Beauty Boxes Make Beautiful Packaging

As packaging professionals, we tend to see the beauty in all types of packaging. Others...maybe not so much. However, there's one variety which nearly everyone can agree upon creates appealing packaging: beauty boxes.

When it comes to the retail space, health and beauty packing needs to be ultra-competitive. Health and beauty products have to appeal from the first glance.  Customers have to be drawn to a product. Sometimes that might happen via word of mouth. A friend, or an Insta-influencer, recommends a product. It starts a chain reaction of the prospect looking for a specific product.  In this scenario, packaging is still important in that it has to hook the buyer for that final step of purchasing.

In another scenario, a customer wants a certain result. Longer eyelashes, smaller waistline, smoother skin. They might have a product in mind, or they might not. This is where packaging needs to make the sale. 

Beauty Boxes vs. the Retail Beast

How a brand chooses to project themself is apparent when it comes to beauty packaging. Some take the hard, gritty approach, like an Urban Decay or Kat Von D design. There's an aesthetic at work here, and a projection for customers.

Others, like the example to the side, take a softer stance. 

These custom cigar boxes feature a digitally-printed wrap with soft touch lamination.  The watercolor design is bright and inviting, while the soft wrap allows users to feel calm from the first touch. The logo is done with a silver foil stamp. It pops more than the printed design, but by enhancing and not overpowering. All of these elements contribute towards a singular perception for the product and company as a whole, echoing that delicate personalization.

Features like these help set products apart in the retail space. Knowing what appeals to your customers is a key part of making the final sale. And it's even more effective when the customers might not be able to describe the effect they want, but know what it is. 

Drive Beauty Box Sales

What we love about creating products like these is how it's never just one single feature that makes the packaging. It's the summation of its parts, like how the cigar opening paired with the soft touch creates a mental invitation. The digital printing paired with silver stamping create a delicate kind of branding on the brain, one that entices the prospective customer to learn more.

What features do you employ to drive health and beauty packaging sales? Contact us today to create your next project!

Premium Packaging Drives Demand

The importance of packaging has always resided in its connotations. A plain brown paper wrapping might appear innocuous. But in previous decades, it might have hid a salacious purchase (at least, that's what David Hyde Pierce's 'Down With Love' character has led me to believe).  In 2016, people might be a little less inhibited, but packaging is still just as important. Especially premium packaging. In this era of internet shopping, subscription boxes, and a rapidly-growing marketplace, retailers need to find ways to hook customers and, ideally, turn them into repeat shoppers. Products need to find ways to stand out. According to a recent survey, investing in premium packaging is a one of the best ways for companies to do this. 

Premium packaging

Premium Packaging as a Hook

Dotcom Distribution recently released a survey on driving customer loyalty.  They surveyed nearly 600 shoppers to find out what makes them tick. Or more accurately, what makes them return to certain retailers, and what makes them take their business elsewhere. One of the top ways in which retailers can retain customer is by investing in premium packaging, or custom retail boxes. 

Tips to Retain Customers

According to Dotcom Distribution, consumers look for and reward: 

  • Same day shipping options--in fact, fast shipping was even more important than product quality.
  • Premium packaging. Boxes that make products feel like opening a present, or turn a mundane process into an event (check out Sunrise's custom box section for ideas). 
  • Error-free and transparent fulfillment process. Understandably, customers want to receive the correct order, and like to know when something is processing, then shipping, and when it's going to arrive. 

However, customer loyalty can be fickle. Forty-seven percent of those surveyed chose not to return to a business with whom they felt the shipping and fulfillment process wasn't clear enough. However, that negative experience might be redeemed with premium packaging. If a company offers premium packaging, 40% of respondents would give the organization a second chance, and 50% would be more likely to refer them as well. 

The key takeaways are two investments. The first lies in designing a process that keeps the customer in the loop.  Automation through a CRM can handle this. The second investment should be in product packaging. Specialized packaging demands specialized solutions, which is what Minnesota-based Sunrise Packaging does best. Bring elements of innovation to both your fulfillment and your packaging, and it's all but certain that you'll grow a repeat customer base. At least, that's what Dotcom Distribution has found to be true!

Who’s “Deboss” When It Comes to Embossing and Debossing?

What’s the Difference Between Embossing and Debossing Really?

 

Embossing and debossing seem to be two terms that tend to bleed together. Both are artistic preferences for printing on custom boxes, sure, but what is the difference exactly? And when should each technique be used?

