Blank Boxes Provide a Branding Opportunity

There are a lot of reasons that a marketing department might want to opt for flexibility in their materials, including marketing kits or custom gift boxes.  Blank boxes aren't a common request at Sunrise Packaging, but we have the capacity to help create a malleable box style that can be easily customized for whatever use it be put toward. 

Don't be put off by the term 'blank boxes,' either. Sunrise can create a base box style that is hardy, sturdy and secure, leaving the next level of customization up to you and your organization.

Blank Boxes are Perfect for Promos, Sales, and More

In the example to the side, you can see how we worked with an organization to create a custom, two-piece setup box that provides value and recognition. It's as close to a blank slate as a box can get, from a literal perspective. 

Traditionally, an organization might come to us with their content for the box prepared. From taglines to social media handles to instructions, most boxes start with an intent of what it's going to hold. But there's another approach that works just as well, and that's to start from the opposite end. Create a box that can be used in multiple ways, and utilize different customization tactics as necessary. Organizations can use stickers or decals to further customize the box, capitalizing on earlier decisions like size, color and lamination.

Check out some of these ideas for enhanced personalization for blank boxes, like stickers, inserts and more.

Easing Brand and Budget Concerns

Budget and brand uncertainty can be another reason that blank boxes are preferred by some organizations. It's cheaper to purchase boxes in bulk, and less customization also lowers the price as well. If your brand is in limbo for any reason - a possible logo redesign, or other change coming--but packaging is needed, it can be ideal to stick with something simple. 

Whatever your reasons might be for requesting blank boxes, Sunrise has got you covered. We can help create something that is higher quality than a bulk production site, but still flexible enough for your needs. Talk to our sales team today!

Recycling Thermoformed Packaging

For good reason, retailers and companies are increasingly concerned with the re-usability of packaging. Using materials that can be recycled and reused is not only good for the environment, but a selling point to eco-conscious customers. Recycling thermoformed packaging is one reason Sunrise Packaging loves promoting our thermoforming processes, but not the only one.

We turned to the current industry analysis and trends on industrial thermoform packaging material market to find out why this style of customized inserts and packaging is rapidly increasing in popularity.

Reasons to Love Recycling Thermoformed Packaging

It’s good for the globe.

Recycling plastic leads to a robust second life for a variety of products (see what kinds of plastics can be recycled). With the majority of thermoformed materials meeting the requirements for recycling initiatives, it allows consumers to buy with confidence. On a grander scale, it reduces greenhouse gasses and pollution, as well as the waste filling up dumps and natural environments. 

It’s good for the consumer.

And in more ways than you might think. It takes less energy to make products from recycled plastic than it does using virgin materials. It saves on oil, which in turn makes more oil available for heating homes and other uses. That’s just one example of how recycling thermoformed packaging helps the collective and not just individuals.

It’s good for your organization.

Thermoforming has a lot of advantages. It’s ligthweight but solid. It’s environmentally-friendly while providing stiff storage for products. Additionally, more and more products require the versatility offered by custom plastic packaging. Wood and glass can’t promise a moisture-free, odor-free environment that also blocks light. Oh, and while keeping weight and shipping costs down. 

Upcycling For The Greater Good

Upcycling‘ is becoming an increasingly popular term to further clarify recycling. It means taking a product and reusing it for a new purpose. But in such a way that creates a product of higher quality or value. It’s not exactly a new idea–there must have been some inventive upcycling going on through the Great Depression, right?–but it’s gained traction in our eco-friendly society. 

Choosing packaging that can be re-purposed is more than just a fiscal decision. As people become more educated about making choices, trends show that the demand for recyclable packaging will grow. Get ahead of the game by working with Sunrise Packaging to create recyclable thermoformed packaging!

2017 Fragrance & Cosmetic Packaging Trends

Trends come and go, and this is especially true of the ephemeral world of fragrance and cosmetic packaging. Certain features and styles--cigar style boxes, magnetic closures, custom setup boxes, etc.--tend to be more prominent in some years than others. Cosmetics and fragrances are a dynamic division of packaging; they're subject to the whims of the fashion world, but loyal customers tend to be drawn to both respectful tradition for the past while enjoying modern innovation. What would Chanel No. 5 be without its stark, elegant style? It's a tall order for any designer to incorporate all these elements. 

