Sample Kit Case Study

We often think of a sample kit as a way to introduce people to a new product. But sometimes, it's part of a strategy to reintroduce folks to a brand.

Bose is a well-known brand (to put it mildly). Words like quality and innovative are synonymous with their products. But in recent years, an increase in competition has led them to rethink their strategy.

Sample Kit Design

You're getting ready to listen to some music - what are you using?

There are a few choices these days. Maybe you said Air Pods, or Beats by Dre. Pods, buds, or over ear headphones, there's no lack of options nowadays for music. This is where Bose opted to revitalize their marketing strategy, and worked with us to create a sample kit for their flagship product. 

The sample kit we designed with them is a cigar style box with soft Nuba wrap, popping with 4 color printing in their trademark brand. The die cut sleeve teases a glimpse of the color, and adds a pop of flair to the kit. Overall, the effect is classic and enticing.

Where a Sample Kit Fits in an OmniChannel Campaign

Sample kits play an important part in any omnichannel marketing campaign. They're the perfect point to pull together the messaging and graphics utilized via media outlets. By balancing branding and marketing, sample kits can be used to reach influencers, the target market, and beyond, all while reinforcing a brand built on high quality products. 

Creating custom boxes for Bose is an important project on a big stage. But at Sunrise, we bring our A game to projects of every size. Are you looking to revitalize your brand? Whatever the scale, we can help. Give our sales team a call to get started.

Creating Custom FlashPads

For the uninitiated, the FlashPad is unique to Sunrise Packaging. It grew out of a need to add a layer of marketing between the then-ubiquitous USB drive. But it quickly grew into a force unto itself. Custom FlashPads are now used in industries ranging from finance to education to self publishing and beyond. From what we've seen, its diverse applications has no boundaries.

So what is it that makes the FlashPad so universal? Well, there are a few factors. It's small - per the name, the FlashPad Wallet can actually fit in a pocket -- without sacrificing quality. Customers are able to utilize nearly all the same finishing options on the FlashPad. And, possibly most persuasively, it's a bit less expensive than a full out box.  And for a lot of industries, that's all they really need to make their market impact.

Uses for Custom FlashPads

Custom FlashPads are often used as branded gifts. Mortgage financiers and realtors love them for leaving their customers gift cards to spots in their new neighborhoods. Car dealerships have utilized the "FobPad" to hold the extra keys to new vehicles. All of these scenarios include the same important feature: prominent brand placement on the custom FlashPads themselves, keeping their business top of mind to the consumer and to whomever they might recommend. 

This kind of dynamic placement extends to other industries as well. Elearning materials on USB drives, like the example to the side, are an increasingly important application in the covid era. These packages can be crafted to be mailed, delivered right to the homes of consumers.

How Can You Grow Your Business?

There hasn't been an industry yet that we haven't thought up a potential use for the FlashPad yet. It's a challenge that always delivers new, interesting results. The FlashPad insert can be cut in a multitude of ways to hold an array of items. Coins, cards, drives, the list goes on and on. 

If you are looking for a cost-effective, mail-able or simply compact packaging solution, we think this might the thing you need. Chat with our sales team to learn more about what we might be able to create for you!

Box Construction Informed by Style

When people talk about construction, they're usually not talking about box construction. They might talk about cranes. Skyscrapers. Majestic, sweeping bridges, or unmistakeable jackhammers. In light of these admittedly bigger projects (at least physically), we'd like to present something smaller, and more immediate. Box construction isn't something that we take lightly. And it deserves more consideration. 

Hear us out. 

Constructing memorable packaging takes more work than simply folding cardboard. There's the material to consider, and the finishing touches. What will the product be, and how can we mirror or forecast it with the box styling? How can we bring it all together?

Box Construction Styles

As a study in style, let's look at the setup box

You've almost definitely held a setup box in your hand. It's ubiquitous in the technology world, especially for smartphones. You probably remember opening up the box for the last smartphone you purchased. The box was probably small, tailored to the brand (white for Apple, black for Samsung, and so on). As you pulled the top off, it probably resisted a little before begrudgingly sliding off slowly. Your new phone--an expensive but exciting purchase--lay cradled inside. 

