How to Work the Magnetic Flap Box

Magnetic flaps on their own are used widely not only in packaging. Binders often use a magnetic flap for closure, as do some styles of journals and books (Bibles are probably the most common). Even some purses use magnetic flaps to ensure tight closure. The magnetic flap box is also increasingly popular, and that's in part to the versatility--and universal delight--of magnets.

It starts with the traditional hinged cigar box. The overlapping hard cover, with magnet, is the additional feature that elevates a simple box into something a little more. While the magnet is the *connecting* piece, so to speak, other elements can take your simple box to the next level.

The Magnetic Flap Box in Action

In the example to the side, created for CME4Life, you can see some of our favorite options at work.

First and foremost: the magnetic flap. It allows for a seamless design from top to bottom, creating a continuity for the eye to follow. It continues as the user slides their finger under the flap to open, revealing the product in full.

This digitally-printed box also features vivid colors. Sunrise can ensure color-matching with this process so that your logo and brand recognition are never compromised in the printing process. It's also laminated. Lamination can enhance colors as well as create another tactile touchpoint for users. This particular example uses matte lamination, one of our favorites. It makes the box as a whole soft to the touch, smooth, and adds a layer of protection to the piece.

Other Magnetic Flap Box Options

This magnetic flap box is just one example of many that Sunrise has handcrafted over the years. Other features which we think make this style of packaging especially pop include:

  • Custom inserts
    In short, inserts keep packaging neat and products safe. Made to order for every project, we can ensure that our custom inserts will fit to perfection.
  • Thermoformed trays
    Sunrise has a custom tooling department that means no delay or travel between workshops for your packaging creation. Thermoforming is a great option to highlight product features; it's literally like a little stage for your items!
  • Personalized foil stamping
    One of the most popular options out there. Foil stamping is a striking customization option that immediately creates a sense of luxury for any package.

And this is just scratching the surface of what's possible with packaging customization. Contact Sunrise today to design your project!

Custom Magnet Boxes Make Perfect Sales Kits

Custom magnet boxes are perennially popular. People love them because, well, if I had to make a wholly-unscientific guess, because magnets are cool. Everyone has memories of being a kid, maybe at home or at school, and being fascinated by how such a simple material could have such a strong pull. The attraction (pun slightly intended) carries through to adulthood. We might sit and play with magnets on the fridge now (although the popularity of magnetic words might indicate otherwise), but we have new outlets for our magnet-fancy. 

Sales kits can come in many forms. We’ve written about them before, but there’s a strong argument to be made for using custom magnet boxes for your sales kits. 

Custom Magnet Boxes & Sales Kits

By definition, a sales kit is a case or folder containing information about your firm or product. It usually contains promotional materials, like brochures, books, samples, maybe a demo on a CD or USB drive. We might argue that all of this sales support material is only as good as the container that holds it. Delivering your marketing collateral in a flimsy folder or a cheap, easily-dented box doesn’t quite send the message you want, does it? 

So the first step would be to increase the quality of your materials. You wouldn’t skimp on your product; don’t skimp on your sales kit. This is a piece that needs to project your values and the quality of your product. It also needs to capture the imagination of your prospective client or customer. What better way to do that than to tap into a rather specific childhood fascination?

Our flagship Netboxes are custom magnet boxes with the layout of a hinged cigar style box with turned edges and a magnetic flap closure. The outside can be customized to the nth degree with digital print, embossing, custom foil stamping, and other options. Add protection and surface space for more content with a sleeve over the box. 

The inside creates a veritable stage for sales support materials. Level up by adding custom inserts, like thermoformed trays or foam inserts. We can create an insert that ensures that your marketing pieces are held in place perfectly. What’s more pleasing than a well-curated and organized sales kit? 

Start Planning

Custom magnet boxes are great not only for sales and marketing kits, but any customer-facing collection. Influencer marketing kits are quickly growing in popularity, and utilizing a magnetic box could be a great way to ensure a highly regarded unboxing on Instagram. Whatever business you’re working to grow, we can help you help you get there with well-crafted sales kits. Especially when it comes to custom magnetic boxes!

Custom Magnetic Boxes

Sometimes, certain types of boxes become associated with certain industries. Technology, for example, seems to usher in new trends or set the tone for what moves over to other industries. Minimalist design, solid colors, magnetic closures, all of these trends started with technology devices and bled into other industries. Custom magnetic boxes are an especially a great option for any product. Our turned edge cigar box style features a magnetic flap for closure. Here’s why.

The Appeal of Custom Magnetic Boxescustom magnetic boxes

Custom magnetic boxes have been most commonly found in the technology industry, but more areas, like healthcare packaging, are starting to use magnets as well. The appeal is more than just aesthetic. Here are some reasons that organizations are seeking out magnetic boxes and magnetic flaps for their products:

  • Design appeal
    Including magnets in packaging increases the trend factor. From a design perspective, it creates a sleek kind of closure that slides easily into a sleeve box or any other kind of box. Magnet boxes are also usually laminated in material that lends itself well to different design treatments as well. Companies can print in full color, or choose to emboss, deboss, etc. 
  • Accessibility
    The growing baby boomer population is just one sector of the population that needs easy-open packaging. Complicated closures, harsh glues, excessive taping, all of these things are problematic for hands that don’t work as well as they used to. Let’s be honest: it’s also really annoying to have to deal with boxes that are overly taped, right? Magnets of varying strength are easier for all hands to open. It’s a great option for medical packaging, particularly for personal devices. 
  • Security
    Few types of closure can promise the security and ease of functionality that magnets provide. Not to mention longevity, according to Science Focus: “The alignment that holds magnets together can be damaged over time, principally as the result of heat and stray electromagnetic fields. The process is very slow, however: a modern samarium-cobalt magnet takes around 700 years to lose half its strength.”

Ready to Design Your Own Magnetic Box?

Sunrise representatives are ready and waiting to help you design custom magnetic boxes that show off your product and appeal to customers. Contact us today!