Custom Magnet Boxes Make Perfect Sales Kits

Custom magnet boxes are perennially popular. People love them because, well, if I had to make a wholly-unscientific guess, because magnets are cool. Everyone has memories of being a kid, maybe at home or at school, and being fascinated by how such a simple material could have such a strong pull. The attraction (pun slightly intended) carries through to adulthood. We might sit and play with magnets on the fridge now (although the popularity of magnetic words might indicate otherwise), but we have new outlets for our magnet-fancy. 

Sales kits can come in many forms. We’ve written about them before, but there’s a strong argument to be made for using custom magnet boxes for your sales kits. 

Custom Magnet Boxes & Sales Kits

By definition, a sales kit is a case or folder containing information about your firm or product. It usually contains promotional materials, like brochures, books, samples, maybe a demo on a CD or USB drive. We might argue that all of this sales support material is only as good as the container that holds it. Delivering your marketing collateral in a flimsy folder or a cheap, easily-dented box doesn’t quite send the message you want, does it? 

So the first step would be to increase the quality of your materials. You wouldn’t skimp on your product; don’t skimp on your sales kit. This is a piece that needs to project your values and the quality of your product. It also needs to capture the imagination of your prospective client or customer. What better way to do that than to tap into a rather specific childhood fascination?

Our flagship Netboxes are custom magnet boxes with the layout of a hinged cigar style box with turned edges and a magnetic flap closure. The outside can be customized to the nth degree with digital print, embossing, custom foil stamping, and other options. Add protection and surface space for more content with a sleeve over the box. 

The inside creates a veritable stage for sales support materials. Level up by adding custom inserts, like thermoformed trays or foam inserts. We can create an insert that ensures that your marketing pieces are held in place perfectly. What’s more pleasing than a well-curated and organized sales kit? 

Start Planning

Custom magnet boxes are great not only for sales and marketing kits, but any customer-facing collection. Influencer marketing kits are quickly growing in popularity, and utilizing a magnetic box could be a great way to ensure a highly regarded unboxing on Instagram. Whatever business you’re working to grow, we can help you help you get there with well-crafted sales kits. Especially when it comes to custom magnetic boxes!

Influencer Marketing Kits for Retail

Influencer marketing kits can be used a few different ways. The traditional–well, as traditional as it gets in this age of flash-in-the-pan marketing strategies–mode is to send kits to targeted individuals. Research goes into identifying influencers in your market. Time goes into building a relationship with them. And finally, the money and effort put toward creating a custom, individualized influencer kit all adds up to quite the process. The return on investment for influencer marketing can be tremendous. It’s a worthwhile investment for your company.

But there’s another mode for influencer marketing that taps the market a little differently, and that’s to take a more mass marketing approach. Research and develop an influencer kit that can be sold as a retail piece.  It can include many of the same elements, like premium packaging and accompanying collateral, but without the exclusivity. Mass marketing runs the risk of being less targeted, but it can reap huge rewards as well. 

Scaling Influencer Marketing Kits to the Masses

influencer marketing kits

From Structural Graphics

The first question that might pop into your head is Who else is doing this? As you can see from the image to the side, liquor is one industry that has employed this kind of brand-building for ages.  These kinds of launch kits can double as influencer kits–if you start to tie your messaging to your brand in a way that positions customers as brand ambassadors.  

Liquor has long employed a kind of pyramid-shaped flow for their customers. Companies have products in the same category ranging from the low end to the high end. The customer journey usually brings them using the low end products, and once the customer builds an appreciation for the product, they’re willing to champion it and ramp up to the next level. Ultimately, they’re invested in the product to the point of purchasing the special kits.

Influencer marketing kit features include:  

  • Flasks or glasses imprinted with the product’s brand or some other catchy slogan. One example I saw was a liqueur that came with one lowball glass and a line in the middle. On top of the line, it said Optimist. Below it? Pessimist. It appealed to a wide range of people. And the best part? To have a matching set, people were willing to buy 2. Use this tool to increase sales as well as influence customers to showcase your product. 
  • Printed collateral, like recipe books, histories of the product, or other kinds of supporting information. These work well to upsell other products or to share out interesting facts that customers can then share out as well.
  • Premium packaging to hold all of these things together, as well as create a stage for the product itself. Customers love keepsake items for the brands they champion. Invest in feature like embossed typograhy and high quality graphics. Use tactile and and visual elements to appeal to their senses, and enhance the product itself. Turned edge boxes are ideal for influencer marketing kits, and adding premium elements like magnets, custom trays and other features for enhancement. 

Building Brand Loyalty with Retail Influencer Marketing Kits

Your company might call them product launch kits. Sales kits. Welcome kits. Whatever they might be, but their aim is the same: to develop brand loyalty and influence sales positively. That’s the heart of influencer marketing. It’s about reaching the people with whom your product resonates, and giving them a reason to champion it further.