How Sales Kits Score Home Runs

The 2016 baseball World Series will see one team put an end to a longstanding drought. As the Cleveland Indians face the Chicago Cubs, their histories are almost overshadowing the series itself.  It’s been over 50 years since the Indians won the World Series, and over 100 years since the Cubs won (yup, the World Series has been a thing for a while). There are a lot of elements that need to come together for a baseball team to make it to the top of the pile. But it all starts with fundamentals. A good pitching staff, a solid batting lineup that delivers, minimal fielding errors, all things that are possible at any level of the game. That’s what makes them fundamentals. The same principles apply to putting together sales kits.

Sales kits, as Bark Creative puts it, are the “pinch hitter” for marketing any business. They should be malleable to be used by sales teams in different settings and environments, appropriate and attractive for consumers. When you need to get the attention of a potential customer, call in the sales kit. Here’s what you need to have.

Sales kits can be in cigar box formKey Elements of Winning Sales Kits

  • Letter of Recognition
    Just like you would write a cover letter to go with your resume, include a customized letter in your sales kit for the recipient. Let them know how/where you met, any relevant details, but most importantly, how you can help them.
  • Case Studies
    It’s surprising how many businesses tend to spend time and money crafting copy, but don’t utilize one of the most powerful marketing tools: case studies. Basically, review your portfolio of customers and select a few that exemplify your business model. Chronicle your work with them, and turn it into a narrative that exemplifies your work style, mission, values, and most importantly, how you build relationships with clients and customers.
  • Products & Services
    Now that you’ve shown them what you do, tell them what you told them. Redundant? Not to retain information.  Include a list of services or products in your sales kits so it’s clear to your prospective customers what’s offered.
  • Ending Call To Action
    This is how to ensure that your pinch hitter (AKA sales kit) hits a home run.  Lay out the next steps for the recipient. Is it a phone call, an email, a form completion? Don’t make it hard for your customers to give you money.

And how do you tie all these elements together? Presentation packaging.

Presentation packaging is the key to making your sales kit memorable. Think of the purpose of uniforms for baseball teams. They tie the players to each other, but are still personalized with numbers and names. Uniforms are branded proudly, and designed to be functional and resilient. Most importantly? They sell the team as a whole. Presentation packaging should do the same for your sales kits.

Contact Sunrise today to explore the options in custom boxes for custom sales kits.

Cue Magnetic Closure

The best products are the ones that solve problems. Innovation can come in any size or material, and we love learning about new products and figuring out how we can help build a brand.  We can design a package  or companion piece that is evocative of the product it's designed to compliment.Whether it's magnetic closure, a colorful insert, or a special treatment for edges, Sunrise Packaging can help bring out the best in your product. 

Magnetic Closure & CueMate

This recent creation for CueMate gave us the chance to create a custom sample kit for a product launch. CueMate is a mobile cue holder; instead of placing a pool cue in a rack or a stationary holder, this allows players to set their cue down and move it with them. Quality cues need to be stored upright. Even leaning them momentarily against a table or a wall can result in gradual warping and damage to the cue.

This is where CueMate comes in.  It's a product devoted to maintaining an investment. Consumers can buy cue holders that match their flooring, pool table or decor. They're made to fit into the lives of the people they serve. 

So how do we convey this in a sample kit?

Magnetic closure for cue mate
Magnetic closure for cue mate

We pride ourselves on creating the perfect companion piece to any product. For something like CueMate, where the focus is on a well-designed solution to a problem, we want to imitate that. For their sample kit, we incorporated a clean design that includes all the elements necessary to draw someone in. The brown shading on the pad references the various wood options without being overt, and the faded words add a subtle design without being distracting. 

Flipping open the pad takes a little more effort that it appears at first. The unexpected weight of the magnet closure adds luxury as well as added security (these samples won't fall out accidentally). Aiding that is the die-cut insert, precision-designed to ensure a place for every sample and a sample for every place. The folder design gives CueMate space to elaborate on their product while still giving the majority of focus to the samples.  Magnetic closure is a great way to secure products while adding a touch of class to any product. We've said it before, but it's still true: magnets make everything better. 

Custom pads aren't the only thing we enjoy designing at Sunrise.  Every project is unique and as such, demands our personalized attention. Whether you're planning a Kickstarter for your product or a rebranding, contact us today to create something that makes your product even better.