Full Service Flash Drive Packaging


If you follow this blog with any consistency, you probably know how awesome the FlashPad™ is. If you don’t, here’s a brief reminder why it is the top tier of custom flash drive packaging.

 

The FlashPad is a turned-edge hardcover binding that, when affixed with a die-cut foam insert, essentially becomes a book. This “book” in turn can hold a flash drive, pen, or any other like materials. The near-endless customization options and sharp presentation make these pads a memorable packaging choice. Not everybody opens up an email…but everyone opens up a FlashPad.

But you might not realize how convenient it is to get your FlashPad from SunPack into your client’s hands. We’re practically a one-stop shop. Sure we make custom flash drive packaging, but we’re also a custom corrugated box and thermoforming facility–which means we can do so much more for you.

 

It’s Truly Full Service Flash Drive Packaging.

 

Let’s run through it, shall we?

 

Make and Modelcustom usb drives for flashpad flash drive packaging

You’ve decided you want to make a splash with the FlashPad. You’ve seen the statistics,and you know flash drive packaging will do the trick. So where do you begin? Well, technically you can start with the flash drive itself. These aren’t your father’s custom flash drives. You want one that’s dinosaur-shaped? You got it. Sunpack can get you the drive of your dreams. Consider it done.

 

 

Lock and Load

Let’s not forget why you’re going with flash drive packaging here. You’re going for all the great features a USB drive offers. Most important of all, the freedom that comes with massive storage space. With a flash drive, you can add that extra video. You can put the whole manuscript and the sequel. You can include all the photos you want. And guess what? We can load them up for you. You don’t have time to plug-and-load a hundred flash drives with all your e-materials. Let us handle that.

 

Dress it Up

FlashPad, custom flash drive packaging from sunrise packagingHave you ever heard the phrase “Dress for the job you want, not the job you have?” That’s the FlashPad in a nutshell. It’s peacocking. It’s utilizing something unique to make a lasting impression on your potential client/publisher/producer/whatever. If you’re an independent businessperson, just a startup, this is your chance to send a message of professionalism. So choose your design well. Make the FlashPad look like your book, or give it the crisp, clean logo treatment to really brand yourself. In any case, we have you covered. With offset printing, turned edges, foil stamping and embossing, you know your custom flash drive packaging will look the way you want it.

 

Seal the Deal

When your flash drive packaging is looking dapper, the next step is to make sure it’s protected. Secure. That’s we we’ll shrinkwrap it for your. Fresh off the line, will make sure those colors stay sharp, those smudges stay off, and those prying eyes keep out until it reaches your recipient.

 

Special Delivery

And speaking of recipients, we can even take care of that too. Our corrugated packaging facility can create a custom mailer that perfectly fits your flash drive packaging. You can even customize that too. Add your logo or your office address. Heck, we can even seal it up and mail it for you.
What did you think I meant by Full Service Flash Drive Packaging. Just one of the awesome things we’re doing at Sunrise Packaging these days.


 

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What’s Trending in High-End Custom Packaging

Custom mag box with softtouch lamination for presentation packaging and sales kits

We’re reaching the back nine of 2015. It’s time to paint the shed, so to speak. If you haven’t had your finger on the pulse of custom packaging, now’s the time to catch up.

Earlier this year, Andrew Gibbs, well-known CEO of The Dieline, highlighted some of the trends in custom packaging. In an article written for the Creative Bloq, Gibbs points to 4 emerging hot spots in the world of package design:

 

  • Visual authenticity a revival of raw, freeform, or handdrawn graphics
  • Luxury of lesssubtle, texture-based iconography and design
  • Ultra-purea simple, clean look, perhaps most notably used by Apple
  • Bio-basedpackaging that’s sustainable, or “environmentally responsible”

 

 

Rigid-set-up-box-11.02.14

Are these trends mutually exclusive though? While Gibbs tends to point to these as separate entities, perhaps business owners can glean a singular lesson from this list. It would appear that clients and consumers alike are looking towards a clean and simple look. They are looking for transparency, integrity, and a product they can feel good about dispersing. Luckily these elements go hand in hand.

