Top 3 Green Companies

The act of going green is defined as the process of changing one’s lifestyle for the safety and benefit of the environment. People who decide to go green and take on an eco-friendly lifestyle consider the outcomes their decisions have on global warming, pollution, and other environmental concerns. Sounds simple right? Well if you are a business it may be harder than you think. Those who do decide to make their business practices green have the potential to make a big impact in helping save the environment. They also set a positive attitude for their company, differentiate themselves from competitors, improve efficiency, and reduce costs. Going green is an big process to tackle, but the end results are great.

One problem that arises when businesses decide to go green is green washing. Green washing is the practice of companies making unsubstantiated or misleading claims of the environmental benefits of a product or service. Those who rise above this maintain a good company name and brand, while also promoting eco-friendliness.

Here are the top 3 green companies that have made commitments to become sustainable companies:


1. Dell: Dell has made a commitment to transform their packaging by making it safe for the environment. They started by trying out different materials for their packaging. Dell worked with bamboo because it replenishes itself quickly. They also just recently turned to mushrooms as part of their cushioning for their server packaging. Mushrooms are grown, not manufactured, using less energy to produce the packaging. Dell has made many goals in becoming a sustainable company. They plan on reducing waste and making their packaging recyclable. They are constantly looking for ways to reduce their carbon footprint.

2. Wal-Mart: The CEO of Wal-Mart decided a few years ago to make a commitment to becoming more sustainable. They decided to make goals of running their stores on 100% renewable energy, implementing a zero waste system, and redesigning products so they are more eco-friendly. Wal-Mart has been successful in meeting their goals and becoming a more sustainable company. They have drastically reduced its waste, cut down on packaging for the goods they sell, improved fuel efficiency, and monitored their suppliers carbon footprint. Wal-Mart has saved millions of dollars by going green, which has helped their business as well as the environment.

3. Waste Management: When you think of this company, eco-friendly probably is the first words that come to mind. But they are taking initiative to change that. Waste Management is no longer just a garbage company, but an environmental answer resource. They are taking charge and finding advances in technology to reduce waste, increase recycling and reuse, creating safer disposal options, and developing sources of renewable energy. They have also found a way to capture methane from landfills, which reduces greenhouse gas emissions and has generated enough renewable energy to power 1 million homes. They are more than just a garbage company to 20 million customers and are continuing to find ways to protect the environment.

 

If these 3 companies can take the imitative to go green, so can others. These companies have done a great job at setting examples for other companies to hopefully follow.

PepsiCo: Recyclable and Compostable

PepsiCo is at it once again to fulfill their overall environmental goal of becoming an eco-friendly company. PepsiCo has realized something very important, their beverages are not just packaged in cans and bottles, cups are another way that Pepsi products get distributed. Places like colleges, stadiums, theme parks, and eateries use cups to serve Pepsi beverages. Although cans are fully recyclable and they have created the Plant Bottle, PepsiCo now has another task to tackle.

So how did PepsiCo solve this problem? They realized the need for sustainable beverage packaging and used some innovation and creativity to create 5 different eco-friendly, compostable, and recyclable cups that they will issue to their U.S. food-service customers. They designed 100% recyclable clear plastic cups, compostable paper cups, and wax cups that are made from plant-based materials from sustainably managed forests.

PepsiCo has done a fantastic job at going green and meeting their sustainability goals. They work hard to come up with innovative ways to green their packaging. PepsiCo has taken initiative to realize that consumers want to be more eco-friendly and they want their packaging to be eco-friendly as well. They hope that other companies will realize this and come up with their own ways to be more sustainable companies and produce eco-friendly packaging.

Pantene Pro-V: Fused With Nature

Pantene Pro-V, a Proctor and Gamble product, is getting fused with natural components. Its new shampoo and conditioner bottles are being produced primarily from plant-based plastic to form packaging that is more eco-friendly. This new material is made from sugarcane and will launch in Europe. It will expand to the rest of the world over the next 2 years. Sugarcane is becoming a very popular material for packaging because it is a natural and renewable resource. 70% less fossil fuels are being used and it releases significantly less green house gases than traditional petroleum based plastics.

Sugarcane is better for the planet and it doesn’t alter the feel and look of the original packaging. The new eco-friendly bottle has the same physical characteristics of the old bottle. This is the first hair care brand to use sugarcane for their packaging. This innovation for Pantene Pro-V is just one of the many steps Proctor and Gamble is taking to achieve their goals of becoming a more sustainable company and providing environmentally friendly products.