Did we get it right?

Setup boxes are evocative and classic. They're constructed in a way that makes them firm and rigid, yet--as you experienced--yielding and personal to the user. 

Packaging & Personality

All packaging must (or at least should) be branded. And with a brand, comes personality. 

As we stated above, the chic blankness of an Apple product is practically iconic at this point. So are the set up boxes they use to house their phones and tablets, with no spared expense to create the perfect stage for their products. When someone opens your product packaging, what personality are they witnessing?

Let your product's box construction do the talking for you. That is, after you talk with our team about this project. 

Packaging Design Elements

(or, how create great, memorable boxes). Design elements are the ornamentation that makes a box or custom package truly shine. Imagine an evergreen tree. It's majestic. Beautiful, in a stately, classic way. But add those literal ornaments, and it becomes an iconic symbol. 

When you think of designing packaging, use that same approach. Begin with a classic box style, and add on from there. At Sunrise Packaging, we have no shortage of classic box styles, from gate fold to cigar and beyond. 

And just like that Christmas tree, it's important to take a balanced approach to choosing design elements. Too much and the box is overwhelming, the intent muddled, and the consumer confused. Too little, and a company runs the worst risk of all: boring the user. When do you know that you have the right mix?

Balancing the Bling of Design Elements

While there are many design elements organizations can consider in designing their packaging, there are a few that always stand out.

  • Spot UV Print
    Spot UV print adds an incredible high gloss. Check out the example to the side. By adding the logo for black-on-black design, this coating truly stands out. You can see how it immediately catches your eye, while the white contrast of other elements make the package digestible without being overwhelming.
  • Foil Stamping
    Spot UV isn't the only way to add shine to your packaging project. Foil stamping adds custom foil seals to boxes with heat. Add embossing to create a truly striking 3D image. 
  • Offset Printing
    Quality takes time, and offset printing makes good use of that time. Packaging wraps need to be printed one at a time to create a truly dazzling and vibrancy in color.

These three options are popular options for boxes. But just like any industry, packaging follows trends. We can't wait to see what comes up next. 

What Inspires Your Packaging?

Design elements are an important part of your packaging design, but they aren't everything. To help guide your design process, step back and ask yourself: what's the inspiration? If you can find a theme that speaks to your product and your organization, it's a starting point. 

Sunrise Packaging can pick it up and carry your project over the finish line. Give us your ideas and your inspirations, and we can guide your design decisions. Talk to our team today!

Unconventional Set Up Boxes

Using the term "set up boxes" might make sense to you or it might not. If you're not attuned to the packaging industry, it probably doesn't mean much. But that's where we like to take the chance to educate you.

A setup box consists of two pieces. In layman's terms, a top and bottom. The bottom is usually made of strong chipboard with a custom wrap on it. Otherwise known as turned edge, this stylish finish can take on different elements depending on your needs. The top fits snugly over the bottom. Also made of chipboard, it slides on and off easily; you've no doubt encountered this style as it's often used for game boxes, smartphones, and more.  

As you look through our two piece set-up box gallery, you will see the unlimited potential of this customized box style. Sunrise just completed an interesting variation for Findlay Technologies. 

Set Up Boxes By Design

Confused? Look closer. 

By design, this might appear to be another cardboard package delivered by any mail service. Once you read the address label, it becomes clear that this isn't just another mailing box. While pictures don't quite do it justice, the feel of the box gives it away as something special as well. 

You can't quite tell, but these are set-up boxes. The boxes are wrapped with a digitally printed / matte lamination material. From the corners, you can just the turned edge finishing on them. 

We love the unconventionality of this box. It takes multiple sets of expectations and flips them, creating a sense of surprise and fun the for the recipient. Here's what we mean.

Expectation #1: It's just a plain cardboard box 

But from that first touch, the customer realizes that it isn't. Part of engaging users is finding ways to engage their senses, and with this design and style, they're all in.  And once they open the box, they're treated to even more potential customization. Thermoformed trays, custom inserts, the sky's the limit. 

