Opening Day = Box Closures

As a proud Minnesota company, we love all things related to our hometown teams. And on this Opening Day for the Minnesota Twins, we turned our attention to another kind of opening that captures our attention: box closures. 

If you want to contest the importance of and customer attention to box closures, look no further than your own experience. We don’t doubt that at one point or another, you spent more time than you like to admit lazily flipping open a magnetic box lid. Or slowly slide the top piece off of a setup box to savor the moment of getting a new smartphone or tablet. The delicious moment of flipping up a cigar box top. 

Design custom packaging that allows users to savor that anticipation. Here are some of our favorite box closures in honor of Opening Day!

Box Closures That Captivate

Slip Slant Boxes with box closures

Magnetic Closures

Far and away one of our most popular features. Magnetic boxes are versatile and instant keepsakes for users. Closures can be embedded in many different types of box styles. Plus magnets are one of the most secure types of closure so products are safe and secure. 

custom luxury boxesSetup Boxes

You might not think a lot about setup boxes having a particular flavor to their opening and closing, but consider again.  Setup boxes are a frequently used for luxury goods and technology products for a few reasons. Their rigid chipboard construction, paired with a thermoformed or custom insert, keeps the product secure. These highly-customizable two pieces allow for a high quality finish via the wrap. Most of all, the sleek design is evocative and suggestive of luxury. 

Design Your Own

When someone comes to Sunrise with a project, we do everything we can to bring it into reality – even when it means creating something new and personalized to your business objectives. We’ve taken on new interpretations when it comes to slip cases, gatefold, and more. Contact us today to start bringing your vision to life. 

Play Ball!

Openings are full of anticipation, from the excitement of a new baseball season to revealing an exciting product.  No matter which team is *your* team, Sunrise is ready to bring you and your products to the next level of success. 

Options That Make For High End Retail Packages

High end retail packages speak to customers. 

Not literally, of course (but who knows what might happen in the future?). But all it might take is a swift glance over a familiar box to evoke a memory. Positive, negative, those parts of are out of control for manufacturers and companies, but the point is clear: when you have a strong brand that speaks to luxury, quality and comfort, your packaging should reflect that. 

Why Packaging Matters

Some might be quick to dismiss packaging as most important for mass produced consumer brands. It’s necessary for boxes to stand out on a crowded shelf, helping customers identify the one they want quickly. Or to catch their eye long enough to consider trying something new. 

But it’s the seed of brand loyalty that transcends economic status. Whether it’s a loyalty to Captain Crunch cereal or to Cartier watches, customers who exhibit appreciation for a specific product still want to feel like they’re part of the club. Cultivating that seed is partly done through packaging. 

Features of High End Retail Packages

high end retail packages

custom luxury packaging

It’s easy to assume what features a cheaper package might feature to cultivate brand awareness. Color is the main one, with graphics coming in second. But when it comes to high end luxury packaging, customers want a little more. 

  • Make it a tactile experience
    If you turned the lights off and ran your fingers over the packaging, what sense would customers get? Utilizing features like embossing, hot stamps, soft touch lamination, and more can stimulate the senses to entice customers in a different way. 
  • Turn the mundane into the extraordinary
    Opening and closing boxes isn’t something that registers with most people. Unless there’s something that stands out in people’s minds about it. Using a unique closure, like magnets or a custom molded snap enclosure, can do just that. 
  • Create contrast
    Light reflects differently on different materials and colors. Using a matte finish with glossy embellishments will draw attention to the various contrasting elements. Or simply mix up the colors, pairing black with white or other opposites that work well together. 
  • Design a pause
    An unveiling is a spectacular affair, and the first time your customers see your product–as their own product–should be as well.  One way in which package designers do this is to add a moment before the *big reveal.* It’s like going through the wrapping paper to get to a birthday present. Your excitement is heightened because you know this is something you want, and the paper is the only thing in the way. Badly designed processes can lead to buyer’s remorse and increased product return rates. All things luxury producers want to avoid. 

