Offset Printing For Your Custom Box Project

When it comes to packaging, most people might not pay much attention to the printing. Whether it's offset printing, or digital, or screen, it's probably not registered unless they're in the business. At least, they aren't noticing it consciously.

While the integrity of a custom box is the most important element when it comes to product safety, design is up next when it comes to drawing customer attention. Appealing to the five senses is a powerful way to create sentiment with customers. Particularly sight and touch.  This is why choosing your printing style wisely is important. And it's why we usually  suggest offset printing. 

What is Offset Printing?

Offset printing is a style of printing that's known for producing the highest possible printing quality. It allows for the greatest detail as well as color fidelity, and it works well with a variety of custom finishes. 

The example to the right is a custom magnet box created for DP Derm. We used offset printing which enhances the spot UV print used on the logo and the wave graphic. While you can't touch it through the screen, the soft touch lamination applied to the offset printed wrap is irresistable. These different features could be used with other styles of printing as well. But when it comes to creating something truly special for customers, it's best to indulge in truly luxurious options. And those options are best showcased by offset printing.

Other Printing Styles for Custom Boxes

We've mentioned some of the other types of printing Sunrise often uses for projects. They include: 

  • Digital Printing
    Faster and less expensive than offset printing, digital printing allows for quick turnaround and allows users to change the modify the output easily. 
  • Screen Printing
    Also called silkscreen or seriography, screen printing is usually used on binders and sometimes on boxes.

These different options all serve different needs, and Sunrise representatives can help you decide which one is best for your project. 

In addition to printing options, the possibilities for finishings is even greater. From foil stamping to debossing and print coatings, there's something to enhance every project. 

Contact Us!

Contact us today to get started on your next custom packaging project!

What’s in a Printing Technique?

While it's true that you shouldn't judge a book by its cover, the adage doesn't quite extend to product packaging. Packaging makes a first impression and a lasting one at that. It's what might draw someone to your product, and draw them back again. Choosing the right printing technique plays a key part in making an impression (pun slightly intended).  

At Sunrise Packaging, the printing techniques which you can use include:

Printing techniques not only enhance design, but lend a tactile quality to packaging. Who can see an embossed design and not run their fingers over it? By appealing to multiple senses, it enhances the user's experience with your product before they've even opened it up.

Debossing printing technique example

Embossing and Debossing Printing Technique

Embossing and debossing are similar processes with opposite effects.  While both involve a mounted plate making impressions, embossing produces a raised impression while debossing creates a depressed impression.  Both techniques give the final product some texture, making the packaging irresistible to fingers running over the design.  The example to the left shows debossing; note that either can be used in conjunction with foil printing.

Foil Stamping Printing Technique

As noted above, both embossing or debossing can be used with foil stamping for an impactful, striking image.  Known as hot foil stampers, foil stamping machines use heat to transfer metallic foil to a solid surface. As a permanent process, it's popular for products with longevity: luxury keepsakes, like the Minnesota Vikings package to the right, branded items for photographers, or any business which needs to make their mark.

Foil stamping printing technique
Silk screening printing technique

Silk Screening / Screen Printing Technique

In silk screening or screen printing, a stencil forms open areas of mesh that allow ink to transfer to the material. A roller then rolls across the stencil, forcing ink into the desired space. This method, possibly familiar to you from custom t-shirt designs, is usually employed on boxes (like the Kentucky Derby example) or binders. 

Print Coating Printing Technique

Print coatings not only enhance but also help protect the design. The coating can protect against the effects of repeated use, extreme temperatures, moisture, things that threaten the integrity and longevity of a box, binder, or other type of packaging.  There are several types of print coatings. Each come with their own pros and cons; check out some of the options below, or chat with an expert for recommendations based on your needs!

  • Overprint varnish is the most cost efficient type of print coating.  It provides a mild shine and some protection. 
  • Aqueous contains protective sealants yet is environmentally-friendly as it is water-based. It's fairly glossy, per the example, and won't yellow over time.
  • Laminates has two options: film and liquid based. They're very effective in protecting from water and provide wipe-able surfaces. 
  • UV Coating is liquid-based and applied/cured by UV lamps. Its main advantages include the highest gloss out of these options, better clarity and higher abrasion/rub resistance. 

Contact a representative to find out which options fit your product and your budget!

Who’s “Deboss” When It Comes to Embossing and Debossing?

What’s the Difference Between Embossing and Debossing Really?

 

Embossing and debossing seem to be two terms that tend to bleed together. Both are artistic preferences for printing on custom boxes, sure, but what is the difference exactly? And when should each technique be used?

 

Both techniques use custom dies of various materials (most often magnesium, copper, or brass). These dies use combinations of heat and pressure to form the image or custom lettering for packaging pieces. Additionally, both embossing and debossing make for a textured brand that can be felt. So far they sound pretty similar, right? So what separates them?

 

Embossing and Debossing: The Dividing Line

 

Embossing

Admittedly, the difference between embossing and debossing is pretty subtle. When embossing a custom packaging, the “background” is depressed. It’s not as sad as it sounds. Basically, you’re taking the letter or your custom logo design and making it stand out–literally! The relieved backdrop becomes the canvas, much like how a body of water might bolster an island. Make it pop.

 

High Quality Embossing for Turned Edge boxes

 

Debossing

If you want to get technical, debossing is the opposite of embossing. Although similar, debossing is the more traditional form of impact printing. With this process, a heated template stamps the lettering into the packaging, making a concave impression. This technique can either be blind, where the impression is colored in by its own shadow and depth, or registered, where it is filled in with some kind of ink. Of course, when you get into the realm of registered debossing, you also have to mention….