However, there are some constants in this ever-changing industry as identified by Cosmetics Design. These guidelines aren't specific only to fragrance and cosmetic packaging, but could be incorporated into the style of any industry that desires their packaging to be creative yet artful and address commercial interests. 

Fragrance & cosmetic packaging

Fragrance & Cosmetic Packaging as Art

According to the Pratt Institute 2016 recipient for fragrance packaging design, FangYi Chu, the most important aspect of design is storytelling: 

Through the creative direction, including logo, fonts, and color, the story can be displayed to everyone.

In this sense, custom packaging should endeavor to embody a narrative that speaks to customers. 

Resourceful Innovation & Packaging

Concerns have arose across customer bases when it comes to sustainability. Buyers are becoming hypersensitive to sustainable sourcing and eliminating waste, yet desire usable and functional packaging that is also aesthetically pleasing. At Sunrise Packaging, we can utilize recycled materials for boxes as well as employ other eco-friendly techniques in finishing as well as other stages. 

Cost-Effective Packaging

"Cost-effective" encompasses many things. Obviously, cost is one part of it. It can reflect size, meaning that customers are finding value in smaller cosmetic packages which makes them easier to carry for travelling. All in all, as Cosmetics Design points out, it means a smaller commitment from the customer. The increased ability of customers to peruse the world via the Internet means that they don't only have to buy from big name retailers who carry big name cosmetics and fragrances. They can purchase from anywhere, and the selection means that customer loyalty can easily shift. It's an opportunity and a detriment to the market. In this sphere, creative fragrance and custom cosmetic packaging could make or break whether a customer returns or not. 

Fragrance & Cosmetic Packaging

Trends are usually cyclical, but when it comes to hyper-stylized industries, those trends take to take on new twists. With some foresight, designers can find inspiration while retaining classic elements. 

For more information on the topic, refer to:

2016 fragrance packaging trends that will still matter in the New Year

By Deanna Utroske, 21-Dec-2016

Novelty beauty packaging comes and goes, but a few trends Cosmetics Design covered this year will carry over into 2017—for fine fragrance and perhaps some other categories as well.

New Minnesota State Fair Attraction Highlights Post-Consumer Plight

The famous Minnesota State Fair opened its gates last weekend to the record-breaking masses.

 

Each year, the celebration seems to get bigger and bigger, hooking celebs, musicians, and national attention.

As part of our yearly tradition, I took my dad to the MN State Fair on Monday. I always love the first Monday–even though it’s almost always a scorcher. As in years past, I ate the same foods, sampled new ones, and pretty much stuffed myself silly. That’s where I live when it comes to the Fair. It’s not a success unless you have to be rolled to the parking lot.


One experience I did have that was new was noticing all the packaging. Since I’ve been writing about custom packaging, I can’t help but notice it. They always say it’s everywhere you go–but it really is. The Minnesota State Fair is known for its games, rides, music, food, and farm animals, but it’s arguably one of the biggest trade shows in the land. From the Education Building to the vendors set up in the Grand Stand, everyone is showcasing their wares, so to speak. I didn’t have a point of reference before, but now I’m noticing corrugated e-flute launch kits left and right. I’m seeing printed SBS paperboard where I used to see a novelty fan. I’m seeing diecut foam and turned edge setup boxes around every corner. The Minnesota State Fair must still remain a major hub of business.

But one of the new attractions this year really spoke to me: The Eco Experience’s “Bagnado.” The Eco Experience has always been one of my favorite attractions at the Fair. It strikes the right chord between informational and fun. This year, they’ve ramped things up with the Bagnado, a 25-foot tall plastic tornado, representing the grocery bags and packaging that are tossed away daily. In Minnesota, that number averages about 12 pounds of packaging per second!

That’s why I’m proud to be associated with Sunrise Packaging. Sure, we have eco-friendly products like corrugated cardboard boxes–even eco-friendly binders and name badges printed with soy-based inks! But on the other end, we specialize in packaging that you can keep. That you can reuse. Presentation packaging is reusable packaging. Custom boxes, laminated with aqueous print coatings are designed to stand up to the effects of repeated, everyday use. That’s more than you can say for the plastic bag, which sadly, is intended to be thrown away.