Contact Sunrise Packaging

We love talking high end retail packages. Different features work for different industries, and we’ve a bit of experience in the field to help guide you.  Get in touch today!

Redefining CD Case Packaging With Flashdrives

The reign of the compact disc has passed, but CD case packaging has a little more staying power. 

CDs made headway as more and more homes started buying their own personal computers. They were sleek and shiny, a big step up from the formerly prevailing floppy disks. But like anything, they’re prone to a host of inefficiencies. Quickly scratched. Fragile. Security easily overwritten.  Not a lot of real estate on the disc itself for branding or information. This made their packaging all the more important. Whether a company utilized the standard flip style, a sleeve or something else, this custom packaging protected discs from potential danger. It also created an attractive storage option, not unlike books on a shelf. 

Flashdrives and custom USB drives entered the scene next, and their ease of ease and relative durability have brought them to usurp the place previously held by CDs (and will the cloud trump the convenience of the USB drive? Not until Internet access is stable and accessible everywhere, methinks). But flash drives have more in common with CDs than you might think. While USB drives step it up in most areas–storage, security, accessibility–they can also be fragile with little space for branding on the device itself. That’s why Sunpack created something just for custom flash drives, similar to  CD case packaging: the FlashPad.

College Bound FlashPads for university recruitment, acceptance letters with hard turned edge binding and offset printingCD Case Packaging, Re-Imagined

The old adage holds true: if it ain’t broke, don’t fix it. FlashPads utilize the familiar CD case packaging style, down to the flip-open cover. But inside, users don’t find a reflective disc, but a foam insert molded to snugly fit a personalized flashdrive. The USB drive can hold whatever information you want to share. The packaging does the hard work of attracting the user in the first place. 

Your custom FlashPad can utilize nearly all the high-end elements we use in boxes and other types of packaging.  Virtually any aspect can be customized or personalized to your company, and any senses you wish to engage.  Let their fingers glide over soft touch lamination with raised embossing. Their eyes can take in the vibrant design and sleek packaging. 

…and that’s all we can really do from our end. If your organization really wants to find ways for taste, smell or hearing to be part of the package, dive in!

Something Old, Something New

While the FlashPad riffs off classic CD case packaging, it brings up to a new level of accessibility. Many newer laptops don’t have CD drives anymore. Flashdrives are becoming the de facto way to share information. 

And our options for packaging don’t stop with the FlashPad. There’s another, sleeker option that works well for more than just customized USB drives (business cards, bottle openers, and more are just a few things that the insert can be molded to fit): the FlashPad Wallet. Mimicking a bifold or trifold wallet closure, the Wallet is a slightly smaller and more compact option. 

Neither of these to your liking? Contact our sales team to start from the ground up for totally customized USB boxes

Human Factors in Healthcare Packaging

Human factors is the study of how humans behave and interact with objects or services within an environment. It’s existed under many different names over time, but human factors seems to be the one that has stuck. While the field has expanded widely in the digital age–understanding how humans interact with parts of a system essentially defines a great web user experience–it has chiefly been the domain of medical devices.  For obvious reasons, it’s necessary to know how a device that regulates a heart rhythm or helps someone hear needs to work well with the human body. But just as the study has taken on new life in other formats, so can human factors inform another key medical area: healthcare packaging. 

Healthcare Packaging Defined by Human Factors

The ultimate goal of human factors applied to a product is to ensure that it’s safe and easy to use in the real world. It’s a good guideline for any product, but especially when we’re talking about medical device packaging or healthcare packaging in general. In fact, it was made a regulatory requirement by the FDA in 1990 for healthcare. healthcare packaging

Human factors sets out to study and answer three distinct questions at the outset: 

  • Who is the user?
  • What are they trying to do?
  • What is the environment of use?