 

High Quality Debossing for marketing kits

 

Foil Stamping

Ha! The twist ending you never saw coming. Well, maybe you did. Foil stamping is a form of registered debossing where a shimmering foil is pressed into the lettering for a stunning and unique presentation. Metallic lettering on a stark background is often more eye-catching than even the most wild of graphics.

 

High quality foil stamping for sales kits

 

Whatever your packaging project–a high end presentation box with turned edges and tuck tabs, or an custom easel binder with thermoformed trays–embossing and debossing, along with foil stamping, can be added to most custom box designs. But (if you couldn’t tell from the above info) there are plenty of variables involved. When you’re considering those make-or-break details, it’s important to check with the experts. Minnesota’s own Sunrise Packaging should definitely your go-to for all your custom boxing needs.

What is Turned Edge Packaging?

turned edge boxes_turned edge packaging examples

 

Turned edge is a manufacturing process by which a paper or foil material is tightly wrapped around rigid chipboard, sealing the edges. The result is packaging that resembles a hardcover book. A turned-edge or casemade box gives products an upscale presentation at retail, adding remarkable value by presenting the product as a keepsake. The promise of future storage that is both attractive and functional is essential to marketing.

Boxes

Custom boxes are a great fit for turned edge packaging. The strong visual appeal coupled with the durability that rigid chipboard offers, make turned edge boxes an integral measure in the battle to stand out at retail.

Binders

Much like a book itself, custom binders are staples among office supplies. Turned edge binders have the look and feel of a hardcover book and are an impressive alternative to the standard 3-ring binder. Gives an extra edge to presentations and meeting notes, or creates a lasting binder for instructions and training manuals.

Permavue

These turned edge cases are excellent for showcasing unique and creative designs. The turned edge albums have many options like adding folders for discs and promotional materials. They are also light in weight, making them suitable for direct mail purposes.

Slip/Slant Cases

Used for everything from storing magazines to creating collectors editions of books and DVDs, slip cases and slant cases are also great for organizing program materials, periodicals, marketing mailers, and office papers.

Game Boards

Board games are one of the first experiences people have with turned edge products. A quality turned edge board is a standard in the board game industry. Children and adamant adult gamers alike require a durable game board for repeated play and display.

Media Packaging

Turned edge media packaging contains thermoformed trays that are strong and durable, making them ideal for sales kits, multimedia kits, audio books, and promotional materials. They can range from holding one CD or DVD or an entire set of product materials.

Turned edge is unique in that it has an array of customization possibilities. The options include offset and screen printing, foil stamping, embossing, and debossing. There are also many foam shape and size options as well as the use of thermoformed trays. Turned edge works with a variety of materials. From standard paper to suede to linen, there’s a vast amount of materials to choose from. Turned edge packaging can also come in a variety of shapes and sizes that fit whatever a company has in mind.

At Sunrise Packaging, Turned edge packaging is our specialty. This process provides durability, versatility, and the a stand out presentation that stays ahead of the competition. The upscale look turned edge packaging possesses gives a product a unique and creative look.

For a closer look at the turned edge process, see our video for our experts in action!

 

Putting Poly into Packaging

Packaging can take many forms and can be made out of many different materials. One popular choice is the use of poly. Poly is a flexible material, making it durable against everyday use. Poly packaging is very versatile. Its light weight allows for easy shipping and its many options for design makes poly packaging a must for promotional endeavors. Poly enables packaging to have a crisp and clean look, giving it an excellent presentation factor.

There are two types of poly packaging: polyethylene and polypropylene. Polyethylene is the most popular plastic in the world. It is classified as a thermoplastic, which means it can be melted to a liquid and remolded when it turns solid. Polyethylene is interesting in that it was accidentally discovered. A German chemist in 1898 was applying heat to another compound, when he realized the extreme heat and pressure produced polyethylene. Polypropylene has a little different structure in that it serves as both a plastic and a fiber. It has a higher melting point than many other plastics, making it a common material in dishwasher safe food containers.

Poly packaging is an outstanding choice for customization. Offset and screen printing are popular options for poly projects. Specialty printing like foil stamping, embossing, and debossing are other options to add creativity, uniqueness, and character to any packaging project. Poly packaging can take many forms including boxes, binders, totes, envelopes, and folders. The versatility and durability that poly packaging offers gives companies that ability to stand out from the competition.

Presenting……The DigiPak


I’m sure we have all heard of the famous jewel case, but have you ever heard of a digipak? A digipak is an innovative and patented style of CD or DVD packaging that is similar to the standard jewel case, but typically consists of a gatefold paperboard or card stock outer binding instead of plastic. It also features one or more plastic trays that are attached to the inside. The main benefit of a digipak is that it is shatter proof and allows for greater graphic display. Digipak CD packaging can also be configured to fit specific needs. It can be designed to hold anything from discs to literature and artwork. The way the digipak folds can also be specifically designed as well. From a simple book-like fold to multiple folds, the possibilities using digipak packaging are endless.

Digipaks also allow creative flexibility. Traditional jewel cases only allow artwork to be inserted in the back and front covers, with a place to insert a small booklet on the inside. Digipaks have the benefit of being able to emboss letters and images, which is a technique that creates an impression on materials, giving packaging a unique look and texture.  Bright colors and elaborate graphics are able to be used as well as incorporating literature and booklets if needed. The trays that are used in digipaks are versatile in that they can be configured in multiple ways. They can come in different colors and are impact resistant and eliminate the risk of breakage.

Digipak packaging also enhances promotions and marketing. They are an inventive and creative way to promote a product, service, or company. Digipaks can be easily distributed and are an attractive way to get a message out to attract customers and clients. They also provide a more eco-friendly option than traditional jewel cases because less plastic is used. Digipaks offer many benefits for disc packaging and are used by many companies.