Expectation #2: It's just another set up box

Using a design that usurps expectations helps engage users, but it also illustrates different features of a particular packaging style. While these setup boxes share characteristics with others, the content and design are what set it apart.  Set up boxes lend themselves well to a variety of finishing options. And their hardcover durability makes them trustworthy packaging for nearly any product. 

Design Maketh the Set-Up Box

So the lesson that we learn from this? Taking the time to figure out the overall effect you want your packaging to have helps determine the right box style and the right design.  Taking something seemingly conventional, like setup boxes, and turning them into something truly unconventional, is a challenge we love taking up. Contact Sunrise today to talk through your needs and ideas for your set up boxes!

Jewelry Boxes & Luxury Packaging in 2018

Luxury packaging is all about presentation. Ok, the argument could be made that most of packaging is presentation, right? But it's especially true when it comes to big-investment items. Fine watches, expensive jewelry boxes, unique cologne and perfume. All of these items tend to come in packaging that specifically serves to showcase the item. 

Jewelry presentation boxes tend to be especially ornate. But companies don't have to rest on classic, old-fashioned approaches like velvet boxes and silk cushions. As consumers seek out more unique styles, packaging has become more unique as well. Bakers twine replaces ribbons, and magnets replace clasps. Like these custom jewelry boxes we just completed for Lenny & Eva

Custom Jewelry Boxes For the Modern Buyer

The societal take on jewelry gifting has practically passed into the realm of satire. A hinged box, usually satin or velvet, pops open to reveal something shiny and expensive sitting on a cushion of contrasting color.  The ads usually some sort of high drama, the kind of aspirational marketing that looks pretty, but is essentially unrelatable for the masses. 

Modern audiences don't want that kind of fantasy. They want to know where the products they choose to patronize come from, maybe even who made it. Packaging trends reflect this desire for honesty and authenticity.

The boxes we made for Lenny and Eva reflect those desires. A brand designed to evolve with fresh designs seasonally while staying true to their aesthetic, we helped create jewelry boxes for them that can weather that evolution without going stale. These custom jewelry presentation pieces are wrapped in a plain textured paper and stamped with gold foil. Simple and classic, yet with a modern and unique spin that is all their own. 

These custom retail boxes will keep products safe from harm while promoting the Lenny and Eva brand at the same time. It's the ultimate coup for retail packaging: the customer now has two pieces which they'll keep around their home, both the jewelry and the packaging. 

Start Designing Your Custom Project 

Working with an organization on custom jewelry boxes or any personalized packaging piece lets Sunrise Packaging stretch our creative muscles. Let's see how we can help you meet your market's desires! Contact us today.

Collectors Boxes: Creating Demand for Products

Collectors boxes have been around for a while, but what makes a good collectors box is less well-defined. 

If we take a trip back down memory lane, let's consider some of the retail packaging crazes within recent memory. Funko pop dolls come to mind. Minecraft. Pokemon. Beanie Babies. In the cosmetic packaging world, Urban Decay's special palettes sell out within hours; Kylie Jenner lip kits within minutes. Even cereal boxes, like the limited edition old school monster designs. And one of the most popular and omnipresent campaigns in recent history: the Share A Coke campaign, where individual custom labels entice customers to "share a Coke with... [insert name here]."

What do all of these have in common?

Collectors Boxes: What Sets Them Apart?

The easy answer? Put 'limited edition' in front of any custom packaging, and it will increase demand. But the success of these craze-inducing campaigns goes deeper than that. 

Sunrise recently partnered with Solid Ink to create unique collector's packaging. This project utilized a turned edge design with four color printing and matte lamination. Created for their unique Chris Garver and Horitomo collections, the project specifications demand that these custom box sets reflect the brand as well as the inspiration.

Overall, it works as a great case study of what goes into a successful design and creation of deluxe box sets.  In short, it's tapping into what your audience already knows and desires, tying it into your brand, and limiting access.