HealthcarePackaging.com frames some of the scenarios for how these questions might be answered. This line of questioning is known as contextual inquiry. It reveals the key points needed to determine packaging requirements. For example, a hearing aid will need different medical packaging than a set of surgical instruments. Human factors studies, and contextual inquiries, are best conducted with actual users and customers…AKA outside of your boardroom and employee pool. It’s impossible for those close to a product to have an actual consumer mindset. And chances are that the intended use of a product will vary from how it’s actually used.

Integrating the Findings

The study detailed in the article linked above focused on finding ways to make sure the packaging reduces stress for users and simplifies things. In their study, they timed things like how long it took users to open the custom package. They also created graphics based on their findings, like the actual environment where the product is used, and how it fits in, as well as storyboards detailing how the task completion played out for various test subjects. 

Armed with this research, organizations can start to refine their healthcare packaging model. Find ways to reduce complexity and increase understanding for how users should actually be using the product.  

The bottom line? You might think you know how customers engage with healthcare packaging, but you have no idea.

Luxury Gift Packaging for Valentine’s Day

Valentine’s Day is a day originally meant to honor Saint Valentine. But since the days of Chaucer, it’s been associated with love. Or, to call a spade a spade, it’s associated with the giving of gifts. Flowers, chocolates, anything heart-shaped and/or expensive. It’s a holiday made for luxury gift packaging.

(Yes, we know it’s not *made* for giving gifts. Gifts are just the byproduct, the natural progression from courtly love).

Fine Chocolates Deserve the Finest Custom Cigar Style  or Two Piece Setup Box Luxury chocolate packaging

It’s easy to pile chocolates into a bag, tie it shut and call it a gift. Or to pick up some mass-produced box of waxy chocolates. But if you’re going to give them as a gift, take it from us: invest in good quality chocolate and good quality dessert boxes. The classic chocolate box? A cigar style box, with turned edges and imprinting. It’s true that you shouldn’t judge a book by its cover, but when it comes to chocolates, the box can be an indicator of quality. Two piece setup boxes are the other traditional style, as you can see to the right. Trust us, it’s worth the extra effort.

Luxury Gift Packaging for Engagement Rings

It probably doesn’t surprise you that Valentine’s Day is the most popular day to get engaged. It’s estimated that 6 million people agree to take the plunge (and not in a second-bottle-of-wine kind of way). The focus in any engagement is on the ring, naturally, but don’t overlook the significance of the box, either. The box holds sentimental value as well, and makes for a great keepsake. The standard style, a hinged magnetic box, can be further customized with names, a quote, or some other bit of content you share with your (hopefully) new fiancee.

 

Other Types of Luxury Items Require Luxury Packagingluxury gift packaging

Of course, Valentine’s gifts run the gamut outside of rings and chocolates. The item below is a luxury-brand lotion in a custom two piece setup box. Ideal not only for spa-day indulgences, but the box for the lotion itself only adds to the gift. Not to mention the experience of opening it. Lotion in and of itself isn’t the most exciting gift…until it arrives in a fancy box, right? Think of other items in which luxury gift packaging becomes an arena for differentiation. Watch boxes. Perfume or cologne gift boxes. Even electronics have jumped on board. Samsung and Apple are just two tech companies that have adopted an iconic, customized packaging style.

Celebrating Valentine’s Day in the Modern Era

All of this isn’t to say that enjoying Valentine’s Day means spending money. But purchasing things of a certain quality entails spending a little money. If your valentine isn’t worth it, who is?

Designing a Custom Game Box

Playing games is something that goes back to the beginning of sentient beings. Ok, I don’t *know* that, but we can assume that once beings started being able to think complex thoughts, they were able to become bored. And out of boredom comes attempts at relief, right? That sentiment has endured for ccustom game box, custom game board, customized incentive games for boosting productivity in businessenturies. There’s evidence that ancient Romans played tic-tac-toe; Anne Boleyn was quite adept at chess; and in modern times, a simple word game on cards can take the world by storm. It’s no wonder that board games and card games are among some of the most funded Kickstarters.  A custom game box is a great way to draw attention to your Kickstarter as well as spread the word about your product.

