A Mortgage Thank You Can Increase Business

In this booming housing market, the possibility exists for big business for mortgage lenders. The biggest problem is figuring out how to rise above the hundreds of other lenders customers can select. Marketing has changed a lot over the past decade. Interestingly, 2006 is also the last time the housing market was as strong as it is today. Ten years ago, Facebook and Twitter were new territory. Nowadays, a full social media strategy is the minimum for any marketing effort. The impact of other social sites, particularly review sites, has also impacted businesses. The feedback cycle is immediate and unfiltered, and people aren’t afraid to share their experiences with companies. The good and the bad. This is particularly important in industries where relationship building is still the standard for gaining business. You know, like realty and mortgage lending.  A mortgage thank you is a no-brainer. But what kind of thank you?

Designing a Mortgage Thank You

Showing customer appreciation is harder than it seems, right? A company doesn’t want to come off too flippant, too robotic, or inappropriate. But in the interests of time efficiency, you can’t exactly spend a few hours everyday hunting down the perfect piece of artwork to complement a client’s dining room trim.  Split the difference by creating a customized box. Sunrise Packaging, here in Minnesota, can help design something that meets your budget and image.  And from there, come up with some ideas of how to fill it.

  • Thank you noteMortgage thank you box
    Whether you buy a card or use custom stationary, take the time to write out the note longhand. We don’t have to explain why…right? If you don’t know what to write, Google it.
  • Gift certificate for local businesses
    Even if your clients are refinancing or not new to the area, a coupon or gift certificate to a local business is appreciated. Plus you can possibly build a kind of referral exchange with the other business.
  • Local maps of resources
    If they’re new to the area, it would be handy to learn about things that are nearby. Dog parks, microbreweries, escape rooms, whatever they’re particular deal might be. You know a lot about these people, you should have an idea of what they like.
  • A cash card
    It might feel a tad crass, but if we’re being honest, cash is the only universally appreciated gift. It allows the customer to spend it on whatever they want, without feeling obligated in any way. It’s not quite the gift that keeps on giving, but it’s close.

Choosing the Box Options

Believe it or not, but a box isn’t just a box. Take the time to figure out what needs to go *in* it, then we’ll know what types of custom box options it needs.  How to make your branding stand out, what types of insert it needs to protect and preserve the gift, and best of all: how to make that perfect final impression. This is a business of referrals. Your mortgage thank you should have them talking about your company into the next decade.

How Binders Aid Retention

 

Custom Turned Edge Binder

Learning and Retention

Learning and retention are hot topics for any trainer, but less so for professionals whose primary role focuses on something else. Typically, the human resources department of an organization is tasked with ensuring that employees know and understand the basics of their new job as well as build on that knowledge. There are many methods to utilize when creating training materials, and far too often, organizations focus on the format in which the materials are handed out and less so on the quality of the products. This is where Sunrise's high end binders--specifically, turned edge binders--can save you from yourself.

Ideal for HR Trainings

Turned edge binders are ideal for HR trainings for a few reasons. When an employee wants or needs information on something specific, they're unlikely to access an elearning module, search through it for the information they want, and come away from it with a positive outlook. However, being able to grab a quality binder and quickly flip to the information does. Turned edge binders also provide a tactile experience, which for some learning styles, is more effective to help employees retain information. This isn't to say that a hard cover binder should replace elearning modules or more interactive formats. But a binder to supplement and complement information is always a plus. Some things which HR departments need to consider when creating materials include these facts about adult learning:

