Giveaway Packaging Helps Promos Perform

Promotional and giveaway packaging is a great way to show customer appreciation. Because if there's anything customers like more than winning a contest, it's receiving a prize that exceeds their expectations. One of the most cost effective ways to do that is to invest in the packaging and box design. 

Crafting unique packaging is a great investment for companies of any sizes. It increases brand recognition and recall impact. Not to mention it practically guarantees that the prize will be shared on social media, which is why giveaways are such common parts of influencer campaigns. When people see your prizes, you want to make an impression. Do it with your packaging.

Building the Perfect Giveaway Packaging

Contrary to popular belief, the perfect promo box does exist. And--good news for you--it's a repeatable formula.

  • Highlight your brand's personality. Quirky and fun? Luxurious and posh? Include those elements in everything from color choices to fonts to content.
  • Communicate particular aspects of your business through design. Chances are the giveaway is targeting a specific population. How can you leverage other products to market to this population?
  • Design giveaway packaging that stands out. No plain cardboard boxes, please. 
  • Consider the swag. There's the main giveaway, of course, but what else?  What does the cushion material look like, can you throw in any other branded items, etc?
  • Edit the inserts. Whether it's a thank you card (with hashtag featured prominently), coupons or otherwise. 

Voila! You have your perfect promotional packaging.

And Just Like That...

Giveaway and promo packaging is a big project, especially when it's being created alongside running a contest of any sort. But it doesn't have to be a painful project. The key is to partner with a company who knows how to create the packaging you need, at a price that fits your budget, and with a timeline that coordinates with your contest. And, well, we think know just the company. 

Sunrise Packaging has a long history of creating giveaways and helping with promos. We can build packaging is impactful, ships well, and with all the possible options you can think of. Contact sales today to learn more.

Giveaway Packaging Ideas

Running a giveaway within your organization is a great way to increase engagement. No matter what your goal is, generating excitement and energy for your brand should be good for the company overall. Just don't leave the giveaway packaging to the last moment.

We often talk about the importance of packaging on this site--unsurprisingly--but the truth is, packaging matters. Especially when you want to make a good impression. At Sunrise, we know a lot about promotional packaging. And whether the ultimate goal is to gain new leads, reward current clients, increase employee productivity... Well, the gift packaging is key to truly making the promo feel like a reward.

Giveaway Packaging vs. Throwaway Packaging

Sometimes, it's easiest to put yourself in the shoes of someone else. Let's say you win tickets to an exclusive event. Or an incentive trip. And when you go to collect your prize, how would you like to see it presented?

There's the throwaway packaging. An envelope, or plain brown box, something with zero sentiment or doesn't induce a single emotion.

And on the other hand, we have a well-crafted box. Like the example to the side, which was created for Hellas Construction.  This box was used for a ticket giveaway. We're a big fan of it as a great example of not just promotional packaging, but as a giveaway box as well.

Emblazoned with the logo and branded with the colors and aesthetic of the company, there is no question regarding who is the giver of this product. It's designed with the purpose of not only to convey a prize to the winning party, but for the giver to stick in the mind of the recipient as well. Magnetic boxes with soft touch lamination send a message. The kind of message that says, We don't skimp corners in any area of our business.

Which one would make you more excited: a plain brown box or this mag box?

The Choice is Clear

Creating engagement should be embedded in the crafting of your giveaway campaign. From the messaging to the platform to the giveaway itself, everything should be in place to maximize relevancy to your audience and generate excitement.  Your promotions should include the giveaway packaging. And that, in and of itself, should be treated as your most potent marketing tool throughout the strategy execution.

When you're ready to leverage your next promo, talk to us about how to make the most out of your giveaway packaging. Our team is ready and rearing to go!