Ad Magic CEO Shari Spiro (recently profiled in Bloomberg) knows a thing or two about designing a custom game box. Her company has created packaging for the understated Cards Against Humanity and the more crass Poop: The Game, to name a few. Here are a few considerations for those getting ready to design a custom box for a Kickstarter board game or card game.

Considerations For Your Custom Game Box Design

  1. Have a plan
    Don’t pull a number out of thin air when it comes to packaging costs.  The goal is to make money, obviously, so think critically about what you want to sell for, and we here at Sunrise can help provide options from there.
  2. A little whimsy is doable
    Crazy custom game packaging abounds on Kickstarter, and not all packaging companies can handle the most extreme. Remember, while outlandish ideas are great to grab attention, they’re not always sustainable. Keep the whimsy to the design, the content, and the game itself.Custom Game box, two piece rigid game box, custom game box
  3. Leverage your network
    Spiro has her favorite vendors and producers to accomplish the challenges that customers place in front of her. Game makers can also reach out to the other people they know who are working to create games, or Kickstarter campaigns, and capitalize on their lessons learned.

Board games and card games are among the most ambitious projects on Kickstarter. They require a varied skillset: creative, logical, ambitious, not to mention entrepreneurial. Crowdfunding is still something of an emerging model, with clear successes and failures as far as projects go. Do your due diligence when it comes to packaging your product. It can help attract funders in the early stages, and it’ll garner new customers as your product launches.

DnD Custom Game Box

If you’re watching Netflix’s Stranger Things, take note: no spoilers appear below, but there is minor discussion on plot points.  The introduction to the main characters features a scene that would convey very different things just a few years ago. They’re sitting around, playing Dungeons & Dragons (or DnD).  Since the show takes place in 1983, it’s clear that they’re being depicted as classic 80’s *nerds,* so to speak. And to drive the message home, they’re also part of the AV Club, get picked on by bullies, and are general outsiders. However, with the relatively recent rise of “geek chic,” these kids are endearing through our 2016 lenses. Also, DnD is experiencing a resurgence of popularity due to all this attention. Since Sunrise Packaging is in the business of boxes, it seems appropriate to turn our attention to making a custom game box for the new wave of DnD-ers.

DnD Needs Assessment

Although online versions exist, this is a game best played in person with a group. It’s a group effort. As the OG of fantasy role playing tabletop games, the custom game box needs to be as iconic as its contents. Color schemes typically fall on the darker end of the spectrum, highlighted with fiery reds, oranges and yellows.

The party of adventurers might always meet at one person’s home, or the set might travel around. This means the box needs to be both durable and easy-to-move. Light, built in handles of some sort, but rigid and strong enough to withstand  transportation. DnD game boards usually fold up, but a custom game board might need more room to lay flat. Some kind of rigid insert might be necessary. Partially for presentation, but also to keep the pieces and dice intact. It’s kind of like using a peg board for tool organization. When they’re outlined, you know exactly which one is missing. Same goes for a custom box insert.

DnD Custom Game Box

So what have we arrived at when it comes to a custom game box, specifically for DnD?

For starters, a custom two-piece setup box is the classic game box style.* The turned edge style is also ideal for the design and strength components. Turned edge boxes are made of chipboard, which is extremely durable. It also lends itself well to a variety of wraps which can best display dynamic DnD graphics and colors. Further custom options can include foil stamped linen or embossed fibers for a slightly Medieval-like feel.

To keep the innards and gaming items in place, the set up box is perfect for multiple types of inserts. Think custom die cut foam, thermoformed tray, insider liners…the options vary as much as DnD gameplay. Add in some sort of handle and you’ve got a party in a box. Literally.

Get in touch with our sales department to start work on your custom game box!

*Did you know Sunrise Packaging has established a reputation for custom game box and game board packaging?

Luxury Packaging Afterlife: The Post-Consumer Purpose

Post-Consumer Waste. What does it mean?

