Customer experience is a somewhat new concept. It basically takes the literal needs of the customer into consideration in all matters of a product's design or marketing. Radical idea, huh?
But it's not as simple as the old saying "the customer is always right." Rather, it looks at multiple factors and arrives at best practices that serve a larger market segment and not just a single customer. It's a field that requires research, design, and any engineering efforts to work closely in alignment together. It's an investment. But it's one that we've seen pay off in huge ways for packaging efforts.
Packaging Customer Experience
So what does customer experience look like in the packaging industry?
Well, let's say that your product is intended to be used by the baby boomer generation. From a high level, what do we know about this group of folks?
- They're aging. They may be losing vision, hand strength, and all those other not-so-fun things that come with aging.
- As they retire in larger numbers, they don't have the income coming in that they did once, so impulse purchases probably aren't as common.
- What other things come to mind for this age group?
These are all things that packaging can address. Using magnetic closure can ensure that the box stays closed but easily openable vs a latch or a pressure-activated mechanism. There are also ways to reduce cost in packaging, reducing the overall product cost as well.
Packaging for the People
These are just a few ways in which packaging initiatives can address the needs of your customer base. Building a customer experience foundation takes time and investment, but it's attainable. And it will pay off in dividends in customer retention and customer advocacy. Two things that can't really be downplayed in today's market.
At Sunrise, we've created packaging for a variety of industries and easily cross pollinate ideas. We take inspiration from healthcare, sports, and more to create an adaptable style that is unique to the needs of your customer, and more specifically, your product. Talk to our team today to learn more about customer experience in packaging design.