Brand Investment & Packaging

Making a brand investment is a great way to bring value to your organization. And we'd argue that one of the most effective implementations is in packaging. 

Packaging covers a wide area, we know. It might be a product your organization sells that needs a rebrand. It could be your new employee materials need a new binder. At Sunrise Packaging, we can help craft a wide variety of packaging solutions. We'll integrate your branding into our design to help you create a cohesive look for internal as well as external packages.

Brand Investment Improves Packaging

Brands and packaging styles alike are subject to trends. Think of the change in how businesses present themselves over the past decade. Minimalism, flat colors, badge logos, sanserif fonts... The list goes on. If your brand is a bit old fashioned, or simply not as dynamic as it could be, a brand investment could be a wise investment for your company.

Your brand revamp needs to be reflected in your company's packaging. Internal and external. It's an important way to market the organization to customers and for your employees to feel invested in the new brand elements. Sunrise can help facilitate this refresh in more ways than one.

Bring Out the Brand

A brand investment equals a packaging refresh. Ar Sunrise, we can help you redesign or maybe completely redo boxes. Look at implementing high end finishing touches, or a new color palette and typefaces. Whatever is encompassed in your revised brand, let us figure out how it affects your packaging needs.

Liquor Packaging for Distilleries

When the economy takes a downturn, there are some industries that actually see business increase. Liquor is one of them, so it's no surprise to us to see liquor packaging projects becoming more and more frequent.  Like this project for One Eight Distilling. While we capitalized on some existing box styles, the end result is a completely customized box and sleeve design. 

And this custom aspect matters big time in liquor packaging. A high percentage of purchasing decisions are made on the packaging alone. It becomes a bit of an emotional thing. Customers look for designs and elements that appeal to them in some way, and they buy it.  Drilling down on what appeals to the target customer base is your job. Creating packaging that drives sales is our job.

Driving Sales with Liquor Packaging

Packaging is especially important for distilleries and hard alcohol. It can be hard to stand apart, especially for undeveloped palates who aren't necessarily shopping for specific brands, but for what appeals to them. Hence the emotional buying piece. Whiskies, vodkas, gins, and other liquors vary widely in price point. For a customer to indulge in something high end, the packaging is what sells it. 

Taking a closer look at the photos above, you can see that there are several parts to the package. It starts with the standard box, and then a sleeve is layered on top. Both of these are screen printed in black ultima, but it doesn't end there. We also included some custom foam inserts to keep the product samples snug and protected inside. 

This liquor packaging example is striking and elegant. It's clear that this a high end product and deserves the consideration of the buyer.

Alcohol and Liquor Packaging

The packaging styles you see at a liquor store ranges just as widely as the products themselves. From kitsch to class, a single aisle will probably have products reflecting every possibility. We've had experience helping products communicate their brand in a variety of ways. We guarantee we can design the perfect packaging for you.

Contact Sunrise Packaging to learn more about our design process!

Packaging Design Elements

(or, how create great, memorable boxes). Design elements are the ornamentation that makes a box or custom package truly shine. Imagine an evergreen tree. It's majestic. Beautiful, in a stately, classic way. But add those literal ornaments, and it becomes an iconic symbol. 

When you think of designing packaging, use that same approach. Begin with a classic box style, and add on from there. At Sunrise Packaging, we have no shortage of classic box styles, from gate fold to cigar and beyond. 

And just like that Christmas tree, it's important to take a balanced approach to choosing design elements. Too much and the box is overwhelming, the intent muddled, and the consumer confused. Too little, and a company runs the worst risk of all: boring the user. When do you know that you have the right mix?

Balancing the Bling of Design Elements

While there are many design elements organizations can consider in designing their packaging, there are a few that always stand out.