  1. Adult learning is autonomous
    Adults are old enough to make their own decisions, right? So when learning, they need to feel the freedom to make their own choices. This is where giving them the option to skip and return to modules as well as go at their own pace (electronically or via the turned edge binders) is an important aspect to training.
  2. Incorporating knowledge and life experiences increases retention
    Being able to connect past experiences and knowledge base with new things helps things *stick*. Trainings which can pull out relevant experiences not only interest attendees (because they can relate) but also helps them frame the knowledge.
  3. Keep things goal-oriented
    Building on the previous two tips: in order to keep employees on task and engaged through their experiences, it's important that lessons have a goal or have a clear outcome. In order to maximize the learning potential, it's important to set timeframes for completion. Coupled with the clear outcomes, this helps employees stay on schedule. However, modules with known timings can make people nervous, which might be an unfair representation of their skillset. Providing hard cover binders alongside an e-module turns into an open-book test of sorts, which eases anxiety.
  4. Learning should be relevant and practical
    No one likes to feel like their time is being wasted, right? And that's hardly the impression you want to make on a new employee. Make it clear how these lessons tie in to their productivity or ability to do their job better. Additionally, using examples which help ground theoretical concepts helps enhance understanding.

But why turned edge binders?

Sunrise has many types of binders, but we love turned edge. They have a (literal) longer shelf life since they tend to be more durable. The customization is also higher than other styles, as the covers can be printed digitally or offset to match your organization's branding. Add ins, like pockets and adhesive trays, also increase their functionality.

What type of training does your organization provide? And how much did you remember a week after it was over? I bet you wish you had a binder.

 

Ann Sachs Turned Edge Binder

Goodbye High School, Hello Welcome Kit

Springtime is more than a season of new beginnings. For those completing high school, it’s the season of gowns, tassels, and warm cheese at graduation parties.  As the class of 2016 leaves high school behind with literal ‘Pomp and Circumstance,’ college becomes the next new frontier. Things just got real, so to speak. The excitement of getting accepted to a university might be slowly replaced with fear of the unknown. After all, for many kids, this is the first time they’ve left home for a sustained period of time. They might not know anybody, and they’ve just said goodbye to the friends and classmates with whom their entire social circle has comprised of up to this point. This is the perfect time for the freshman student experience folks to kick in, and send the welcome kit.

welcome kit from the University of NebraskaWhat’s a welcome kit?

Glad you asked. A welcome kit is the introduction to the institution. It might be sent all at one time, like opening a giant, college-themed gift, or it adopt a more just-in-time model where accepted students learn more gradually, and at times which it makes sense to perform actions like completing the FAFSA, registering for classes, things like that. However, while the materials should be helpful and informative, they should also impart the core values of the institution.

 

In this example (recently created for the University of Nebraska – Omaha), newly-accepted students received a small, pocket sized folder, welcoming them to the institution. Note that it identifies them as a student by associating them with the university’s mascot and iconic red and black. The die cut cavity inside is a key-shaped USB drive. On the USB drive are materials that might have formerly been printed out. A new student guide, checklist, things that previously cost the institution a pretty penny in paper, ink and postage, now condensed into a keepsake package.

gp-front-back

welcome kit from the University of Nebraska

This folder kit not allows the institution to save money (and not a few trees in reducing paper), but also helps guide the new Maverick a bit more. By placing materials on the USB drive, you can highlight certain things digitally where, in paper, it wouldn’t be possible. As the incoming class are also digital natives, this way of accessing information is more natural to them. It also provides the institution the opportunity to share things with the student in a way that meets their preferred learning style: reading, listening, and/or watching.

Some might feel like the tangible element of receiving a packet in the mail is lost, and that valuable real estate for information-sharing is cut down. I would counter that argument by looking at how Nebraska optimized the back of the folder kit with all the different ways to keep in touch with the institution (social channels figure prominently).  The design is done in such a way to enhance the presentation of the package, and not detract from it. Sunrise takes pride in crafting a box design that fits the needs of the customer.  This style–a trifold–could hold a variety of things.  Coins, gift cards, USBs are just the tip of the iceberg.

And isn’t that what going to the university should be – just the tip of the iceberg?

Packaging Concept: Aluminoes™

 

Aluminoes™_custom_packagingForm follows function is the box design rule of thumb. But you can have a little fun with it.

Such is the case with Aluminoes™, a collection of beautifully crafted aluminum dominoes. Their high quality construction paired with sharp colors, inlaid with crystals, and the ability to be custom engraved make Aluminoes™ a top-tier version of the classic game. This is a product that’s a perfect candidate for upscale box design. A twist on our Front Open box, this radical packaging features stylized windows that preview the product and riser for a sturdier fit. The overlapping lid secures into place with hidden magnetic tabs providing a luxurious enclosure.

