A clamshell, in packaging, is more than just something that Venus stood upon. Clamshells are formed clear plastic packages that have one or more hinges, and may include a hanger tab so that the product can be displayed from store hanging pegs. All sorts of items use clamshell packaging, from electronics to toys, medical supplies, and even sports equipment.
Although clamshells can be made different ways, the fact that it has the option of multiple hinges may give the final distributor more display options. If desired, retailers can even stand multiple-hinged packages flat so that it can be easily displayed on store shelves without pegs, on counters, or in windows.
Sometimes difficult to open, clamshells are popular for retailers because of the increased security of the package. They are popular partly because they are so difficult to open in the store! Clamshells also offer an attractive, functional look, where the product inside and surrounding literature can be easily viewed.
Although clamshell’s are not the only packaging option out there, they are extraordinarily popular and easily recognized.