Liquor Packaging for Premium Spirit(s)

Premium. Artisanal. Top shelf. They all describe a certain product and imply the highest quality. And that's a key part of liquor sales. Liquor packaging is focused on bringing that brand quality to mind, but needs it's a bit of a balancing act. 

Liquor retail packaging can run the gamut, but it's understandably reduced to just the bottles themselves. Limited shelf space means lots of competition, and if your odd-sized container doesn't fit? Well, unless you have an enthusiastic, established customer base, chances are you're going to be discontinued quickly. However, that's not the case with a product like Jagermeister, or Veuve Cliquot champagne, and others. 

Established Liquor Packaging Takes Chances

When your brand is established, the risk of being "disco'd" dwindles down to zilch. In fact, releasing limited editions of spirits with unique boxes and accessories can drive sales up without raising the ire of your store associates. 

In the example to the side, you can see an extremely limited edition gift set for Jagermeister. This gift set included special tasting glasses and other limited, exclusive paraphernalia. For brand fans--and for this particular spirit, there are many--it's a slam dunk purchase. Aiding the sale of this gift set is the attractive packaging. Black soft touch, with gold foil stamp, makes this set look as lush as the product it holds.  And with the liquor packaging market on the grow, we wouldn't be surprised to see more high quality liquor boxes like this on store shelves more often than just the holidays.

Premium Brands Use Premium Packaging

Whether your customer base is looking for a smooth vodka, aged bourbon, or small vineyard productions, the packaging is what will ultimately draw them in to even try your product. Make it an experience for them. 

When your ready to get serious about your liquor packaging, call Sunrise for our years of both retail experience and knowledge in this market!

Liquor Packaging for Distilleries

When the economy takes a downturn, there are some industries that actually see business increase. Liquor is one of them, so it's no surprise to us to see liquor packaging projects becoming more and more frequent.  Like this project for One Eight Distilling. While we capitalized on some existing box styles, the end result is a completely customized box and sleeve design. 

And this custom aspect matters big time in liquor packaging. A high percentage of purchasing decisions are made on the packaging alone. It becomes a bit of an emotional thing. Customers look for designs and elements that appeal to them in some way, and they buy it.  Drilling down on what appeals to the target customer base is your job. Creating packaging that drives sales is our job.

Driving Sales with Liquor Packaging

Packaging is especially important for distilleries and hard alcohol. It can be hard to stand apart, especially for undeveloped palates who aren't necessarily shopping for specific brands, but for what appeals to them. Hence the emotional buying piece. Whiskies, vodkas, gins, and other liquors vary widely in price point. For a customer to indulge in something high end, the packaging is what sells it. 

Taking a closer look at the photos above, you can see that there are several parts to the package. It starts with the standard box, and then a sleeve is layered on top. Both of these are screen printed in black ultima, but it doesn't end there. We also included some custom foam inserts to keep the product samples snug and protected inside. 

This liquor packaging example is striking and elegant. It's clear that this a high end product and deserves the consideration of the buyer.

Alcohol and Liquor Packaging

The packaging styles you see at a liquor store ranges just as widely as the products themselves. From kitsch to class, a single aisle will probably have products reflecting every possibility. We've had experience helping products communicate their brand in a variety of ways. We guarantee we can design the perfect packaging for you.

Contact Sunrise Packaging to learn more about our design process!