Agency PR Kits

Working with agencies is a wild ride. We never quite know where the ideas will take us, and that's especially true when we partner with You Are Here or YAH Agency. A recent project for custom PR kits introduced us to their style, brand, and what they mean by "experience agency."

Industries change with time and technology, and that's especially true when it comes to advertising. Not only is this an industry reliant on finding consumer trends and perspectives, the last decade has brought innumerable changes in the forms of social media, smartphones and more. Being a creative firm nowadays means more than just creativity; there's a role for data scientists, paid search specialists, and of course - experience builders. 

PR Kits & Crafting Experiences

So what is an experience in this context?

Per YAH Agency, crafting experiences connects consumers with products. The actual implementation varies from space to space and product to product, but the end goal is the same: to enhance the positive impact of a product on the public perception. 

In the example to the side, you can see the Coca-Cola themed box we created for an experience at the Dallas-Fort Worth airport.  DFW is one of the busiest airports in the world. With that kind of foot traffic, the potential visibility is massive. These boxes were created to make an impact but also to share products effectively. They are a showcase for shirts, bottles, a map, postcards, and a keepsake. 

What's the Story?

Think of an experience as a story. What kind of story do you want to tell? What products help you tell that story... And what will remind customers of that positive interaction they had with this brand?

Coca-Cola is an interesting brand in that it has instant recognition, but building experiences like these deepen the consumer connection. We're a fan of helping to craft these kinds of experiences. When you're ready to chat more about the kind of story and experience you want to craft, reach out to our team

Goodbye High School, Hello Welcome Kit

Springtime is more than a season of new beginnings. For those completing high school, it’s the season of gowns, tassels, and warm cheese at graduation parties.  As the class of 2016 leaves high school behind with literal ‘Pomp and Circumstance,’ college becomes the next new frontier. Things just got real, so to speak. The excitement of getting accepted to a university might be slowly replaced with fear of the unknown. After all, for many kids, this is the first time they’ve left home for a sustained period of time. They might not know anybody, and they’ve just said goodbye to the friends and classmates with whom their entire social circle has comprised of up to this point. This is the perfect time for the freshman student experience folks to kick in, and send the welcome kit.

welcome kit from the University of NebraskaWhat’s a welcome kit?

Glad you asked. A welcome kit is the introduction to the institution. It might be sent all at one time, like opening a giant, college-themed gift, or it adopt a more just-in-time model where accepted students learn more gradually, and at times which it makes sense to perform actions like completing the FAFSA, registering for classes, things like that. However, while the materials should be helpful and informative, they should also impart the core values of the institution.

 

In this example (recently created for the University of Nebraska – Omaha), newly-accepted students received a small, pocket sized folder, welcoming them to the institution. Note that it identifies them as a student by associating them with the university’s mascot and iconic red and black. The die cut cavity inside is a key-shaped USB drive. On the USB drive are materials that might have formerly been printed out. A new student guide, checklist, things that previously cost the institution a pretty penny in paper, ink and postage, now condensed into a keepsake package.

gp-front-back

welcome kit from the University of Nebraska

This folder kit not allows the institution to save money (and not a few trees in reducing paper), but also helps guide the new Maverick a bit more. By placing materials on the USB drive, you can highlight certain things digitally where, in paper, it wouldn’t be possible. As the incoming class are also digital natives, this way of accessing information is more natural to them. It also provides the institution the opportunity to share things with the student in a way that meets their preferred learning style: reading, listening, and/or watching.

Some might feel like the tangible element of receiving a packet in the mail is lost, and that valuable real estate for information-sharing is cut down. I would counter that argument by looking at how Nebraska optimized the back of the folder kit with all the different ways to keep in touch with the institution (social channels figure prominently).  The design is done in such a way to enhance the presentation of the package, and not detract from it. Sunrise takes pride in crafting a box design that fits the needs of the customer.  This style–a trifold–could hold a variety of things.  Coins, gift cards, USBs are just the tip of the iceberg.

And isn’t that what going to the university should be – just the tip of the iceberg?

Case Study: Custom Turned Edge USB Packaging

Larick Associates, established in 1920, is a promotional production and corporate gift company. The company is the oldest family business in the industry that has specialized primarily in promotional gifts. Larick Associates needed a creative packaging solution for their client, Brainstorm, who wanted a USB flash drive that was pre-programmed with a new product introduction for their employees. They felt it may be a challenge to create a custom box that fit exactly what the client was envisioning while at an affordable price. That is why Larick Associates turned to Sunrise Packaging.

Larick Associates came to Sunrise Packaging looking for custom USB packaging that could house not only a pre-programmed USB, but they also wanted to incorporate a Slinky for a creative way to illustrate how much more free time the new product would give the employees of Brainstorm – enough to play with a Slinky. Working with veteran Sunrise Packaging representative Steve Sandahl, they were able to come up with an ideal customized case that housed both a USB and Slinky perfectly.

The results featured a custom case with turned-edge technology that gave the case a modern, sleek look  featuring the company logo while giving the Slinky and USB with maximum protection. The USB and Slinky cavity was custom cut in foam to securely hold the flash drive and Slinky. In the end, Sunrise Packaging was able to custom create a box of excellent quality that fit the vision and price the client was looking for.

 

For more information:

More about custom USB packaging

Watch a video to see how turned edge products are made