Steve Jobs and Apple’s Innovative Packaging

With the passing of Steve Jobs this week, the world lost an incredible person. Sunrise Packaging would like to pay tribute to Steve Jobs by highlighting something that might go unnoticed in the next few weeks; Apple’s innovative packaging.

It’s no doubt that Steve Jobs was a genius and a visionary. His simple yet innovative designs for Apple products have always been cutting edge. But the sleek designs didn’t stop there. Apple certainly focused on details in the packaging of their products as well with Steve Jobs at the helm. Apple packaging is the icing on the cake of their one-of-a-kind consumer experience that no one in the industry can match.

RIP Steve Jobs- you truly will be missed.

What Does the Future Hold for Paper and Packaging?

By 2015, paper use in magazines, newspapers, and books is expected to fall between 12 and 20 percent from 2010 levels. With the increased use of tablets nationwide, there is no surprise at this report. In 2010, tablets exploded onto the market where by the end of their first year, 15 million tablet computers were in use. North America alone accounted for 10 million and by 2015, that number is expected to grow to 200 million.

Some people out there thought that the newspaper industry would be a thing of the past by now. Where will it be in 2015- just three short years away?

As paper use falls, the packaging market will also see big changes. Environmentally friendly packaging growth is expected to really take off with degradable packaging experiencing the most demand growth. As manufacturing technology continues refine degradable packaging to expand its uses, the sky will be the limit. The development of degradable packaging has been slow as researchers are testing materials such as mushrooms, banana leaves, and coconuts.

Right now, recycled content packaging is the largest green packaging sector by far because it is far more developed. What will packaging look like in 2015?

iPad Cases Made From Bernie Madoff’s Clothing

Frederick James designs and manufactures fashion iPad cases made out of luxury rescued and vintage fabrics such as Cashmere, Silk, Rayon, Organza and Wool. Now, they’re taking these recycled iPad cases to the next level- using Bernie Madoff’s salvaged clothing. Yes, that’s right…..Bernie Madoff’s salvaged clothing.

The iPad case collection called “The Bernie Madoff” uses a limited number of personal clothing items belonging to the notorious felon, Bernie Madoff. After his arrest, US Marshalls seized and auctioned thousands of items from his New York homes. Each iPad case is one-of-a-kind and they range in price from $250 to $500…..Wait, how much does an actual iPad cost? $500? Ok… Founder John Vaccaro warns purchasers that the cases are strictly for fashion use and should not be trusted to keep an iPad safe in the case of a drop.

And if you’re wondering “Who is that guy?”, Bernie Madoff is the admitted operator of what has been described as the largest Ponzi scheme in history. He was sentenced to 150 years in prison in 2009.


Apple Has More Cash Than US Government

Is there ever bad news these days when it comes to Apple? They’ve been dominating the tech world since the turn of the century with the release of the iPod, iPhone, and now the popular iPad. Apple is on the top of the world.

Well more good news came across the wire in recent days. Strategy Analytics announced that Apple is now officially the world’s largest smart phone vendor holding 18% of the market share. Nokia moved back to #3 in the world with 15% while Samsung’s amazing 520% growth moves them up to second with 17% of the market.

What’s even more impressive than all of this is that Apple’s cash reserves are bigger than the US Governments balance. With a 75.9 billion dollar balance, Apple is the second largest company in the world behind Exxon Mobil.

5 Great Business Uses for the iPad

Lets not kid ourselves. The iPad is a consumer product. Using them we surf the internet, watch videos & movies, play games, view
photos, etc. But iPads are also becoming a great tool for businesses. Here’s 5 great uses in particular that are making iPads a viable business tool.

1. Filling out forms– The iPad is great for managing documents. Filling out forms and signing documents is made easy with some great apps out there. An Easy Sign app actually let you email a document, image, or PDF and then affixing a signature on it. The signature can be freshly signed on the document right on the iPad itself. The app also lets you insert text fields for adding dates, names, addresses, and checkboxes.

