Startup Gift Boxes

There are no hard-and-fast rules for becoming a successful startup. And what we do know seems to change regularly, with businesses changing the norm and going against the grain to make an impact in their market. It's about making an impact and an impression. Creating that perfect package isn't easy, but at least we can help create that literal package in the form of startup gift boxes. 

Gaining capital and wooing investors takes a special skillset. And gift boxes can soften any skillset or less than desirable first impressions. We know it's not always prudent to blow money on something that investors might view as a waste of cash, which is why Sunrise can provide you with options for startup gift packaging on a budget that doesn't look like it came out of the bargain box.

Impressions with Startup Gift Boxes

Your business needs to be able to scale, and we take the same approach with our product line. However, while our custom boxes might run into higher numbers than you'd like to spend, we have options in the midrange and lower. The best part is that they don't have to look like they cost less than our upscale packaging. With a variety of finishing options available, you can upgrade your box for less in a variety of ways. 

Foil stamping, for example, is a great way to add literal sparkle to any package. And it's a process that can work on many materials, and can elevate the right design. You can also consider different finishing options like soft touch lamination, or laser printing, to name a few high-end options. 

Hand Over the Reins

If you've spent time and tears on your company, it's hard to relinquish any part of it. But with our years of experience at Sunrise Packaging, you can ease up. Building off of your input and ideas, we can bring your startup gift boxes into reality efficiently and as budget-friendly as you need to be. When you're ready to create an impact with your investors, contact us.

Luxury Packaging For All

Luxury packaging is about more than just high-end consumer goods. 

When we think about the term, certain things come to mind. Watches. Jewelry. Perfume and cologne. And many more. But in reality, many elements of luxury packaging are found in everyday items. And maybe in places that would surprise you. Medical and healthcare packaging is one industry that frequently utilizes common elements of luxury packaging.

 

Everyday Luxury Packaging

When you think about it, it's not so surprising that medical and healthcare boxes are so similar to luxury packaging. These items are generally expensive--like the products we mentioned above--and need careful and innovative packaging to maintain their integrity. A watch packaged with a fluffy cushion in a hard case looks sharp, but also needs that protection to stay whole. The same goes for many medical devices. In the example to the side, you can see a recent project we created for Starkey Labs. A brand known for quality, service and empathy, we worked closely with them to ensure that this product not only emphasized those brand attributes, but also was also an accessible piece for their clients.

Luxury For All

We used several luxury packaging principles in creating this piece, which houses hearing aids and supporting items. The soft touch lamination and offset printing create an approachable impression full of soothing stability. The thermoformed tray and other elements keep the items safe and secure in place.  These are elements that wouldn't be out of place in, say, a box holding designer perfume. Luxury is more than a price point at Sunrise Packaging. It's a leveler for equality. 

Learn more about how we can use luxury elements to level up your packaging efforts!

Innovations for Packaged Products

Creativity and innovation stand on the shoulders of giants. Meaning that, everything that comes afterwards has to build on what came before. Still not entirely picking up what we're putting down? Let's look at some classic packaged products. 

Product packaging is a straightforward concept. You have a product, and it needs packaging for multitude of reasons. Security. Safety. Shelf life. The reasons go on. But just as there are a myriad of reasons for why packaging is needed, there are just as many potential packaging styles. And most of them started with a simple style. Like the cigar box. Or, the case of our most recent packaging innovation, the setup box

"Shouldering" Packaged Products

The basic setup box consists of two trays that slide together. It's a simple and relatively iconic design. Intuitive and accessible for all ages and abilities, it's popular for tech devices, tools, and more. It's also the basis of our new box style: the two piece set up shoulder box.

As you can see in the video and photos to the side, the "shoulder" is actually a small ledge on which the top tray of the setup box sits. Normally, a the top and bottom trays in setup boxes slide and overlap. The shoulder makes this box style even easier to open, and also adds an additional layer of protection to items inside. We love the presentation of the should set up box as well. The delight of a heightened reveal, or unboxing, is a simple joy that doesn't get enough credit. At least, we don't think so 😉

What's Next?

