The 2016 baseball World Series will see one team put an end to a longstanding drought. As the Cleveland Indians face the Chicago Cubs, their histories are almost overshadowing the series itself. It’s been over 50 years since the Indians won the World Series, and over 100 years since the Cubs won (yup, the World Series has been a thing for a while). There are a lot of elements that need to come together for a baseball team to make it to the top of the pile. But it all starts with fundamentals. A good pitching staff, a solid batting lineup that delivers, minimal fielding errors, all things that are possible at any level of the game. That’s what makes them fundamentals. The same principles apply to putting together sales kits.
Sales kits, as Bark Creative puts it, are the “pinch hitter” for marketing any business. They should be malleable to be used by sales teams in different settings and environments, appropriate and attractive for consumers. When you need to get the attention of a potential customer, call in the sales kit. Here’s what you need to have.
Key Elements of Winning Sales Kits
- Letter of Recognition
Just like you would write a cover letter to go with your resume, include a customized letter in your sales kit for the recipient. Let them know how/where you met, any relevant details, but most importantly, how you can help them.
- Case Studies
It’s surprising how many businesses tend to spend time and money crafting copy, but don’t utilize one of the most powerful marketing tools: case studies. Basically, review your portfolio of customers and select a few that exemplify your business model. Chronicle your work with them, and turn it into a narrative that exemplifies your work style, mission, values, and most importantly, how you build relationships with clients and customers.
- Products & Services
Now that you’ve shown them what you do, tell them what you told them. Redundant? Not to retain information. Include a list of services or products in your sales kits so it’s clear to your prospective customers what’s offered.
- Ending Call To Action
This is how to ensure that your pinch hitter (AKA sales kit) hits a home run. Lay out the next steps for the recipient. Is it a phone call, an email, a form completion? Don’t make it hard for your customers to give you money.
And how do you tie all these elements together? Presentation packaging.
Presentation packaging is the key to making your sales kit memorable. Think of the purpose of uniforms for baseball teams. They tie the players to each other, but are still personalized with numbers and names. Uniforms are branded proudly, and designed to be functional and resilient. Most importantly? They sell the team as a whole. Presentation packaging should do the same for your sales kits.
Contact Sunrise today to explore the options in custom boxes for custom sales kits.