Is your luxury packaging Instagram-ready?
Consumers are looking for experiences that can be shared across mediums. The most popular of these mediums, at present, is Instagram. In addition to having a growing user base, Instagram also offers many opportunities for high visibility and direct links to products. These factors (and more) make it a highly-lucrative space. For the organization that knows how to leverage it, that is.
Luxury packaging is a style that’s designed to evoke a certain feeling in its user base, which makes it the perfect fit for packaging designed for an audience. Best of all, it doesn’t have to rely on a carefully curated network of influencers to catch on.
Luxury Packaging for the 'Gram
While Instagram is planning to do away with public visibility of likes, it certainly won’t lessen the appreciation for beautiful posts. Here are some of the top trends in 2020 for Instagram luxury packaging.
Minimalism is a trend that shows no signs of slowing down this year. Some of the most high-end brands in the world–Gucci, Celine, Dior, and more–keep their packaging as basic as possible, and it pays off.
Pastel hues, particularly pink, have lost their luster as wearable fashion colors but their photogenic qualities live on. Don’t believe us? Close your eyes and think of signature, specific New York-based jewelry company Tiffany & Co. Did the baby-blue box appear instantly?
Approachable messaging and arrival announcements increase hype and excitement around a product. Clever phrases or simple anticipatory messaging (preferably #hashtagable) make it easy to consumers to share photos and join the conversation.
Crossplatform compatibility is the final tip for Instagrammable luxury packaging (and beyond). While Instagram is ideal for many reasons, increased visibility can only bring good things for a well-planned roll out. Make sure that your constituents can share information on social sites that make sense (for example, if your audience isn’t active on LinkedIn, it probably doesn’t need to be part of your strategy).
Overall, the name of the game is to create as much buzz for your product as possible. Taking these cues from 2020 luxury packaging trends is a great start to the new year. And when you want to put some of these into action, call on Sunrise Packaging.