Creative Packaging Ideas

Think back to the first time you purchased a brand that you’ve come to love. What made you purchase it? Positive reviews? Personal referral? Great marketing? Creative packaging?

Chances are, it was probably a mix of all these things, right? As an organization, you can start to cultivate your brand advocates, generating referrals and reviews, after you nail the last two things. And creating great marketing comes along with creative packaging for your products. 

Packaging is what sells your product. It conveys a feeling, cultivating a longing in your customers. So what does that look like…exactly? Well, it looks different for every product. Which is kind of the point of creating custom packaging design. But we’ve identified a few common trends that are ideal for attracting buyers. 

Creative Packaging Trends

Integrate Patterns

Using patterns in packaging design is a simple and efficient starting point. It can add depth and the perception of texture without the cost of embossing or inlays. Additionally, patterns can be used to evoke specific emotions or ideas. Blue and red stripes will inevitably remind people of the US flag; plaid has rustic or lumberjack connotations. Think through your pattern picks with unbiased audiences to evade any unintentional meanings. 

Think About The CXcreative packaging

We’ve written about CX, or customer experience, a few times before. It’s one of the surest ways to reach the hearts of your customers and start attracting influencers. Customer experience happens on multiple levels. It’s a design aesthetic that’s appealing. It’s including little touches that enhance the product. Check out the note inside SW Basics of Brooklyn’s lip gloss kit.  It shows customers that they care about reusing materials and have a playful sense of humor. It appeals and delights, which is the heart of CX. Custom packaging options like this can include subtleties as well. Things like thumb holes, custom thermoformed trays, or nested turned edge boxes can add layers of pleasure for users. 

Make It A Gift

This is a common packaging design element used by liquor companies. Packaging products like a gift–regardless of whether the purchaser is actually *gifting* the product–immediately makes it more attractive on the shelf. This type of creative packaging doesn’t have to obvious, so halt on the bows and ribbons. Consider more tasteful elements, like an additional simple box or tissue paper inside the packaging. Some companies will even create complementary elements to go with the product, like branded lowball glasses with brandy. Or simply allow the idea of a gift season your creative packaging brainstorming sessions. 

Be Mindful of the Process

While brainstorming can generate many creative ideas, it’s important to bring your packaging producer into the fold early on. Everyone works within a budget, and working with Sunrise Packaging allows us to help frame options that are within the product means. Plus, we have a bit of experience in creative packaging, as you can tell!

Magnet Boxes: FitBit Blaze Packaging Review

Wearables have been heralded as the next frontier for technology. While the success of Google Glass might be up for discussion, the same doesn’t apply to fitness trackers. Particularly when it comes to FitBit.  There are a ton of trackers out there, but FitBit seems to retain a magic hold on the public. I was an early adopter to the wearable trend, and loved my FitBit from the get-go. I recently upgraded to the Blaze (my third upgrade within five years or so). It’s always great to see a company invest in great packaging, and FitBit includes some great options in their magnet boxes. 

Qualities of Magnet Boxessleeve boxes

Magnet boxes are durable and appealing to the eye and the touch, as well as a popular option for retail custom boxes. They can protect goods without extra protection. The FitBit Blaze also features a paperboard sleeve around it in white. The magnet box, in a contrasting blue, has no marks beyond the FitBit logo on the magnet flap. The custom sleeve design is where the main marketing focus comes into play.

The FitBit Blaze custom magnet box has laminated finishing, which makes the colors bright and vibrant and draws the eye to the picture of the object inside. It’s a little bit of that Apple austerity, but the ‘Gold Series’ calls attention, as well as the iconography. The text is kept to a minimum, but there are some features included on the front, with more on the back. 