Just when we think we've explored every avenue of packaging design, someone comes to us with something new. A new request, a new product, a new idea. The wheels start spinning, and we start creating. Before you know it, we've crafted something new and personalized to the project itself. 

This is just one reason why we love chatting with our customers so much. We learn as much as we hope we impart, and value all of our partnerships. Whatever your product packaging needs might be, try Sunrise Packaging. We'd love to see what grows out of the collaboration.

Box Construction Informed by Style

When people talk about construction, they're usually not talking about box construction. They might talk about cranes. Skyscrapers. Majestic, sweeping bridges, or unmistakeable jackhammers. In light of these admittedly bigger projects (at least physically), we'd like to present something smaller, and more immediate. Box construction isn't something that we take lightly. And it deserves more consideration. 

Hear us out. 

Constructing memorable packaging takes more work than simply folding cardboard. There's the material to consider, and the finishing touches. What will the product be, and how can we mirror or forecast it with the box styling? How can we bring it all together?

Box Construction Styles

As a study in style, let's look at the setup box

You've almost definitely held a setup box in your hand. It's ubiquitous in the technology world, especially for smartphones. You probably remember opening up the box for the last smartphone you purchased. The box was probably small, tailored to the brand (white for Apple, black for Samsung, and so on). As you pulled the top off, it probably resisted a little before begrudgingly sliding off slowly. Your new phone--an expensive but exciting purchase--lay cradled inside. 

Did we get it right?

Setup boxes are evocative and classic. They're constructed in a way that makes them firm and rigid, yet--as you experienced--yielding and personal to the user. 

Packaging & Personality

All packaging must (or at least should) be branded. And with a brand, comes personality. 

As we stated above, the chic blankness of an Apple product is practically iconic at this point. So are the set up boxes they use to house their phones and tablets, with no spared expense to create the perfect stage for their products. When someone opens your product packaging, what personality are they witnessing?

Let your product's box construction do the talking for you. That is, after you talk with our team about this project. 

Brand Investment & Packaging

Making a brand investment is a great way to bring value to your organization. And we'd argue that one of the most effective implementations is in packaging. 

Packaging covers a wide area, we know. It might be a product your organization sells that needs a rebrand. It could be your new employee materials need a new binder. At Sunrise Packaging, we can help craft a wide variety of packaging solutions. We'll integrate your branding into our design to help you create a cohesive look for internal as well as external packages.

Brand Investment Improves Packaging

Brands and packaging styles alike are subject to trends. Think of the change in how businesses present themselves over the past decade. Minimalism, flat colors, badge logos, sanserif fonts... The list goes on. If your brand is a bit old fashioned, or simply not as dynamic as it could be, a brand investment could be a wise investment for your company.

Your brand revamp needs to be reflected in your company's packaging. Internal and external. It's an important way to market the organization to customers and for your employees to feel invested in the new brand elements. Sunrise can help facilitate this refresh in more ways than one.

Bring Out the Brand

A brand investment equals a packaging refresh. Ar Sunrise, we can help you redesign or maybe completely redo boxes. Look at implementing high end finishing touches, or a new color palette and typefaces. Whatever is encompassed in your revised brand, let us figure out how it affects your packaging needs.

Instagrammable Luxury Packaging

Is your luxury packaging Instagram-ready?

Consumers are looking for experiences that can be shared across mediums. The most popular of these mediums, at present, is Instagram. In addition to having a growing user base, Instagram also offers many opportunities for high visibility and direct links to products. These factors (and more) make it a highly-lucrative space. For the organization that knows how to leverage it, that is. 

Luxury packaging is a style that’s designed to evoke a certain feeling in its user base, which makes it the perfect fit for packaging designed for an audience. Best of all, it doesn’t have to rely on a carefully curated network of influencers to catch on.