Packaging is a necessary part of our world. Business, retail, storage–it all needs packaging. But packaging you can keep, that you want to keep? That’s the bonus of presentation packaging.
Long story short, if you’re visiting the Minnesota State Fair this year, be sure to stop by the Eco Experience to learn other tips about reducing waste and reusing your post-consumer materials.

6 Eco Friendly Ideas for Post-Consumer Corrugated Cardboard

 

cardboard-boxes1

So What Do You Do with Your Custom Corrugated Boxes After They Serve Their Purpose?

 

Recycle them, of course. That’s obvious. We all know that generating post-consumer waste is nearly unavoidable in the retail market, but corrugated cardboard is an eco friendly post-consumer fiber that is easily recycled. And it’s place in retail as light-but-durable packaging is widely celebrated.

 

But how are you going to recycle it? I’m not talking about the route you take to the recycling center. I’m talking about the step in between. You know about that step, right? The part where your post-consumer corrugated cardboard becomes the key to crafting? The doorway to imagination? I mean, you’ve heard about that, right?

 

Custom corrugated boxes are eco friendly. But they’re also kid friendly. You’ve seen it before: some birthday or Christmas where the box gets more mileage than the toy inside. Kids love cardboard. Parents: don’t be discouraged by this–embrace it! Get that kid a box and let them go hog wild!

 

Recently, I wrote about how corrugated cardboard has been vital to prototyping my own board game. Yes, the cardboard box has become coveted in my household. Brown Gold, we call it. But it got me thinking: there’s a lot of awesome ways for kids to use corrugated cardboard boxes that can be quite beneficial to their creativity (and the environment). Here’s a few, just off the top of my head.

 

Make a Puzzlepost-consumer corrugated cardboard for custom board games and puzzles

Puzzles are one of the most timeless toys in history. Going to the store to pick one out is fun…but how about making one? Take a piece of corrugated cardboard and either draw right on it, or glue on a picture. Flip it over and sketch out the pieces. The cutting part might need a little supervision–or maybe an adult with an Exacto knife–but at the end, you’ll have a thick, sturdy puzzle made to your exact specifications. Definitely a good project for a rainy afternoon.
 

Make a “Layer Sculpture”

Keep those scissors handy. Break down some corrugated cardboard boxes and cut out a base for your sculpture. Essentially, you’re going to become a 3-D printer, crafting your little statue layer by layer from the ground up. Stencil out the next piece so that it fits within the confines of the base, and so on and so on. Eventually with a little stacking and glue, you’ll have a layer sculpture. A castle spire, the Statue of Liberty. You can even make yourself that Academy Award you’ve always deserved.

 

Make a Giant Interactive Board Game

Now this use for corrugated cardboard will really get you moving around! Breakdown a repurposed cardboard box or two. Or three, or four, or five. (A good old B-Flute RSC Box would be perfect.) Use the flaps as spaces for a giant board game. Get out the markers and crayons to add rules and regulations to the spaces. Collect 200 Pennies or Win a Candy Bar or whatever! Half the fun of making a board game is making up the rules. And making a giant, fully-interactive board game that can go around the house, through the yard, or all of the above will definitely getting the creative motors running. And don’t forget the giant cardboard box dice! 

 

Make Room!

Sure this is fun for kids, but it’s also good for parents, right? Use some repurposed cardboard boxes to create a den of storage cubbies. Or turn existing shelving a little more personal and private by creating custom drawers for each member of the family. Everybody needs more space. Stack’em up and see that precious floor space you’ve been missing!

 

Make Stencils

I use this a lot in my board game design when I need to draw a particular shape or symbol over and over again. Take a sturdy piece of corrugated cardboard and cut out a cool shape. Now you have a template for drawing shapes again and again, and the best part is they’ll be personalized to what you like drawing! Maybe you’re a 5-leaf clover fan, or partial to crescent moons! The options are endless!

 

Make a Robot

box bot, eco friendly idea for post-consumer corrugated cardboard

 

 

I don’t think a day goes by that I don’t suggest making a robot to someone. But a custom box made of corrugated cardboard makes the perfect robot parts. 5 or 6 of them stacked together make for all the components of a robot. With very sizes and shapes of boxes, you can make a pretty unique bot. Make it a mini, or life-sized. Just try not to give it artificial intelligence–I’ve heard that ends poorly.

