Traditional Medicinals has decided to refresh its packaging design to target a broader audience. There is a rising interest in natural herbal products and the California company wanted to capitalize on this demand. The organization has a commitment to educating the community on the power of plants which prompted the new design of the cartons. By improving on their package’s graphics, the products and information became more approachable for consumers new to the concept. After extensive research, the push for a revised design came from the discovery that products are more accessible through warmer, friendlier, and easier to understand packaging. The new graphics include icons and colors that logically represent the product line and their respective segments; detox, digestive, green, herbal, laxative, relaxation, seasonal, tonic, and women’s. Through color and imagery these design elements are intended to evoke trust, demonstrate care, and cue flavor. After the change, the company has seen a nearly universal positive response to retailers. In 2011, the herbal supplement market grew to an estimated $5.3 billion, and with the new design the company estimates that this growth will carry over to wellness tea and show vast increases.
When winning the bid for the 2012 Olympics, London declared the Games could become a “cutting edge example of sustainability.” This far the city has done very well succeeding in what they have proposed for the Olympics and has set a new sustainability standard for future Games.
Unlike other proposal, Londonincluded food in the sustainability strategy of the Games. A big problem for the Olympics is waste. There are 14,700 athletes, over 10 million spectators, 21,000 journalists, and 200,000 staff present at the Olympic games. With this high number of people coming into the City, a lot of waste is produced.
During the building stage leading up to the Olympic Games, London proposed that 90% of reused and recycled materials would be used. 70% was the reused and recycled goal during the Games. What was really shocking is the target they set for zero waste directly to landfill.
These goals for a greener Olympics is done by partnering with suppliers, commercial partners, and the public. Coco-cola also works with the city ofLondon. There are a large number of recycling bins around the grounds for recycling to be collected. Other garbage is to be collected separately to be sent to energy-from-waste facilities. Plant based packaging is also a major part of the London Olympics. McDonalds will even be using cups, cutlery, straws, lids and containers that meet the EN13432 standard and are made of Mater-Bi. Standard EN13432 is the agreed European Standard for compostability. Mater-bi is the bioplastics that are biodegradable and compostable.
By following their plans to achieve their projected goals, London 2012 aims to achieve the award for the biggest zero waste event in history.
“Join the Growing Movement” campaign has been launched on restaurant bottles of Heinz Ketchup featuring PlantBottle technology, which invites consumers to promise to be more environmentally responsible through a mobile application. For each pledge made, Heinz promises to plan a tree, up to 57,000 trees.
PlantBottle plastic looks exactly like regular ketchup bottles, but it is actually 100% recyclable and made out of renewable material derived from sugar cane. All 20-ounze ketchup bottles are made with PlantBottle packaging.
“Heinz is committed to utilizing the best technology and innovations available to be as environmentally responsible as possible,” said John Bennett, Vice President – Foodservice Ketchup, Condiments & Sauces. “This program celebrates not only what Heinz is doing to be more sustainable, but also how everyone can do their part to live a more eco-conscious lifestyle.”
Participating in the “Join the Growing Movement” is easy and helps plant a tree!
1. Scan- Find a “Join the Growing Movement” Heinz Ketchup bottle at several local restaurants and use a smart phone to scan the QR code. This will then bring up the mobile application.
2. Pledge- Promise to live a greener lifestyle by choosing an activity.
3. Share- Tell your friends on Facebook or Twitter how you pledged to be green and in return Heinz will plant a tree.
While being involved in the ‘green’ movement, many packaging companies face major issues. The new packaging options are said to potentially leave fresh produce under-packaged. What this results in is product damage and food waste. By making packaging thinner and using less materials is only attainable if it does not affect the products performance. The problem lies in the definition of sustainable packaging; that there is no single definition of sustainable packaging. The way I see it is that the purpose of packaging is to keep the product safe and showcase the benefits the product holds. Creating packaging that is also environmental friendly is another important factor when thinking of sustainable packaging.
When it comes to the produce industry, sustainable packaging has a completely different definition. 40% of the world’s food produce is wasted. Studies show that a major percentage of this food being wasted happens when it is in the consumers home. What produce packaging companies need to focus on is cutting back on waste. So for them does this mean that they need more packaging? In result, finding ways to cut back and reduce waste on packaging is necessary when it does not affect the products performance.
What is your definition of sustainable packaging?
PepsiCo is at it once again to fulfill their overall environmental goal of becoming an eco-friendly company. PepsiCo has realized something very important, their beverages are not just packaged in cans and bottles, cups are another way that Pepsi products get distributed. Places like colleges, stadiums, theme parks, and eateries use cups to serve Pepsi beverages. Although cans are fully recyclable and they have created the Plant Bottle, PepsiCo now has another task to tackle.
So how did PepsiCo solve this problem? They realized the need for sustainable beverage packaging and used some innovation and creativity to create 5 different eco-friendly, compostable, and recyclable cups that they will issue to their U.S. food-service customers. They designed 100% recyclable clear plastic cups, compostable paper cups, and wax cups that are made from plant-based materials from sustainably managed forests.
PepsiCo has done a fantastic job at going green and meeting their sustainability goals. They work hard to come up with innovative ways to green their packaging. PepsiCo has taken initiative to realize that consumers want to be more eco-friendly and they want their packaging to be eco-friendly as well. They hope that other companies will realize this and come up with their own ways to be more sustainable companies and produce eco-friendly packaging.
