FitBit Blaze custom magnet box has laminated finishing, which makes the colors bright and vibrant and draws the eye to the picture of the object inside. It’s a little bit of that Apple austerity, but the ‘Gold Series’ calls attention, as well as the iconography. The text is kept to a minimum, but there are some features included on the front, with more on the back. 

The main features included on the front are the ones that make the Blaze different from the other models. It’s a good move to illustrate those things up front. From a consumer perspective, it’s always a concern regarding how different models are from each other–especially when there’s a price difference of $100.  This allows a shopper to view the differences without having to grab each one, turn them over, and compare that way. All they have to do is look at the display and get an idea for what the product looks like and what it can do for them. magnet boxes

Looking at the custom sleeve box in more detail, the back offers quick bits of information in a bullet-like style, enabling shoppers again to get the gist just from a quick scan. One of my favorite features on the box is along the side. Sizing can be problematic for anyone. I have, really, no idea what the circumference of my wrist is, so when the specs say that a small is XX inches and a large is XX inches, it means nothing to me.  But FitBit takes that brain-buster out of the equation by including a wrist sizing tool on the box. This tells customers what size they should purchase. Without having to track down a tape measure. 

Custom Packaging for the Future

When it comes to wearables, the options are limitless. While one might think that the packaging should be something more sophisticated, or stark, or whatever, it shouldn’t come at the expense of the user. FitBit does a great job integrating function with design, especially when it comes to helping shoppers understand the differences in their products. 

 

 

A Mortgage Thank You Can Increase Business

In this booming housing market, the possibility exists for big business for mortgage lenders. The biggest problem is figuring out how to rise above the hundreds of other lenders customers can select. Marketing has changed a lot over the past decade. Interestingly, 2006 is also the last time the housing market was as strong as it is today. Ten years ago, Facebook and Twitter were new territory. Nowadays, a full social media strategy is the minimum for any marketing effort. The impact of other social sites, particularly review sites, has also impacted businesses. The feedback cycle is immediate and unfiltered, and people aren’t afraid to share their experiences with companies. The good and the bad. This is particularly important in industries where relationship building is still the standard for gaining business. You know, like realty and mortgage lending.  A mortgage thank you is a no-brainer. But what kind of thank you?

Designing a Mortgage Thank You

Showing customer appreciation is harder than it seems, right? A company doesn’t want to come off too flippant, too robotic, or inappropriate. But in the interests of time efficiency, you can’t exactly spend a few hours everyday hunting down the perfect piece of artwork to complement a client’s dining room trim.  Split the difference by creating a customized box. Sunrise Packaging, here in Minnesota, can help design something that meets your budget and image.  And from there, come up with some ideas of how to fill it.

  • Thank you noteMortgage thank you box
    Whether you buy a card or use custom stationary, take the time to write out the note longhand. We don’t have to explain why…right? If you don’t know what to write, Google it.
  • Gift certificate for local businesses
    Even if your clients are refinancing or not new to the area, a coupon or gift certificate to a local business is appreciated. Plus you can possibly build a kind of referral exchange with the other business.
  • Local maps of resources
    If they’re new to the area, it would be handy to learn about things that are nearby. Dog parks, microbreweries, escape rooms, whatever they’re particular deal might be. You know a lot about these people, you should have an idea of what they like.
  • A cash card
    It might feel a tad crass, but if we’re being honest, cash is the only universally appreciated gift. It allows the customer to spend it on whatever they want, without feeling obligated in any way. It’s not quite the gift that keeps on giving, but it’s close.

Choosing the Box Options

Believe it or not, but a box isn’t just a box. Take the time to figure out what needs to go *in* it, then we’ll know what types of custom box options it needs.  How to make your branding stand out, what types of insert it needs to protect and preserve the gift, and best of all: how to make that perfect final impression. This is a business of referrals. Your mortgage thank you should have them talking about your company into the next decade.