  • Spot UV Print
    Spot UV print adds an incredible high gloss. Check out the example to the side. By adding the logo for black-on-black design, this coating truly stands out. You can see how it immediately catches your eye, while the white contrast of other elements make the package digestible without being overwhelming.
  • Foil Stamping
    Spot UV isn't the only way to add shine to your packaging project. Foil stamping adds custom foil seals to boxes with heat. Add embossing to create a truly striking 3D image. 
  • Offset Printing
    Quality takes time, and offset printing makes good use of that time. Packaging wraps need to be printed one at a time to create a truly dazzling and vibrancy in color.

These three options are popular options for boxes. But just like any industry, packaging follows trends. We can't wait to see what comes up next. 

What Inspires Your Packaging?

Design elements are an important part of your packaging design, but they aren't everything. To help guide your design process, step back and ask yourself: what's the inspiration? If you can find a theme that speaks to your product and your organization, it's a starting point. 

Sunrise Packaging can pick it up and carry your project over the finish line. Give us your ideas and your inspirations, and we can guide your design decisions. Talk to our team today!

Medical Device Box Considerations

Packaging design isn't as straightforward as it seems. And that can be a huge issue when dealing with products in a highly regulated industry, which is why designing a medical device box can require all-hands-on-deck at times. 

That's not to say that it's always an emergency. There are simply a lot of things that can go wrong or put a hold on the packaging design and box manufacturing process. However, there are a few things that can be done to avoid time-consuming and expensive mistakes. 

Avoiding Medical Device Box Mishaps

These tips come from our experiences and those of others in the industry. The importance of every product arriving to market safely and securely is our number one goal. But if we can help the process go a little more smoothly... Well, check out these tips:

Get the Final Device to Us ASAP
And the sooner, the better. Last minute design changes that affect how the product will fit in the packaging mean a lot minute of important changes for us. We need to know the weight, dimensions, texture, anything and everything about the device to create the best possible packaging solution. 

Design "Inside Out"
By"inside out" we mean start with the immediate protection layer. A medical device box is more than just an outer shell. Usually, they require a foam insert or thermoformed tray. On top of that there might be a sleeve, and then the final outer box. The best way to know whether or not you need all of these pieces is to start with the the most precious part - the device - and work outwards. 

Run Packaging Decisions Past All Stakeholders
When you consider the hierarchy of your company, and make the assumption that *those* people are your only stakeholders, it's another possible space for mistakes. Make sure that you've chatted with more than just your CMO, CFO, and other c-suite folks, like the people in shipping who will need to send out the package. Sterilization experts who can attest to the integrity of the packaging. And who is going to actually receive this medical device box? Can they access the device quickly if it's a life-saving instrument? Does the recipient need to have agile, nimble fingers to coax it open? 

Considering All Aspects

With our decades of experience in the field of packaging in Minnesota, we've seen a thing or two. Contact us for your next medical packaging need!

Presentation Packaging For Samples

Presentation packaging doesn't have to be big. And by big, we mean ostentatious. Loud. But most of all, it doesn't have to be expensive. 

At Sunrise Packaging, we're able to draw on both years of experience and the wide range of packaging styles and materials in our shop to minimize time and money. While we take pride in customizing projects, we know that, sometimes at least, it's nice to have an example off which you can start iterating.

For example, take a look at some of our custom foam pads.  We often use this style for sample kit boxes. Die-cut foam holds samples securely in place but also has enough flexibility and give to allow for repeat handling. We recently completed a project for Logic Furniture that leverages just this functionality.

Presentation Packaging For Furniture Samples

Home decor, interior design, and similar industries are highly personalized. They appeal to to multiple senses, from sight to tactile, and as such, making decisions on these things requires seeing and feeling them in person. 

Logic Furniture understands this aspect of their business well. These booklike boxes evoke a familiar sense for customers and clients, literally creating a stage for a variety of samples. From flooring to upholstery and beyond, the die-cut foam inserts create the perfect promotional packaging. 

The booklike presentation packaging piece is our custom pad.  We used a digital printing process to create dynamic visuals to go along with the samples (but not detract from them).  We've also used thermoformed trays as well for samples.

Design For Your Products

Whatever your budget or your intent, Sunrise Packaging can help design the perfect product for your products. While we're able to repeat some of the basics, you can be assured that your project will be unique and personalized. Just like your brand. 

