Collectors Boxes: Creating Demand for Products

Collectors boxes have been around for a while, but what makes a good collectors box is less well-defined. 

If we take a trip back down memory lane, let's consider some of the retail packaging crazes within recent memory. Funko pop dolls come to mind. Minecraft. Pokemon. Beanie Babies. In the cosmetic packaging world, Urban Decay's special palettes sell out within hours; Kylie Jenner lip kits within minutes. Even cereal boxes, like the limited edition old school monster designs. And one of the most popular and omnipresent campaigns in recent history: the Share A Coke campaign, where individual custom labels entice customers to "share a Coke with... [insert name here]."

What do all of these have in common?

Collectors Boxes: What Sets Them Apart?

The easy answer? Put 'limited edition' in front of any custom packaging, and it will increase demand. But the success of these craze-inducing campaigns goes deeper than that. 

Sunrise recently partnered with Solid Ink to create unique collector's packaging. This project utilized a turned edge design with four color printing and matte lamination. Created for their unique Chris Garver and Horitomo collections, the project specifications demand that these custom box sets reflect the brand as well as the inspiration.

Overall, it works as a great case study of what goes into a successful design and creation of deluxe box sets.  In short, it's tapping into what your audience already knows and desires, tying it into your brand, and limiting access.

Create Demand

Solid Ink created these limited edition boxes with the intent of creating demand. It's econ 101: supply affects demand. With these boxes in limited supply, and only available in certain places, it increases the demand. It might seem like a strange analogy, but the Beanie Baby craze of the 1990's is the poster child for this kind of strategy. As a particular Beanie Baby became more popular, the company would conscientiously pull it from the line up, creating--all together now--demand (and price inflation, but that's another story).

Create Something Original

It takes time, skill, and no small amount of luck to create something that captures the collective conscience and enters the zeitgeist. Most importantly, it has to have elements of originality. Even if something similar exists, or another version didn't quite succeed, taking time to find out what the missing element is could be the difference between a generic mobile app and Flappy Bird.

Create Brand Tie Ins

The tattoo industry is all about originality and body modification as an art form. It makes sense that the stars of that subculture are held in high regard. Their name lends authenticity to products, and enhances the sense of uniqueness around a collectors boxes set. When your target audience recognizes someone they admire as part of a brand, it creates an instant resonance. 

Let the Design Support Your Product

Sunrise Packaging has a practiced hand at creating limited edition packaging and collectors boxes. We worked with Prince on album packaging, numerous sports teams on gifts for season ticket holders, and other types of deluxe boxes. Bring us your ideas, and we'll bring them into reality. 

Artisan Liquor Packaging

As you peruse the shelves of your local liquor establishment, you might notice a series of words used frequently in marketing materials. Handmade. Small batch. Craft. Artisanal.  What's it all about, and why is it on my liquor packaging?

In short, it means that these liquids don't come from a mass-produced factory, churning out jugs of alcohol by the tons. It gives buyers a sense of place, a connection to a product, to know that it's rare, or local, or simply imbued with something a little extra special. 

Some might tie it to the general farm-to-table movement; we just see it as taking pride in what you consume. 

Unique liquor packaging

Liquor Packaging Showcases Craft & Company

As a Minnesota local company, we love living in a land that takes pride in everything from turbulent weather to the range of homegrown distilleries, breweries, and wineries in the region. Every one of these alcohol artisans has a story and a mission for what they create. We work to design packaging that showcases their unique perspectives. 

Unique liquor packaging

In the example to the left, the gin company manages to avoid the ubiquitous terms we listed above by using a quirky, funny tone. We embellished their strategy--literally--with deep, rich colors that offset each other. It's a blue tower that's sure to stand out on any product shelf. 

When it comes to box construction, we used rigid chipboard to keep the bottle safe on both shelf and in shipment. You can even add custom foam inserts or thermoformed trays to add additional protection and presentation packaging elements. With the users in mind, they can slip the magnetized flap open to check out the product inside. It's not tricky, it's not dramatic. It's just great design. 

Serving a Growing Market

Great products sometimes have a hard time finding their audience, and this the case sometimes when it comes to liquor. When a consumer is faced with a shelf of vodka or whiskey, it can be overwhelming to choose one. However, one of the most common reasons customers cite for trying something new is that they liked the packaging (no lie). 

Ready to invest in liquor packaging that helps your product stand out without resting on tired marketing cliches? Contact us today!

Creative Packaging Ideas

Think back to the first time you purchased a brand that you’ve come to love. What made you purchase it? Positive reviews? Personal referral? Great marketing? Creative packaging?

Chances are, it was probably a mix of all these things, right? As an organization, you can start to cultivate your brand advocates, generating referrals and reviews, after you nail the last two things. And creating great marketing comes along with creative packaging for your products. 

Packaging is what sells your product. It conveys a feeling, cultivating a longing in your customers. So what does that look like…exactly? Well, it looks different for every product. Which is kind of the point of creating custom packaging design. But we’ve identified a few common trends that are ideal for attracting buyers. 