Luxury Packaging for the 'Gram

While Instagram is planning to do away with public visibility of likes, it certainly won’t lessen the appreciation for beautiful posts. Here are some of the top trends in 2020 for Instagram luxury packaging

Minimalism is a trend that shows no signs of slowing down this year. Some of the most high-end brands in the world–Gucci, Celine, Dior, and more–keep their packaging as basic as possible, and it pays off. 

Pastel hues, particularly pink, have lost their luster as wearable fashion colors but their photogenic qualities live on. Don’t believe us? Close your eyes and think of signature, specific New York-based jewelry company Tiffany & Co. Did the baby-blue box appear instantly?

Approachable messaging and arrival announcements increase hype and excitement around a  product. Clever phrases or simple anticipatory messaging (preferably #hashtagable) make it easy to consumers to share photos and join the conversation.

Crossplatform compatibility is the final tip for Instagrammable luxury packaging (and beyond). While Instagram is ideal for many reasons, increased visibility can only bring good things for a well-planned roll out. Make sure that your constituents can share information on social sites that make sense (for example, if your audience isn’t active on LinkedIn, it probably doesn’t need to be part of your strategy). 

Overall, the name of the game is to create as much buzz for your product as possible. Taking these cues from 2020 luxury packaging trends is a great start to the new year. And when you want to put some of these into action, call on Sunrise Packaging.

Wealth Management Branding

Wealth management branding is something that takes time to build. A brand is something that goes beyond just a name and tagline; it's something that should encompass the ethos and mission of your organization. In the financial planning world, it can be hard to stand out. But, if you can define your purpose in an upfront manner and use it to inform some of the larger content and marketing decisions, it will help your organization stand out. Designing packaging that complements a brand becomes easier as well. 

Crafting a Wealth Management Branding Strategy

What do you do? Why? Who's your ideal client? 

These are just a few of the questions that can help inform your wealth management branding strategy (for more, check out this Financial Advocates piece). Your marketing and branding efforts should inform how you talk about these five elements:

  • Products
  • Services
  • Target client
  • Value proposition
  • Passion

As this alignment becomes more apparent, then it can branch out to help inform other initiatives. 

In the project above for Beacon Capital Management, look at the different elements present. From the lighthouse imagery to the tagline to the use of color and box style... What do all of these elements communicate?

Asking the Right Questions

Building a brand is an ongoing process. Share your successes, community feedback, and more in your marketing channels, and use it to inform design and content decisions. This example showcases how imagery and words can evoke specific sentiments and feelings about an organization. Leave it to Sunrise Packaging to bring your brand into a tangible form. It's our job to know when to recommend soft touch lamination, embossing details, and more finishing options. 

When you're ready to firm up your brand with customized packaging, call Sunrise!

Key Fob Packaging for 2019 Models

Like it or not, the end of the year is less than 2 months away. For car dealerships, that means it's time to a) push out the old inventory to b) make room for the 2019 inventory. No matter which state your car lot may be in, we have an answer to help move vehicles: high-end key fob packaging.

While it can help add some upscale value to older models, implementing a marketing strategy around 2019 models (and beyond) is a great way to build both customer and brand loyalty. At Sunrise Packaging, we've done a few different custom packaging styles. Some are more compact, like our FobPad. Others, like the image below, are as substantial as the vehicle that goes with them.

The Gift of Key Fob Packaging

Getting a new car should feel like a special occasion for the buyer. It's a decision most people don't take lightly with both a time and monetary investment. Creating a marketing strategy including custom packaging for key fobs is a great way to turn this transaction into feeling like a literal gift. Take a look at the project to the right.

This is one of our standard magnetic boxes, or NetBox. If it reminds you of the classic functionality of a cigar box, you're on track. This a box style that is familiar, and the magnetic piece gives it a little nuance. The magnetic flap on the box has a few purposes. First of all, it's designed to keep the box shut tight in a practical way. But, like we said, it's also slightly unexpected for the recipient. The weight and gentle resistance of the magnet provide a moment of anticipation.

Packaging Worth the 'Gram

Key fob packaging is also a way to do some influence marketing, too. With the right content and design, these items make the perfect influencer post. Alongside their new vehicle as well, of course.

