A fishing equipment transitions from the traditional clamshell package to a blister due to foreseen added benefits. Pure Fishing will present 35 products in a new line of fishing equipment that will be easier for consumers and better for the environment. To debut this fall, the tackle, lures, rods, and reels will be packaged in sustainable and secure Natralock packaging. Graphics will be enhanced and the material will be glare-free, improving the visibility of the product on the shelf. To adhere to the concern of consumers, opening the package will simply require scissors for easy opening as opposed to the hard to open clamshell packaging. This package will also use paperboard that contains up to 30% recycled materials along with a thermoform blister packaging. Pure Fishing projects that the new package will reduce their plastic usage by 67%. In turn, the cost for shipping and the products themselves will be reduced because the weight of the plastic is 29% lighter than the previous package. This change yields nothing but benefits for this company. The package will sustain the presentation benefits of plastic thermoforming while being eco-friendly and easy to open.
Source: PackWorld