Putting Poly into Packaging

Packaging can take many forms and can be made out of many different materials. One popular choice is the use of poly. Poly is a flexible material, making it durable against everyday use. Poly packaging is very versatile. Its light weight allows for easy shipping and its many options for design makes poly packaging a must for promotional endeavors. Poly enables packaging to have a crisp and clean look, giving it an excellent presentation factor.

There are two types of poly packaging: polyethylene and polypropylene. Polyethylene is the most popular plastic in the world. It is classified as a thermoplastic, which means it can be melted to a liquid and remolded when it turns solid. Polyethylene is interesting in that it was accidentally discovered. A German chemist in 1898 was applying heat to another compound, when he realized the extreme heat and pressure produced polyethylene. Polypropylene has a little different structure in that it serves as both a plastic and a fiber. It has a higher melting point than many other plastics, making it a common material in dishwasher safe food containers.

Poly packaging is an outstanding choice for customization. Offset and screen printing are popular options for poly projects. Specialty printing like foil stamping, embossing, and debossing are other options to add creativity, uniqueness, and character to any packaging project. Poly packaging can take many forms including boxes, binders, totes, envelopes, and folders. The versatility and durability that poly packaging offers gives companies that ability to stand out from the competition.

Identification for Your Luggage

When you are traveling, how do you tell your luggage apart from everyone else’s? If you lose your luggage, how can your luggage be identified? The answer is simple, use luggage tags. A luggage tag is a small card that has a place to write your name, address, phone number, and other useful information that will identify your luggage. And it can be easily attached to any type of bag. Nothing will put a damper on your vacation or business trip than losing your luggage or not being able to find yours as it goes around the carousel. So why not ease this worry by using luggage tags.

The process of providing identification for your luggage doesn’t have to be a chore. It can be fun through customization. Luggage tags can be customized to fit likes and tastes. Luggage tags are a great way to personalize business travel as well. If you are a company going on a business trip for example, all of the attendees can have matching luggage tags with company logo. There are so many uses for luggage tags and they can be as plain and simple or as customized and creative as you want them. A way to identify luggage is a simple way to ease the problem of losing luggage, whether its personal or business use.

Past, Present, and Future of 3-Ring Binders

Binders have always been an integral component to any office, home, or educational facility. They allow for papers and other materials to be organized and kept in one place. Binders create a tidy look and presentation, also allowing possessions to be protected. Binders have been around for many years. What was once an organizational tool in the 1850’s is still an organizational tool today. Let’s take a look at the past, present, and future of binders.

Past:
In 1854, patents were filed for both the 2-ring and 3-ring binders by a man from Rhode Island named Henry T. Sisson. He realized a specific problem people were experiencing. The problem was that people had loose leaf paper but no idea how to organize or store it. So Henry began designing to come up with a solution for this problem. That is where the ring binder started. The first binder had 2 rings and then evolved to 3-rings. The first 3-ring binders were covered with heavy cardboard like binding and the metal parts were made of cold rolled steel. It was not until 1899 that binders were actually for sale. Chicago Binder and File Company was one of the first companies to do so.

Present:
Today, binders can be found everywhere. They come in many different shapes, sizes, materials, and designs to fit any need. Ring metals can be shaped in a round ring, D-ring, and angle D-ring. Binder sizes can range from as little at 1/2″ to over 3″ capacity. There are also a lot of materials that binders can be made out of. Poly, vinyl, and recycled materials are the most popular choices. Binders can also come in many different colors and patterns, and can also be customized with foil stamping and screen printing to meet specific needs and tastes.

Future:
Binders will continue to be a useful component for organization and storage. We will also see an increase in eco-friendly binders which are binders made out of recycled materials and soy based inks. This new type of binder allows for a more sustainable option for organizational needs. The trend towards customization will also be prevalent with binders as well.

What started almost 160 years ago as a way to store loose leaf paper has grown into an organizational phenomenon and continues to be a popular choice for storing papers and other materials.

Top Packaging Trends for 2011

As 2010 comes to an end, and a new year is about to begin, many things in our world are about to change. The packaging industry, for example, is expecting changes for 2011. As technology advances rapidly, a push for sustainability is expected to grow. The possibilities for the packaging industry are endless for 2011 with new innovations becoming present everyday.

Here are the top trends for 2011:

1. The attraction of design: The purpose of design is to communicate with the consumer and entice them to purchase. Understanding the customer and what they want is the key to this trend.

2. The color of 2011 is green: Demand for eco-friendly and sustainable options in packaging is increasing. Consumers are more apt to buy products made from eco-friendly materials and/or eco-friendly practices and processes. Energy saving, water saving, material reduction, and recyclability are just a few examples of how eco-friendliness is getting incorporated in the packaging industry. The idea is to lessen their impact on the environment and look for innovative ways to do so.

3. Robots are coming: Automated technology is always improving. The ability for this technology to be used in the packaging industry helps to improve production and lower costs.

