Custom Boxes and Why DIY Doesn’t Always Work

Do It Yourself, or DIY, is hardly a new concept. There's something very American about the idea that anyone can do anything, but in reality, that's not always the case. Especially when it comes to custom boxes. 

Customized packaging is a bit of a niche specialty. There are a lot of things to consider that go into each project, and Sunrise Packaging carefully looks at all pieces of a request to make sure nothing is overlooked. For example, medical supply packaging must meet a lot of standards that are determined by a governing board. Cosmetics, food and other product industries have their own regulations regarding packaging as well. While other types of custom boxes, like those that hold game boards or USB sticks, don't have as stringent regulations, there are also things that a packaging novice might not consider. 

What DIY Can't Teach You

Over the years, our experience has given us a kind of sixth sense when it comes to custom packaging requests. We can look at a project and know what's needed even before the customer has specified it. Things that might not come to mind immediately--

  • inserts for product presentation and protection
  • thermoformed containers for security
  • magnetic latch to keep the box securely closed
  • finishing options to showcase the brand

--and more are things that are all just part of the way we think. 

In the project to the side, created for Codeware, we made a few recommendations to keep their product safe in transit and ensure that it presented well to the customer upon arrival. The scuff-free matte lamination also helps keep the box looking new.

Drop the DIY

We know it might be tempting to dive into a create your own box scenario and DIY your packaging project. But working with field experts, like the Sunrise Packaging team, is guaranteed to save you time and money. They'll steer you toward the right direction, ask the right questions, and work alongside you to realize all of your packaging dreams. 

And even if you aren't dreaming of packaging, we'll still help you out! Contact our team today.

How to Work the Magnetic Flap Box

Magnetic flaps on their own are used widely not only in packaging. Binders often use a magnetic flap for closure, as do some styles of journals and books (Bibles are probably the most common). Even some purses use magnetic flaps to ensure tight closure. The magnetic flap box is also increasingly popular, and that's in part to the versatility--and universal delight--of magnets.

It starts with the traditional hinged cigar box. The overlapping hard cover, with magnet, is the additional feature that elevates a simple box into something a little more. While the magnet is the *connecting* piece, so to speak, other elements can take your simple box to the next level.

The Magnetic Flap Box in Action

In the example to the side, created for CME4Life, you can see some of our favorite options at work.

First and foremost: the magnetic flap. It allows for a seamless design from top to bottom, creating a continuity for the eye to follow. It continues as the user slides their finger under the flap to open, revealing the product in full.

This digitally-printed box also features vivid colors. Sunrise can ensure color-matching with this process so that your logo and brand recognition are never compromised in the printing process. It's also laminated. Lamination can enhance colors as well as create another tactile touchpoint for users. This particular example uses matte lamination, one of our favorites. It makes the box as a whole soft to the touch, smooth, and adds a layer of protection to the piece.

Other Magnetic Flap Box Options

This magnetic flap box is just one example of many that Sunrise has handcrafted over the years. Other features which we think make this style of packaging especially pop include:

  • Custom inserts
    In short, inserts keep packaging neat and products safe. Made to order for every project, we can ensure that our custom inserts will fit to perfection.
  • Thermoformed trays
    Sunrise has a custom tooling department that means no delay or travel between workshops for your packaging creation. Thermoforming is a great option to highlight product features; it's literally like a little stage for your items!
  • Personalized foil stamping
    One of the most popular options out there. Foil stamping is a striking customization option that immediately creates a sense of luxury for any package.

And this is just scratching the surface of what's possible with packaging customization. Contact Sunrise today to design your project!

Custom Magnetic Boxes

Sometimes, certain types of boxes become associated with certain industries. Technology, for example, seems to usher in new trends or set the tone for what moves over to other industries. Minimalist design, solid colors, magnetic closures, all of these trends started with technology devices and bled into other industries. Custom magnetic boxes are an especially a great option for any product. Our turned edge cigar box style features a magnetic flap for closure. Here’s why.