What it Means to go Green

We are encompassed by the words green, eco-friendly, and sustainable, but do we really know what it fully means to be eco-friendly and go green? Going green are steps we can take to replace environmentally harmful behaviors with behaviors that are friendly. These new behaviors can be simple or complex based on small or large scale atmospheres. Smaller scale behaviors can be done at home by an individual or a few others, while large scale operations can be done by corporations trying to become more sustainable overall.

Going green is centered around three words: reduce, reuse, and recycle. There are many ways to put these words into action and become more eco-friendly. One person can make a difference by following those three words in their everyday lives. One can reduce the amount of plastic bag usage by bringing their own bags when shopping. Reusable bottles can be used for water, juice, ect instead of drinking bottled beverages. And a person can take part in a recycling program at home so items can have the chance to be made into something else instead of going to the landfill.

Corporations can take their part in helping the environment by reducing, reusing, and recycling. Companies can find ways to make their packaging more eco-friendly by reducing ink and print content or the use of plastics. Amazon did this with their “frustration free” packaging by reducing content on their boxes and just having words on their packaging. They can also take their waste products from production and find ways to reuse them in other aspects of their business. PepsiCo’s UK Walkers brand potato chips did this by using the starch from their unused potato peels. Companies can also sprinkle eco-friendliness in their offices by initializing a recycling program and getting employees involved.

Every little bit of time we take to do things to be more eco-friendly helps our planet. So what does it mean to go green? Anything that will help the earth is an act of going green. Whether its done by an individual or a corporation, we can all take out part in protecting our planet.

 

Generation Z, The New Consumers

I’m sure you have heard of Baby Boomers, Generation X, and Generation Y. But have you heard of Generation Z yet? These are people born between 1992 and 2010. They have witnessed 9/11, an economic recession, wars in Iraq, a growing environmentally friendly conscience, the first African American President, and a world that changes everyday. Some categorized in this generation are just learning how to walk and talk but yet they changing the way products are bought, services are used, and how communication works. This generation is very interesting because they have never known a life without personal computers, mobile phones, MP3 players, and the Internet. These are the true people within the digital age that are very comfortable with technology and are used to it changing.

The way this generation communicates is intriguing. Their main way of communicating is through mobile devices and social networking sites like Facebook and Twitter. Marketing efforts via social media will be important in attracting this generation to become potential consumers of products and services. One thing marketers need to understand is that Generation Z’ers are not your typical consumers. They do not take well to branding initiatives, considering how everything around them changes so fast. They expect constant feedback and instant results, meaning marketers need to keep pace with these individuals. Creativity needs to be used to reach this generation. Marketers also need to be aware that one form of marketing to this generation will not be enough. They are notorious for being multi-taskers, which means they are checking multiple social network sites at once, or shopping online at more than one store. To reach these people, multiple outlets need to be used.

Generation Z will be a fun generation to market too. They already have a knack for technology, which will allow marketers to use creativity to attract this generation as potential consumers.

PepsiCo’s Eco-Friendly Packaging

After seeing all the success Coca-Cola has had with their PlantBottle, PepsiCo has stepped up to the plate and has developed eco-friendly packaging for their pop. The green bottle they created is made entirely from fully renewable resources and significantly reduces its carbon footprint. The bottle is made from a combination of some materials you would never think could be put together to make a form of packaging. The raw materials include: switch grass, pine bark, and corn husks. Orange peels, potato peels, and oat hulls are on deck for materials to be used in the future.

This innovation from PepsiCo puts recycling up at a whole new level. The materials they are using to make the packaging are actually byproducts from its food business. So if you never believed that things could be recycled and reused to produce something else, there is now proof. The brilliance behind PepsiCo’s eco bottle is that they have combined biological and chemical processes to create a molecular structure that has the same look and feel of the standard bottle PepsiCo uses. The only difference is that the new bottle is fully recyclable and is made from environmentally friendly materials.

A pilot version of PepsiCo’s new packaging will be available in 2012. If successful, they will move directly into full production.

8 Ideas to Make “Green” Packaging More Green

Whether you call it green, eco-friendly, or sustainable, this type of packaging provides many benefits to the environment. It has the ability to reduce waste, greenhouse gas emissions, and our dependence on oil. What may surprise you is that green packaging is also an effective marketing solution. By using sustainable packaging, sales have the possibility of increasing and costs are cut. Although sustainable packaging has many benefits, there is always room for improvement and innovation.

Here are 8 ideas to make green packaging more green:

1. Innovation in design: Just because something is eco-friendly doesn’t mean creativity and design gets thrown out the window. Packaging still needs to keep customers satisfied and enticed to purchase. Creative designs can have sustainable solutions, while still keeping the customer in mind.

2. Corrugated fiberboard: Also called cardboard, corrugated materials are the most recycled on the planet. They are mainly made from recycled newspapers and boxes, and then are reused for storage and shipping. These materials are a great way to incorporate sustainability into packaging.

