Who’s “Deboss” When It Comes to Embossing and Debossing?

What’s the Difference Between Embossing and Debossing Really?

 

Embossing and debossing seem to be two terms that tend to bleed together. Both are artistic preferences for printing on custom boxes, sure, but what is the difference exactly? And when should each technique be used?

 

Both techniques use custom dies of various materials (most often magnesium, copper, or brass). These dies use combinations of heat and pressure to form the image or custom lettering for packaging pieces. Additionally, both embossing and debossing make for a textured brand that can be felt. So far they sound pretty similar, right? So what separates them?

 

Embossing and Debossing: The Dividing Line

 

Embossing

Admittedly, the difference between embossing and debossing is pretty subtle. When embossing a custom packaging, the “background” is depressed. It’s not as sad as it sounds. Basically, you’re taking the letter or your custom logo design and making it stand out–literally! The relieved backdrop becomes the canvas, much like how a body of water might bolster an island. Make it pop.

 

High Quality Embossing for Turned Edge boxes

 

Debossing

If you want to get technical, debossing is the opposite of embossing. Although similar, debossing is the more traditional form of impact printing. With this process, a heated template stamps the lettering into the packaging, making a concave impression. This technique can either be blind, where the impression is colored in by its own shadow and depth, or registered, where it is filled in with some kind of ink. Of course, when you get into the realm of registered debossing, you also have to mention….

 

High Quality Debossing for marketing kits

 

Foil Stamping

Ha! The twist ending you never saw coming. Well, maybe you did. Foil stamping is a form of registered debossing where a shimmering foil is pressed into the lettering for a stunning and unique presentation. Metallic lettering on a stark background is often more eye-catching than even the most wild of graphics.

 

High quality foil stamping for sales kits

 

Whatever your packaging project–a high end presentation box with turned edges and tuck tabs, or an custom easel binder with thermoformed trays–embossing and debossing, along with foil stamping, can be added to most custom box designs. But (if you couldn’t tell from the above info) there are plenty of variables involved. When you’re considering those make-or-break details, it’s important to check with the experts. Minnesota’s own Sunrise Packaging should definitely your go-to for all your custom boxing needs.

Brands Emotionally Connect for Custom Medical Presentation Sales Kits

Brands Emotionally Connect for Custom Medical Presentation Sales Kits

Custom Medical Presentation Sales Kits, custom display kit, custom trays, custom presentation packaging, branding, gloss lamination, cuystom presentation packaging

Brands must emotionally connect like never before for medical presentation display/sales kits and I think this custom medical presentation packaging sales kit for Baxter makes a impactful initial impression.  The custom designed medical sales kit is a rigid hinged box with a magnetic closure and custom graphics that adds a distinctive aspect that put emphasis on their brand. The custom designed packaging utilizes die cut foam cavities that keep the contents protected yet keeps the several pieces in place in a compact set. The gloss laminate finish makes the artwork sizzle while protecting the entire box. Everything works with this custom display/sales kit to extend Baxter’s brand!

www.sunpack.com

 

Custom Slip Slant Box Packaging

Custom Slip Slant Box Packaging

custom slip slant box, custom presentation packaging, full color print, custom packaging design

This custom designed Slip/Slant Box for I Love Type for their Limited Box Set captures the fashionable face of eight classic old school typefaces and their modern adaptations, in eye-catching current applications. The custom design packaging has their content encased in a white box highlighting reflective rainbow embossed typography, each reveals firsthand descriptions and respected insights, development and concepts of typeface design. The custom designed packaging has thin or thick stems with the form and details of letters that have reflective impacts on the perception of content. The look fits I Love Type to a T and boosts their marketing and branding efforts tremendously.

Custom Presentation Packaging for Pro Sports Teams

Custom Presentation Packaging

Custom presentation packaging

With the value of many pro sports franchises now worth well over one billion dollars according to Forbes, It is extremely imperative for their custom presentation packaging to be of the highest quality to represent their brand. Professional Sports team’s average brand value alone is worth 21% of total team valuation (i.e. Carolina Panthers team value $1.25 B, brand value alone $262 M) again according to Forbes. That is why we at Sunrise Packaging have been the “go to” for many custom prestigious presentation packaging projects that we have completed on behalf of various pro sports franchises. Our clients know we will deliver the elegant custom presentation packaging they are looking for to distribute to their top vendors, season ticket holders and various media outlets.

Custom Presentation Kits for Countertops, Flooring and Cabinetry

Custom Presentation Kits for Countertops, Flooring and Cabinetry

custom presentation kits, thermoformed trays

Custom presentation kits for countertops, flooring and cabinetry can be a great way home owners and designers have the capability to see and touch samples of various samples. It is also a fantastic way to expand a brand and enhance significance to the presentation. These custom packaged presentation kits contain many granite samples in custom boxes with die-cut foam or thermoformed trays and keep samples ordered and unmistakably labeled. These durable boxes have a handle for easier carrying with a protected closure. I am so struck by the appearance and construction and of these custom presentation kits and their ability to help people choose the perfect granite for their projects.

http://www.sunpack.com