2. Accepting and Processing Payments- There are now apps out there that turn your iPad into a full credit card terminal. This allows businesses to sell merchandise, tickets, and other goods anywhere. 3 great apps for processing payments are Intuit GoPayment and VeriFone’s PAYware Mobile.

3. Presentations- iPads are a great tool for presentations. Displaying graphs and charts are slick. iPads have a VGA or HDMI adapter allowing users to run presentations directly into a TV or projector. iPads are also excellent for one-on-one presentations with clients.

4. Web Conferencing– Thanks to apps like WebEx and GoToMeeting, iPads are making web meetings fast and easy. The iPad 2 has both front and rear cameras so users can connect with others using video chat.

5. Collecting Data- Bento is an iPad app that is a wonderful tool for small businesses to create manageable databases and collect data. With Bento, you can create a digital guest book project for an event where guests simply sign in leaving their contact info. After gathering the data on your iPad you can create databases that can be used for your marketing efforts for the future.

Apple’s New Headquarters Looks Like a Spaceship

“Apple’s been growing like a weed” said Steve Jobs, the charismatic CEO of Apple Inc. And that is precisely why Jobs announced plans of Apple pursuing a new eco-friendly home in northern California to house approximately 12,000 employees. The company’s existing headquarters, which accommodates about 2,600 employees, has forced Apple to rent space in smaller buildings scattered throughout Cupertino, located nine miles west of San Jose.

The spaceship donut-like structure that Apple is looking to build will be set on a proposed 150 acre campus. The huge circular structure will be made almost entirely of curved grass with a heavily landscaped center. Steve Jobs has hired Stanford University’s senior arborist to make the campus 80% landscaped.

Other eco-friendly characteristics of the new project were a natural-gas-fired energy center that would serve as the new headquarters’ main power source. Most of the parking will be underground to create space for thousands of additional trees on the property.

The new site will allow Apple to increase its workforce and consolidate in one location. Jobs hoped to submit formal plans for the new Apple headquarters soon with the goal of moving in by 2015.

So what do you think of this thing? Quite futuristic I must say.

The First USB Drive for iPad and iPhone

The most common problem associated with the iPad and the iPhone is that those devices lack a USB drive. Well iPad and iPhone users worry no more. There is finally a way to wirelessly save and share documents upon many other capabilities with the new AirStash, the first USB drive for iPad and iPhone. Wearable Inc. developed this USB drive and has filled the void of not being able to store and transfer data. This device has storage capacity of 32GB, which allows users to easily store and stream movies, photos, music, eBooks, and documents. AirStash also offers the ability of convenience with its easy to use capabilities and its easy to transport pocket size. This new device generates its own WPA2-secured 802.11g network, meaning it doesn’t need to piggyback on an existing Wi-Fi setup. The AirStash is expected to ship soon after its demonstration and orders are being taken online. The cost for this USB drive is $100 and a free firmware update is due in the first quarter of this year.

Learn more at: AirStash

USB Typewriter?

There are some things I just don’t understand. Take the new USB Typewriter for example. After spending around $500 for the hottest tech device in the world- the iPad, you can add a touch of ancient customization for $400-500. But why?

The USB Typewriter is just like it sounds. A portable typewriter that plugs into your USB drive to give your word processing the look and feel of obsolescence- not to mention your fancy new devices. Note: the typewriter can be used with any PC or Mac as well. Made by a fellow named Jack Zylkin, you can buy the USB Typewriter pre-made, in a kit, or send him your own typewriter and he’ll customize it.

I sort of understand the charm but isn’t the point of having an iPad or a laptop for convenience? This does not seem very pleasant to have to haul around. Plus, how many words can you type a minute on a typewriter? Isn’t that partly why they’re obsolete? I understand novelties in life, but the price of this doodad threw me for a loop. Somebody tell me what I’m missing.