 

Both techniques use custom dies of various materials (most often magnesium, copper, or brass). These dies use combinations of heat and pressure to form the image or custom lettering for packaging pieces. Additionally, both embossing and debossing make for a textured brand that can be felt. So far they sound pretty similar, right? So what separates them?

 

Embossing and Debossing: The Dividing Line

 

Embossing

Admittedly, the difference between embossing and debossing is pretty subtle. When embossing a custom packaging, the “background” is depressed. It’s not as sad as it sounds. Basically, you’re taking the letter or your custom logo design and making it stand out–literally! The relieved backdrop becomes the canvas, much like how a body of water might bolster an island. Make it pop.

 

High Quality Embossing for Turned Edge boxes

 

Debossing

If you want to get technical, debossing is the opposite of embossing. Although similar, debossing is the more traditional form of impact printing. With this process, a heated template stamps the lettering into the packaging, making a concave impression. This technique can either be blind, where the impression is colored in by its own shadow and depth, or registered, where it is filled in with some kind of ink. Of course, when you get into the realm of registered debossing, you also have to mention….

 

High Quality Debossing for marketing kits

 

Foil Stamping

Ha! The twist ending you never saw coming. Well, maybe you did. Foil stamping is a form of registered debossing where a shimmering foil is pressed into the lettering for a stunning and unique presentation. Metallic lettering on a stark background is often more eye-catching than even the most wild of graphics.

 

High quality foil stamping for sales kits

 

Whatever your packaging project–a high end presentation box with turned edges and tuck tabs, or an custom easel binder with thermoformed trays–embossing and debossing, along with foil stamping, can be added to most custom box designs. But (if you couldn’t tell from the above info) there are plenty of variables involved. When you’re considering those make-or-break details, it’s important to check with the experts. Minnesota’s own Sunrise Packaging should definitely your go-to for all your custom boxing needs.

Distinctive, Appealing Custom Packaging

Distinctive, Appealing Custom Packaging

Custom Cosmetic Packaging, packaging design, full color print, custom sbs paperboard packaging, branding, custom display packaging

I consider the custom turned edge box packaging for Stick Bears soaps very distinctive, appealing custom packaging. The custom box packaging generates a very natural and luxurious feeling for their product which is what they are all about. Stitch Bears crafted a group of appealing soaps for their organic baby brand and use organic powder from goat’s milk as the soap’s key ingredient. Their custom design packaging fits so well with their product and branding! An additional novelty is the soap’s custom product design, which is crafted to look like a Popsicle. This is intended to diminish a child’s distaste of bathing by correlating their soap with something pleasurable. The wooden stick is also comfortable to hold when the milk soap bubbles become slippery. The custom packaging and design add amazing perceived value of the Stick Bears product and enhances their brand.

www.sunpack.com

 

 

This Custom Two Piece Setup Box Packaging Makes Tiffany Stand Out

 Custom Two Piece Setup Box Packaging

Two Piece Setup Box Packaging, custom two piece setup box, custom packaging, embossing, turned edge, foil stamp
This Tiffany and Co. classic custom two piece setup box packaging says it all. The custom rigid packaging radiates very high quality and elegance and extends their brand. Their custom design crafts a luxurious gift status symbol with their series of blue boxes. The custom two piece setup box packaging embodies a gift that is just a ”bit more special” than their competition. It definitely helps Tiffany and Co. stand out, encourage gift purchases, and make a lasting impression on their customers.

Customer Spotlight – Coast Graphic Services

Custom MagBox

Recently we had the pleasure of working with Cost Graphic Services to create a custom product presentation kit for them. Since 2013, Coast Graphic Services has been a dynamic provider of high-end promotional items, printing, direct mail, packaging, and design services. They go all-out to take what’s on their customer’s mind and put it in their hands. “We have always enjoyed working with Jay Schreyer and Sunrise Packaging to enhance our brand and marketing message” said Todd Wallin, Owner of Coast Graphic Services. “Jay has the knack for knowing what will work precisely for each client and situation that we want to create. I feel the presentation kit we created is absolutely wonderful. Our clients have been impressed with the quality of the presentation kit and it contributes to our reputation of producing incredible high quality solutions for them.” Jay came up with a custom designed MagBox, which has the layout of a turned edge hinged cigar style box with an overlapping hard cover with a magnetic closure. The Coast Graphic Services logo is foil stamped with a bonus board give the box a very sturdy and elegant impression. We then die cut foam cavities to hold Coast Graphic promotional items securely and stylishly. The end result is a dazzling Coast Graphics presentation kit that will “wow” their existing and potential clients. We look forward to working with Todd and Coast Graphic Services on many innovative creative projects in the future!