3. Recycled plastics: Plastics tend to have a bad reputation for being harmful to the environment. But recycled PET (RPET) is a sustainable material that is made from recycled water bottles. This a sustainable alternative for incorporating plastic into packaging.

4. Molded fiber materials: These fibers are made entirely from recycled fibers. They are versatile, durable, and environmentally responsible. Molded fibers are often used for food products, wine bottles, and toys.

5. Compostable solutions: Composting is becoming a popular way to dispose of waste and is an environmentally friendly way of doing so. By producing packaging that can be thrown into the compost pile after use is a great way to decrease waste build up. As our landfills become more and more packed with waste everyday, composting allows for those materials to be put back into the earth.

6. Automated packaging: Manual packaging takes a great deal of man power and can result in errors. Automated packaging allows for accuracy and precision.

7. The H-Loc trapped blister: What is blister packaging you ask? It has the reputation of being the frustrating and hard to open packaging. On the other hand it keeps products safe and secure. The H-Loc is a replacement to the traditional style of blister packaging. A trapped blister is an effective sustainable option because it uses mainly corrugated materials and a minimal amount of RPET.

8. Glass Packaging: As weird as this may sound, glass is a sustainable alternative for packaging. The material can be reused as well as recycled, and never uses its quality, purity, clarity, or image.

Moving Ahead With Greener Packaging

Companies are jumping on the green packaging bandwagon and are focusing on eco-friendly options. Green packaging is a win-win situation for these companies because it’s environmentally friendly and it provides cost savings by tossing out wasteful and outdated materials and techniques. Going green is about trying new things to help save the environment and that is exactly what companies are doing. They are experimenting and finding ways to reduce waste and harm on the environment by producing more sustainable packaging.

Walmart has been a leader in searching for greener packaging alternatives. Last year they pledged to eliminate all waste at its stores in 2025 by reducing, reusing, or recycling all materials.

Dell has been taking efforts to provide more eco-friendly packaging by trying out packaging materials made from bamboo. Bamboo replenishes itself quickly, making it a great resource for packaging.

Amazon has been thinking of ways to rethink traditional packaging. Colorful packaging was originally used for display boxes, with the intention to maximize the visual appeal, which is not necessary for online shopping. So Amazon started offering “frustration free packaging”, a program aimed at reducing shipping waste and difficult to open packaging. They work directly with manufacturers to ship products in hassle free boxes.

Other companies such as FedEx and the U.S. Postal Service offer shipping boxes made from recycled materials.

Companies are becoming more environmentally friendly when it comes to packaging and have taken different approaches to doing so. The world is full with ways to reduce waste and produce greener packaging.

Just Add Water

Replenish, the creator of the patented, Reusable Bottle System, has designed a way to transform how cleaning products are packaged. This new invention consists of two components. The first one is the pod. The pod is full of a non toxic, safe for the environment liquid that is readily biodegradable and has a PH balance of neutral. The second component is the bottle. The bottle comes empty and the only requirement is that it gets filled with water.

How it works: First you attach the pod to the base of the bottle. It screws on like a garden hose. Then you flip it upside down and squeeze it. A built in measuring cup allows you to squeeze the right amount. Water is then added and the two mix together, resulting in your very own household cleaner. Every pod contains enough cleaner to make four full bottles of cleaning solution. Pods are sold separately, so when the pod runs out, simply replace it with a new one, without having to buy a whole new bottle.

60 billion pounds of plastic is discarded annually and only 7% is recycled. Replenish wants to cut back on that amount by creating packaging that can be reused and recycled. By mixing the Replenish pods at home, 90% less plastic and oil are being used. The bottle’s spray head is 100% recyclable and contains no metal springs and has been tested to last more than 10,000 trigger pulls. The plastic bottle is also eco-friendly and is made with 100% PET recyclable materials. The cleaner is also environmentally friendly in that the ingredients are 98% plant derived.

Sun Drive Combines Solar Charging and USB Drive Capabilities

As technology progresses beyond the need for battery technology, solar powered devices are becoming a popular choice. Sun Drive, the newest solar charger, offers solar power through a solar panel that is wrapped around a battery inside the charger. Sun Drive can charge cellphones, MP3 players and digital cameras.  It can give your cell phone 100 minutes of continuous talk time and up to 25 hours of standby time with only one charge. Furthermore, Sun Drive is small enough to carry with you at only 64mm by 25.8mm.

But what makes this solar charger stand out from the rest? It is also a USB drive, that can hold up to 32GB of memory.

As far as renewable energy goes, Sun Drive is an excellent option for environment friendly consumers. So try it out, and while you are at it, check out Sunrise’s green efforts.