Steve Jobs and Apple’s Innovative Packaging

With the passing of Steve Jobs this week, the world lost an incredible person. Sunrise Packaging would like to pay tribute to Steve Jobs by highlighting something that might go unnoticed in the next few weeks; Apple’s innovative packaging.

It’s no doubt that Steve Jobs was a genius and a visionary. His simple yet innovative designs for Apple products have always been cutting edge. But the sleek designs didn’t stop there. Apple certainly focused on details in the packaging of their products as well with Steve Jobs at the helm. Apple packaging is the icing on the cake of their one-of-a-kind consumer experience that no one in the industry can match.

RIP Steve Jobs- you truly will be missed.

PepsiCo: Recyclable and Compostable

PepsiCo is at it once again to fulfill their overall environmental goal of becoming an eco-friendly company. PepsiCo has realized something very important, their beverages are not just packaged in cans and bottles, cups are another way that Pepsi products get distributed. Places like colleges, stadiums, theme parks, and eateries use cups to serve Pepsi beverages. Although cans are fully recyclable and they have created the Plant Bottle, PepsiCo now has another task to tackle.

So how did PepsiCo solve this problem? They realized the need for sustainable beverage packaging and used some innovation and creativity to create 5 different eco-friendly, compostable, and recyclable cups that they will issue to their U.S. food-service customers. They designed 100% recyclable clear plastic cups, compostable paper cups, and wax cups that are made from plant-based materials from sustainably managed forests.

PepsiCo has done a fantastic job at going green and meeting their sustainability goals. They work hard to come up with innovative ways to green their packaging. PepsiCo has taken initiative to realize that consumers want to be more eco-friendly and they want their packaging to be eco-friendly as well. They hope that other companies will realize this and come up with their own ways to be more sustainable companies and produce eco-friendly packaging.

Innovative and Versatile: The Digipak

Digipaks are becoming a popular option for CD/DVD packaging. They are an attractive and unique way to showcase products and artwork. People all over the world are switching to digipaks because of the versatility they offer. Digipaks can be customized to fit any type of design. They also have many benefits that make digipaks a great option for media packaging. Digipaks are not your ordinary packaging for CDs and DVDs and are being used by many for a variety of different things.

8 Benefits of Digipaks:

1. Two Products in One: Fuses parts of a jewel case and cardboard together.

2. Eco-friendly: They are made from recycled materials and use less plastic than traditional jewel cases.

3. Quality: Digipaks are made from high quality materials and are less resistance to breaking or cracking.

4. Display Capabilities: Images are easier to print on digipaks and graphics can be put anywhere. They can be UV coated or matte finished; both providing the digipak with a luxury finish.

5. Multi-disc options: Digipaks are not limited to only holding one disc. They can be made to hold as many discs as your project requires.

6. Customization: Digipaks are classified by the number of panels. A panel being a one sided square that is apart of the digipak.  They can have as little as 2 and as many as 8 panels. They can be customized by adding pockets, folds, and booklets. They have various places for printing options as well. There are many possibilities and options available.

7. Marketing Included: Since digipaks have the ability to contain more graphic display, marketing efforts are lengthened. The marketing message that is to be delivered can be done on the digipak, increasing the message’s reach.

8. Creativity Has no Boundaries: Digipaks are a fun way to express a creative side. They have to ability to showcase anything that  comes to mind. Whether you use only black and white or the colors of the rainbow, a multitude of graphics or just a few, a digipak will portray the idea you have and give it life.


It’s What’s Outside That Counts

One function of packaging is describing what’s inside. Here are a few fun, clever examples that demonstrate this function.

Hot Dog: A coffee shop called TrueCoffee expanded their food range to a quick bite hot dog. They wanted hot dog packaging to attract teenagers and this is what Bangkok-based designer Subconscious came up with. The unique characteristic of the food was that it’s hot all the time.

Swell Drinks: The Ruiz Company in Barcelona came up with a great way to show the fruit combination in their new line of smoothies. Simple and unique.

More clever packaging @ The Dieline

Sofa Packaging?

If you asked me yesterday what sofa packaging was, I’d say my brother’s truck and trailer (Thank you Chad for hauling my sofa 4 times in the past two years). Sofas have conventionally been shipped in one piece until now.

The Oi sofa is a modular sofa that ships in a cardboard box. Shipping these sofas is more economical and easier on the environment because the boxes can fit easier and more efficiently when being transported.

The seating pods are created to accommodate three times more seating room than traditional sofas. Because of the modular design, there are many different configurations in which you can set up the seating pods. What is even better is one person can move the sofa by themselves through doorways and around corners. We can all relate to that!

The name Oi means “Hello” in many languages. Since the Oi can be in a new configuration every time you see it, it’s as if you’re meeting it for the first time.

The packaging was created to give the product some attitude and quirkiness. The talking sofa gives you eccentric little messages as you interact with the packaging. These messages were also designed to emphasize the key product benefits.

More info:

Oi Cellular Furniture

It’s A Clever Little Bag

PUMA has introduced some very innovative packaging for their shoes that could change the way shoes are packaged in the future. Dubbed “Clever Little Bag”, the packaging and distribution system will reduce the paper used for shoeboxes by 65% and carbon emissions by 10,000 tons per year.