Create Demand

Solid Ink created these limited edition boxes with the intent of creating demand. It's econ 101: supply affects demand. With these boxes in limited supply, and only available in certain places, it increases the demand. It might seem like a strange analogy, but the Beanie Baby craze of the 1990's is the poster child for this kind of strategy. As a particular Beanie Baby became more popular, the company would conscientiously pull it from the line up, creating--all together now--demand (and price inflation, but that's another story).

Create Something Original

It takes time, skill, and no small amount of luck to create something that captures the collective conscience and enters the zeitgeist. Most importantly, it has to have elements of originality. Even if something similar exists, or another version didn't quite succeed, taking time to find out what the missing element is could be the difference between a generic mobile app and Flappy Bird.

Create Brand Tie Ins

The tattoo industry is all about originality and body modification as an art form. It makes sense that the stars of that subculture are held in high regard. Their name lends authenticity to products, and enhances the sense of uniqueness around a collectors boxes set. When your target audience recognizes someone they admire as part of a brand, it creates an instant resonance. 

Let the Design Support Your Product

Sunrise Packaging has a practiced hand at creating limited edition packaging and collectors boxes. We worked with Prince on album packaging, numerous sports teams on gifts for season ticket holders, and other types of deluxe boxes. Bring us your ideas, and we'll bring them into reality. 

Thermoformed Trays Add A Little Something Extra

When it comes to packaging, there’s a lot of emphasis on the outside. Think of a birthday present. If two presents are placed in front of you–one with a sleek, crisp package, the other in a paper bag–which do you want to open first? While the outside of the packaging might be what attracts customers in the first place, it’s what’s inside that retains them. This is where thermoformed trays take center stage…or rather, they provide the center stage. Thermoformed trays for the health and beauty products.

Thermoformed trays are essentially plastic trays, heated and molded into custom shapes and sizes to ensure that your products are held firmly in place. They create a veritable stage for your products. Trays can be placed inside nearly any kind of container, from the popular cigar box to a turned-edge binder.  It’s a versatile solution that many industries include in their packaging designs.  

Here are a few more reasons why this type of custom insert works well for so many different needs: 

Thermoformed Trays Offer Products: 

Protection

To go back to the birthday present example, the only thing more disappointing than a poorly-wrapped present is a broken one. Thermoformed trays are customized to your product, ensuring that it is secure within the larger package. 

Safety

Healthcare packaging and medical device packaging typically utilize thermorformed trays for safety reasons. This industry, focused on life-saving tools and equipment, needs to have their tools safely stored in place where it’s easy to find and use them. 

Organization

Whatever you happen to be packaging with your product, thermoformed trays can keep everything in order. Trays allow you to help customers move through products sequentially.Oor if there are other inserts, to ensure that the most important or relevant ones are easily accessible. 

Ready to Learn More?

Thermoforming is a highly-customizeable process. It starts with designing a layout for your product, selecting materials, and finally moving into the final stages of your custom packaging needs.  Whether you are looking for sustainable, economical, or something else, Sunrise has a solution. Get started today.

Redefining CD Case Packaging With Flashdrives

The reign of the compact disc has passed, but CD case packaging has a little more staying power. 

CDs made headway as more and more homes started buying their own personal computers. They were sleek and shiny, a big step up from the formerly prevailing floppy disks. But like anything, they’re prone to a host of inefficiencies. Quickly scratched. Fragile. Security easily overwritten.  Not a lot of real estate on the disc itself for branding or information. This made their packaging all the more important. Whether a company utilized the standard flip style, a sleeve or something else, this custom packaging protected discs from potential danger. It also created an attractive storage option, not unlike books on a shelf. 

Flashdrives and custom USB drives entered the scene next, and their ease of ease and relative durability have brought them to usurp the place previously held by CDs (and will the cloud trump the convenience of the USB drive? Not until Internet access is stable and accessible everywhere, methinks). But flash drives have more in common with CDs than you might think. While USB drives step it up in most areas–storage, security, accessibility–they can also be fragile with little space for branding on the device itself. That’s why Sunpack created something just for custom flash drives, similar to  CD case packaging: the FlashPad.

