With the growing concern for sustainable packaging, Greener Package decided to recognize the green efforts of companies moving in the right direction with environmentally-friendly innovations. The winners come from a range of different industries, including food, pharmaceutical, personal care, and household care. Here is the list they came up with:
Greener Package Award
- Entropy Solutions–Greenbox thermal management (Winner of Innovator of the Year)
- Estee Lauder–Aveda Vintage Clove Shampoo & cap collection program
- Bryce Corporation–SunChips bag from 33% PLA
- Robbie Mfg.–Hot N Handy Bio-Pouch
- ConAgra-rPET in CPET trays for Healthy Choice
- Ampac–Patch Perfect
- Rexam PLC–rPET in APET drug ovals
- Unisource Worldwide–recycled toys with 100% recyclable packaging
Retail Leadership Award
Clean Manufacturing Award
All of these companies are setting the mark for their competition. If they want to stay in the game, they must follow suit with their green efforts, or go above and beyond, because eco-friendly packaging is here to stay.
If you’re like most people, you keep hearing about companies going green to both please customers and help the environment. It can be overwhelming to try to manage your company’s green efforts if you don’t have much experience, but even small steps towards becoming more environmentally-friendly can help. That is why it is important to set goals for yourself and your company that you can achieve.
I found some tips and goals to benchmark your environmental progress from the marketing magazine, Deliver, that can help your company in its start to become more eco-friendly:
Paper Procurement & Use
- Increase wood/paper purchases from recognized forest certification programs (by X percent by X year).
- Indicate use of suppliers affiliated with sustainable forestry practices that protect forest ecosystems and biodiversity as well as provide the wood and paper products our company needs.
- Increase purchase of environmentally preferable paper used for marketing pieces, product packaging, and/or internal consumption (by X percent by X year).
List Hygiene & Data Management
- Reduce unwanted and duplicate mailings and provide greater choice regarding opt out and/or subject matter of mailings to customers (by X year).
Mail Design & Production
- Reduce waste allowances and in-process waste when designing and printing (by X percent by X year).
- Calculate total waste reduction occurred through a lowering of waste allowances.
- Increase purchases of environmentally preferable packaging (by X percent by X year).
- Use recyclable packaging in (X percent/the majority of/all) shipments, imprinted with recycling information for customers (by X year).
Recycling & Pollution Reduction
- Increase purchases of office papers, packing and packaging materials made from recycled materials with post-consumer content wherever feasible (by X percent by X year).
- Use (X percent) post-consumer content recycled materials in all production (by X year).
- Collect and recycle (X percent) of all discarded office paper (by X year).
- Calculate your organization’s total carbon footprint (incorporating suppliers and customer as well as internal operations).
- Reduce unnecessary/excess paper use for external and internal communications (by X percent by X year).
So you want to help the environment by being more eco-friendly and increasing your green efforts, but think that it is too expensive? Many people wonder if they should cut back on green marketing and their green efforts in a struggling economy, but in fact you should do quite the opposite. I read in the September issue of Deliver, a marketing magazine, that it is actually a “hook to getting through them”. They say that green marketing improves your efficiencies, increases customer loyalty, and differentiates your brand.
Take for instance, Wal-Mart’s green efforts. Wal-Mart’s “Earth Month” green marketing efforts included print ads for 10 different green products under $10 and “rollbacks” on environmentally-friendly products. Customers are looking for ways to save money in a tough economy, and Wal-Mart is helping them do that, while still having a positive environmental effect.
Green marketing also increases customer loyalty. Frito-Lay’s SunChips brand gained customers by showing them that green is both good for them and the environment. They started this marketing plan after seeing market research from 2006 that showed that people who care about their personal health also care about the planet. SunChips have 18 grams of whole grain and zero trans fat. Since these chips are healthier than regular potato chips, their campaigns played off this, their nature-related name, and their sustainability investments, which includes producing a compostable bag. They promoted their compostable bags with an online video showing them decompose, as well as print ads that included a tear-off sample for consumers to test it out themselves in their compost piles. Green marketing helped SunChips become one of the fastest-growing snack brands at Frito-Lay.
Green marketing, done correctly, also differentiates your brand from the competition. IBM took a different route by connecting with the community in their green efforts. Their Smarter Planet initiative used direct mail to encourage individuals, businesses, and institutions to change the way they work. They also started a series of jams, or brainstorming sessions, that bring people from around the world together to solve an issue. Their “Congestion Challenge” collects innovative ideas to fight transportation congestion, and the winner receives $50,000, as well as the development and implementation support for the idea.
Successful packaging can lead to increased sales, monetary savings and a more positive public image. The following are some examples of packaging successes and their outcomes. Now would be a good time to take notes.
Wal-Mart – a company that is known for attracting negative publicity but has been working toward sustainability – received positive attention recently for choosing Winterborne as their packaging provider. Winterborne was awarded a Converting 2007 Innovator Award for its EnviroShell package. EnviroShell is a 90 percent recyclable and recycled clamshell and the use of this packaging product reflected positively on Wal-Mart in the news media. The take-away? Sustainable packaging has benefits for the environment and for your business image.