Partnering with San Francisco designer, Yves Behar, the “Clever Little Bag” will replace the cardboard shoebox with a fashionable reusable shoe bag. Not only does the bag serve as a great protector, it is a very efficient and eco-friendly way to get their popular shoes into the hands of consumers.

PUMA will be generating huge savings on the production side using fewer raw materials, less water and energy to produce, and less weight to ship and be disposed of. Further, they will be reducing consumption on a manufacturing level by more than 60% per year- approximately 8,500 tons less paper will be consumed, 20 million Megajoules of electricity saved, and 264,000 gallons of fuel oil and water saved. During transport, 132,000 gallons of diesel fuel will be saved. Due to the replacement of traditional shopping bags, up to 275 tons of plastic can be saved with the use of the “Clever Little Bag”.

By 2015, PUMA is aiming to implement fully sustainable packaging for all of their product lines. Some other things that are on the horizon in the near term are sustainable bags for all apparel collections which estimate in saving 29 million plastic bags per year. Also, PUMA T-shirts will be folded one more time to reduce packaging size and CO2 emissions and costs during transport.

More info:
PUMA Vision

Practical Packaging

It is so imaginative when packaging features a practical purpose beyond protecting and identifying the product itself. Take this cologne bottle developed by Lebedev Studio. Strangely enough, the scent is designed for a carpenters and labor workers alike. The Levelus eau de toilette is a blend of calabriane bergamot, rosemary, and clementine oil, which go along with wood notes of birch, cedar (this is a nod to the profession, indeed) and sweet iris root and cardamom.

Going beyond the fragrance, the bottle actually works perfectly as a tool for indicating whether or not a surface is level. For frequent use, you can buy replacement perfume containers that slide back into the frame of the design.

Packaging is important. It serves as protection to a product as well as a tool to inform a consumer as to what’s inside. Some consumers consider packaging to be a waste of resources and materials. The challenge today for a packaging companies and designers is to be innovative and create custom packaging that is not perceived as wasteful. Most of the time that means sustainable or eco-friendly packaging. But in cases like this Levelus spirit level perfume bottle, adding packaging practicality so it can function as something beyond its primary purpose is innovative and looked at as resourceful.   

More information:
Lebedev Studio

Pop Culture Embraced by Packaging

Social Media and 3D technology. Both pop culture phenomenon’s of recent years/months that are being embraced by the packaging industry. While there are only a few examples today, you can probably expect to see it continuing into the future.

1. Social Media: It seems obvious in 2010 but not long ago people were wondering if social media was going to be a trend or a mirage. Last year, marketers began budgeting and writing social media applications into their marketing plans on a larger scale. Today, marketing websites and blogs are littered with information about social media and its relevance to business models. To take it a step further, Vitamin Water has put their Facebook logo on the label of their brand new flavor released this month. What’s the name of their new flavor? Connect. There’s also a full paragraph description on the label loaded with references to untagging, friend requests, and photo stalking. It’s black cherry-lime flavored, with caffeine and “eight key nutrients”.

2. 3D technology: 3D is making a comeback. Movies are frequently being released in 3D. Televisions are being made with 3D technology. And now LEGO is jumping into the 3D world by setting up its “Digital Box” on the store shelf (Glasses not required).  When a LEGO set  is held in front of its screen, the German-only (for now) Digital Box will scan the bar code and present an animated model of the completed set on its screen. The project was done by Metaio out of Germany who built this interactive terminal using a software program specifically developed for LEGO. 

See how the digital box works. Click here

What is the Recipe for Packaging?

I came across an introduction to the Brand Packaging’s Packaging That Sells V show that is scheduled for October 2009. They say:

“Your packaging is critical to your brand. It’s the last three feet and last three seconds (and the ultimate measure of success) of your marketing program. But, these days, packaging has to do more than just “pop” at the shelf; it must communicate the story of your brand and become an essential part of consumers’ daily lives. Is your packaging powered to do all that?”

This is so very true and good packaging design can help you make your product, your brand, and your packaging an “essential part of consumers’ daily lives.”

Examples of custom, limited edition, water bottles by Evain designed for different audiences.

Examples of custom, limited edition, water bottles by Evain designed for different audiences.

So you may ask, what’s the recipe for creating this type of packaging?

  1. Meaning: The first step in creating packaging that will communicate the story of your brand is to know what story you want to tell. People don’t want to simply purchase your brand they want to be apart of it and by knowing exactly what you want to communicate you can achieve this. Figure out your story and then try to make this visual through your packaging.
  2. Audience: Packaging is an interaction between the product, your brand, and the audience so to better communicate through your packaging you must know your audience. Knowing what they relate to, what issues affect them, and their lifestyle will allow you to create a packaging that centers on these things.
  3. Response: Once your brand has meaning, create a list of outcomes that your packaging could achieve. Think about your audience and what types of emotions, feelings, and reactions the product packing can evoke in your customers.
  4. Stay Informed: The last ingredient in the packaging recipe is to stay informed about your competition. This is a simple task that is often over looked. Staying on top of what the competitors are doing allows you to be innovative and stay ahead.

Put all these things together and your packaging will have a recipe for success.

So when the above quote asks you, “Is your packaging powered to do all that?” Your reply will be, “Yes it is!”