Redefining CD Case Packaging With Flashdrives

The reign of the compact disc has passed, but CD case packaging has a little more staying power. 

CDs made headway as more and more homes started buying their own personal computers. They were sleek and shiny, a big step up from the formerly prevailing floppy disks. But like anything, they’re prone to a host of inefficiencies. Quickly scratched. Fragile. Security easily overwritten.  Not a lot of real estate on the disc itself for branding or information. This made their packaging all the more important. Whether a company utilized the standard flip style, a sleeve or something else, this custom packaging protected discs from potential danger. It also created an attractive storage option, not unlike books on a shelf. 

Flashdrives and custom USB drives entered the scene next, and their ease of ease and relative durability have brought them to usurp the place previously held by CDs (and will the cloud trump the convenience of the USB drive? Not until Internet access is stable and accessible everywhere, methinks). But flash drives have more in common with CDs than you might think. While USB drives step it up in most areas–storage, security, accessibility–they can also be fragile with little space for branding on the device itself. That’s why Sunpack created something just for custom flash drives, similar to  CD case packaging: the FlashPad.

College Bound FlashPads for university recruitment, acceptance letters with hard turned edge binding and offset printingCD Case Packaging, Re-Imagined

The old adage holds true: if it ain’t broke, don’t fix it. FlashPads utilize the familiar CD case packaging style, down to the flip-open cover. But inside, users don’t find a reflective disc, but a foam insert molded to snugly fit a personalized flashdrive. The USB drive can hold whatever information you want to share. The packaging does the hard work of attracting the user in the first place. 

Your custom FlashPad can utilize nearly all the high-end elements we use in boxes and other types of packaging.  Virtually any aspect can be customized or personalized to your company, and any senses you wish to engage.  Let their fingers glide over soft touch lamination with raised embossing. Their eyes can take in the vibrant design and sleek packaging. 

…and that’s all we can really do from our end. If your organization really wants to find ways for taste, smell or hearing to be part of the package, dive in!

Something Old, Something New

While the FlashPad riffs off classic CD case packaging, it brings up to a new level of accessibility. Many newer laptops don’t have CD drives anymore. Flashdrives are becoming the de facto way to share information. 

And our options for packaging don’t stop with the FlashPad. There’s another, sleeker option that works well for more than just customized USB drives (business cards, bottle openers, and more are just a few things that the insert can be molded to fit): the FlashPad Wallet. Mimicking a bifold or trifold wallet closure, the Wallet is a slightly smaller and more compact option. 

Neither of these to your liking? Contact our sales team to start from the ground up for totally customized USB boxes

FlashPad Wallet: A Most Versatile Solution

Happy first day of September, packaging world, and that means a new special is on the table. The FlashPad Wallet is one of our favorite products, and it's one of our client's favorite packages, too.  Here are some of the ways in which we've optimized this *multum in parvo* product (that's "much in little" if you need to brush up on your Latin)!

FlashPad Wallet in Higher Ed

Engaging students is the number one job of any higher education institution. No matter the department--academics, student life, the library, and so on--they want to make sure that every student has information they need to be successful. The University of Nebraska used a FlashPad Wallet to engage incoming freshman on several levels. The custom design is eye-catching and clearly branded; the recipient is affiliated with the college. 

Flashpad wallet

The space on the outside contains targeted messaging as well as social channels for the user to check out. Open it up, and there's more information as well as a key. Not just any key, but a USB key. And, not to drive the metaphor into the ground, but it's a key to knowledge, a new life on campus, and to the next phase of their lives.

Mortgage Lenders & the FlashPad Wallet

FlashPad Wallets are ideal for replacing stacks paper marketing materials or other types of information. As a thank you, a mortgage lender might provide a new homeowner with maps of the area, coupons, home maintenance services, and more. By condensing all that information onto a flashdrive, they've cut down on paper as well as managed to keep their brand at the forefront with full color printing that's vibrant and inviting. Using a flashdrive also makes it easier for them to keep the information current by using hyperlinks instead of printed material.

Flashpad wallet

FlashPad Wallet = Versatility

These examples come from several organizations, but the versatility and level of customization is the same across the board. The FlashPad Wallet die-cut cavity can be customized to hold anything you need--the above examples both hold flashdrives, but also gift cards, commemorative coins or tokens, beer bottle openers, the list goes on. The only criteria? It has to fit the dimensions. The design be a bifold or trifold, depending on the amount of content that should accompany the item.

Flashpad wallet

The FlashPad Wallet can change they way customers perceive your business, and Sunrise Packaging is currently the only producer of these items. And, for this month only, there is no artwork fee. Contact Sunrise today!