Vaseline recently redesigned its brand through a packaging change. Prior to the change, the brand’s identity had been lost as it expanded. Different products in the Vaseline line had different logos and package designs and there was a lack of consistency. Blue Marlin stepped in and created a consistent, attractive, brand-cohesive logo that would stand for all Vaseline products. Blue Marlin made sure that each Vaseline product included classic blue plastic lids and they put a great deal of effort into matching the color of the logo to the blue plastic lids. Vaseline is now the fastest-growing personal care brand for its parent company, Unilever. What’s the take-away here? A strong, consistent brand combined with refreshing packaging can lead to an increase in sales for your business.
Mrs. Fields revamped its retail packaging to reflect a design similar to the redesigned Mrs. Fields stores nationwide and to play on the nostalgia associated with the brand. Tempting shots of cookies adorn the new packaging, which is now more consistent with the Mrs. Fields brand. This new packaging has earned positive reactions from media sources, especially within the packaging industry, appearing in such magazines as Packaging World. The take-away? Refreshing your packaging can strengthen your brand image and generate recognition for your company!
Get to know the message behind your brand and whether your packaging reflects that. Not every product needs repackaging, but, as in these cases, refreshing your packaging may lead to positive consequences for your company and brand.
I recently came across a site for Zero Waste Week, which started on Monday and concludes this Sunday. All week long, people across the world have been making small changes in their lives to eliminate or reduce their amount of waste. By coming together and taking these small steps, we can reduce the amount of waste thrown into the landfills and become more environmentally-responsible.
Last year, they offered prizes and incentives for people who participated, but this year, they wanted to try something different. There are no incentives, because they want people to want to help the environment by reducing the amount of waste generated and sent to the landfills. This way, they hope for people to continue in their efforts long after Zero Waste Week is over, rather than just doing it now for a prize.
You can reduce waste by using durable, reusable packaging or by making sure that it is recyclable and made from recycled materials. We can all work on doing our part to reduce waste and help the environment. Have any ideas to reduce waste even more? Let us know!
Christmas is still months away, but Nestle is already thinking about their seasonal packaging and going green for the holidays. In the past, chocolate makers have often been known for wasteful and unnecessary packaging, especially for special seasonal promotions. This is the new target to work on, and Nestle is going at it.
According to Food Production Daily, Nestle will be making all of its Christmas selection custom boxes fully recyclable. One change they made was removing the plastic inserts that held the chocolate bars in place and replacing them with a card presentation tray. This way, the chocolate can still be nicely displayed in the custom box and be easily recycled when you are finished with it. This is one step for Nestle to be more environmentally-friendly in their packaging to reduce waste and address the concerns of their environmentally-conscious customers.
With growing environmental concerns, we are constantly hearing the phrase, “Reduce. Reuse. Recycle.” This is especially apparent with shopping bags and wasted wrapping. According to a study by the Clean Air Council, the United States generates an extra five million tons of waste in the winter holiday months, four of which come from gift wrapping, gift bags, and shopping bags. That is an enormous amount of waste that could be reduced by using reusable materials.
If you are looking to help the environment and reduce waste from gift wrapping, we found the BOBO Wrapping Scarf online, which can do both for you. Not only are these wrapping scarves classy and fashionable, but they are also good for the environment. They are reusable and typically made from already existing fabrics, rather than wasting and using raw materials. I thought this wrapping scarf was a great green alternative to gift wrapping. It is reusable, durable, and stylish.
When you think about packaging any of your products, think of a reusable package that will last. At Sunrise, we make durable packaging, which you will not have to replace nearly as often, so you can help reduce waste. Many of our products are also made from recyclable, biodegradable or recycled materials, and we recycle all of our excess materials. So get out there, do your part to reduce waste, and help our environment.
Greenhouse environmental management – the green house provides businesses with tailored waste management programs to minimize their waste output and costs.
I came across a great ad campaign designed by Brunner for Zippo Manufacturing Co. This collection of print ads brings perspective to the eco-conscious consumer. It reminds people that for lighters, a refillable Zippo is the greener choice. One lighter may not seem like much waste, but when you see these pictures, you can really see that it adds up in our landfills.
Their tagline, “Disposable. Just another word for garbage.” can really get people thinking. This was a very clever way to show how Zippo stands out from the competition of disposable lighters, and it reminds people to be more environmentally-friendly.
Zippo lighters are refillable and durable, making them guaranteed for life. Just like that, we have our Dura Series of CD/DVD albums. These long-lasting albums with extra reinforced spine hinges are made to withstand frequent opening and closing. And since they are so durable, they happen to be our most popular library packaging product. With the clear overlay and nickel-plated ring metals, these albums can be used over and over again.
Did you give up smoking and no longer have a need for your favorite Zippo lighter? Reuse that lighter to make your own stylish USB drive. Or if you have a few old BIC lighters laying around, you can turn those into USB drives, as well! These designs make your USB drives more creative and fun, but don’t forget about USB flash drive cases to help store and protect your devices!