 

 

 

 

Whew! That should hold you for awhile, right? Two rainy saturdays, at the very least. These ideas are all fine and well, but it’s important to remember what it means for the environment. Every time you get a little more use out that custom packaging or corrugated box before the recycling bin, you’re contributing to the fight against post-consumer waste. Granted the eco friendly nature of corrugated cardboard plays its part in that battle, but why not get something creative out of the deal while you’re at it? After all, it’s a lot easier to utilize something than figure out how to properly dispose of it.

 


 

Luxury Packaging Afterlife: The Post-Consumer Purpose

Post-Consumer Waste. What does it mean?

 

Simplified, it means what you do with the box after you’ve opened your purchase. Do you toss it in the trash? Or do you find a way to utilize it, repurpose it.

 

At Sunrise Packaging, we try to use recyclable materials whenever possible. Eco-binders made from recyclable material and utilizing eco friendly, vegetable-based ink. Aqueous print coatings preserve paper from yellowing, making products more reusable, and they’re water-based. Using grades of plastic for thermoforming that can be recycled. In fact, RPET (Recycled Polyethylene Terephthalate) is a polymer made using reclaimed post-consumer material.

recyclable corrugated cardboard cuts back on post-consumer waste

When you think about it, our packaging lends itself quite well to the fight against post-consumer waste. Even though they are on opposite ends of the spectrum, luxury packaging and corrugated cardboard boxes can both cut back on post-consumer waste. How? Well, with a little imagination for starters.

 

Let’s start with luxury packaging. The brilliance of luxury packaging is that it’s not only eye-catching, it adds value to the product itself. The same upscale element that makes it attractive in stores, makes it somewhat of a keepsake in the post-consumer market. Fine packaging can be used and reused as gift boxes and storage long after they’ve served their purpose. I use a magnetic cigar-style box to hold the components of a board game I’m designing. It feels like an heirloom. That magnetic strip, the soft–touch lamination–that’s something I can proudly display on my bookshelf. Not meant for refuse.

repurposed magnetic cigar style box for board game design, turned edges, upscale, post-consumer

On the other side of the coin, rugged, durable corrugated cardboard–still a staple of modern packaging–is designed to be used again and again, and yet is recycled and recyclable. Now that’s eco friendly! Think of the last time you reused a corrugated cardboard box. I bet it wasn’t that long ago. Something always needs moving, lifting, or transporting. And cardboard, with its varying flutes, was there for you. While custom cardboard boxes don’t always have the flash of, let’s say, a rigid two-piece setup box, or the stiffness of a chipboard, but they are lightweight, disposable, and endlessly reusable.

 

 

Corrugated Cardboard and Rigid Chipboard: The Eco Friendly Odd Couple

 

Two different materials, used in different ways, both contributing to the fight against post-consumer waste. One with staying power, and one that bows out gracefully when the time comes. It might take a little imagination–heck, it might take a lot of imagination–but there’s always an eco friendly (re)purpose for packaging, luxury or rugged. All things to consider for your next custom box or packaging project. Do you want to be the heirloom? Or the bottom of the bin?


 

 

Fully Compostable Coffee Packaging

A Canadian Coffee roasting company, Pistol & Burnes has released a new fully compostable packaging solution for its product. The package incorporates cellulose-based NatureFlex from Innovia Films. Most coffees are packaged in foils or paper bags with plastic liners that usually just end up in the land fill. The bag for the Farmer First brand by Pistol & Burnes is fully compostable in a home composting system. As a packaging solution, NatureFlex was the most eco-friendly choice as it is made from natural wood. Not only does this type of packaging withstand the wear and tear of manufacturing and transport, it also lives up to the brand identity of Fair Trade and their Farmer First organic brand name.

 

Source: Packaging Digest

Record Turnout for Labelexpo Americas 2012

From September 11th through the 13th, the bi-annual Labelexpo Americas saw a record turnout in Rosemount,Illinois. The convention saw over 14,300 label and package printing professionals, which was a new record since the show’s debut in 1989.

Hundreds of local and international exhibitors utilized over 185,000 square feet to accommodate over 100 new product launches in presses and inks. Since the last event, this show has seen over 8.5% growth in space and over 12% increase in turnout. Due to the success and growth of Labelexpo Americas 2012, over 81% of the next show in 2014 was already booked by the time the event had come to a close.