What is Turned Edge Packaging?

turned edge boxes_turned edge packaging examples

 

Turned edge is a manufacturing process by which a paper or foil material is tightly wrapped around rigid chipboard, sealing the edges. The result is packaging that resembles a hardcover book. A turned-edge or casemade box gives products an upscale presentation at retail, adding remarkable value by presenting the product as a keepsake. The promise of future storage that is both attractive and functional is essential to marketing.

Boxes

Custom boxes are a great fit for turned edge packaging. The strong visual appeal coupled with the durability that rigid chipboard offers, make turned edge boxes an integral measure in the battle to stand out at retail.

Binders

Much like a book itself, custom binders are staples among office supplies. Turned edge binders have the look and feel of a hardcover book and are an impressive alternative to the standard 3-ring binder. Gives an extra edge to presentations and meeting notes, or creates a lasting binder for instructions and training manuals.

Permavue

These turned edge cases are excellent for showcasing unique and creative designs. The turned edge albums have many options like adding folders for discs and promotional materials. They are also light in weight, making them suitable for direct mail purposes.

Slip/Slant Cases

Used for everything from storing magazines to creating collectors editions of books and DVDs, slip cases and slant cases are also great for organizing program materials, periodicals, marketing mailers, and office papers.

Game Boards

Board games are one of the first experiences people have with turned edge products. A quality turned edge board is a standard in the board game industry. Children and adamant adult gamers alike require a durable game board for repeated play and display.

Media Packaging

Turned edge media packaging contains thermoformed trays that are strong and durable, making them ideal for sales kits, multimedia kits, audio books, and promotional materials. They can range from holding one CD or DVD or an entire set of product materials.

Turned edge is unique in that it has an array of customization possibilities. The options include offset and screen printing, foil stamping, embossing, and debossing. There are also many foam shape and size options as well as the use of thermoformed trays. Turned edge works with a variety of materials. From standard paper to suede to linen, there’s a vast amount of materials to choose from. Turned edge packaging can also come in a variety of shapes and sizes that fit whatever a company has in mind.

At Sunrise Packaging, Turned edge packaging is our specialty. This process provides durability, versatility, and the a stand out presentation that stays ahead of the competition. The upscale look turned edge packaging possesses gives a product a unique and creative look.

For a closer look at the turned edge process, see our video for our experts in action!

 

Putting Poly into Packaging

Packaging can take many forms and can be made out of many different materials. One popular choice is the use of poly. Poly is a flexible material, making it durable against everyday use. Poly packaging is very versatile. Its light weight allows for easy shipping and its many options for design makes poly packaging a must for promotional endeavors. Poly enables packaging to have a crisp and clean look, giving it an excellent presentation factor.

There are two types of poly packaging: polyethylene and polypropylene. Polyethylene is the most popular plastic in the world. It is classified as a thermoplastic, which means it can be melted to a liquid and remolded when it turns solid. Polyethylene is interesting in that it was accidentally discovered. A German chemist in 1898 was applying heat to another compound, when he realized the extreme heat and pressure produced polyethylene. Polypropylene has a little different structure in that it serves as both a plastic and a fiber. It has a higher melting point than many other plastics, making it a common material in dishwasher safe food containers.

Poly packaging is an outstanding choice for customization. Offset and screen printing are popular options for poly projects. Specialty printing like foil stamping, embossing, and debossing are other options to add creativity, uniqueness, and character to any packaging project. Poly packaging can take many forms including boxes, binders, totes, envelopes, and folders. The versatility and durability that poly packaging offers gives companies that ability to stand out from the competition.

Marketing Kits – The Ultimate Marketing Tool

custom_magnetic_box_marketing_display_kitMarketing_kit

Marketing Kits

Marketing kits provide a great opportunity to represent and differentiate your company or brand. Take a look at this kit for example. The customer was able to promote their company with an extraordinary promotional kit that demanded attention.

The kit is wrapped with an artificial suede-like material that wraps around the outside and inside of the piece giving it rich texture and a high class look. A gate fold opening brings you inside of the kit where you’ll see literature space in the center as well as the turned edge pockets on the inside panels. A riveted magnet closure with sharp foil stamping bring this kit together making it extremely compelling.

As you can imagine, this customer was amazed at the end result and was looking forward to the tremendous reaction they were anticipating from their customers and prospects. Custom Marketing Kits are the way to go to set yourself apart from your competitors.

Watch a video on how turned edge products are made
Contact Sunrise Packaging about Custom Kits