Award-Winning Packaging

It’s not impossible to find award-winning packaging.

There’s the Dieline Awards, the Luxury Packaging Awards…but packaging that wins a Grammy? That’s huge.

You might not know this, but there’s a category for the Grammy Awards that doesn’t get aired during the live telecast. Probably because the title is so long-winded, it would get cut short by the play-off music. The category is Best Boxed or Special Limited Edition Package and, since its inception in 1995, it’s usually presented at a ceremony preceding the awards show. And usually it’s given for some specialty artwork or cool inclusive. But this year’s BBSLEP–woof–Grammy Award-winning packaging was really a showstopper.

The award was given to a trio consisting of Susan Archie, Dean Blackwood, and–no big deal–Jack White! That’s right, the talented musician, famous for bands like the Dead Weather and the White Stripes, has now picked up his 11th Grammy–but this time it’s for packaging! (Actually, his 10th was too, but we’ll get to that in a minute.)

grammy_award_winning_packaging_by_third_man_recordsWhite’s Third Man Records put out a monster collection titled The Rise & Fall Of Paramount Records, Volume Two (1928-32), featuring prolific hits from the early 20th century. To truly showcase this collection, White and his team opted for the luxury packaging route. The cool contents notwithstanding, the packaging is a stainless steel and polished aluminum case designed to evoke the art deco era of early radio. (Check out the video above!)

The packaging isn’t the most practical (the website claims that each case is handmade and it could take up to a month to ship) but with a $400 price tag, the final product better be a little better than a cardboard box.

You don’t have to package your product in a metal suitcase, but you have to respect the idea behind it. The flash, the majesty, the shelf presence of presentation packaging draws a crowd. And, in some cases, draws a famous award too.

Oh, by the way, last year’s Grammy in this category? Also went to Jack White for The Rise & Fall Of Paramount Records, Volume One. Check out that award-winning packaging, plus all the other winners here.

Image: Third Man Store

And the Grammy Award for Best Boxed or Special Limited Edition Package Goes to…

With the 2012 Grammy Awards behind us, we thought we would take time to reflect on a win for packaging. Did you know that they gave away Grammy’s awards for best packaging? The Grammy Award for Best Boxed or Special Limited Edition Package has been handed out since 1995.  From the year of its introduction to 1997 the award was known as Best recording Package – Boxed. From 1998 to 2002 it was known as Best boxed Recording Package and in 2001 the Academy came up with the currently used title, Best Boxed or Special Limited Edition Package. This year, Bruce Springsteen’s boxed set won the Best Boxed or Special Limited Edition Package award at this year’s Grammy Awards.

The packaging was designed for a six-disc box set that was titled The Promise: The Darkness on the Edge of Town Story. The six-disc set was created by art directors Dave Bett and Michelle Holme and includes six hours of film, more than two hours of extra audio, four hours of live concert footage from the Thrill Hill Vault, and an 80-page book of images from Springsteen’s notebooks at the time of the album’s recording.

Congratulations  were given to the designers by the Boss himself as he tweeted:

Springsteen was up against others for the Grammy which included:

‘The King Of Limbs’
Donald Twain & Zachariah Wildwood, art directors (Radiohead)
[ATO Records]

’25th Anniversary Music Box’
Matt Taylor & Ellen Wakayama, art directors (Danny Elfman & Tim Burton)

’25 Years’
James Spindler, art director (Sting)
[A&M Records/Cherrytree Records/UMe]

‘Wingless Angels – Deluxe Edition’
David Gorman, art director (Wingless Angels)
[Mindless Records, LLC]