Jewelry Boxes & Luxury Packaging in 2018

Luxury packaging is all about presentation. Ok, the argument could be made that most of packaging is presentation, right? But it's especially true when it comes to big-investment items. Fine watches, expensive jewelry boxes, unique cologne and perfume. All of these items tend to come in packaging that specifically serves to showcase the item. 

Jewelry presentation boxes tend to be especially ornate. But companies don't have to rest on classic, old-fashioned approaches like velvet boxes and silk cushions. As consumers seek out more unique styles, packaging has become more unique as well. Bakers twine replaces ribbons, and magnets replace clasps. Like these custom jewelry boxes we just completed for Lenny & Eva

Custom Jewelry Boxes For the Modern Buyer

The societal take on jewelry gifting has practically passed into the realm of satire. A hinged box, usually satin or velvet, pops open to reveal something shiny and expensive sitting on a cushion of contrasting color.  The ads usually some sort of high drama, the kind of aspirational marketing that looks pretty, but is essentially unrelatable for the masses. 

Modern audiences don't want that kind of fantasy. They want to know where the products they choose to patronize come from, maybe even who made it. Packaging trends reflect this desire for honesty and authenticity.

The boxes we made for Lenny and Eva reflect those desires. A brand designed to evolve with fresh designs seasonally while staying true to their aesthetic, we helped create jewelry boxes for them that can weather that evolution without going stale. These custom jewelry presentation pieces are wrapped in a plain textured paper and stamped with gold foil. Simple and classic, yet with a modern and unique spin that is all their own. 

These custom retail boxes will keep products safe from harm while promoting the Lenny and Eva brand at the same time. It's the ultimate coup for retail packaging: the customer now has two pieces which they'll keep around their home, both the jewelry and the packaging. 

Start Designing Your Custom Project 

Working with an organization on custom jewelry boxes or any personalized packaging piece lets Sunrise Packaging stretch our creative muscles. Let's see how we can help you meet your market's desires! Contact us today.

Beauty Boxes Make Beautiful Packaging

As packaging professionals, we tend to see the beauty in all types of packaging. Others...maybe not so much. However, there's one variety which nearly everyone can agree upon creates appealing packaging: beauty boxes.

When it comes to the retail space, health and beauty packing needs to be ultra-competitive. Health and beauty products have to appeal from the first glance.  Customers have to be drawn to a product. Sometimes that might happen via word of mouth. A friend, or an Insta-influencer, recommends a product. It starts a chain reaction of the prospect looking for a specific product.  In this scenario, packaging is still important in that it has to hook the buyer for that final step of purchasing.

In another scenario, a customer wants a certain result. Longer eyelashes, smaller waistline, smoother skin. They might have a product in mind, or they might not. This is where packaging needs to make the sale. 

Beauty Boxes vs. the Retail Beast

How a brand chooses to project themself is apparent when it comes to beauty packaging. Some take the hard, gritty approach, like an Urban Decay or Kat Von D design. There's an aesthetic at work here, and a projection for customers.

Others, like the example to the side, take a softer stance. 

These custom cigar boxes feature a digitally-printed wrap with soft touch lamination.  The watercolor design is bright and inviting, while the soft wrap allows users to feel calm from the first touch. The logo is done with a silver foil stamp. It pops more than the printed design, but by enhancing and not overpowering. All of these elements contribute towards a singular perception for the product and company as a whole, echoing that delicate personalization.

Features like these help set products apart in the retail space. Knowing what appeals to your customers is a key part of making the final sale. And it's even more effective when the customers might not be able to describe the effect they want, but know what it is. 

Drive Beauty Box Sales

What we love about creating products like these is how it's never just one single feature that makes the packaging. It's the summation of its parts, like how the cigar opening paired with the soft touch creates a mental invitation. The digital printing paired with silver stamping create a delicate kind of branding on the brain, one that entices the prospective customer to learn more.

What features do you employ to drive health and beauty packaging sales? Contact us today to create your next project!

Nifty Netbox PopUp Palettes

In honor the recent release (and soon-to-be sold out) Urban Decay Through the Looking Glass eye shadow palette, I decided to revisit the original Alice in Wonderland palette (though note that these are not Sunrise products). What I love about these palettes is, first and foremost, the eye shadow selection. Urban Decay is super pigmented without feeling heavy or weighty, making it easy to vary the intensity. Secondly, the packaging for these palettes is always fun and interesting. The magnetic closure, or netbox, as Sunrise calls them, adds an interesting element. It helps ensure that what lies beneath that top flap stays secure and accessible for days to come. The drawer feature is one of my favorite features. It’s great to pull it out, see all the colors at once, and formulate your blending plan.

alice in wonderland netbox urban decay

Courtesy of Urban Decay

Alice in Wonderland vs. Through the Looking Glass Netbox

The obvious precursor to Through the Looking Glass. The original Alice palette netbox takes obvious inspiration from the original illustrations for Alice in Wonderland. Whimsical mushrooms swirl around the mirror in the pop up portion, the caterpillar looms over Alice, and it’s basically a must-have for literary Alice memorabilia fans and collectors. This was one of the first palettes for which I popped the $60, and the one that made me a convert.

As one of those people, the fact that there are no original shades in this palette isn’t as much of a bummer as it would be others.  That might sound surprising, but Urban Decay is notorious for re-purposing older shades in palettes. But it can be frustrating, so it pays to do your research prior to investing in a palette. From a purely financial standpoint, it’s a steal to get 16 eye shadows, two mini eyeliners, and a mini primer potion for that price. Buying each individually would run around $200. Granted, these are smaller than you would buy individually, but still it’s still a better deal.

through the looking glass urban decay netbox

Photo courtesy of Bustle.com

On the other hand, Through the Looking Glass makes up for it. With 20 new shades and a great design, this netbox delivers in more ways than one. One frequent offenses of the pop-up palettes is that they tend to skew toward the glittery-shimmery side of things, but there’s a good amount of matte shades for change. Another deviation in this palette is the organization of colors. They’re organized into columns according to character. Depending on how creative you are, this might make blending easier or feel limiting. I tend toward the former.

What’s your favorite palette and why?