8 Secrets to Effective Email Marketing

With the new day and age we are living in, everything has basically turned electronic and so has our mail. The “snail mail” days are a thing of the past as email has stepped into the spotlight. Marketing via email has become a popular means in attracting potential consumers. But as with anything else, email marketing has to be effective to reach those people otherwise it will get thrown into the junk mail folder. Whether a packaging company, a big corporation, or a family ran business, email marketing can be an important tool.

Here are 8 secrets to effective email marketing:

1. The subject is the headline: The words you choose to put into the headline of your email determines whether or not the email even gets open and read. Use 3 to 5 words to catch the attention of potential consumers so they are enticed to open and read the message.

2. Make it personal: People on the Internet want personal messages that are relevant and compelling to them. The idea is to write for an audience of one, avoiding formal speech. Emails should be written as though it were a common conversation.

3. Get to the point: Keep emails short and simple. Several paragraphs or pages are too lengthy and most likely won’t get read. Paragraphs should be no longer than 4 to 6 lines, with a total length under 300 words.

4. Give an incentive to act: People on the Internet are in a hurry and need a reason to buy or act now. Common examples are limited time offer, free trial, free shipping, and discounts.

5. Include a call to action: Make clear what action you want to happen. Don’t leave them wondering what is supposed to happen next. Get them pointed into the right direction otherwise they could get lost.

6. Use your website: Make sure you link to your website. The goal is to have people asking questions and produce interaction. By linking to your website, they will be able to see more of what you do or offer and want to learn more.

7. Build relationships: A relationship with a consumers creates many benefits for your business. If it is a good relationship they will be loyal to your business and could lead to telling others about their positive experiences. It is easier to keep an existing customer than it is to find a new one.

8. Follow through: Make sure you do what you say and be honest with people. You must deliver on your offer.

Facebook vs. Twitter, For Marketing

As the social media hype continues to grow, we ask the million dollar question for marketing. Which channels are best for business? A recent research report titled “Subscribers, Fans, and Followers” asks Facebook and Twitter users as well as email subscribers whose more prone to purchase products from these marketing venues.

Many marketers adhere to consistency with their marketing messages across social media and email channels. But when looking at the findings in the report we find that the audiences across these three channels have different needs and motivations.

Daily Twitter users who followed a brand were more than twice as likely to purchase a product from that brand than a Facebook user who “liked” a specific brand. Further, Facebook fans were the most likely group to disagree with the question as email subscribers fell in the middle.

The pattern among Twitter, Facebook, and email was similar when individuals were asked whether they’d recommend a brand in their social circles. 33% of Twitter users were likely to recommend brands while 24% of email subscribers and only 21% Facebook users responded in favor.

According to the study, Twitter followers are the most attractive group to marketers though it’s a smaller user base. Only 3% of US internet users follow a brand on Twitter. That 3% however, are the brand influencers compared to Facebook users and email subscribers. Facebook users generally become brand fans more for self-image because a connection has already been established in real life.

More info:
E Marketer

Email Marketing Objectives

Email marketing is becoming an increasingly effective marketing tool and is replacing direct mail marketing more and more each day. Because of the recession, companies who may have taken longer to migrate to email marketing have done so sooner because of its cost effectiveness. Costs associated with mailing and printing are being avoided while marketers are thrilled with email marketing’s flexibility.

So what are you using email marketing for? What objectives are important to you and your bottom line? A recent “Email Marketing Benchmark Survey” was conducted by Marketing Sherpa. It shows which objectives are important and not-so-important to your peers who are relying more and more on email marketing. Here are the results from the six most important email marketing objectives that topped the list from the 1,493 respondents:

To no surprise, retaining existing customers was the most important objective. After all, keeping customers is a lot more cost-effective that finding new ones. Lead generation is typically more important to medium-sized companies than large ones as they are more agile and may be able to seize opportunities quicker to gain market share. B2C companies are putting more value into driving online sales with email marketing while B2B companies are relying on the medium more heavily to drive offline sales.

More info:
Marketing Sherpa