But make no mistake: these elements, though subtle and simple and interconnected, are still design choices. Turned-edge packaging, soft touch laminated surfaces, foil stamping and embossing are more important now than ever in establishing that clean, clinical look. And, more importantly, the quality in which these processes are completed needs to be sharper than ever. Making something look handmade is an overlooked artform. Looking sloppy and being sloppy are two different things–and yet immediately recognized by today’s consumer.

 

Testing Packaging Concepts – Prototyping

retail packaging, importance of prototyping, custom prototypes for boxes

 

 

 

 

 

 

It is important to conduct qualitative research and preliminary tests on new packaging concepts before launching them in store. One guiding principle is to keep shoppers in a shopping mindset the following tips can make a big difference in your research and results. At sunrise we help a lot of companies with their market research by prototyping. Sometimes all it takes is to touch and feel your product before it is released in the market.

1. Present packaging concepts within competitive context- When concepts are shown next to competition, it is more realistic to the shopping experience and allows us to gauge competitive differentiation, which is critical to in-store success.

2.Minimize side-by-side design comparisons-Conversely, when shoppers see alternative design systems for the same brand simultaneously on a side-by-side basis, it immediately takes them out of a shopping mode and encourages a focus on aesthetics.

3.Show concepts in their totality– It is important to remember that shoppers encounter packages in their totality and that the “gestalt” of a design is often more than the sum of its parts. Therefore, you should consistently show shoppers full packages and then probing to understand which design elements are driving reactions.

4. Show concepts alone (without marketing support)– Finally, it’s important to remember that packaging typically has to work on its own, without the benefit of advertising or point of- sale support. In this day of fragmented media, it is simply unrealistic to assume that shoppers have recently seen your commercial.

Blog Source: Packaging News

Windowed Setup Box

The product here from Nastek is the Yon bike light. While you don’t often seen small accessories like this in high end rigid setup boxes, this packaging solution is intricate, eye-catching, and unique! As you can see from the few pictures shown, this two piece box that we came across on Packaging of the World is a fresh approach to accessory and electronics packaging. Of the two piece setp box, the bottom tray offers both external packaging as well as an internal ‘shoulder’ that raises the product for extremely nice display. What caught our attention is the use of a clear window on the top piece of the box. The clarity of the material allows consumers to see the physical product before they purchase it. Along with the display window feature, this turned edge box is carefully and strategically designed with Nastek branding with words, images, and the company logo. What is great about this organization’s branding strategy is that it uses simplicity to its advantage by being able to apply all logotypes to their wide variety of applications. The rigid box used for their Yon bike lamps added value to the product by differentiating it from its customer. With such a unique style and construction, this two piece setup box incites curiosity and therefore widens the purchasing audience.

Two Piece Perfume Box

rigid setup box for perfumeThis perfume box was designed for a Spanish retailer named Zara. They recently released a new fragrance for women and needed a fashionable and durable box for their new product. Designed by Aktiva Premium Design, this rigid setup box represents the fragrance in the bottle as well as the brand it is a part of. We often see luxury packaging solutions such as cigar-style boxes and turned edge two piece boxes for perfumes and candles because they are a great size for precision manufacturing as well as needing to be represented by more than just a name. With illustrative design of a floral bouquet on clean white stock wrap, the pop of color and soft pastel tones represent a fragrance that is light and pleasing to the senses. Our favorite part about this rigid box design is the use of metallic inks for printing the text and Zara logo. We think it gives that extra pop of boldness that will intrigue the consumer and make a real impact on in-store sales.