Aluminoes™_front_open_boxThe rectangular windows add a symmetry to the minimalist design. The box is a stunning black with hints of white in the form of the offset logo. This symmetry, coupled with the black-and-white theme, is reminiscent of more traditional dominoes, but the product itself is anything but traditional.

We love designing boxes to complement products. You don’t want packaging that steals the show entirely, nor would you want a product that is a diamond inside of a piece of coal. Aluminoes™ and their packaging represent a perfect middle ground between artistic design and functional storage. Keepsake packaging that becomes an instant memento, while retaining a sleek, modern look.

Aluminoes™_aluminum_dominoes_custom_boxLearn more about Aluminoes™ by visiting their website here, and stay dialed into our blog for more interesting concept designs.

Combination: Turned Edge Blister Packaging

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This is a turned edge product that carefully and strategically utilizes custom thermoformed blister packaging in order to create a unique and comprehensive packaging solution. An informative piece that covers the benefits and uses of crops from Minnesota Grain in Eagan, this packaging solution is not only a great marketing piece, but it provides the recipient with real time samples of each item in order to recognize and truly learn about what they have to offer. They say in order to make money you have to spend money, and in this case, Minnesota Grain has done that by making a solid investment in educating their clientele and potential buyers. The thermoformed plastic acts as a blister with the turned edge flat, making it possible to show a variety of grain samples. The placement of each blister is in line with the accompanying descriptive text. As both a turned edge manufacturer and custom thermoformer, we love projects like this that use our strengths!

Sports Electronics Packaging

We found this packaging example on the online gallery, Packaging of the World. Housing sports electronics products, these plastic thermoformed cases offer security and display qualities that are perfect for a retail environment. The challenge that the packaging designer was faced with was the need to refresh the brand to appeal to a younger audience. The designer used accent colors on the packaging in order to categorize products without confusing their targeted consumers. We love this creative use of plastic formed packaging- it does not stay constrained to a classic clamshell or blister pack. These are truly unique packaging solutions that will add value to the product and intrigue more consumers. sportline-potw-01

Variety Clamshell Package

Thermoformed plastic clamshells can come in just about any shape or size. The reason for their popularity in retail and supplier markets is largely due to their versatility and wide range of capacity. The basic purpose of custom thermoformed packaging is to hold an item as specifically as possible. Think about it, whether they are electronic gadgets, children’s toys, cosmetics, or tackle like this picture shows- each product sits nicely in a secure package that is formed to its own size and shape. The packaging shown here is a great one to highlight because it accommodates a selection of items that could be much more attractive to a consumer. Shopping is full of decisions, and giving shoppers the option to purchase a combination could vastly improve your sales.IMG_5563

 

Why Thin Gauge Plastic?

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The majority of the thermoformed packaging solutions that you will see are made from a thin gauge plastic material. As an inline thermoforming manufacturing company, we believe that thin gauge plastic is one of your best bets when designing and producing custom plastic packaging products. Small sized blister packaging and clamshells from Sunrise can be made with a wide variety of different thing gauge plastics that offer different benefits suited to your needs. In retail and food industries, thin gauge plastic is the most common used material. This is because of its malleability and quick forming capabilities. Most often received in material rolls, thin gauge thermoplastic can simply be setup with the inline thermoformer and automated through the process. For fast moving items in the retail world, this is beneficial to both retailer and supplier!

Plastic Trays Enhance Marketing Kits

Plastic packaging solutions come in many forms. Not all thermoformed plastic packaging needs to be a clear clamshell or custom blister pack. For example, shown here is a marketing set and retail box that we made for Besita Boutique, a high end swimwear retailer. The white plastic tray inserted in our customizable cigar-style Netbox™ matches the color scheme while providing a much needed cavity to hold a turned edge Flashpad™. Sometimes it is the small details that make a big difference in the display and presentation of a marketing kit. Custom plastic trays show forethought as well as the investment you made showing that each and every prospective client is equally important.