Premium Promo Packaging

As streaming becomes more and more mainstream, its affects on traditional music outlets is interesting. Some people have retreated back to using records and LPs; others are patiently waiting to see who wins out between Pandora, Spotify and Tidal. And through it all, radio continues to be a mainstay. After all, radio is the only that provides live interaction and chances to win. Increase your radio station's relevancy with premium promo packaging. 

We've all been that person at one time or another: we hear an offer for free tickets or some prize package on the radio and we call in. Most of the time we get a busy signal. But I can remember one shining moment when the surreal happened: I got through. I played trivia on a morning show, and I won. It wasn't anything nearly as exciting as tickets or cash, but it was their album of the week with a t-shirt, water bottle and window clings. It was one of those magical experiences that awesome in nearly every way except for one: the prizes arrived in a plain brown cardboard package. More or less tossed in, with a short note from an intern. Doesn't quite give you the experience you want to talk about, does it? Doesn't really hype up the excitement of winning, does it?

When it comes to winning a radio promo package, whether it's tickets, a gift card or more, Sunrise Packaging in Blaine, Minnesota, can help turn it into an event for the recipient. 

Premium promo packaging
Premium promo packaging

Why Promo Packaging Matters

In this world of social media influencers and viral videos, reaction is a marketing strategy in and of itself. Leveraging user generated content is not only low-cost but can yield high returns as well. When someone wins on the radio, it's most fun when they have a massive reaction. Screaming excitement, accidental expletives, it's all part of that live experience (and maybe sound bytes for future radio contest promos). Why dampen that excitement with lame packaging?

Whether your radio station giveaway includes tickets, gift cards, or some other special items, make that promo packaging work for you. Create something that's worth sharing. Our examples to the side show a couple types of packaging that get big reactions. 

The top is our FlashPad Wallet, created for the University of Nebraska. The FlashPad and FlashPad Wallet are perfect for gift cards, concert tickets, and any small items that can ship easily in an envelope. These types of promo packaging allow for plenty of space for promotional copy as well as clear branding. 

Got something a little bigger? Custom boxes are our forte. The example above - a promotional kit created for Campbell Soup - features a totally unique design. It's a play on the traditional front open box, with handles for easy transport and custom inserts to keep items in perfect order. The design outside the box is black matte with a laminate to catch the eye with every movement. It's a great example of promo packaging that makes sales, and can convert your listeners to influencers. 

Influencer Marketing and Promo Packaging

When we talk about influencer marketing, many people miss promo packaging as a key part of the equation. Like we stated above, the excitement of winning something - anything - is worth celebrating, from the moment of winning to receiving the package. Maintain the momentum. Contact Sunrise Packaging today to get started

Cannabis Kits

Part of the fun of the packaging business is getting to know a variety of industries. From key fob packaging to software FlashPads, there's always something new and exciting being created. It even extends into the realm of political action, as is the case with cannabis kits. 

As of January 1, 2018, cannabis or marijuana is legal in California (with some regulations, of course). HauteSmokes is a startup specializing in smoking accessories for the sophisticated smoker.  We designed packaging that complements their take on the glamour and the *je ne sais quoi* of the industry. 

Cannabis Kits That Exude Glamour & Sophistication

As with any product that requires packaging promotion, we started with the basics. How can we help them promote their business and give their customers a treat to open?

As stated above, HauteSmokes cannabis kits are all about creating a kind of old-Hollywood feel while staying relevant in the modern age that is marijuana legalization. As more and more states move toward legalization, their market is sure to grow. For California alone, experts estimate that legalization will have nearly a $5 billion impact. And Forbes estimates that the industry will create more jobs than manufacturing by 2020!

So when it comes to creating custom packaging that not only meets their current needs, but the potential growth as well, we knew it had to be something innovative, sophisticated, yet somewhat reminiscent of old time glamour. 

Sunrise Packaging started with a magnetic box, or the MagBox, for that element of modernism. Magnet closures are satisfying and delightful for users. They're also perfect for protection for these delicate pieces - no accidental opening for these packages in transit! 

For decoration, the magnetic boxes were wrapped with black ultima. This custom box wrap has a slight gloss, and is smooth to the touch. The gold foil stamping on the box seals the deal. Gold on black is a standard of Art Deco style, the roaring 20's, and old-time Hollywood. Custom box design can be full of references, and we love bringing these elements together for creative projects. 

Get Ready for Growth

Whether you agree with it or not, the legalization of cannabis doesn't appear to be slowing anytime soon. And based on the projected market for it, there's plenty of opportunity as well. Get a head start on your cannabis kits with Sunrise Packaging. Contact us today!

Software Packaging Case Study

Software packaging can be an ambiguous term. It might refer to how files and resources are digitally packaged together, or a suite of applications, like Microsoft Office. As a packaging company, you can probably infer that we mean it in the most literal sense. However, we do take inspiration from the other meanings of "software packaging."

When it comes to creating packaging for software, Sunrise usually turns to the FlashPad. It's a hybrid style of packaging that brings together multiple elements. It can work as a display kit, a pamphlet, an advertising piece, and of course, a container for products. The small, compact size lends itself well to custom USB drives, key fobs, business cards, anything that can fit within the parameters. 

Sunrise Packaging recently worked with Psychology Software Tools to create packaging for their E-Prime 3.0. Here's how they made the FlashPad their own.

Software Packaging for Your Business

In this example, Psychology Software Tools already had a designer on hand to create the design. Note that if you don't, we're happy to help!

We worked with their designer to get the right specifications and share best practices. Once the design was proofed and finalized, Sunrise got to work assembling the custom packaging solution.

After printing the wrap, we laminate it to give it a shiny finish. Other options include a matte finish, or a soft touch finish.  

The pieces are then cut and wrapped around the FlashPad hard backing, providing support and security to the products. Then the liner, or the inside of the packaging, and the foam. Finally, the product is boxed up and shipped!

As you can see from the video, these FlashPads are fully customizable in almost every way. We've created these as marketing pieces for organizations ranging from colleges to real estate brokers. They're a versatile packaging style that we create with love in Blaine, Minnesota!

FlashPad Love

Check out more examples of one of our favorite packaging styles, the FlashPad. And when you're ready, contact us to create a customized software packaging solution for your organization!