Heinz is at it again. They have found another way to revamp their ketchup packaging, this time on a smaller scale. We all have been in the situation involving those frustrating and hard to open ketchup packets. Well Heinz has developed a solution to that problem by introducing their Dip & Squeeze packaging. Not only can you peel back the label and dip food into the ketchup, it can also be squeezed out easily by tearing off the top. Also there is no need to grab handfuls of packets because one Heinz Dip & Squeeze holds three times as much ketchup as the traditional packet.
The new packaging allows for consumers to enjoy the convenience as well as ease of use. Heinz released their Dip & Squeeze ketchup in 2010 and since then they have traveled 5500 miles on a road trip to provide consumers with a chance to try the new ketchup packaging and listen to their feedback. Heinz has received an overwhelming amount of positive feedback, which has helped bring the Dip & Squeeze ketchup packaging to consumers nationwide.