Creative Packaging Trends

Integrate Patterns

Using patterns in packaging design is a simple and efficient starting point. It can add depth and the perception of texture without the cost of embossing or inlays. Additionally, patterns can be used to evoke specific emotions or ideas. Blue and red stripes will inevitably remind people of the US flag; plaid has rustic or lumberjack connotations. Think through your pattern picks with unbiased audiences to evade any unintentional meanings. 

Think About The CXcreative packaging

We’ve written about CX, or customer experience, a few times before. It’s one of the surest ways to reach the hearts of your customers and start attracting influencers. Customer experience happens on multiple levels. It’s a design aesthetic that’s appealing. It’s including little touches that enhance the product. Check out the note inside SW Basics of Brooklyn’s lip gloss kit.  It shows customers that they care about reusing materials and have a playful sense of humor. It appeals and delights, which is the heart of CX. Custom packaging options like this can include subtleties as well. Things like thumb holes, custom thermoformed trays, or nested turned edge boxes can add layers of pleasure for users. 

Make It A Gift

This is a common packaging design element used by liquor companies. Packaging products like a gift–regardless of whether the purchaser is actually *gifting* the product–immediately makes it more attractive on the shelf. This type of creative packaging doesn’t have to obvious, so halt on the bows and ribbons. Consider more tasteful elements, like an additional simple box or tissue paper inside the packaging. Some companies will even create complementary elements to go with the product, like branded lowball glasses with brandy. Or simply allow the idea of a gift season your creative packaging brainstorming sessions. 

Be Mindful of the Process

While brainstorming can generate many creative ideas, it’s important to bring your packaging producer into the fold early on. Everyone works within a budget, and working with Sunrise Packaging allows us to help frame options that are within the product means. Plus, we have a bit of experience in creative packaging, as you can tell!

Magnet Boxes: FitBit Blaze Packaging Review

Wearables have been heralded as the next frontier for technology. While the success of Google Glass might be up for discussion, the same doesn’t apply to fitness trackers. Particularly when it comes to FitBit.  There are a ton of trackers out there, but FitBit seems to retain a magic hold on the public. I was an early adopter to the wearable trend, and loved my FitBit from the get-go. I recently upgraded to the Blaze (my third upgrade within five years or so). It’s always great to see a company invest in great packaging, and FitBit includes some great options in their magnet boxes. 

Qualities of Magnet Boxessleeve boxes

Magnet boxes are durable and appealing to the eye and the touch, as well as a popular option for retail custom boxes. They can protect goods without extra protection. The FitBit Blaze also features a paperboard sleeve around it in white. The magnet box, in a contrasting blue, has no marks beyond the FitBit logo on the magnet flap. The custom sleeve design is where the main marketing focus comes into play.

The FitBit Blaze custom magnet box has laminated finishing, which makes the colors bright and vibrant and draws the eye to the picture of the object inside. It’s a little bit of that Apple austerity, but the ‘Gold Series’ calls attention, as well as the iconography. The text is kept to a minimum, but there are some features included on the front, with more on the back. 

The main features included on the front are the ones that make the Blaze different from the other models. It’s a good move to illustrate those things up front. From a consumer perspective, it’s always a concern regarding how different models are from each other–especially when there’s a price difference of $100.  This allows a shopper to view the differences without having to grab each one, turn them over, and compare that way. All they have to do is look at the display and get an idea for what the product looks like and what it can do for them. magnet boxes

Looking at the custom sleeve box in more detail, the back offers quick bits of information in a bullet-like style, enabling shoppers again to get the gist just from a quick scan. One of my favorite features on the box is along the side. Sizing can be problematic for anyone. I have, really, no idea what the circumference of my wrist is, so when the specs say that a small is XX inches and a large is XX inches, it means nothing to me.  But FitBit takes that brain-buster out of the equation by including a wrist sizing tool on the box. This tells customers what size they should purchase. Without having to track down a tape measure. 

Custom Packaging for the Future

When it comes to wearables, the options are limitless. While one might think that the packaging should be something more sophisticated, or stark, or whatever, it shouldn’t come at the expense of the user. FitBit does a great job integrating function with design, especially when it comes to helping shoppers understand the differences in their products. 

 

 

Rigid Packaging Solutions

Custom turned edge packaging solutions offer an elegant way to market and promote your brand. Whether you are selling a product, service, or simply raising awareness, take advantage of the versatility of turned edge. Also known as rigid packaging, turned edge refers to boxes, binders, and other packaging items that are made with durable chipboard with an exterior wrap. Choose from different fibers or provide your very own artwork to be adhered to the outside. This creates the look and feel of a hardcover textbook often seen with luxury retail products and high quality sales kits. Check out the video below to see how many different ways Sunrise Packaging can provide high quality packaging solutions made by an experienced turned edge manufacturer!

Wishing you a Happy Retirement: Farewell Steve!