Talk to our team to get started!

Upscale Boxes for Software

In the age of the cloud and the software-as-a-service, it's hard to believe that physical software sales are still a thing. But it is, and for good reason, and it involves upscale boxes as well. 

If we go back to the beginning of the internet, it was viewed as a vague but exciting prospect. Hard to pin down, specifically, but the unlimited possibilities were appealing to the entire world. And while that perception has changed over the years, the potential has grown into both positive and negative things.  For every Kickstarter helping to save a life, there's a scammer waiting to pump bank accounts dry. 

Software Upscale Boxes

So what does this have to do with why software is still sold in upscale boxes?

Well, a lot of people don't trust software they can't touch. 

Their rationale is sound enough, and it's common enough for major retailers to continue to sell mostly empty boxes. They contain a download link and an activation code, since most computers don't have CD drives anymore. There's something comforting in the tangible for people. It builds trust. And adding in upscale packaging features makes it feel even more real and authentic. 

While the boxes in the example to the side weren't empty, we used some of our top high-end packaging tips to create this project. Thicker chipboard and glossy lamination give it a sheen and weightiness that inspires confidence. Our classic magnetic box style seals the deal.

High Hopes for High End Boxes

High end packaging for software boxes isn't something that's going away anytime soon. While mistrust of online downloads is part of the equation, we know there's a lure when it comes to well-made physical box. Let us work our magic with your next software box project. Reach out to our team for creating your upscale boxes!

Wealth Management Branding

Wealth management branding is something that takes time to build. A brand is something that goes beyond just a name and tagline; it's something that should encompass the ethos and mission of your organization. In the financial planning world, it can be hard to stand out. But, if you can define your purpose in an upfront manner and use it to inform some of the larger content and marketing decisions, it will help your organization stand out. Designing packaging that complements a brand becomes easier as well. 

Crafting a Wealth Management Branding Strategy

What do you do? Why? Who's your ideal client? 

These are just a few of the questions that can help inform your wealth management branding strategy (for more, check out this Financial Advocates piece). Your marketing and branding efforts should inform how you talk about these five elements:

  • Products
  • Services
  • Target client
  • Value proposition
  • Passion

As this alignment becomes more apparent, then it can branch out to help inform other initiatives. 

In the project above for Beacon Capital Management, look at the different elements present. From the lighthouse imagery to the tagline to the use of color and box style... What do all of these elements communicate?

Asking the Right Questions

Building a brand is an ongoing process. Share your successes, community feedback, and more in your marketing channels, and use it to inform design and content decisions. This example showcases how imagery and words can evoke specific sentiments and feelings about an organization. Leave it to Sunrise Packaging to bring your brand into a tangible form. It's our job to know when to recommend soft touch lamination, embossing details, and more finishing options. 

When you're ready to firm up your brand with customized packaging, call Sunrise!

Blank Boxes Provide a Branding Opportunity

There are a lot of reasons that a marketing department might want to opt for flexibility in their materials, including marketing kits or custom gift boxes.  Blank boxes aren't a common request at Sunrise Packaging, but we have the capacity to help create a malleable box style that can be easily customized for whatever use it be put toward. 

Don't be put off by the term 'blank boxes,' either. Sunrise can create a base box style that is hardy, sturdy and secure, leaving the next level of customization up to you and your organization.

Blank Boxes are Perfect for Promos, Sales, and More

In the example to the side, you can see how we worked with an organization to create a custom, two-piece setup box that provides value and recognition. It's as close to a blank slate as a box can get, from a literal perspective. 

Traditionally, an organization might come to us with their content for the box prepared. From taglines to social media handles to instructions, most boxes start with an intent of what it's going to hold. But there's another approach that works just as well, and that's to start from the opposite end. Create a box that can be used in multiple ways, and utilize different customization tactics as necessary. Organizations can use stickers or decals to further customize the box, capitalizing on earlier decisions like size, color and lamination.