The main features included on the front are the ones that make the Blaze different from the other models. It’s a good move to illustrate those things up front. From a consumer perspective, it’s always a concern regarding how different models are from each other–especially when there’s a price difference of $100.  This allows a shopper to view the differences without having to grab each one, turn them over, and compare that way. All they have to do is look at the display and get an idea for what the product looks like and what it can do for them. magnet boxes

Looking at the custom sleeve box in more detail, the back offers quick bits of information in a bullet-like style, enabling shoppers again to get the gist just from a quick scan. One of my favorite features on the box is along the side. Sizing can be problematic for anyone. I have, really, no idea what the circumference of my wrist is, so when the specs say that a small is XX inches and a large is XX inches, it means nothing to me.  But FitBit takes that brain-buster out of the equation by including a wrist sizing tool on the box. This tells customers what size they should purchase. Without having to track down a tape measure. 

Custom Packaging for the Future

When it comes to wearables, the options are limitless. While one might think that the packaging should be something more sophisticated, or stark, or whatever, it shouldn’t come at the expense of the user. FitBit does a great job integrating function with design, especially when it comes to helping shoppers understand the differences in their products. 

 

 

Rigid Packaging Solutions

Custom turned edge packaging solutions offer an elegant way to market and promote your brand. Whether you are selling a product, service, or simply raising awareness, take advantage of the versatility of turned edge. Also known as rigid packaging, turned edge refers to boxes, binders, and other packaging items that are made with durable chipboard with an exterior wrap. Choose from different fibers or provide your very own artwork to be adhered to the outside. This creates the look and feel of a hardcover textbook often seen with luxury retail products and high quality sales kits. Check out the video below to see how many different ways Sunrise Packaging can provide high quality packaging solutions made by an experienced turned edge manufacturer!

Wishing you a Happy Retirement: Farewell Steve!

Steve Sandahl - Invisible ManToday is a bittersweet day for us at Sunrise Packaging, Inc. because we are saying goodbye to one of our long time Packaging Solutions Experts. Steve Sandahl has been a part of the Sunrise Packaging team since 1987- that’s right, he has dedicated almost 30 years of hard work and dedication to our company and we will be forever grateful. A reliable resource in the packaging industry, Steve has seen our business markets shift from cassette packaging, VHS, CD and DVD packaging to more custom, high end marketing and retail packaging solutions- talk about adaptability!

One of the many ways Steve has contributed to our success is his willingness to really listen to our clients needs and help them create a packaging solution that exceeds their expectations. Around here, he was known as one of our “sample masters”; always piecing together custom packaging elements to create something truly unique for his customer. From high end, turned edge sales kits to simple USB Flashpad™ packaging, Steve Sandahl has truly been an expert in his field. Always a positive attitude and a wealth of knowledge to share with the team, we are going to miss Steve tremendously.

While we would like to think he will miss us too, Steve will be thoroughly enjoying his retirement with his beautiful family– his grandchildren are good at keeping him busy. Traveling, golf outings, and sunshine are all good things that Steve has to look forward to…maybe he’ll wander back into the office come January or February!

Wishing you a Happy Retirement!

SteveSteve Sandahl and wife Penny…cheers!

Not just from us at Sunrise! Here’s what some of your customer’s have to say:

Steve:

First of all congratulations on your pending retirement !!  Must be very exciting !!  I wish you a very fulfilling retirement !!

Secondly, I want to express my sincere appreciation for your service to Entegris (and certainly the work I am involved with), your commitment to Entegris interests and requirements, and your professionalism !!  I can say that in my involvement with you and your team these elements of our business relationship were quite tangible !!  Thank you !!

Best regards, Dolan Rossi

Entegris

Congratulations on your retirement!  It’s been a pleasure working with you over the years.  Enjoy, relax and have fun.

All the best,

Peggy Pearson

Hi Steve,

 Congratulations on your retirement!  I’m sure the initial adjustment from working to relaxation will be a little challenging at first but I’m confident you’ll get the swing of it in no time.  🙂

 I’ve enjoyed working with you these last few years and wish you the best in this new phase of your life.

 Congrats!!

 Camille Woodbury

Brian Tracy International

I have to say congratulations and I’m saddened to lose a wonderful rep, but happy for you in your decision. I wish you the best. It has been a real pleasure to work with you. You must tell the new rep how difficult I can be:) I pray you a have a wonderful, relaxing, do-what-you-want retirement.