Steve Sandahl - Invisible ManToday is a bittersweet day for us at Sunrise Packaging, Inc. because we are saying goodbye to one of our long time Packaging Solutions Experts. Steve Sandahl has been a part of the Sunrise Packaging team since 1987- that’s right, he has dedicated almost 30 years of hard work and dedication to our company and we will be forever grateful. A reliable resource in the packaging industry, Steve has seen our business markets shift from cassette packaging, VHS, CD and DVD packaging to more custom, high end marketing and retail packaging solutions- talk about adaptability!

One of the many ways Steve has contributed to our success is his willingness to really listen to our clients needs and help them create a packaging solution that exceeds their expectations. Around here, he was known as one of our “sample masters”; always piecing together custom packaging elements to create something truly unique for his customer. From high end, turned edge sales kits to simple USB Flashpad™ packaging, Steve Sandahl has truly been an expert in his field. Always a positive attitude and a wealth of knowledge to share with the team, we are going to miss Steve tremendously.

While we would like to think he will miss us too, Steve will be thoroughly enjoying his retirement with his beautiful family– his grandchildren are good at keeping him busy. Traveling, golf outings, and sunshine are all good things that Steve has to look forward to…maybe he’ll wander back into the office come January or February!

Wishing you a Happy Retirement!

SteveSteve Sandahl and wife Penny…cheers!

Not just from us at Sunrise! Here’s what some of your customer’s have to say:

Steve:

First of all congratulations on your pending retirement !!  Must be very exciting !!  I wish you a very fulfilling retirement !!

Secondly, I want to express my sincere appreciation for your service to Entegris (and certainly the work I am involved with), your commitment to Entegris interests and requirements, and your professionalism !!  I can say that in my involvement with you and your team these elements of our business relationship were quite tangible !!  Thank you !!

Best regards, Dolan Rossi

Entegris

Congratulations on your retirement!  It’s been a pleasure working with you over the years.  Enjoy, relax and have fun.

All the best,

Peggy Pearson

Hi Steve,

 Congratulations on your retirement!  I’m sure the initial adjustment from working to relaxation will be a little challenging at first but I’m confident you’ll get the swing of it in no time.  🙂

 I’ve enjoyed working with you these last few years and wish you the best in this new phase of your life.

 Congrats!!

 Camille Woodbury

Brian Tracy International

I have to say congratulations and I’m saddened to lose a wonderful rep, but happy for you in your decision. I wish you the best. It has been a real pleasure to work with you. You must tell the new rep how difficult I can be:) I pray you a have a wonderful, relaxing, do-what-you-want retirement.

 Thanks,

Lisa

Ingram Entertainment

 

Sample Kit Boxes

Home décor and interior design require a lot of attention to detail and important decisions. When it comes to cabinetry, flooring, countertops and more, it is imperative that designers and home owners alike have the ability to see and feel samples of various swatches. While the materials speak for themselves, the kit or box that swatches come in is a great way to extend a brand and add value to the presentation. These kits all hold various granite samples in custom boxes with thermoformed trays or die-cut foam to keep samples organized and clearly labeled. For such a heavy product to sample, these sturdy boxes all come complete with a secure closure and handle for carrying like a briefcase! Whether you receive this sample kit or present it to clients, you will be impressed by the presentation and construction of the kit– and of course, choose the perfect granite for the room in question.

Soul Music Set: Collector’s Edition

We found this creative box on the Packaging of the World creative packaging design gallery and just had to share! This packaging solution definitely thinks outside of the box and case. Made for a limited edition music compilation, Soulfinger music production and soul music artists have come together to create a collector’s item. This highly detailed, unique piece adds value to the music collaboration by making the entire set special and gift-like. Both the construction of the box and material choice are out of the ordinary, but in a way that catches the eye of the consumer and entices them to at the very least pick it up!

Limited Edition Camera Box Set

This refined packaging solution creates a unique brand experience when being opened. The turned edge box and the entire set is made exclusively with paper, paying close attention to production sustainability. Introduced by Geometry Global Frankfurt, the Leica X2 Edition Fedrigoni, The Paper Skin is the main attraction in this high end box that we found on thedieline. Using a pearlescent Fedrigoni paper, the leather trim of the camera is replaced and becomes a part of the product. The collaboration between Fedrigoni and Leica Camera resulted in a tailor made product, packaging solution, and cohesive set that shows attention to detail and standards for high quality.

Custom Die-Cut Foam

All of the packaging solutions pictured above vary in construction and purpose, yet they all have one thing in common: die cut foam. From a Flashpad-like case for USB drives to Netbox and even large-scale product demo kits, die-cut foam cavities are extremely presentable and versatile. Create any size, shape,and color foam insert that specifically holds your product and complementary items. Foams are available in a wide range of densities as well, so depending on the amount of cushion or protection needed, you can choose a foam that fulfills your needs and fits your budget. The possibilities that accompany custom packaging manufacturing are vast, and its details like foam inserts, foil stamping and custom print that can really come together to create a cohesive piece.