College Bound FlashPads for university recruitment, acceptance letters with hard turned edge binding and offset printingCD Case Packaging, Re-Imagined

The old adage holds true: if it ain’t broke, don’t fix it. FlashPads utilize the familiar CD case packaging style, down to the flip-open cover. But inside, users don’t find a reflective disc, but a foam insert molded to snugly fit a personalized flashdrive. The USB drive can hold whatever information you want to share. The packaging does the hard work of attracting the user in the first place. 

Your custom FlashPad can utilize nearly all the high-end elements we use in boxes and other types of packaging.  Virtually any aspect can be customized or personalized to your company, and any senses you wish to engage.  Let their fingers glide over soft touch lamination with raised embossing. Their eyes can take in the vibrant design and sleek packaging. 

…and that’s all we can really do from our end. If your organization really wants to find ways for taste, smell or hearing to be part of the package, dive in!

Something Old, Something New

While the FlashPad riffs off classic CD case packaging, it brings up to a new level of accessibility. Many newer laptops don’t have CD drives anymore. Flashdrives are becoming the de facto way to share information. 

And our options for packaging don’t stop with the FlashPad. There’s another, sleeker option that works well for more than just customized USB drives (business cards, bottle openers, and more are just a few things that the insert can be molded to fit): the FlashPad Wallet. Mimicking a bifold or trifold wallet closure, the Wallet is a slightly smaller and more compact option. 

Neither of these to your liking? Contact our sales team to start from the ground up for totally customized USB boxes

Creative Packaging Ideas

Think back to the first time you purchased a brand that you’ve come to love. What made you purchase it? Positive reviews? Personal referral? Great marketing? Creative packaging?

Chances are, it was probably a mix of all these things, right? As an organization, you can start to cultivate your brand advocates, generating referrals and reviews, after you nail the last two things. And creating great marketing comes along with creative packaging for your products. 

Packaging is what sells your product. It conveys a feeling, cultivating a longing in your customers. So what does that look like…exactly? Well, it looks different for every product. Which is kind of the point of creating custom packaging design. But we’ve identified a few common trends that are ideal for attracting buyers. 

Creative Packaging Trends

Integrate Patterns

Using patterns in packaging design is a simple and efficient starting point. It can add depth and the perception of texture without the cost of embossing or inlays. Additionally, patterns can be used to evoke specific emotions or ideas. Blue and red stripes will inevitably remind people of the US flag; plaid has rustic or lumberjack connotations. Think through your pattern picks with unbiased audiences to evade any unintentional meanings. 

Think About The CXcreative packaging

We’ve written about CX, or customer experience, a few times before. It’s one of the surest ways to reach the hearts of your customers and start attracting influencers. Customer experience happens on multiple levels. It’s a design aesthetic that’s appealing. It’s including little touches that enhance the product. Check out the note inside SW Basics of Brooklyn’s lip gloss kit.  It shows customers that they care about reusing materials and have a playful sense of humor. It appeals and delights, which is the heart of CX. Custom packaging options like this can include subtleties as well. Things like thumb holes, custom thermoformed trays, or nested turned edge boxes can add layers of pleasure for users. 

Make It A Gift

This is a common packaging design element used by liquor companies. Packaging products like a gift–regardless of whether the purchaser is actually *gifting* the product–immediately makes it more attractive on the shelf. This type of creative packaging doesn’t have to obvious, so halt on the bows and ribbons. Consider more tasteful elements, like an additional simple box or tissue paper inside the packaging. Some companies will even create complementary elements to go with the product, like branded lowball glasses with brandy. Or simply allow the idea of a gift season your creative packaging brainstorming sessions. 

Be Mindful of the Process

While brainstorming can generate many creative ideas, it’s important to bring your packaging producer into the fold early on. Everyone works within a budget, and working with Sunrise Packaging allows us to help frame options that are within the product means. Plus, we have a bit of experience in creative packaging, as you can tell!