 Thanks,

Lisa

Ingram Entertainment

 

Sample Kit Boxes

Home décor and interior design require a lot of attention to detail and important decisions. When it comes to cabinetry, flooring, countertops and more, it is imperative that designers and home owners alike have the ability to see and feel samples of various swatches. While the materials speak for themselves, the kit or box that swatches come in is a great way to extend a brand and add value to the presentation. These kits all hold various granite samples in custom boxes with thermoformed trays or die-cut foam to keep samples organized and clearly labeled. For such a heavy product to sample, these sturdy boxes all come complete with a secure closure and handle for carrying like a briefcase! Whether you receive this sample kit or present it to clients, you will be impressed by the presentation and construction of the kit– and of course, choose the perfect granite for the room in question.

Soul Music Set: Collector’s Edition

We found this creative box on the Packaging of the World creative packaging design gallery and just had to share! This packaging solution definitely thinks outside of the box and case. Made for a limited edition music compilation, Soulfinger music production and soul music artists have come together to create a collector’s item. This highly detailed, unique piece adds value to the music collaboration by making the entire set special and gift-like. Both the construction of the box and material choice are out of the ordinary, but in a way that catches the eye of the consumer and entices them to at the very least pick it up!

Limited Edition Camera Box Set

This refined packaging solution creates a unique brand experience when being opened. The turned edge box and the entire set is made exclusively with paper, paying close attention to production sustainability. Introduced by Geometry Global Frankfurt, the Leica X2 Edition Fedrigoni, The Paper Skin is the main attraction in this high end box that we found on thedieline. Using a pearlescent Fedrigoni paper, the leather trim of the camera is replaced and becomes a part of the product. The collaboration between Fedrigoni and Leica Camera resulted in a tailor made product, packaging solution, and cohesive set that shows attention to detail and standards for high quality.

Custom Die-Cut Foam

All of the packaging solutions pictured above vary in construction and purpose, yet they all have one thing in common: die cut foam. From a Flashpad-like case for USB drives to Netbox and even large-scale product demo kits, die-cut foam cavities are extremely presentable and versatile. Create any size, shape,and color foam insert that specifically holds your product and complementary items. Foams are available in a wide range of densities as well, so depending on the amount of cushion or protection needed, you can choose a foam that fulfills your needs and fits your budget. The possibilities that accompany custom packaging manufacturing are vast, and its details like foam inserts, foil stamping and custom print that can really come together to create a cohesive piece.

Hardcover Slipcase and Box

This packaging solution we found on Packaging of the World is for the VEGA Secret Note- a smart phone device that is meant to be used as a diary. The box and turned edge slipcase for the product is meant to give the look and feel of a personal journal or private diary. Invoking an emotional reaction, the product is well represented for its features as well as the personal benefit it will bring the consumer. The turned edge box has a clean, high end design that not only protects the device but displays the product with impressive shelf presence. Clean white space can often be underrated in graphic design, but at some point it is important to let the product and packaging do the talking for you. We appreciate the use of a hard cover slipcase that makes the product easily accessible once purchased, yet completely encased and protected in a retail environment.

65th Annual WestPack is Coming Up Soon!

In just a few weeks, representatives from Sunrise Packaging will be flying out to sunny California for the WestPack Exhibit and Tradeshow in Anaheim, CA. The 65th annual event is set to take place February 11-14 at the Anaheim Convention Center. The show is a great venue for suppliers, converters, automation companies and more to exhibit and share their expertise. The event, put on my UBM Canon is also in connection with MinnPack, EastPack, SouthPack…you get the idea. We have exhibited at both MinnPack and WestPack in the past and have nothing but wonderful experiences making connections and learning more about the packaging industry. While WestPack is a brilliant networking event, it is also an incredible educational opportunity for industry professionals whether they are new to the business or seasoned veterans. See for yourself: In this video from Packaging Digest Online, Roger Burg, vp, design & manufacturing portfolio director for show organizer UBM Canon, invites packaging professionals to the west coast’s most comprehensive product development resource. We hope to see you there — Sunrise Packaging will be set up at booth 5451!