Product Promotional Kits

Sometimes the best way to promote the rollout of a new product or product line is to simple give distributors and clients a sample kit of what you have to offer. As they always say, sometimes you have to spend money to make money, which is exactly what you do when investing in a promotional kit for your brand. Shown here are just a few promotional packaging solutions that stand out to us. Of course, the e-cig box and the Starbucks box were both made by Sunrise Packaging (we thought we would throw in the disc box because it is just so cool!). Each product kit should have an element of design, a way to display the product, and durability to keep sample products protected. These kits used high quality turned edge boxes to portray a luxury design and brand representation. In order to display the product or line, both Starbucks and Mistic used high-end water-jet cut foam to hold each item in its proper place. These durable promotional kits do more than just show your customers what to expect in the new product line, they show you that they are willing to invest in a demonstration kit to show you their standards in quality!

E-Cig: Rigid Cigar-Style Box

The cigar-style box shown here is a product marketing kit for Mistic, electronic cigarettes. E-cigs are extremely popular to smokers new and old, and there is definitely a growing market with devices, flavors, and much more! The packaging needed to display the products in an elegant cigar-style box with a magnetic closure to keep it secure. Custom die-cut foam holds different flavors available, and the device itself- complete with instructions.  A rigid box, the exterior of this product marketing kit is custom four color printed with branding and minimalist graphics. A huge trend in design this year is the use of white space. Think of electronic devices, new phones, and so on; this box follows the trend of using clean, open white space to bring attention to what is really important.

Flashpad™ USB Packaging Modified

Rigid Flat with FoamEver since we released the rigid USB packaging solution, the Flashpad, it has grown to become one of our most popular and useful products. The idea originally came from the need to add shelf presence to an otherwise forgotten promotional giveaway. Think about marketing events and promotional mailer attempts that you have received. Often the postcard, small office utensil, or pamphlet goes noticed but discarded and forgotten. By developing the Flashpad, we created an affordable packaging solution that offers you more real estate for branding as well as a display feature for your promotional flash drive. USB flash drives are extremely useful in an office setting and make information distribution a piece of cake. By using USB packaging like the Flashpad, companies guarantee that their marketing efforts do not go unnoticed. As a custom manufacturer, we receive a wide range of needs and requests from our customers. Our versatile output and flexible manufacturing team are able to create elaborate and unique luxury packaging solutions. So when some of our clients wanted to take the concept of the Flashpad and tweak it to hold something different, we were all on board! Shown here are just a couple of variations of the Flashpad that show just how customizable this USB packaging solution is. Made with a simple turned edge flat with customer supplied artwork, we are able to provide unique die-cut foam to be adhered in this hardcover “book”, if you will. If you want to see how the Flashpad is made, or any of our other interactive packaging products, visit our youtube channel to see what we have to offer! Vikings Marketing Kit

 

Starkey Boxes: New Youtube Video

Watch the latest youtube creation from Sunrise Packaging, Inc. just released today! While we have talked about these custom boxes before on our blog at www.sunriseboxes.com, we thought an interactive video could show you the two piece setup boxes in action. Made with turned edge manufacturing, these rigid setup boxes use provided artwork from Starkey and soft touch lamination to display and protect a new line of hearing aid technology. Compatible with Apple products, the new product needed to go into an equally compelling packaging solution. Our favorite feature on this box is the development and installation of a rigid PVC window. Different from any packaging window you will see in retail outlets, this thermoformed window is created specifically for this application. It is slightly formed into a tray in order to lie flush with the top surface of the box. The plastic material that is used is also a thick material that protects the product from tampering and other external factors.

Limited Edition Memorobilia Packaging

This limited edition box for the Barcelona Home Match Jersey adds elegance and value to an otherwise ordinary item. As well know, limited edition products for sports organization can yield high value due to authenticity and the specialized nature of the product. The high end box shown here was created as a student project, and was meant to transmit the values of the sports club while getting fans excited for the following season. We found this packaging solution on Packaging of the World and had to share how even a simply constructed rigid setup box can be designed to strategically add value to any product. The use of open space in the design and high quality materials exude a finished, professional product.