Luxury Packaging For All

Luxury packaging is about more than just high-end consumer goods. 

When we think about the term, certain things come to mind. Watches. Jewelry. Perfume and cologne. And many more. But in reality, many elements of luxury packaging are found in everyday items. And maybe in places that would surprise you. Medical and healthcare packaging is one industry that frequently utilizes common elements of luxury packaging.

 

Everyday Luxury Packaging

When you think about it, it's not so surprising that medical and healthcare boxes are so similar to luxury packaging. These items are generally expensive--like the products we mentioned above--and need careful and innovative packaging to maintain their integrity. A watch packaged with a fluffy cushion in a hard case looks sharp, but also needs that protection to stay whole. The same goes for many medical devices. In the example to the side, you can see a recent project we created for Starkey Labs. A brand known for quality, service and empathy, we worked closely with them to ensure that this product not only emphasized those brand attributes, but also was also an accessible piece for their clients.

Luxury For All

We used several luxury packaging principles in creating this piece, which houses hearing aids and supporting items. The soft touch lamination and offset printing create an approachable impression full of soothing stability. The thermoformed tray and other elements keep the items safe and secure in place.  These are elements that wouldn't be out of place in, say, a box holding designer perfume. Luxury is more than a price point at Sunrise Packaging. It's a leveler for equality. 

Learn more about how we can use luxury elements to level up your packaging efforts!

Luxury Packaging Details

When it comes to luxury packaging, what do you think matters most?

Customers tend to notice different things, and those things aren’t always obvious to the manufacturer. While you might want a customer to read everything they can on the package, chances are they won’t. You want the customer to recognize the brand and colors, but how many actually do?

Well, it depends. 

Luxury and high-end packaging rely on some common tropes to float ideas into the minds of consumers. Soft wraps. Bold fonts. Foil inlays. And more.  If you use secondary packaging, or a box encasing your main product, read on. 

Luxury Packaging Details Not to Miss

The fastest growing luxury packaging market is the beauty industry. From make-up to lotions to creams, new products are hitting the market daily. But what entices a consumer to pick up a new brand?

Clarity

Slip Slant Boxes with box closures luxury packaging

If you’re using secondary luxury packaging, 40% of those surveyed said that an easy-to-read name was an important factor in whether they gave the product a second thought. Additionally, 33% need the product to be easy to see on the shelf or display area. Makes sense, right? Customers can’t buy your product if they don’t see it – and they can’t recommend it if they can’t pronounce it. 

Durability

Additionally, customers want luxury packaging that’s durable. It might surprise you to know that there’s a market on eBay and other resellers for luxury brand packaging, from Lululemon bags to Cartier watch cases. Ensuring that your packaging is durable and hardy is a sure sign to convey high-end to customers. Thirty-six percent also note that the packaging needs to be easy to open. Depending on your market, this becomes increasingly important if you’re targeting baby boomers. Like it or not, aging hands aren’t as dexterous or strong as they were. Making luxury packaging easy to open helps them out. 

Content

While it’s true that most people won’t read every bit of content created for your packaging, they do like to see certain things: 

  • promised benefits
  • independently-conducted consumer study results
  • recognizable recommendation (hello, influencers)

Highlight any other important selling points. Is your product eco-friendly? Say so on the packaging. Give consumers every reason to pick up your product boxes. 

Targeted High End Primary and Secondary Packaging 

By using these factors to design your luxury packaging, you can start to learn to what customers respond, and make it better with every iteration. Another option is to do it right the first time. Contact Sunrise Packaging ASAP to leverage our expertise in the high end packaging market. 

Cosmetic Box Review: Dior Backstage Pros Solution Set

Cosmetic box sets are usually a way to get a little more bang for your buck. Sometimes there might be exclusive shades or add-ins, or a make-up bag, or some other kind of hook for consumers. One brand that bucks this trend, especially when it comes to cosmetics, is Dior. It’s rare to see their products discounted in any way, and buying a set (like the Backstage Pros Gift Set) doesn’t save much more money than buying each product individually.

I don’t mind this, to be honest. I would rather buy shades and products that work for my skin without feeling pressured to buy a set of which I would only use half of the products. However, I am a sucker for great packaging, and the Dior Backstage Pros Solution cosmetic box is gorgeous.  It’s classy and understated, and clearly high-end. Two piece setup boxes have a rigidity and sturdiness that elevates them from something that goes out with the recycling to something in which you store keepsakes.  And that’s true even if it isn’t emblazoned with ‘Dior.’

But back to the products.

Included in This Cosmetic Box

(and with translation below):Dior luxury catwalk cosmetic box

  • Diorshow Maximizer
    “Mascara serum base, lash amplifying effect”
  • Diorshow Brow Styler in 001 Universal Brown
    “Ultra fine precision brow pencil”
  • Dior Addict Lip Maximizer in 001 Pink
    “Collagen active lip-gloss”
  • Dior Addict Lip Glow in 001 Pink
    “Color awakening lip balm”
  • Nail Glow
    “Instant French manicure/brightening effect”

Full disclosure: I wouldn’t have bought the set if it didn’t work with my skin tones, but luckily, 001 Pink is one of faves. It’s subtle and slightly plumping without being overwhelming, and it works on a variety of skin tones.

Same goes for the 001 brow styler, which gives a natural brow look.  Unlike cheaper pencils, which give off too much powder or waxiness.  Some online reviews have criticized the amount received for the price. When it comes to make-up, I’m a firm believer that quality is more important than quantity. However, I will admit to not being 100% sold on the Maximizer mascara. My eyelashes are very fine, and this tends to add more gunk than desired volume to them. It’s entirely possible I need application lessons, but this is the only product in the cosmetic box that I wouldn’t purchase on its own.

But back to a high note: Dior’s nail glow is worth every penny for ladies whose nails tend to chip otherwise. Reviews have noted the strong acetone scent, but c’mon…it’s nail polish! The shade works for my nails, leaving the nail tips looking whiter and rest slightly pink, as promised with the instant French manicure advertising. I know, I know, I didn’t believe it either, but try it out.

Cosmetic Box…Not by Sunrise (but just you wait)

This cosmetic box isn’t a product by Sunrise, but we do a pretty bang-up job with custom setup boxes. We’ll have some exciting news regarding this particular style in the next few months, too…so hold onto your seats in anticipation.

Contact a sales rep for more information!