The Appeal of Custom Magnetic Boxescustom magnetic boxes

Custom magnetic boxes have been most commonly found in the technology industry, but more areas, like healthcare packaging, are starting to use magnets as well. The appeal is more than just aesthetic. Here are some reasons that organizations are seeking out magnetic boxes and magnetic flaps for their products:

  • Design appeal
    Including magnets in packaging increases the trend factor. From a design perspective, it creates a sleek kind of closure that slides easily into a sleeve box or any other kind of box. Magnet boxes are also usually laminated in material that lends itself well to different design treatments as well. Companies can print in full color, or choose to emboss, deboss, etc. 
  • Accessibility
    The growing baby boomer population is just one sector of the population that needs easy-open packaging. Complicated closures, harsh glues, excessive taping, all of these things are problematic for hands that don’t work as well as they used to. Let’s be honest: it’s also really annoying to have to deal with boxes that are overly taped, right? Magnets of varying strength are easier for all hands to open. It’s a great option for medical packaging, particularly for personal devices. 
  • Security
    Few types of closure can promise the security and ease of functionality that magnets provide. Not to mention longevity, according to Science Focus: “The alignment that holds magnets together can be damaged over time, principally as the result of heat and stray electromagnetic fields. The process is very slow, however: a modern samarium-cobalt magnet takes around 700 years to lose half its strength.”

Ready to Design Your Own Magnetic Box?

Sunrise representatives are ready and waiting to help you design custom magnetic boxes that show off your product and appeal to customers. Contact us today!

Magnet Boxes: FitBit Blaze Packaging Review

Wearables have been heralded as the next frontier for technology. While the success of Google Glass might be up for discussion, the same doesn’t apply to fitness trackers. Particularly when it comes to FitBit.  There are a ton of trackers out there, but FitBit seems to retain a magic hold on the public. I was an early adopter to the wearable trend, and loved my FitBit from the get-go. I recently upgraded to the Blaze (my third upgrade within five years or so). It’s always great to see a company invest in great packaging, and FitBit includes some great options in their magnet boxes. 

Qualities of Magnet Boxessleeve boxes

Magnet boxes are durable and appealing to the eye and the touch, as well as a popular option for retail custom boxes. They can protect goods without extra protection. The FitBit Blaze also features a paperboard sleeve around it in white. The magnet box, in a contrasting blue, has no marks beyond the FitBit logo on the magnet flap. The custom sleeve design is where the main marketing focus comes into play.

The FitBit Blaze custom magnet box has laminated finishing, which makes the colors bright and vibrant and draws the eye to the picture of the object inside. It’s a little bit of that Apple austerity, but the ‘Gold Series’ calls attention, as well as the iconography. The text is kept to a minimum, but there are some features included on the front, with more on the back. 

The main features included on the front are the ones that make the Blaze different from the other models. It’s a good move to illustrate those things up front. From a consumer perspective, it’s always a concern regarding how different models are from each other–especially when there’s a price difference of $100.  This allows a shopper to view the differences without having to grab each one, turn them over, and compare that way. All they have to do is look at the display and get an idea for what the product looks like and what it can do for them. magnet boxes

Looking at the custom sleeve box in more detail, the back offers quick bits of information in a bullet-like style, enabling shoppers again to get the gist just from a quick scan. One of my favorite features on the box is along the side. Sizing can be problematic for anyone. I have, really, no idea what the circumference of my wrist is, so when the specs say that a small is XX inches and a large is XX inches, it means nothing to me.  But FitBit takes that brain-buster out of the equation by including a wrist sizing tool on the box. This tells customers what size they should purchase. Without having to track down a tape measure. 

Custom Packaging for the Future

When it comes to wearables, the options are limitless. While one might think that the packaging should be something more sophisticated, or stark, or whatever, it shouldn’t come at the expense of the user. FitBit does a great job integrating function with design, especially when it comes to helping shoppers understand the differences in their products.