Custom box design is something we not only love, but take seriously at Sunrise Packaging.
Our approach is founded in common sense and experience. When anyone encounters an interesting package, their curiosity is automatically piqued. The packaging doesn't have to be unnecessarily tricky, the closure particularly unique. It's a closed box; sometimes, that's all we need to get our imagination flowing. Our job is to get the user excited for your product.
We accomplish this by using some of our tried and true methods to create great customized packaging. When it comes to a box, it's not always *just* a box.
Delivering More Than a Package: Custom Box Design
It's practically passed into cliche to talk about how to maneuver square pegs into round holes. Yet, when it comes to packaging, there's a kind of "single size fits all" mentality that drives organizations to buy boxes in bulk. While we recognize there's no harm in that approach, there's also not much to gain, either. Part of the pleasure of custom box design is derived from the fit. Perfect, every time. In the example to the side, we created this box for Rheem as a thank-you to their customers. While the image might distort the size, it's a large box at 24 inches by 22 inches and 8 inches deep.
Just like any bespoke product, a box that's made specifically for your product will always do the job it's designed to do: make your product shine.
In the final picture above, you can just see the inside of the box with the custom foam inserts inside. We talk a lot about presentation packaging at Sunrise, and this project is a perfect example. Presentation packaging can focus on the external features, but it's also about how a product (or products) lay inside the custom box design as well. As we mentioned above, everyone wants to be dazzled by an unopened box. Make sure that the reality lives up to expectations with a little padding inside your package.
Presentation is all about appearances, and ensuring that your box presents well to customers is key. Yes, the focal point is what's inside the package. But that doesn't mean you get to ignore the outside.
We love this example above because it's simple yet stunning. The brand pops out at the viewer, and while you can't touch it through the screen, it's wrapped in soft Nuba paper. Great packaging engages multiple senses; this one does not disappoint on multiple fronts.
What's Your Custom Box Style?
Just like people, boxes and organizations have personalities. What do you want yours to say?
Sunrise can help develop it. Contact our team today!