4. A digital world calls for digital printing: Digital printing is a method of printing that is done from a digital based image. This process allows for shorter production runs, flexibility, and rapid turnaround. Digital printing will increase in versatility and application in 2011.

5. These aren’t your average tags: Radio-frequency identification (RFID) is a technology that uses communication via radio waves to exchange data between a reader and an electronic tag attached to an object. The purpose of these tags is to identify and track. It provides security and authenticity. This will be a common feature on packages. QR codes and M Tags are new applications that are becoming apart of packaging. These tags are a different type of tag that incorporate mobile phones and allows businesses to increase exposure.

6. Customization is key: Companies are looking for ways to set themselves apart from others. That is where customization comes into play. Packaging is the first thing a customer sees when buying a product. Unique packaging allows a business to grasp the attention of customers. By having the option to customize packaging, companies have a million possibilities at their disposal.

The new year holds positive trends for the packaging industry as well as a positive outlook. The packaging industry continues to grow and has a world of potential for 2011.

Create Buzz, Command Attention, Stand Out With Custom Packaging

Santosh Desai, CEO, Future Brands, puts it succinctly when he says, “If the content is prose, than packaging is the poetry.” Ever more sophisticated today, packaging decodes and glorifies what’s inside of it. Packaging, the silent and most important salesman, is critical to products weighing down long retail shelves. 

You probably have the greatest product in the world, but if you hide it under a basket or in a paper bag, no one is going to understand it and if they don’t understand what you are selling, why would they buy it?

That’s where packaging comes in! Creative, custom packaging that is designed for your product with graphics and images on the outside that communicate the features and benefits of your product. We can help you with that.

An unusually shaped or sized or colored package will be eye-catching.

Think chocolate:

Easily recognizable packaging is part of this company's branding.

Easily recognizable packaging is part of this company's branding.

Or department stores:

Tiffany Co. incorporates their signature blue into their brand image.

Tiffany Co. incorporates their signature blue into their brand image.

Not only can shape command attention for your product but vibrant colors and pictures will draw looks, this may be exactly what you need to stand out from the crowd.

Think Fish! Philosophy:

The graphics you use tell the story of your product.
The graphics you use tell the story of your product.

 

On the retail shelf, you must do everything you can to be seen. Bright colors do just that!
On the retail shelf, you must do everything you can to be seen. Bright colors do just that!
Or if products similar to yours are bright and eye-catching, you might want to simplify your graphics. Even face-blotting papers can be elegant when packaged by Chanel.

Sometimes less is more - out of the ordinary materials don't need fancy printing.

Sometimes less is more - out of the ordinary materials don't need fancy printing.

 

Use your packaging to stand out from the crowd

Use your packaging to stand out from the crowd

 

And then there are the materials! What you can do with color and texture and finish are amazing! Here’s are a coupled of examples of a familiar, box that has been given a bit of an upgrade:

Your packaging color and decoration can give your product that extra "Wow" factor.

Your packaging color and decoration can give your product that extra "Wow" factor.

 

Everyday packaging shapes are made new with specialty materials and printing.

Everyday packaging shapes are made new with specialty materials and printing.

 

 

 

 

So, when it comes to your product, how can you package it to be eye-catching? What can your packaging do to create buzz for your product?

The shape, color, texture, and material you use are important!

The shape, color, texture, and material you use are important!

 

Even 3-ring binders command attention with special materials, vibrant graphics, and non-standard page orientation.

Even 3-ring binders command attention with special materials, vibrant graphics, and non-standard page orientation.

Packaging Interacting With The Four P’s Of Marketing


Marketers have been relying on the marketing mix, often referred to as the four P’s of marketing – price, promotion, place and product – to successfully sell a product or service utilizing the wants and needs of consumers. These are the four controllable factors that a marketing department can manipulate to create the perfect marketing plan.

Where does packaging fit in? Often, packaging fits into the mix under the “product” factor. Customers buy your product, and they buy your packaging as a consequence. If you choose the most functional, efficient packaging to compliment your package, you have fulfilled your needs for packaging under this marketing category

What if you look at packaging as part of the “promotional” segment of the marketing mix? In many ways, your packaging is promotional. It is often the first thing that consumers see, and thus, the first thing to acquaint them with your product. Packaging generally includes advertising or marketing copy and sometimes the packaging can affect the media coverage that your packaging can receive.

The following are examples of packages that have created a positive buzz for their products, brands and companies:

Humorous use of images can create a positive buzz. creative coffee cup packaging

Humorous use of images can create a positive buzz. Using fonts and printing can amuse and inspire.

The next example is of packaging that has received negative attention and has attracted a negative buzz toward the product itself:

Packaging must elicit a positive response in the consumer. ice breakers

Packaging must elicit a positive response in the consumer.Too much packaging appears wasteful and will have a negative impact.

Consumers appreciate creativity and are turned off by wasteful packaging. The packaging that you choose to represent your company and products is an important part of effective marketing. In looking at packaging in terms of the marketing mix, it has significant impact on marketing efforts directed at the “product” and “promotion” segments of your marketing program.