While the new inventory might be a perfect time to start integrating key fob packaging into your car dealership marketing strategy, the best part of these items is that it's never NOT a good time to start developing them. Creating timeless content and design means that they won't be outdated. Contact Sunrise today to start developing your products today.

Luxury Packaging for a Girl’s Best Friend

It's been decades since Marilyn Monroe sang the virtues of diamonds and their place in a girl's life, but with age comes enlightenment. And turns out, many girls are looking for something with a little more edge to it than just diamonds. Like csarite, a stone 10,000 times more rare than a diamond. As trends change, so do the high end boxes and luxury packaging housing these tokens.

In a recent project we worked on with Neha Dani, we gained an insider view into the current market of gemstones, jewelry and what goes in to creating a masterpiece. Naturally, Sunrise Packaging (located in Blaine, Minnesota) rose to the occasion and created one-of-a-kind magnetic boxes to serve as sample kits for gemstones.

Luxury Packaging for Unique Gems

Neha Dani describes herself as an artist that delights in the details. We knew we would hit it off immediately.

Her work is made to worn, admired and exalted. Creating unique packaging to match these products is a tall order--and, if we're being honest, we know that our boxes are little more than stage for the pieces--but using our expertise, we created some beautiful mag boxes.

"Mag boxes" is short for magnetic boxes. Our custom magnetic boxes feature a magnetic flap for closure, and instantly create a high-end feel. Magnetic closure is just one feature that elevates a standard box to luxury packaging, though. We add in offset printing and soft touch lamination. Offset printing ensures a consistently-high quality color transfer. It's vivid and bright, perfect attributes for gemstones. And soft touch lamination? It's like touching silk.

Other Elements of Luxury Packaging

Luxury packaging doesn't stop with the elements we brought to this project. The outside of a box speaks volumes, but when it comes to high end items, the customer really cares about what's inside. We can create custom inserts and thermoformed trays to keep products safe. This also avoids potential shifting or falling out of place. Additionally, there are different types of closures, finishes, embossing, and more that can enhance a simple box.

We view every project as unique. Sunrise takes the time to create something original for every customer, whether you're looking for high end packaging, sports packaging, etc. Contact our team today!

Liquor Packaging: Ins and Outs

High end liquor packaging is becoming more and more common. Trends show that people are tending to spend more on alcohol to enjoy at home vs. going out. This means that competition is bound to increase on the shelves.

It can be hard to stand out in the sea of options at any liquor store. Unless a customer knows specifically what it is they want, the options are endless. And sometimes daunting. However, there's always one tactic all customers employ in some way, whether they know it or not.

Packaging and design is one of the top decision-makers when it comes wine and spirits purchases. A customer is intrigued by the marketing--that is, the shape of the bottle, design on the label, or other unique packaging element--and they buy it. Which is why the message a bottle sends by packaging is so important.

Liquor Packaging in Practice

Check out this example of liquor packaging we recently created for Select Designs featuring Lamarca Prosecco's limited release, Luminore. Luminore is a DOCG sparkling wine (meaning a high-end bottle) and considered one of the apex wines where the grape is concerned.

To design packaging that aids that impression, we started with the brand. Utilizing an organization's brand in packaging design is a key element to creating a connection for the consumer between the product and the producer. In addition to a beautiful bottle of wine, Lamarca is known for their striking light blue-on-black with foil stamping for extra pop. And you know that extra pop is everything when marketing a sparkling wine, right?

With the brand on point, we brought in a straightforward approach with a two piece set up box. Paired with custom flocked foam inserts, these boxes are sturdy, stable, and can securely hold a glass bottle with little-to-no potential for damage. Just don't test that theory *too* aggressively!

Wine & Spirits Packaging Drives Sales

Creating limited edition packaging like this barely scratches the surface of our experience in the wine and liquor world. Artisan liquor packaging is something we do well, and our packaging positively affects the bottom line.

When you're ready to start increasing sales by grabbing the attention of prospective customers, give Sunrise Packaging a call!