Along with product launches, company debuts, and professional mingling, the expo provided a variety of workshops as well as conference presentations in which the attendees had the opportunity to participate to learn more about package printing and laser die cutting. As is in popular demand, the expo also featured an environmentally friendly subsection called the Ecovillage. The waste that was produced with product and feature demonstrations was recycled, and through the use of Greenwood fuels, this waste was collected and compacted to be used as fuel pellets.According to those behind the scenes and external participants, the show was a huge success that provided educational, business, and networking opportunities for a recovering market.

 

More info here

Recycling Made Easier


The Sustainable Packaging Coalition (SPC) is an industry working group that is committed to creating and implementing an environmental vision for packaging. Their mission is to advocate and communicate a robust vision for making packaging more environmentally friendly. They also support innovative and functional packaging materials that promote economic and environmental health. SPC has been working on a new project and they are preparing to launch a voluntary labeling pilot program for packaging this fall that intends to increase recycling and make it easier to understand. The hope is to eliminate confusion that is caused by some labels. SPC will allow members to use this new labeling program on their products, and plan on opening the program to others. The overall goal of this program is for it to become a universal label.

Eco labeling has taken some heat recently because it can be confusing and misleading. Some companies that participate in greenwashing use eco labels to make their products appear to be eco-friendly. This has led to consumer confusion and frustration. Consumers want instruction and direction on what is actually recyclable. This pilot labeling program will help give consumers the right information on what to recycle, with the goal of keeping everyone on the same page.

The labels have three classifications: widely recycled, not recyclable, and limited recycling. A black diagonal line will classify the not recyclable label. Limited recycling will have the phrase check locally above the icon and it will identify the material. Plastic bags and films will be classified by store drop off or recycle if clean and dry.

Top 3 Green Companies

The act of going green is defined as the process of changing one’s lifestyle for the safety and benefit of the environment. People who decide to go green and take on an eco-friendly lifestyle consider the outcomes their decisions have on global warming, pollution, and other environmental concerns. Sounds simple right? Well if you are a business it may be harder than you think. Those who do decide to make their business practices green have the potential to make a big impact in helping save the environment. They also set a positive attitude for their company, differentiate themselves from competitors, improve efficiency, and reduce costs. Going green is an big process to tackle, but the end results are great.

One problem that arises when businesses decide to go green is green washing. Green washing is the practice of companies making unsubstantiated or misleading claims of the environmental benefits of a product or service. Those who rise above this maintain a good company name and brand, while also promoting eco-friendliness.

Here are the top 3 green companies that have made commitments to become sustainable companies:


1. Dell: Dell has made a commitment to transform their packaging by making it safe for the environment. They started by trying out different materials for their packaging. Dell worked with bamboo because it replenishes itself quickly. They also just recently turned to mushrooms as part of their cushioning for their server packaging. Mushrooms are grown, not manufactured, using less energy to produce the packaging. Dell has made many goals in becoming a sustainable company. They plan on reducing waste and making their packaging recyclable. They are constantly looking for ways to reduce their carbon footprint.

2. Wal-Mart: The CEO of Wal-Mart decided a few years ago to make a commitment to becoming more sustainable. They decided to make goals of running their stores on 100% renewable energy, implementing a zero waste system, and redesigning products so they are more eco-friendly. Wal-Mart has been successful in meeting their goals and becoming a more sustainable company. They have drastically reduced its waste, cut down on packaging for the goods they sell, improved fuel efficiency, and monitored their suppliers carbon footprint. Wal-Mart has saved millions of dollars by going green, which has helped their business as well as the environment.

3. Waste Management: When you think of this company, eco-friendly probably is the first words that come to mind. But they are taking initiative to change that. Waste Management is no longer just a garbage company, but an environmental answer resource. They are taking charge and finding advances in technology to reduce waste, increase recycling and reuse, creating safer disposal options, and developing sources of renewable energy. They have also found a way to capture methane from landfills, which reduces greenhouse gas emissions and has generated enough renewable energy to power 1 million homes. They are more than just a garbage company to 20 million customers and are continuing to find ways to protect the environment.

 

If these 3 companies can take the imitative to go green, so can others. These companies have done a great job at setting examples for other companies to hopefully follow.