 

Simplified, it means what you do with the box after you’ve opened your purchase. Do you toss it in the trash? Or do you find a way to utilize it, repurpose it.

 

At Sunrise Packaging, we try to use recyclable materials whenever possible. Eco-binders made from recyclable material and utilizing eco friendly, vegetable-based ink. Aqueous print coatings preserve paper from yellowing, making products more reusable, and they’re water-based. Using grades of plastic for thermoforming that can be recycled. In fact, RPET (Recycled Polyethylene Terephthalate) is a polymer made using reclaimed post-consumer material.

recyclable corrugated cardboard cuts back on post-consumer waste

When you think about it, our packaging lends itself quite well to the fight against post-consumer waste. Even though they are on opposite ends of the spectrum, luxury packaging and corrugated cardboard boxes can both cut back on post-consumer waste. How? Well, with a little imagination for starters.

 

Let’s start with luxury packaging. The brilliance of luxury packaging is that it’s not only eye-catching, it adds value to the product itself. The same upscale element that makes it attractive in stores, makes it somewhat of a keepsake in the post-consumer market. Fine packaging can be used and reused as gift boxes and storage long after they’ve served their purpose. I use a magnetic cigar-style box to hold the components of a board game I’m designing. It feels like an heirloom. That magnetic strip, the soft–touch lamination–that’s something I can proudly display on my bookshelf. Not meant for refuse.

repurposed magnetic cigar style box for board game design, turned edges, upscale, post-consumer

On the other side of the coin, rugged, durable corrugated cardboard–still a staple of modern packaging–is designed to be used again and again, and yet is recycled and recyclable. Now that’s eco friendly! Think of the last time you reused a corrugated cardboard box. I bet it wasn’t that long ago. Something always needs moving, lifting, or transporting. And cardboard, with its varying flutes, was there for you. While custom cardboard boxes don’t always have the flash of, let’s say, a rigid two-piece setup box, or the stiffness of a chipboard, but they are lightweight, disposable, and endlessly reusable.

 

 

Corrugated Cardboard and Rigid Chipboard: The Eco Friendly Odd Couple

 

Two different materials, used in different ways, both contributing to the fight against post-consumer waste. One with staying power, and one that bows out gracefully when the time comes. It might take a little imagination–heck, it might take a lot of imagination–but there’s always an eco friendly (re)purpose for packaging, luxury or rugged. All things to consider for your next custom box or packaging project. Do you want to be the heirloom? Or the bottom of the bin?


 

 

Lean Packaging- Manufacturing Concept

Lean manufacturing is a concept that has been present for a long time, but is coming into greater focus in the packaging industry especially with the drive for sustainable solutions. The concept that comes with associated strategies and tactics strive toward the following objectives: an elimination of anything and everything that doesn’t add value to the end product, and an increase of product quality. While the phrase itself has not been coined until recently- packaging has always pursued lean principles. The values of packaging fulfill the following four utilities: possession, form, time, and place. In other words, packaging allows consumers to possess products, in the desired form, at the consumer’s desired time, and in the consumer’s desired place. Lean principles can’t logically advocate for the elimination of packaging, but can—and should—advocate for the elimination of over packaging. If done effectively, packaging can add value therefore fulfilling the latter objective of lean production. These objectives are not new, but some of the tools and resources available to manufacturers have greatly improved the ability uphold its principles.

Read more about lean packaging at PackWorld

Biodegradable Plastics Made from Natural Resources

The U.S. Department of Agriculture has developed a new plastic capable of being thermoformed. The material is biodegradable and because of this, is best for disposable food packaging. To accomplish this development, the Agricultural Research Service incorporated biodegradable sugar beet pulp- the leftover residue from sugar extraction. They took this substance and incorporated it with a biodegradable polymer. The combination resulted in thermoplastic composites that retain mechanical properties similar to polystyrene and polypropylene which are extremely common plastics for thermoforming products. Processors of the sugar beet pulp produce tons of the substance annually, making it a viable, long-term product of agricultural business.

Source: Packaging Digest