Consumerism is a movement that seeks to protect and inform consumers by requiring practices like packaging, advertising, product guarantees, and safety standards. In theory it is also the outcome of producing greater consumption of goods for the benefit of the economy. Since we have become a society that is concerned with the state of our environment, consumerism has become eco-friendly. Green consumerism is a new movement that is concerned about products and services that are considered ethically made. This means with minimal harm to or exploitation of humans, animals, and/or the natural environment.
Green consumerism is interesting in that it focuses on us buying green products. Well how beneficial are green products to the environment if we don’t use them properly. An article written by Jacquie Ottman titled “The Next Frontier in Green Marketing is Responsible Consumption” pinpoints this issue spot on. The article provides an example: how is an eco-friendly light bulb eco-friendly if the light remains on after everyone leaves the room? They contradict each other. We may feel good about doing our part if we buy green products, but we need to focus more on the behaviors we conduct when we use them. It defeats the purpose of buying green if we are not using the products in an eco-friendly manner.
Going green is based on behavior. If we want to be buy eco-friendly products we must learn green behaviors. If we look at this issue from a business perspective, marketers of green products should focus on adding value for consumers and providing them with the needed knowledge of how to use the product. Buying green products and using them properly is how we will help save our planet. Green consumerism is on the rise and more consumers feel they have a personal responsibility to do their part to help the earth.
Target announced April of 2010 that they were going to roll out a nationwide recycling program in the front of each of its 1,740 U.S. stores. The program was divided into 4 stations: aluminum, plastic and aluminum, one for regular trash, plastic bags had its own, and the last one was for MP3 players, cell phones and ink cartridges. The goal of this program was to reduce unnecessary waste from their stores and communities. Target also has the goal of becoming a more sustainable company overall by creating efforts to reduce their environmental footprint.
So how has this program performed a year later? More than 170 million shopping bags, 700 tons of bottles and cans, and almost 2 million small electronics were recycled. Target has made great progress in developing a plan that has produced this much success in only one year. Target has made an impressive commitment to becoming a more sustainable and eco-friendly company.
Founded in 1902, 3M has grown into a billion dollar company by producing countless successful products. Their imaginative and innovative ideas has allowed them to give the world products we know and love. 3M is also committed to managing their environmental footprint by developing solutions that address environmental challenges and creating an overall sustainable company. They have recently turned one of their classic inventions green in an effort to produce more eco-friendly products.
Scotch Magic tape was created in 1961 and still continues to make its mark in offices, homes, and schools. Now the magic in Scotch Magic Tape is its new eco-friendly qualities. The new tape is made from more than 75% renewable and recycled materials. Its packaging is also made from more than 65% renewable and recycled materials. 3M knows its users are looking for ways to lessen their impact on the environment, which is why they were excited by the launch of this new eco-friendly product. They also have other projects in the works to transform their products into more sustainable versions.
We are encompassed by the words green, eco-friendly, and sustainable, but do we really know what it fully means to be eco-friendly and go green? Going green are steps we can take to replace environmentally harmful behaviors with behaviors that are friendly. These new behaviors can be simple or complex based on small or large scale atmospheres. Smaller scale behaviors can be done at home by an individual or a few others, while large scale operations can be done by corporations trying to become more sustainable overall.
Going green is centered around three words: reduce, reuse, and recycle. There are many ways to put these words into action and become more eco-friendly. One person can make a difference by following those three words in their everyday lives. One can reduce the amount of plastic bag usage by bringing their own bags when shopping. Reusable bottles can be used for water, juice, ect instead of drinking bottled beverages. And a person can take part in a recycling program at home so items can have the chance to be made into something else instead of going to the landfill.
Corporations can take their part in helping the environment by reducing, reusing, and recycling. Companies can find ways to make their packaging more eco-friendly by reducing ink and print content or the use of plastics. Amazon did this with their “frustration free” packaging by reducing content on their boxes and just having words on their packaging. They can also take their waste products from production and find ways to reuse them in other aspects of their business. PepsiCo’s UK Walkers brand potato chips did this by using the starch from their unused potato peels. Companies can also sprinkle eco-friendliness in their offices by initializing a recycling program and getting employees involved.
Every little bit of time we take to do things to be more eco-friendly helps our planet. So what does it mean to go green? Anything that will help the earth is an act of going green. Whether its done by an individual or a corporation, we can all take out part in protecting our planet.
Dell has become a company that is dedicated to finding green alternatives for their packaging. They have announced that they will be using mushrooms as part of their cushioning for their server packaging. The brilliance behind using mushrooms is they are grown, not manufactured. This allows less energy to be used to produce the packaging. Mushrooms are also more dense, meaning they can support the weight of Dell’s servers and they can be grown quickly. The end result is an eco-friendly alternative for packaging that consumers can compost. Dell has already experimented with bamboo packaging in 2009 and will combine it with the new mushroom based packaging.
The process of conducting such a sustainable creation for packaging is very interesting. It is a fairly short process, lasting between 5 and 10 days. It starts out using agricultural waste products, mainly cotton. The cotton hulls are placed in mold and then implanted with mushroom spawn. It then develops into a root structure of a mushroom. They have tested and retested this new development in sustainable packaging and will pilot run it with its PowerEdge 710 server. If this test is proven to be a success, they will expand the mushroom packaging to their other servers.
Dell has many goals in becoming a more sustainable company. They plan to eliminate 20 million pounds of packaging material by 2012 and make sure packaging is recyclable. They have made an extraordinary accomplishment by finding a green alternative for their packaging. Dell also keeps working hard everyday, looking for other ways to reduce their carbon footprint and be a more environmentally friendly company.