Check out some of these ideas for enhanced personalization for blank boxes, like stickers, inserts and more.

Easing Brand and Budget Concerns

Budget and brand uncertainty can be another reason that blank boxes are preferred by some organizations. It's cheaper to purchase boxes in bulk, and less customization also lowers the price as well. If your brand is in limbo for any reason - a possible logo redesign, or other change coming--but packaging is needed, it can be ideal to stick with something simple. 

Whatever your reasons might be for requesting blank boxes, Sunrise has got you covered. We can help create something that is higher quality than a bulk production site, but still flexible enough for your needs. Talk to our sales team today!

Promotional Packaging = Content + Design

Promotional packaging 101: don't forget the content.

It might seem like an obvious place to start. And yet, it still happens. Projects kick off based on the product itself, then move to packaging, and then to marketing where the content gets knocked out. We understand that every project is a little different. Timelines vary from department to department. But here's the thing: every project should be content-driven - and it probably informs more steps than you know.

Particularly when it comes to promotional packaging.

The most unique packaging ideas start with a concept that the Sunrise Packaging team helps drive into reality. We can help bring concepts into a tangible state, but there are some things that need to inform the design before we can start.

3 Questions That Should Be Answered By Your Promotional Packaging Design & Content

Who Is This For?

Do you know your audience? From gender to age to personality characteristics and beyond, successful packaging begins and ends with knowing your audience. Promotional packaging designed for a new cosmetic line will look very different than promotional packaging created for bow hunting enthusiasts. Consider how your packaging can appeal to your intended customer base.

Why Would Someone Want This?

There are some cases where the plain, brown paper bag approach might carry the connotations you want for your product.

 

...But most of the time, you need to include some content on your promo package that *sells.* Tell your customers what this product will do for them. What it does better than your competition. What makes it unique.  This is the value proposition you're making to every potential customer. Your custom packaging solution should sell your product like a salesperson.

How Does This Package Fit With Your Brand?

Building a brand? Consider what this package is telling your customers. Everyone is familiar with the iconic design of Campbell's soup cans. From a glance, you can see that all of these products belong to the same branded family. Does your packaging match your product family? And if it doesn't, is it intentional?

Design With Intention

Promotional packaging should be intriguing, customized, exciting, and innovative. Like the packaging product pictured above that we just completed with Select Design, creating unique content for a promo box is worth the time investment. We love this fun style of packaging. And we can't wait to hear from you on how we can work together to create something great.

Creative Sample Kits for Creative Coverings

As a consumer, making big decisions requires time and thought. Particularly when it comes to things like carpet, flooring, curtains, and other items that require consideration in orchestration with the rest of your home. Imagine painting a wall. When choosing a color, you want to know how it looks in different lighting? Coordinates with the furniture? The best way to do this is via sample kits.

Just like the products they hold, sample kits come in a variety of shapes and sizes. The variety reflects the unique qualities of the organization. As extensions of your brand, and of the product itself, designing a sample kit shouldn't be an afterthought.

Sample Kits for Example

Sunrise Packaging recently completed a project with Creative Coverings. Creative Coverings rents and sells luxury linens for weddings and other events. This sample kit will be house fabrics for potential customers. These fabrics, in brilliant colors, textures and patterns, are the true focus of the kit. When it comes to designing for such rich products, we know that simplicity equals elegance.

The sample kits are covered in green linen paper, a forecast of the feel of the linens. It features crisp white handles with a white foil stamp. And while many organizations take advantage of our ability to create custom inserts, this project required a spacious interior for the linen variety.

Creative Coverings prides themselves as being creative, efficient, and current. We're loving that this partnership created a sample kit that exemplifies those qualities.

Create a Showcase for Your Products

Sample kits can feature more products than it makes sense to list in a single post. That's why we'll leave it to you to come to us with your product. And we'll take it from there.

Sunrise Packaging has decades of experience when it comes to packaging. We can work through the process with you to create something truly emblematic of your core values. When you're ready to learn more, contact us!